Apo LA Lakers vakachengetedza Kobe Bryant vaipomerwa mhosva yekuita zvepabonde mukadzi ane makore 19 zvakare muna 2003, kushambadzira uye vashandi vemakambani munyika yose vakabva vatanga kufungisisa nezvekugadzirisa kwake kubvumirana.
Chii chaizoitika kune vatsigiri vake vakuru? Ndiani aizomhanya kubva kwaari, uye ndiani aizomira parutivi rwake? Mushure mezvose, muU.SA, iwe hauna mhosva kusvikira wataridzirwa ane mhosva (kunyange zvazvo, sezvakaitika kuna Jared Fogle, chero chinhu chakadai chisiri chirongwa cheP PR chinomirira kuputika ).
Apo guruva rakagara, izvo zvaitarisira zvakaitika. Kobe Bryant akagara kunze kwedare nemumiririri wake, uye zvechokwadi, mazwi aya ekugadzirisa maitiro haana kumboitwa pachena. Asi izvo zvatinoziva ndezvokuti vatsigiri vake vakuru vakapindura sei, zvisati zvaitika uye pashure pekugara ikoko. Zvakakoshawo kucherechedza kuti Bryant akazove ari NBA's Most Valuable Player muna 2008, saka kupomerwa mhosva kwakaratidza kuti hakuna kukanganisa basa rake.
McDonald's
McD's yaitaridzika seyo gurugie uye, zvichida, yakave yakanyanya kurasikirwa. Ikokudya kwekutsanya kwakange kuchangotanga mishandirapamwe yakagadzirirwa maMom ne itsva salads iyo yakaratidza migumisiro yakanaka. Iwadhidi yaive yakarohwa uye iri kutora mumhuri. Kunyanya, McD's yakanga yakazivisa mutsara wemutauro mutsva we "Ndiri Lovin" Iyo "uye yakanga iri kuita matanho makuru mukuunza vatengi zvakare. Terenda dzezera rose. Aine mhaka kana asina mhaka, mhosva dzacho dzoga dzaiva nevanhu vazhinji vanozviitira ivo kutonga. Icho chaisanganisira vakadzi, uye ndivo vanoteerera McD's vakanga vachiedza kusvika mune zvitsva zvayo zvekutengesa.
Muna 2004, McDonald akacheka matanho ose kuna Kobe Bryant uye haana kumbovadzosa zvakare. Zviri pachena, kurwiswa kwezvikonzero zvaive zvakakwana kuti uchengetedze hutano hwakanaka, hwemhuri hunoita seMcD hwakanaka kwazvo kubva pamararamiro akadaro. Uye kunyange zvazvo nyaya yacho yakagadziriswa, mhirizhonga yakanga yaitwa, uye dope rakanga rakanyunguduka. Bryant akanga aine zvinhu zvakakuvadza, uye mushure memakore matatu nechingwa chikuru chokudya, chakanga chapera.
Nike
Nike akasaina Bryant mazuva mashoma asati apomerwa mhosva. Iko kambani yakawana tani yekusunungurwa kwepachena kubva pane zvinyorwa zvitsva, kunyange zvisingambove rudzi rwehurukuro yekusununguka chero kambani inoda. Kana imwe nguva kugadziriswa kwave kwasvika, yakanga iri nyore kuenda kuNike. Vakanga vasaina Bryant kune chibvumirano che $ 40 mamiriyoni, uye vakanga vasingadi kubvumira slide. Kunyanya, kusiyana naMcDonald's, Nike ikambani inotarisana nekutambira kwemitambo uye haifaniri kuti ifanane yemufananidzo wemhuri.
Kubva muna 2003, chirongwa cheBryant / Nike chave chiri mari, ichiwana mamiriyoni emadhora emadhora kuBryant, uye kunyanya zvechikwata chechifukidzo. Kobe Bryant Nike shangu dzichiri vatengesi vashoma kusvikira nhasi, kutengesa kudarika $ 100 paviri. Zvimwe zvikamu zvinokwana zviuru zvemadhora pamusika we sneaker. Zvisinei, Bryant anouya muzasi yepamusoro gumi yeurongwa hwekubvumirana, achiwana $ 8 mamiriyoni pagore. Nzvimbo yepamusoro ichiri yaMichael Jordan, uyo anounza kudarika $ 60 Mamiriyoni gore kubva kuNike.
Sprite (Coca-Cola)
Coca-Cola akanga asina kugadzirira kuvhara Bryant apo kupomerwa kwacho kwakatanga kuziviswa, asi kuitisa kwaiva kwakasimba-pamusoro pezvirongwa zvavo. Shoko rakasvibiswa panguva iyoyo nderokuti vakanga vari kutarisa kuitika kwechiitiko chacho.
Saka, iwe unofunga kuti kugadzirisa, uye pasina mutongo une mhosva, kwaizova zvakanaka kwavari uye Bryant, chaiko? Zvakanaka, kwete kudaro. Zvinoratidzika kuti Sprite inwiwa inotarisirwa kuvana vaduku, uye Coca-Cola execs vakanga vasina kufara zvikuru nemufananidzo waBabant naSprite vachifananidza. Vanobvumira kuti Sprite iite kupera.
Asi handiyo mugumo wenyaya yacho. Muna 2008, boka reCoca-Cola's Glaceau rakasaina Kobe Bryant kuti rizivise Vitaminwater. Rohan Oza, SVP yekudhinda, akati:
"Glaceau inoshanda sezvikamu zvakasununguka mukati meCoca-Cola. Icho chaive chisarudzo chakanaka chakaitwa nevatungamiri vavo pavakatiwana.Kuchengeta vanhu netsika pamwe chete zvakatiita kuti tibudirire ndicho chikonzero nei takaita makore akawanda katatu chimiro chekuwedzera, saka takauya nechisarudzo chekutevera Kobe nokuti isu tiri vateveri vake uye taifarira chokwadi chokuti akanga atova kunwa Vitaminwater uye ndizvo zvaive. "
Nutella (Ferrero SpA)
Chakanya ichi kune imwe imwe nyaya yechifananidzo kuva zvinhu zvose. Iro pfungwa chaiyo yokuti Kobe Bryant angadai akaita chiito chekuita zvepabonde chakanga chakawandisa kuna Ferrero SpA, vaiti veNutella. Apo nhau dzakakunda, kambani yakasarudza kuparadzana neBryant apo kambani yake yakapera munaJanuary. Imwe iyo yakataura muhurukuro yakabudiswa:
"Tichifunga nezvezvinoitika munguva pfupi yapfuura, mufananidzo waKobe pavaraidzo dzeNutella uye zvinhu zvinokurudzira zviri kubudiswa"
Spalding
Paunotarisa pamutambo unosangana nemitambo seSpalding, kutarisana nenyeredzi yakafanana neBryant isina-brainer. Bryant aive chiso chemhando yakakwana yeKobe Bryant kusayina basketballs, uye mabhiketi ake autographed akanga achienda kusvika $ 200 paEbay.com panguva iyoyo.
Ita nekukurumidza kutsvaga ikozvino kwaKobe Bryant nekuSpalding uye iwe uchaona kuti basketball giant yakanamirwa nenyeredzi. A Bryant / Spalding basketball inotengeswa pakati pe $ 25- $ 35 panzvimbo dzakadai seAmazone neBay, uye zvino yakasayirwa Spalding bhomba inogona kutora kusvika kuma $ 500 kana kupfuura. Nzvimbo yacho haina kukuvadza kutengesa kwebhakballs zvakakwana kudzivisa kugonesa.
Other Endorsement Deals
Dope rakananga harina kumira kune mamwe mabhii, uye ruvo rwaByant sezita guru bhodhi rebhokisi rakanga risingaremekedze. Vose Lenovo neTurkey Airlines vakashandura maitiro neBryant mushure mokunge nyaya yechirwere ichigadziriswa, uye magazini yeForune yakataura kuti Bryant akaita mari inopfuura $ 20 mamiriyoni muzvibvumirano muna 2013 chete. Izvozvo zvakaisa Kobe nhamba 3 muHourunate 50 rwandu.