HR seMichero: Iva Brand ye Choice

Rethinkine Basa Renyu seDhipatimendi reHuman Resources

Yenguva yevashandi veHuman Resources kugadzirisa zvakare basa ravo uye iro reDhipatimendi reH HR , kwete chete zvinangwa zvekupa kune chinangwa chesangano asiwo nekupona kwavo pachavo.

HR anoenderera mberi kuenzanisa zvido zvemaitiro akasiyana-siyana: bhizinesi, bhendi, mutungamiri wepamberi, wekushanda uye wehutungamiri nyanzvi uye vose vashandi uye vashandisi vatsigiri. Izvi zvingaita sezvinowanzoita bhizinesi sezviitiko, mabasa asina kukwanisa kuumba kukurumidza kweH HR vanhu vachizvidzivirira pachavo mune ramangwana.

Muzvokwadi, zvisinei, ivo vatsva. Kunyange zvazvo mibvunzo inogona kunge yakangofanana, mhinduro dzinonyatsoitika hadzisi. Chinetso chinoramba chiripo ndechokugadzira zvitsva zvitsva uye kuchengetedza ukama hwakasimba nevari mukati nekunze vatengi. Kukwanisa kuona mufananidzo mukuru-uye kushandisa zvigadziro kutarisa mufananidzo mukuru-zvichave zvakakosha kudarika kare.

Tsvaga Mazita Aunoita MaDhipatimendi eHurumende neBhandi

Kana iwe waizobvunza vashandi vako nhasi, "Dhipatimendi reH HR rinodini?" vangada here kutenderera chimwe chinhu chisinganzwisisi kwauri uye kuita kuti muteerere? Kana zviri izvo, dhipatimendi rako revanhu rinoda kuongororazve basa rayo uye kuita zvimwe mumba-kutengesa, kutsvakurudza kutsvaga uye hukama hwevanhu.

Chokutanga, unofanira kuzvibvunza mibvunzo inokosha:

Taura Nevashandi Kuti Vazive Dhipatimendi reH HR neGurish

Chinokosha ndechokuzarura kukurukurirana nehutano hwevashandi uye kuzvipa iwe mubasa rekufambisa pane nzvimbo yekusimudzira. Iwe unofanirwa kubuda muhofisi yeHR uye munyika yevashandisi vesangano rako.

Kuwana mhinduro idzi kunoda kukurukurirana, zvinoreva kuti HR inofanira kutaurirana. Kukurukurirana ikoko kunofanira kuva nezvikamu zvakaenzana zvekuterera nekusimudzira.

Chokutanga, HR inofanira kunyatsoteerera kune zvinodiwa nevatengi. Zvadaro zvinofanira kusimbisa zvazvakaita uye zvingaita. Vashandi veH HR vanofanira kudzidzisa sangano pamusoro pezvakakwanisa uye zvipo zvinogona kuwanikwa. Hapana anoziva unhu hwako kana iwe.

Vashandi, nokuda kwechikamu chikuru, vachiri kuona HR se "vanhu avo vanobata zvakanaka uye vanobvunzurudza." Kuti uise hurumende yeH HR mumakumi makumi emakumi anotevera, mumwe mushandi weH HR anoda kutora hukama hwevanhu-kutanga nevashandi vako. Funga nezvako sechigadzirwa uye uite kumwe kutengesa kwakanaka.

Kutengeswa kwedhipatimendi reH HR kunoda kuti uratidze unyanzvi hwako hwokugadzirisa matambudziko, saka vamwe vachakuziva iwe unogona kuita zvakawanda kupfuura kungoita mapepa. Nzira yakanakisisa yekutengesa ndeyezviito zvaunotora.

Nezviito zvako, matanho, uye mapurogiramu, unogona kukurudzira dhipatimendi reH HR semamiriro ezvinhu, anogadziriswa, anogadziriswa, ane sarudzo iyo sangano rinogona kutendeuka kana rinoda matambudziko kugadziriswa.

Dhipatimendi yako HR inogona kuva chimwe chinhu chinobatsira sangano rako kana richida rubatsiro. Kuita kuti dhipatimendi rako reH HR riwedzere kubatsirika, verenga pamusoro pemazano ekufananidzira kweH HR, mukurumbira, uye marashi.

Maererano naShari Caudron munyaya yake "Brand HR: Sei uye Ungatengesa Sei Mufananidzo Wako", "Kana uchida kuti HR ionekwe seyakagadziriswa, yakakosha, yakanyanya kuvimbika, kana zvakadaro, unoda kutanga kufunga sebhizimisi chigadzirwa uye kutengesa marimi ako ose. "

Sezvo masangano achienderera mberi achibudisa zvinhu zvisina-kukohwa-zvakawedzerwa, HR inotarisana nemakwikwi kubva kune vatengesi vasiri kunze. Kana vashandi veH HR vasingatsvaki kuvaka chimiro chebasa racho uye mukurumbira, vacharasikirwa nemasangano kune masangano anonzwisisa kuti basa revatengi uye kudzvora ndezvipi.

Aya ndiwo Caudron ane masere makuru masere ekuvaka nekusimudzira mufananidzo weH HR uye mukurumbira.

Tengesera Kubwinya kwaHR Department uye Brand

Ziva zvinodiwa nevatengi nemafungiro ako.

Nhanho yekutanga mukusika kana kukurudzira chizivo chekutsvaga ndechekuziva kuti vatengi vako ndevana uye chii chavanoda kubva kuH HR basa. Iwe uchadawo kuziva vatengi vako 'maonero anhasi ehurumende yeH HR.

Tanga iyi nzira nekuziva vatengi vako. Ndiwe nyanzvi makambani ekugadzwa kwebasa rekutungamirira, vatungamiri vemitambo kana vashandi vose here? Ndezvipi zvishandiso nemashandi zvavanoshandisa kubva kuH HR? Chii chavanoda kupiwa kubva kuna HR? Vanoshandisa maH HR mabasa kubva kunze kwevatengesa HR, uye kana zvakadaro, sei? Vanoona sei dare reH HR?

HR maitirwo anogona kukwanisa kuongorora mafungiro evashandi kuti vawane mhinduro dzemibvunzo iyi, asi kuti vawane mashoko echokwadi uye anokosha, Caudron anoratidza kuti zvakakosha kubhadhara mutariri wekunze kuti aite hurukuro iri muga.

Anotaura kuti "vashandi vangangodaro vanotaura manzwiro avo echokwadi pamusoro peH HR kana vakavimbiswa pachena."

Zvakakosha kuitisa rudzi urwu rwekuongorora, kunzwisisa mutsauko pakati pezvauri kupa uye funga sangano rako rinoda kubva kwauri, uye zvavanotaura kuti vanoda. Mune masangano ezuva ranhasi, pane maonero mazhinji kwazvo pamusoro pezvinoitwa neH HR.

HR anoita mabasa akawanda zvakadai: kurovedza, kurohwa, hutano hwehupenyu, mubhadharo uye bhonasi, uye humwe humwe humwe humwe hanya, huno "HR brand" kukura. Kuti agadzirise izvi, vashandi veH HR vanofanira kutsvakurudza mavari "marimi" avo zvino kuti vaone kuti vamira kupi.

Unyanzvi hunozivikanwa hunobva pane zvinodiwa nevanhu.

Caudron anotaura kuti mushure mokunge maona zvido uye maonero anowanikwa nevatengi venyu varipo, munokwanisa kusarudza kuti mungada sei vatengi venyu kuti vaone dhipatimendi reH HR. Zvakakosha kucherechedza kuti basa reDhipatimendi reH HR richasiyana nesangano kusvika kusangano. Mune rimwe sangano, vatengesi vepamberi vanogona kuda kuti hofisi yeH HR ipe basa rakanaka mune dzose dzemahara HR nzvimbo.

Mune vamwe, vatengi vanogona kutarisira HR kutora mutoro wekubereka nekukura. Iwe unofanirwa kusarudza kuti chii chinonzi "brand" chiziviso chinoshanda zvakanakisisa kune tsika yako yakadaro uye zvinoshanda kugadzira chirevo chekutumirwa uye sangano rinotsigira icho chaicho.

Somumwe muenzaniso, musangano rako, zvingava zvakanakira kubudisa mabasa echiito sekubhadhara kwekubhadhara kuitira kuti vashandi veH HR vakasara vaise pfungwa pazvinhu zvakanyanyisa. Kuti uwane hutano hwakasimba huzivi, haugoni kuva zvinhu zvose kuvanhu vose.

Iwe unogona kuedza, asi iwe uchakundikana mumaziso ehuwandu hunhamba hwevatengi vako.

Ita hurukuro yemamishinari iyo inosangana nekusangana kwevanoda vese.

Sezvo watsiva unhu hwako, Caudron anoratidza kutora nguva yekuumba mushumo wekutumwa uchakutungamirira kuburikidza nekuchinja nekuvandudza kwaunoda kuita. Mutemo wekutumwa unofanirwa kujekesa basa reH HR, hutsika uye nheyo dzemitemo inoshandiswa nedhipatimendi, uye rubatsiro HR inotarisira kugovera kune imwe sangano.

Semuenzaniso, mutemo weLos Angeles County HR Dhipatimendi rekutevera unotevera:

Zvakakosha kuva nesitatimendi chekutumwa sezvo inobatsira kutsanangura zvinangwa zvako uye remangwana rako. Icho chinangwa hachifaniri kunge chisingabatsiri rhetoric. Icho chinyorwa chinotsanangura HR pledge kune yese sangano.

Mamwe mazano eDhipatimendi reHuman Resources Image

Nunura zvipikirwa zvako.

Tichifunga kuti, zvichibva pamutengi wako, mahofisi eH HR anoda kuvandudza kushandiswa kwevatengi uye kubatsira. Izvi zvingada kubhadhara vashandi vakawanda, kupa simba kugamuchira zvekugamuchira kugadzirisa kuita sarudzo, kana kuitisa masangano ekugadzira mapoka. Vatengi vanoda kuti iwe uwedzere kuteerera.

Caudron inokurudzira kuti sezvo kuumba chimiro chako chitsva kunoreva kuunza chivimbiso, unofanirwa kuva nechokwadi chokuti vashandi, maitiro, uye maitiro ari mubazi rako vose vanoshandira kutsigira chinangwa chebasa revatengi.

Vashandi dhipatimendi rako nevanhu vane nyore kushanda navo uye vanoda kuenderera mberi mairi kumakurukota emitambo. Nunura zvaunopikira mubasa rako rekutumira.

Shandisa mufananidzo wako.

Nhamba shoma yekutengesa yakagadzirwa nemapuranga pasina chinyorwa chakasiyana uye chikwata chekuiswa. Unogona here kufungidzira kufungidzira chinyorwa chePepsi chekugona kweCoca-Cola? Bhodhoro reCoors yeBud Light? Makambani aya anonzwisisa kuti kutarisa kwezvigadzirwa zvavo zvinopa mharidzo dzine simba kune vatengi.

Izvo zvinoshandawo kune HR. Kana huwandu hweH HR hwave huchivandudza humwe humwe huri nani huri nani, saka unogona kushandisa hutachiwana senzira yekukurukura izvo zvigadziriswe kune vamwe. Iva neropa rakasiyana nedhipatimendi rako reH HR, kana uchida, izvo zvinoratidza chinangwa chako, kuzvipira kwako kune vatengi, uye zvinangwa zvako. Chinhu chakakosha zvikuru pakutsanura, asi, iyo iyo HR iyo pachayo.

Kana iwe uchida kuti HR yako ikwanise kutumira shoko rehutano hwehutano, iva nechokwadi chokuti vashanyi kune dhipatimendi vanowana zvavanoda, pasina dambudziko, kupesana, kana kuti zvisingabatsiri hoops kuti vafambe.

Iwe unogona kupedza mamiriyoni emadhora ekuvandudzazve dhipatimendi rako nekuvandudza logo, asi kana vanhu vari muH HR vasingakwanisi kutarisana nayo, hauna kuita chinhu mumaziso esangano rako.

Paridza shoko.

Mushure mekunge mazvisarudzira kuti ndiani, makagadzira hurongwa hwaunokwanisa kugara uchipa zvivimbiso zvako, uye wakavhara dhipatimendi reHR nenzira iyo inoratidza kuvandudzwa, Caudron inoratidza kuti inguva yekuti toot your horn.

Semuenzaniso, kana iwe uchida kuti vanhu vaonekwe sevanoshanda navo , tora nguva yekuenzanisa hurongwa hwehutongwa hweHR huchangobva kuitwa kana chisarudzo. Kurukura izvi zvinopinda mumisangano yepamisangano, kuburikidza neshoko renyu rezvepanhau, webhusaiti yako kana Intranet, kana kuburikidza nekuvandudza maitiro ehutano hweH HR. Chinangwa chinonyanya kukosha, nekunyatsoziva, ndezvekusimudzira mharidzo yakawanda nemashoko akaoma uye zvakanakira nyaya.

Kuvandudza kuonekwa kwako.

Imwe nzira yakanaka yekudhinda yeHR, kwete chete mukati memasangano ako, asiwo kune vanhu vese pasi rose, ndeyekubudisa zvinyorwa mumagazini uye kutaura kumisangano yeH HR kana misangano. Izvi zvinogadzirisa kuchinja kwemukati mawakaita uye kunogona kutora kufarira uye kufarira kweboka rako rekutungamirira.

Iwe unogona kuwedzera kuonekwa uku mukati me sangano rako nekubatanidza mapurogiramu-mapeiniti chaiwo nevashandi munyaya yacho kana pamusangano wekukomana newe. Nyanzvi dzinoda kunzwa kubva kuvanhu chaivo uye dzichaparadzira shoko rakanaka kwauri iwe musangano rako.

Kuramba uchivandudza. Ramba uchienderera mberi.

Kungofanana nedzimwe nyika yebhizimisi, apo makambani anofanirwa kuramba achidzokorora, achidzokorora, uye anovandudza marongerwo avo kuti asangane nevatengi 'kuchinja zvido, saka zano iri rinoshanda kuna HR.

Munyika inokurumidza kuchinja yebhizimisi, basa reH HR rinofanira kugara richida kuita zvisarudzo zvakaoma pamusoro pezvazvinoda uye hazvigoni kumira. Mumwe nomumwe wehutori hweH HR anogona kuita zvirongwa achishandisa bhokisi rimwe rekushandisa. Izvo zvakanakisa zvichaedza zvinhu zvitsva, zvinopesana nehuchenjeri huripo, uye kubvunza mibvunzo yakawanda kakawanda.

Uchinyatsocherechedza kugadzirisa huzivi, dhipatimendi rako reH HR rinogona kudzidza kupa zvinhu zvaunotarisira mukati nekunze. Sangano rako richakuda iwe nevashandirwi vako HR vachatora nzvimbo yavo sevatambi , vachiita mutsauko munyika chaiyo ye sangano renyu. Wako akanaka HR dhipatimendi uye rukudzo ruchakutsigira zvose zvaunoda kuzadzikisa.