Iyo Patti Stanger yakavakira sei bhizinesi rake kuburikidza nekutyisa kwechiremera
Mukadzi ane makore makumi mashanu, uyo asina kumbobvira aroorwa, anobudirira zvikuru mubhizinesi rekugadzira vatengi kuti vatengi vanokwereta $ 25,000 kusvika ku $ 50,000 nokuda kwebasa rake? Sei vapfumi uye dzimwe nguva vakakurumbira vanosarudza mabasa avo kune mamwe masangano apo iye asina kunyanya kubhadhara egos kunyange kunyange zvakaoma zvikuru zvinyorwa (varume, kunyanya)?
Zviri nyore: Patti Stange r, nheyo uye CEO weMillionaire's Club, anoziva bhizinesi.
Pasinei nokuti unokoshesa mazano ehukama kubva kune mumwe chete Patti Stanger, pfungwa yake yebhizimisi inonzwisisika uye tinokwanisa kudzidza zvakawanda kubva kwaari. Anogona kutora shoko rokuti "avo vanogona kuita, avo vasingagoni kudzidzisa," asi akawedzera bhizimisi rake mumakore 10 kubva kuhofisi yeimba kuenda kune imwe kambani inoshandisa vashandi vanopfuura 45 uye ikozvino inotengesa Millionaire's Club franchises (kutanga pamadhora 100 000) kune dzimwe nyika. Kunyange zvazvo asina kuroora mamiriyoni; unyanzvi hwake hwebhizimisi hwakaita kuti ave iye oga.
Stanger yakagadziriswa nheyo dzakanaka paakatanga uye nekukura bhizinesi. Iye:
- Sarudza chimwe chinhu chaanoda uye anoziva pamusoro;
- Inoshandisa kugadzirwa kwave kuripo nenzira yakajeka, kuwedzera kutsva kwemashoko pamaitiro ekare;
- Akararama mukati maro "zvinoreva" panguva dzekuita zvebhizimisi rake;
- Hazvisi kuderedza simba remashoko omuromo kutumira; and
- Inonzwisisa simba rekuisa marwadzo uye mukuzviparadzanisa kubva kumakwikwi.
Icho chirevo chekupedzisira icho Stanger anonyanya kukoshesa, uye, chingave chakanga chisiri chinhu kunze kwebhizimisi rebhizimisi rakaoma kunze.
Akasarudza Kushushikana Kwake seKubata
Kunyange zvazvo Stanger (uyo aimbove akabatanidzwa, asi akazvimedura pamusoro pekusawirirana pamusoro pekuva nevana) asina kuroorwa, anoda bhizinesi rekufananidza uye aida kuisa moyo nemweya uye maawa mazhinji marefu mukuvaka bhizimusi rake.
Anoda zvaanoita uye chido chake che "rudo" (kana achinyatsonzwisisa) chinovhenekera.
Kugadzira kunomhanya mumhuri yaStanger; mbuya vake namai vaisangana navo; iye akanga atova nehutano hwakasimba pamusoro pebhizimisi pamusoro pekuvaka bhizinesi. Stanger akambosvibiswa pane imwe nguva yake yakaratidza terevhizheni, "Millionaire Matchmaker" kuti anoita izvo amai vake vakaita, amai vake chete ndivo vakagamuchira huku kuti vabhadhara uye vanotora mari.
Akararama Muchirevo Chake
Patti Stanger akatanga Millionaire's Club paakanga achiri kushanda. Akashanda kubva kumba uye haana kutora chikwereti chakawanda. Anonyevera vamwe vezvematongerwo enyika kuti vave "nekodzero yekuchengetedza sarudzo vasati varega basa ravo zuva."
Akanzwisisa Simba reShoko-re-Mouth Referrals
Kwemakore matatu okutanga mushure mokutanga bhizinesi rake, Stanger akashanda usiku uye vhiki dzevhiki kuti aise Club yeMillionaire asati abvisa basa rake uye achipinda mukati mawo maviri tsoka.
Pakutanga, bhizinesi rake rainge risina kubhadhara mari yakakwana yebhadharo guru rekutsvaga saka akashanda zvakaoma kuchengetedza vatengi kufara uye kuvimba zvikuru neshoko-remuromo-kutumira.
Munguva yekutanga yepamberi dze2000 dzekutsvaga paIndaneti uye masangano ekufananidza ainge atora simba, asi ne "kuva nerudo" nevashambadziri vake, akakwanisa kuwana niche, kushanda zvakanaka, nekugadzirisa mukurumbira wake zvakasimba - pasina bhazha rekuparidzira .
Patti Stanger - The Brand
Patti anokoshesa amai vake naambuya vachimuratidzira "tambo," asi vakatora unyanzvi hwemhuri mukukwikwidza kusvika kune imwe nzvimbo yakakwirira nekubatanidza zvigadzirwa zvemazuva ano mubhizimusi rake kusanganisira kushandiswa kwemasvikiro, mavhidhiyo, uye Indaneti. Amai vaStanger vakagadzira jaya vakadzidzisa mwanasikana wavo "zvose zvavanoziva asi mashoko anotaura."
Kana ndaifanira kuisa chikwata che "brand" Patti Stanger mumashoko maviri, ndingadai ndati: kusina uye kusina. Izvi zvingaita sokuti hazvina kunaka, asi kubatana uku kwakashanda zvakanaka kuna Stanger, uyo asingashandisi zvaanoparidza uye anokurumidza kutaura kuti varume vose vanosarudza vakadzi zvichienderana nehutarisiro hwavo pamusoro pehumwe humwe unhu.
Paakamera, anogara achidzinga vashandi vake, vashandi vake, vangave vatsigiri vauya kuzobvunzurudza, uye akatotora amai vake pamuratidziro wake, vachikumbira baba vake zvakanakisisa "muromo" waakambova nawo actor Randy Quaid (aiva nemakore makumi maviri nemaviri panguva iyoyo.)
Akaronga nounyanzvi kugadzira chikonzero chekuita mabasa ake kuburikidza nekugamuchira vatengi, ndokuvarova kunze kwechikwata chake pavanoputsa "murairo" kana kumukanganisa. Kuva muchengeti hakusi nyore sekufuma uye kukwanisa kutenga mari yake ($ 25,000 kusvika $ 50,000); Stanger inopedza vashandi vake kune gumi pagore.
Kunyange mushure mokunge wagamuchirwa, kuramba uri muteresi kunowedzera ngozi kana iwe usingatevedzeri "mitemo yekambani" (iyo dzimwe nguva inongoreva kusagadzirisa Stanger.) Iyi njodzi yemutambo yakamuparadzanisa kubva kumakwikwi ake, ichimuisa mune imwe nzira yakasiyana.
Vakawanda vekare vaenzi kubva mumwaka wechina vakanyunyuta pachena pamusoro pekubatwa zvisina kunaka naStanger, avo vakaramba chero chakaipa (vachipa mhaka chero ipi zvayo yevashandi vake pamusangano wevatsvakurudzo.) Pasinei nekunyomba, Bravo akanga achigumisa chibvumirano chake naStanger, mugore ra2011 akawana imwezve mbiri -kuita basa. Mumwaka wechishanu, akadzokorora chiratidziro kuburikidza nekuwedzera "vauki vemazano" kune vatengi vake (Tori Spelling naJenny McCarthy vachapa mazano ekuratidza kune vatengi veStanger.)
Muna 2010, Patti Stanger akatumidzwa pamusoro pe "10 Vakashambadzirwa Vakadzi paIndaneti." Stanger inoshandisawo Linked-In, Facebook, blogs, uye webhuti ye fan kuti ugare uchitaura naye inotevera.
Mazano Ebhizimisi Kubva Patti Stanger
Kuti uwedzere bhizinesi rako, Stanger inopa zano kuvadzidzisi vezvekuti "vawedzere marashi avo," chimwe chinhu chaakazviita. Akatanga mutsara wekutsvaga muIndaneti muna 2012 uye anopa mapeji ekumusoro (uye akakwirira-priced) mhirizhonga kuburikidza newebsite yake, kusanganisira mapurisa ekurapa, kupa mazano, mazano ekufambisa, vatungamiri, uye mamwe mabasa akawanda ekuvandudza mararamiro ako uye kuwedzera kukumbira kwako vakasiyana. Mukuwedzera pakuvamba kweChirungu cheMillionaire, Stanger akanyora bhuku, akabudisa chirongwa chekufambisa vhidhiyo, anoita maonero ake, uye anoshandisa nzvimbo dzekugara panzvimbo dzevanhu.
Zano rekupedzisira reStanger chimwe chinhu chaanoita zvakanyanya kuburikidza nehupenyu hwake hwakanaka uye kurara pabonde pane rudo kudarika neunyanzvi hwake hwekufananidza: zviparadzanise kubva kumakwikwi.