Maitiro 360 eBhuku Rokushanda Rinoshanda
Pasi pemakumi matatu nemazana matatu, ayo anonziwo "kodzero dzekodzero dzakawandisa," mabhuku erekodhi angawana chikamu chemari inogona kunge yave isati yava kure, kune:
- Digital sales
- Mafambiro, makontikiti, uye mararamiro ehupenyu anoshanda
- Merchandise sales
- Endorsement deals
- Kuonekwa mumafirimu nemitambo yeTV
- Rwiyo rwekunyora, ruzivo rwekuratidza uye kushandura mari
- Ringtone sales
Mukutsinhanisa nekuwana kukwegura kukuru kubva kune vanyori vanomiririra, mabhii anoti vanozozvipira kukurudzira muveki kwenguva yakareba uye vachaedza nekuedza nekuvandudza mikana mitsva kwavari. Muchidimbu, mazita acho achashanda semutungamiri-nheyo uye anotarisira basa rose remuenzi pane kungoisa pfungwa pakutengesa marekodhi.
Kufanana nemitambo yekodhi yekurekodha , iyo 360 yekutengesa inobvumira kuti mazita acho awane kodzero dzekodzero mune zvinyorwa zvekutevedzana uye zvigaro zvema album akawanda. Mukuwedzera, iyo 360 deal chibvumirano chinosanganisira zvibvumirano zvechibvumirano zvakasununguka apo muiti wehupfumi, kutengesa kwekutengesa, kutengesa kune dzimwe nyika, kuderedzwa kwekuvhara, mabhuku ebhajheji uye "teknolojia itsva" zvose zvakabviswa kubva pamabhadharo evhidhiyo.
Pasi pemitambo yemagariro, vaongorori vaizobhadharwa nemadzimambo maduku nerekodhi rekodhi, iyo yaive yakadukusa mushure mokunge zvese zvakabviswa pakugadzira album kana track. Kunze kwekunge album yevhidhiyo yakanga iri huru yekubudirira kwekutengeserana, hapana kutora zvigaro zvaitarisirwa kumuenzi. Pane kudaro, purogiramu kubva mukudhinda, kutengesa, kutarisa, kuvabvumirwa, uye mamwe mitsva yemari inenge iri yevanyori.
The Controversy Around 360 Deals
360 maitiro anokakavadzana nokuda kwezvikonzero zvizhinji. Chokutanga pane zvose, vanowanzoonekwa semari yekushungurudza inobata mazita akatarisana nekuderera kutengesa uye kumusoro kwepamusoro. Mhosva iyi ndeyekuti mabhii akaparara kwenguva yakareba pasina marudzi aya emakambani, saka zvingaita sevari kutambura nekukundikana kwekutengesa mabhizinesi avo uye vanoita zvakakodzera kune shanduko inoshandura - kubvunza zvikwata zvichifamba netsoka zvinenge zvisingaiti zvakanaka .
Vamwe vanhu vanopesana ne "band branding" pfungwa iyo inoita 360 maitiro kuitira kuti zvibatsire mavara. Muenzaniso mukuru ndeyevose-vakadzi ve-burlesque-boka-vakatendeuka-kubudirira-mumhanzi-boka, The Pussycat Dolls. Kuwedzera uye kuiswa kwechikwata cheboka racho kwaive kubudirira kukuru kuburikidza nemukurumbira wemabhizimisi wemimhanzi Jimmy Iovine semuchengeti mukuru, pamwe neAinin uye mutungamiri weA & M Records Ron Fair - asi ndeipi chaiyo mimhanzi yakakodzera mumufananidzo mukuru?
Nyora mabhii ekupikisa kuti idzi marudzi emaitiro 360 vanoita kuti vasayine marudzi akasiyana evevanyori nokuti havafanirwi kuisa pfungwa dzavo pakudzokorora kudyara kwavo kubva ku-album yokutengesa. Vanogona kumira kutsvaga nhamba iyo imwechete uye vashanda nemuongorori wenguva yakareba nokuti haafaniri kuvimba nemabhiza makuru ekutsvaga oga kuti aine chisina kubhadhara mufananidzo wacho.
Kakavhiringidza kana kwete, 360 mazano ari kuwedzera kuwanzana mune mazano makuru mazita .