Don Campbell, Internet Marketing Expert Answers Mibvunzo Pamusoro pe WordPress
Don Campbell inonyanya kuzivikanwa, nyanzvi inoremekedzwa yekutengesa Indaneti inoshandiswa muShokoPress webhusiro yewebhu. Muchikamu chimwe chekubvunzurudza kwangu naDon mazano pamusoro pekusimbisa webhusaiti ye WordPress.
WIB: Vazhinji vebhizimisi vanozeza kutanga webhusaiti nekuda kwemari yakakosha yekuita mumwe munhu kugadzira, kuvaka, nekuchengetedza website. Yenyu inobatsira mabhizimisi kuvaka mawebsite mavo vachishandisa WordPress.
Kunze kwekudziponesa zviuru zvemadhora, mabhizimusi angabatsirwa sei nekuvaka nzvimbo dzavo mu WordPress? Icho chiri nyore chaizvoizvo here?
Campbell: Uyu mubvunzo mukuru. Mazhinji emabhizimisi andinotaura anowira mune rimwe remapoka maviri:
Havana webhusaiti, uye havazivi kuti inofanira kudii, kana kuti ndiani angavimba; kana
Vane webhusaiti, asi haisi kubatsira chaizvo bhizinesi ravo (iri bhurocha rinoremekedzwa riri paIndaneti.) Zvichida vakatobhadhara zviuru zvemadhora kuitira kutarisa kwakanaka. Vanotambudzikawo nekuvandudza iyo. Kazhinji, vanobhadhara mumwe munhu nguva dzose pavanoda kuita shanduko.
Ndinokurudzira kune vhizimisi vemabhizimisi kuti vanoedza kuisa muganhu pakati pezvinhu zvinodhura, zvakakwirira-webhusaiti, uye webhusaiti yepahuturo iyo isingatauri chimiro chemhizha. Zvinonyanya kukosha ndeyekutanga, webhusaiti yehutachiona yakanyatsogadziriswa kune injini yekutsvaga uye yakavakwa kuti iuye nebhizimisi idzva.
Ndinofunga kushandisa shanduro yakafanana neShokoPress inovabatsira kuti vaite izvi. Sezvo WordPress yakasununguka uye kugarisa haina mari shoma, aiti-iwe-iwe pfupi bhizimisi wemabhizimisi anogona kuenda kune zvakadhura mari. Uye pamwe nezviuru zvemashoko nemapulagi anowanikwa, vanogona kukurumidza kutarisa kutaridzika kwewebsite, uye kuwedzeresa maitiro avo vasingazivi maitiro.
Uye mumwe munhu asina nguva yekuzvigadzika pachake anogona kuwana mumwe munhu kuti avake imwe webhusaiti yebhizinesi rezvebhizimisi kuitira anenge $ 1 000.
5 Mazano Anokosha Ekuvaka Website Yenyu muShokoPress
Heano zvinhu zvishanu zvinokosha zvekushandisa WordPress nekuda kwewebsite yako:
Nyaya dzinokubvumira kuti uchinje kugadzirwa kwewebhu yako nokukurumidza. Kune zviuru zvemashoko zviripo zveShokoPress.
Plugins inokubvumira kuti uwedzere kushanda kweShoko rako rePepanhau usingatauri maitiro. Kune zviyero zvinopfuura 10 000 zvinowanikwa kuti zvibatsire iwe kuwedzera marudzi ese ehutano panzvimbo dzako, kufanana nekugovana kwehuwandu hwemashoko, SEO, mashizha eshizha, uye nezvimwe zvakawanda.
Izvo zviri nyore kugadzirisa. Kana iwe uchigona kugadzira chirongwa cheShoko, unogona kubudisa nyaya itsva kuWebsitePress yako. Kana ikangomiswa, unogona kuigadzirisa chero nguva yaunoda, uye izvi zvinokosha kuti uite nevanoshanyira uye kune injini yekutsvaga.
Google inoda WordPress nzvimbo. Nemhaka yokuti inongororwa kakawanda, uye zvinyorwa zvinotanga kugadzirirwa zvakanaka, unogona kuwana WordPress site nzvimbo yakakurumidza kukuenzanisa newebsite ye static. Google yakatoenda pane zvinyorwa sezvinorumbidza WordPress kune mabhizinesi (ona video yeYouTube)
WordPress inotsigirwa nesangano rinokurudzira, rakabatanidzwa. Ongororo yemazuva ano inofungidzira kuti inenge 8% yemasayiti paInternet inotungamirirwa neShokoPress. Kune zviuru zvevarimi, vakukuri uye vanofarira kunze uko kuti vabatsire kana iwe ukasungwa. Kubatsira kungova kutsvaga kweGoogle kana Bing kure.
Iwe unogonawo kuverenga Don's series pakushandisa WordPress mabhizinesi maduku ekuti uwane mamwe mazano ebhizimusi rako.
Don Campbell yakagadzira Expand2Web kuti ibatsire vadzimai vephizimisi vemazana kuvaka WordPress websites iyo inowanikwa pamusoro pemigumisiro yekutsvaga yeGoogle, Yahoo neBing. Iye zvino Expand2Web inoshandisa kurovedza uye zvishandiso zvevadzidzisi uye vanozviita-ivo-ivo vamabhizimisi vaduku vebhizimisi.
WIB: Ndakaverenga pane webhusaiti yako kuti iwe unotamba piyano uye uri kudzidza kugadzira bhodi - uye une mudzimai nevanasikana vaviri. Zvakakosha zvakadini kuti urambe uchienzanisa pakati pebasa uye hupenyu hwako? Iwe une mazano kune vakadzi vari kurwisana nebasa-hupenyu hwehutano sezvavanovaka mabhizinesi avo pachawo here?
Campbell: Hungu, ndinofunga basa-hupenyu hutano hunokosha zvikuru. Chikonzero chandakasiya basa rangu rekambani ndechekuve nenguva shoma yekufamba uye nguva yakawanda nemhuri yangu.
Ndinogara ndichizvibvunza ini - "Ndeipi mararamiro atinofanira kurarama?" Uye ndinoedza kurega izvozvo zvinditungamirira. Usandibata zvisiri izvo, ndinoda kushanda zvakaoma, asi inofanirwa kunge iri pane zvandinoda kuita, uye ndine zvakawanda zvenguva uye nguva yekudzoka shure, shandisa nguva nemhuri yangu, uye kuziva izvo zvinonyanya kukosha. Ndinoyemura kuti mudzimai wangu akafamba sei izvi pamwe neni. Apo takasangana, aive nebasa rakabudirira kwazvo, uye akasarudza kugara kumba patakanga tine vana. Akatora mukana iwoyo kuti adzokere chikoro chikamu-nguva, uye achinje zvachose basa rake kune chimwe chinhu chakasiyana, chimwe chinhu chaaida chaizvo kuita. Iye zvino anoshanda mazuva maviri pavhiki, uye anowedzera kuva nevana vedu mumakamuri avo omukirasi, uye achitsigira mhuri yedu. Ndiye iye anoita chikamu chechikoro chechikoro, kana achishandisa purogiramu yeruzivo rwevadzidzi kuchikoro chevana. Ndine ruremekedzo rukuru rwekuti akafamba sei nezvose izvi, uye isu tose tinonzwa sekuti tiri kurarama mararamiro atinoda.
Uye zvidzidzo zve piano zvawakataura; Ndiri kutora ivo pamwe nemwanasikana wangu wekare uye tiri kunakidzwa zvikuru tichiita pamwe chete!
Kunyange zvakadaro, ndinogona kuenderera mberi, asi ini handidi kutakura vaverengi vako zvakanyanya - Ndinofunga kuva nehana yakadaro kunotungamirira kune zvimwe zvisikwa zvekusika uye mararamiro anofadza ose kumativi ose.
WIB: Iwe unopa mamwe mazano akanaka chaizvo pane bhurogi rako uye mubhurocha rako risina rupiro rekuwana webhusaiti inowanikwa munzvimbo dzekutsvaga. Asi zvakadini nevadzidzisi vemabhizimisi vane nzvimbo imwechete iyo inoshumira nzvimbo dzakawanda. Vanogona sei kutora nzvimbo yakawanda?
Campbell: Uyu mubvunzo wakanaka chaizvo. Mapeji eGoogle Place akagadzirirwa bhizinesi kuti aratidze kutsvaga muguta kana kuti taundi iyo bhizimisi ravo riripo. Asi chokwadi ndechokuti zhinji mabhizinesi server yese nzvimbo dzepamunzvimbo dzakapoteredza, maguta nemaguta. Hapana mhinduro yakakwana yeizvi, asi zvandinokurudzira ndeyokuti bhizinesi rebhizimisi uye kugadzirisa nzvimbo yavo yeGoogle Place, uye mamwe mapeji akafanana neKennie Local, Bing, Yelp, nezvimwewo. Pane iyo webhusaiti, ini ndakavaita kuti vape peji kune imwe neimwe yemaguta / maundi ari mavanoshumira, kusanganisira tsanangudzo pamusoro penharaunda yacho. Somuenzaniso, tsanangura kuti sei iwe une vashandi kubva kuguta riri pedyo. Zvichida vanoshanda kune kambani iripo, ipapo uye inogona kumira nebhizimisi rako panguva yekudya kwavo kwemasikati. Peji rimwe nerimwe rinonyatsogadziriswa kweguta rinokosha mazwi, uye rinobatanidzwa zvakanaka kubva kune dzimwe nzvimbo dzepaiti uye kubva kune dzimwe nzvimbo dzewebhu. Heino muenzaniso wemuguta chaiwo peji: http://www.northvalleptometry.com/milpitas-ca-optometrist">Milpitas, CA Optometrist
Don Campbell yakagadzira Expand2Web kuti ibatsire vadzimai vephizimisi vemazana kuvaka WordPress websites iyo inowanikwa pamusoro pemigumisiro yekutsvaga yeGoogle, Yahoo neBing. Iye zvino Expand2Web inoshandisa kurovedza uye zvishandiso zvevadzidzisi uye vanozviita-ivo-ivo vamabhizimisi vaduku vebhizimisi.
WIB: Vakadzi vazhinji vebhizimisi vanondibvunza pamusoro kana kuti hazvina kukodzera nguva yekupinda mumakwikwi emabhizimisi. Imwe yebhizimisi renyu, RefMob, akanga ari wokupedzisira muTechCrunch 50. Chii chinonzi RefMob uye yaiva TechCrunch 50 (TC50) chiitiko chinokosha?
Campbell: Zvechokwadi. TC50 yaiva chiitiko chinonakidza. Ikokudzidzira kwakaitwa neTC50 team kwakashamisa. Takanga tine maitiro ekuita mavhidhiyo akabatwa, uye akadzidziswa naJason Calacanis naMichael Arrington; ivo vaititarisa isu varipo ndokubva vatipa mhinduro chaiyo pamusoro pekuvandudza, ndokubva taita kuti tidzoke zvakare.
Chero nguva yaunogona kupa pamberi pezviuru zvevanhu mukana mukuru. Ndakasangana nevamwe vanhu vanoshamisa panguva iyoyo uye ndakavaka humwe hukama hwakakosha hwakatungamirira mune dzimwe mikana.
WIB: Pane zvakanyanya kusimbiswa nhasi pakuvaka zvivimbiso zvakatendwa uye zvinokosha zvehuwandu hwemasayiti. Izvi zvakakosha zvakadini uye iwe unokurudzira vanhu kuti vabhadhara zvikwereti here?
Campbell: Hungu, kuwana hukama hwepamusoro hunoenda kune webhusaiti yako kunokosha zvikuru kuisa mukati mezvinjini zvekushandisa mazwi eunofarira. Iyi ndiyo yakaoma, nguva yakawanda inopedza chikamu chekutsvaga injini. Hakuchina zvishoma. Nguva yakawanda yenguva yekutenga mazano haisi nzira yakarurama yekuenda nayo. Asi kune dzimwe nzira dzakakosha dzekuvaka unhu hwakanaka kunze uko: nzira yaJAD Martell yePAD ndiyo yakanakisisa yandakaona. Iwe unofanirwa kuzvipira pakuvaka humwe hutano hwehutano hwewebsite yako, kana kukandira chikwata chekuvaka chikwata kubva kune imwe nhengo yeEOO inokudzwa kuti ikubatsire iwe.
Don Campbell yakagadzira Expand2Web kuti ibatsire vadzimai vephizimisi vemazana kuvaka WordPress websites iyo inowanikwa pamusoro pemigumisiro yekutsvaga yeGoogle, Yahoo neBing. Iye zvino Expand2Web inoshandisa kurovedza uye zvishandiso zvevadzidzisi uye vanozviita-ivo-ivo vamabhizimisi vaduku vebhizimisi.
WIB: Webhusaiti yako inotaura pamusoro pekukosha kwekukura webhusaiti uye nekuichengeta yakachena nokuva nepurogiramu yehupenyu. Ndezvipi zvinodiwa kuti vanhu vavandudze mawebsite avo kana mabhuku kana vachida kuramba vachikwikwidza muzvinjini?
Campbell: Kazhinji sezvazvinogona. Kuva nepurogiramu yakanaka yakakosha inokosha pakubudirira kwewebsite. Ndinoziva SEOs dzakawanda izvo zvisingashandisi nekwereti kana vasingakwanisi kuzviisa pane zvigadziro zvehupenyu.
IGoogle crawler inowedzera pane zvinyorwa zvakasiyana zvepakutanga zvakabudiswa nguva dzose. Nguva dzose paunenge uchidhinda, Google inowana "ping" ichikumbira mubatsiri kudzoka uye kushanyira nzvimbo yako. Dambudziko, kunyanya kune vashandi vephizinesi duku, nderokuti vanoda kuzviita, asi ivo vanoshanda zvakanyanya vachiita bhizinesi ravo. Chikamu cherongwa hwehupenyu chinofanira kunge chiri chechokwadi chekuongorora kana muridzi wepaiti anogona kunyora zvinyorwa, kana kuti anofanira kukwereta munyori wechirungu kuti avabatsire. Ndakawana vamwe vanyori vanyori vanoshamisa kuti vandibatsire nevatengi vangu uye kunyange webhusaiti yangu yega, pamutengo wakakwana.
WIB: Ndiudzei nezvekurovedza zvidzidzo dzamuchakurumidza kupa.
Campbell: Ndine zvikoro zvitatu zvekudzidzisa iye zvino, pamwe nenhengo yehutano, iyo inharaunda ye web web consultants uye DIY minda mabhizinesi ose kudzidza, kubatsirana uye kutaurirana mabhizinesi kune mumwe nemumwe. Isu tinoitumidza kuti Group ExpandsWeb Group
Pano pane zvidzidzo zvepaIndaneti zvatave tichigovera:
- Kuvaka nekugadzirisa Shoko rako reWebsitePress: Munyaya yevhiki 4 yevadzidzi vatanga kubva pakutanga uye pakuguma vanoshanda zvakakwana WordPress website uye vanoziva kuti vanovaka sei.
- Nzira yeChirungu yeTendamini yeNharaunda yeSeO: Takavaka nzira inobatsira yekuwana zviwanikwa kumabhizimisi maduku anonzi Process Circle of Trust SEO. Muchikoro ichi tinodzidzisa nzira yekushandura urongwa hunovonekwa, hunosanganisira webusaiti yekugadzirisa, marongerwo emagadzirirwo, nhaurirano yepaIndaneti, nzvimbo yekunakidza maitiro, nekubatanidza nekududzirwa kwekuvakira nzvimbo dzebhizinesi duku.
- A Social Media Blueprint yeVadzinesi Vaduku: Mukati ino tinodzidzisa nzira yekushandisa nayo Facebook, YouTube uye Twitter pamabhizimisi maduku. Isu tinowanzovaka Bhizinesi Facebook Peji netsika dzetsika, uye kugovera ma template.
Dzidzo dzave dzakakundwa zvikuru - vadzidzi vedu vari kuuya nekuvaka mawebhusayithi, mapeji e-Facebook, uye kuita mapurogiramu eSeO kubatsira mashomanana emabhizinesi maduku kubudirira paIndaneti. Chinhu chakanakisisa kwandiri, chiri kuvaka sangano revanhu vane pfungwa dzakadaro vanogona kubatsirana kuti kubudirire. Ndine shungu kwazvo pamusoro pekuenda kwazviri!
Don Campbell yakagadzira Expand2Web kuti ibatsire vadzimai vephizimisi vemazana kuvaka WordPress websites iyo inowanikwa pamusoro pemigumisiro yekutsvaga yeGoogle, Yahoo neBing. Iye zvino Expand2Web inoshandisa kurovedza uye zvishandiso zvevadzidzisi uye vanozviita-ivo-ivo vamabhizimisi vaduku vebhizimisi.