5 Kukanganisa Kunobudirira Tarenda Kuwana

Kunyora Kuongorora Kunogona Kubatsira Kugadzirisa Iyi Matambudziko

Iko mari yebasa iri kufamba nekukurumidza kudarika kare, uye inokura kunyanya kukwikwidzana mumakore anotevera. Vashandirwi vari kurwisana nekufambisa kwebhizimusi, kukurumidza kwevatarisiri vevadzidzi, uye kukurumidza kwekuchinja. Ihondo yekukwira apo tarenda yekutsvaga nyanzvi dziri kuedza kutonga tarenda yakakwirira kusimudzira kukura uye kambani yemari.

Vashandi uye vanhu vashandi vanogona kunge vasingakwanisi kudzivisa pazvinosvika mukugadzirira kusarudza .

Vakawanda vanochechera vanonyanya kufunga nezvekunyatsoongorora nekusimudza kutarisa munhu anokumbira . Havasi kuziva kuti kana vachifunga nezvechisarudzo chavo, zvinowanzova kuti vangarasikirwa nemunhu anenge akodzera.

Nzira dzakasiyana-siyana dziripo nhasi dziri kuparadzanisa izvo zvinofanira kuve zvakakurumidza-zvinofamba uye zvinobudirira zvipo zvekuwana maitiro . Izvi ndezvishanu zvematambudziko makuru anotarisana nekutora uye HR mauto mumabasa avo ekutsvaga tarenda, uye sarudzo yekuwedzera kushanda kwavo.

1. High-Volume Screening

Vashandi vari kutarisana nechimwe chezvinhu zvakashata, asi zvakanakisisa, nguva dzebasa ravo nebasa rakaderera risina basa uye nhamba-yakakwirira yenhamba yemabasa. Muchikwereti ichi chinotarisirwa, chinotungamirirwa nemakambani, kutarisa nhamba yakakwirira yevatsvaki vanodiwa kuti vazadze nzvimbo dzakasununguka inetso yakaoma kune vavaridzi.

Makambani anoda kubhadhara misha mikuru uye kupa zvipo zviri nani kuti atore tarenda iripamusoro , zvichiita kuti ave misika yakawanda yevanoshandira.

Asi izvi zvinorevawo kuti vari kutamba mitambo yenhamba mune tarenda yavo yekuwana uye vanoda kuvhara tarenda yakakura. Teknolojia, sekunyorwa kwemashoko, inoita kuti zvive nyore-kakawanda kanomwe kaviri nyore-kutarisa kuwanda kwetarenda zuva rega rega.

2. Kushaikwa kweKubatanidzwa kweVadzidzi

Vashandi vanopedza mazuva avo vachiedza kuita kuti hurumende iwane nzvimbo yekuzarura tarenda yepamusoro.

Vari kushevedza avo vanogona kubhabhatidzwa, kukurudzira mabasa, vachiedza kushamwaridzana neW LinkedIn, nekugadzirisa mabasa ehurumende.

Pasinei nehuwandu hwehuwandu hwevanhu, vatori vanowanzoona kutarisa kwepamusoro kune tarenda ravo yekuwana basa. Zvinoratidzika kushamisika zvakapiwa basa rakaiswa mukati, chakanaka? Zvakanaka, dambudziko nderokuti izvi kuedza pakuparidzira hakubvumi kuti zvibvumirano zviite nevatsvaga . Izvi zvinosiya avo vanogona kubvunza vasina kufarira, vasina kufungidzirwa, uye vangangodaro vanozvidzivirira pakutanga kwekuita.

3. Vakapedza Nguva Pamusoro Pebhuku Remabhuku

Zvinyorwa ndezvenguva yakawanda inonwisa vashandisi vanopedza maawa zuva rega rega pane basa iri pakati pekutsvaga kukurukurirana kwevadzidzi, kugadzira zvinyorwa uye kutumira dhidhii kune vanofambisa nzira yekutsvaga.

Zvinosuruvarisa, vatungamiri vezvipo zvekuwana tarenda kazhinji vanonoka kuchinja matanho ekutsvaga maitiro. Automation ndiyo nzira yeramangwana iyo inogona kuguma neYinoshamisa ye ROI uye yakawedzerwa kubudirira.

4. Maitiro Evanhu Anobatsira Kuita Zvisarudzo

Kusanzwisisa kusingagumi kunopfuurira kumativi ose emakambani ekuchera uye neyanzvi dzekutsvaga tarenda pamakambani ose mashoma. Zvinosuruvarisa, izvi zvisingazivikanwi zvinowanikwa munzira yekuongororwa nevatsvaga zvakananga kune imwe nyanzvi yekugadzirisa kwechigaro.

Chidzidzo che 2016 ne "Harvard Business Review" chakanyatsotaura nezvechokwadi chekunakidzwa kwevanhu pachavo, tichicherechedza kuti kana pane mukadzi mumwe bedzi kana kuti vashoma vari mubato revanhu vanopedzisa vana, mikana yavo yekubhadhara inowanzoverengwa.

5. Chizvarwa Chinotevera cheTarente Chichivenga Kusateerera

Vashandi vechidiki nhasi vangave vari kutumira mavhidhiyo kuburikidza ne Snapchat kana kutora zvinyorwa zvemashoko pamusoro pe Twitter, asi hazviiti kuti vazopindura foni kubva kune imwe nhamba isingazivikanwi. Ndicho chikonzero vatungamiri vekutsvaga tarenda vanofanira kutora nguva yekugadzirisa maitiro uye kuvatsiva nenzira dzemazuva ano dzekubatana nehupenyu hwemazuva ano.

Kutaura zvazviri, KPCB 2016 "Internet Trends Report" inoratidza kuti 12% chete yevashandi vane millennial uye 29 muzana yeGen Xers vanofarira foni yekutengeserana kwebhizimisi. Vatariri vepamusoro uye kugovera vatungamiri vari kuwirirana nechisarudzo ichi uye kushandisa magwaro ehurumende kuti vasvike kune avo vanogona kubvunzurudzwa mavhenekeri.

Kutumira mameseji kunobatsira kutanga kukurukurirana nevanokumbira asi hazvifananidzi kutora mumiririri we-munhu kana wefoni. Kuteerera purogiramu yekutanga-terevhizheni, tarenda yekuwana vashandi vanowanzosarudza kupfuurira mushanduriro wekubvunzurudza kuburikidza nehurukuro yefoni kana kutaurirana mumunhu. Izwi rinobva mumashoko ekunyora zvinopa ruzivo rwakanaka uye runogona kugumira kubhadhara mari iri nani.

Tarenda Kuwana muKushanda

Imwe kambani inoshandisa magwaro kuongorora ndeye Aegis Worldwide, sangano rinotarisa pakugadzira uye kuyanzvidzira basa rokuisa basa. VaAegis vakagadziri vaudza kuti kunyora magwaro kwakagadzirisa kukwanisa kwavo kuratidza zvizhinji zvevanokumbira zuva rega rega.

Chii chiri nani, ivo vakagadzirisawo hutano hwekutsvaga uye vakakurudzira kushandiswa kwemabasa ose emhando, kusanganisira nzvimbo dzinobhadhara kusvika $ 100,000 pagore.

Apo makambani anoshandisa magwaro ekuongorora, vachakura simba rekushandira uye vanoita tarenda yepamusoro, vose vachibatsira kuderedza kusvibiswa kwavo kune kuwana tarenda.