Maonero anozivikanwa e "record label" ndeimwe yezvinyorwa zvinyorwa zvekare, zviri muLos Angeles kana kuNew York, izvo zvinoratidza vose vatambi vechikuru. Aya mazita makuru makuru, kusanganisira Sony uye Capitol Records, masangano makuru nemazana emamiriyoni emadhora shure kwavo.
Izvi zvinovabvumira kubhadhara zvizere vanyori vanyori kunze uko. Mune maziso evashambadziri vemafirimu, rekodhi rekutarisana nehombe huru yakagara iri mubayiro mukuru wokudzingirira.
Kunyange zvakadaro, mhizha huru yemimhanzi iri pakutsigira hupenyu nekutangiswa kwemaInternet social network uye ma digital music store retail like iTunes, Rhapsody, uye Amazon-uye kuti kusunungurwa kukuru kunowanzoendeswa kuIndaneti masvondo vasati vasunungurwa zuva. Pinda muInde (short for Independent) bhokisi.
Chii Chinoita Kuti Zvinyorwa Zvinyorwa 'Indie'?
Chero chero mhando yekurekodha yemaoko iyo inoshanda kunze kwekubhadharwa kwemasangano emakero makuru emimhanzi inoonekwa se indie label. Kunyange zvazvo mabhuku makuru ari pasi pose uye anoshandisa makambani avo ekudhinda uye kuparadzira, indie mazita anobata pamwe nedzimwe makambani maduku, kana muhukama hwepanguva yakareba kana muhukama hudiki huripo hwekuparidzirwa uye kudhinda zvavanoda.
The Indie Niche
Kunyange zvazvo mabhuku e indie asingakwanisi kupa rudzi rwemari yevanyori kuti mazita makuru aya anogona, nekuda kwezvibatsiro, zvibvumirano zvee indie zviri kukurumidza kuva chinangwa chitsva chevanyori vakawanda-uye chinangwa chinowedzera pane icho. Uye ivo vanopa zvikomborero zvakawanda izvo Big Guys hazvikwanise. Nokuda kwezvose zvinokurudzira (uye kuwedzera kwemaitiro ezvehuwandu hwemagariro evanhu uye digital platforms asiri kurega), indie mazita akasika niche chaiyo ivo pachavo.
Ngatitarisei zvakabatsiri (uye zvakaderera) zvekushanda ne indie, uye chengetedza mararamiro uye kunetseka kwekushanda neikiti chikuru nekuda kwema 360 ari maonero.
Nzira dzekushanda neIne Label Label
Kuremekedza Mimhanzi Yako
Mavara eIndia kazhinji ane rusununguko rwekushanda neavo vaanoda. Hapana mhirizhonga yaunogona kuwana pamavara makuru ekupira zvidimbu zvako mukufarira kutsvaka kubudirira kwechati. Paunosayinirwa kune indie label, munenge pane imwe nguva iyo ndeyokuti chirairo iyi fan guru yemimhanzi yako; iyo inoshandurira pakuzvipira nokuti inotenda mune zvauri kuita.
Close Working Relationships
Nemhaka yokuti mavara emaeine ane vashandi vashoma uye vanowedzera simba, vimbi vanogona nyore kukudziridza ukama hwepedyo nevanhu vanoshanda pazvinyorwa zvavo. Kunyange zvazvo kusiri nguva dzose kuti vanyori vanogona kutora foni uye kuwana mhinduro pakarepo, matanho ekukurukurirana kwepedyo mukuru kudarika iwo ane mazita makuru.
Artist-Friendly Deals
Mamwe mazita makuru mazita ane zvibvumirano zvakaoma, asi madiki maduku kazhinji vanoita bhizinesi pane zvishoma pane kushandiswa kwechibvumirano uye sangano rinopatsanurwa. Iwe kazhinji hauna kuwana mazita ekunyora achida chero chiyero chekugadzirisa kurasika pamusoro pevanyori vavo, uye vazhinji veInes havaregi vanyori vavo kuva kwenguva refu, ma-multi-album mikontra.
The Cons of Working with an Indie Label
Mavara ema Indie haasi kunze kwekukanganisa kwavo. Chimbofunga zvinotevera usati wafunga kuti ndiani waunoda kusaina.
Mari
Kunyange mari ndiyo chikonzero chakanaka chekusaina nekayo huru, iyo inonyanya kukwira pane zvinyorwa zveanes. Nepo mamwe mavara e-indie agere zvakanaka mune zvemari, maitiro mashomanana ari kungoedza kumira. Vanowanzova vasina mari yekubhadhara zvose-kunze kwebhidhiyo yevhidhiyo seyinyorwa huru, uye vanowanzofanira kugadzira nekugadzira pfungwa. Vanokwanisawo kukwanisa kufambira mberi kukuru, fancy packaging, guru rekubhadharwa mari, shanduro yekufambisa , nezvimwe zvinowanikwa mazita makuru ane mari yekukupa. Neee labels , iwe kazhinji unofanirwa kuramba uchingobhadhara mari yako mumhanzi basa.
Kusagadzikana
Hasi zvinyorwa zvose zvisingabvumirwi, asi zvisingaenzaniswi zvekushanda pane zvinyorwa zviduku zvakawanda zvinoreva kuti zvimwe zvinhu zvinogona kuita kuti tanyadzane.
Sevanyori, unogona kuwana kuti dzimwe nguva dzimwe nguva dzinogona kupfurikidza nekuputika, kana zvingave zvakaoma kuongorora nzira dzisingasati dzagadziriswa, sekuenzanisa, semuenzaniso.
Size
Kunyange zvazvo hukama hwepedyo hwemae labels huri nehupamhi hwayo maererano nehukama hwepedyo uye huri nyore, kunewo kunetseka kuva muduku. Indies haine simba rekutenga mazita makuru, uye nekambani kadiki, vane zvidzitiro zvishomanana zvokukwevera nemhepo. Uyewo, zviduku zvinyorwa, simba shoma, uye simba mukati mekambani yemimhanzi.