Maitiro Aungaita Basa Renyu Mamwe Mashoko Asingakanganwiki

Kubudirira Kutaurirana Kunotanga neNyaya Yakamanikidzwa

Chii chinokonzera kusakanganwa kwekutengesa TV, chigadzirwa chemagetsi, kana kugadzirwa kwemakambani? Sei iwe uchiteerera kune vamwe vezvematongerwe enyika kana vatungamiriri vebhizimisi uye vanyoro pamusoro pekutaura kwevamwe? Sei iwe uchitya kuzarura vamwe maimeri emaferesi, asi uzarure vamwe nokukurumidza pavanenge vachienda mubhokisi rako rekunyora? Zvose maererano nemeseji. Apo chimwe chinhu chekukurukurirana chiri kusvika pakureva, chakakosha, chakakosha, uye chinokumanikidza, chinoita kuti iwe-mutereri kana muverengi-kuite chimwe chinhu.

Kufambisa vanhu hachisi zvemashiripiti-izvi zvose pamusoro pekukurukurirana kunobudirira.

Chero ani zvake anogona kukwanisa kutaura zvakanaka kuburikidza achishandisa chidimbu chine ruzivo chine ruzivo rwekuziva kuti nei chero mharidzo inoshanda kana kuti isingashande, uye nzira yekuvandudza nayo. Inonzi 4Cs Model, iyo inomirira Kunzwisisa, Kubatana, Kutendeseka, uye Kurwisana. Iko 4Cs Model yakatanga kusimbiswa sechishandiso chekuongorora chekugadzirisa kwekutengeserana nekugadzira zvinhu. Zvinhu zvakadai seDunkin 'Donuts, Suave Shampoo, uye Breyers Ice Cream zvakashandisa 4Cs Model kuti dzigadzirire mishandirapamwe yekutengeserana yakataura nevanhu uye yakavaka kugadzirisa manzwiro nevatengi vavo.

Mashoko akanaka ndeokuti iwe haufaniri kuva nyanzvi yekunyora kana kuparidzira genius kuti uite magwaro masters . Runako hwe 4Cs Model nderokuti zviri nyore kunzwisisa uye zvakajeka kushandisa kune imwe nzvimbo yekutaurirana iwe unobereka pabasa kana iri kabo, email, nhau yepapepanhau, chikamu chekutengesa, PowerPoint, kana bhurogi.

Paunopinda muitiro wokushandisa 4Cs kumhando dzose dzekutaurirana iwe unogadzira , vatungamiri, vashandi, vatengi, uye vatengi vanoona.

The 4Cs Model Yokubudirira Kukurukurirana At-a-Glance

Muenzaniso weC 4C ndiyo chinhu chakakosha chekuongorora zvakajeka kubudirira kwemhando dzakawanda dzekukurukurirana: chii chiri kushanda, chii chisiri kushanda, uye nei.

Vane 4Cs vanogona kutarisa kutengeserana kukurukurirana, pamwe chete nekutengeserana kwebhizimisi, kutaurirana kwezvematongerwo enyika, varaidzo, uye yakare kare yevanhu zuva nezuva -ku-munhu kutaura, kubva kumameri uye mabhogi ekutaurirana nehurukuro.

Kunzwisisa

Vateereri vanowana shoko, pfungwa huru, pfungwa? Iko shoko rinokurumidza kutaura? Vateereri vanogona kutamba shoko racho zvakare? Izvi zvinotsigira kuti vanozviwana uye C yekutanga inoshanda. Heano mazano matatu ekunzwisisa kwakanakisisa:

Connection

Kuita kuti kuwirirana nemafungiro anozivikanwa kana shoko rinoreva kwete chete kuti vateereri "vanozviwana," asi kuti zvinoshamwaridzana navo, zvinoreva uye zvinokosha kwavari, uye kazhinji zvinokonzera kusanzwisisa kana manzwiro emhinduro: kushungurudzika, kufara, kutsamwa, chido , mufaro, mufaro, kusuruvara, nezvimwe zvakadaro. Apo kushamwaridzana kuripo, kuchaita kuti tive nemaitiro matsva nemaitiro.

Kutenda

Vateereri vanoda kutenda kuti ndiani arikutaura (izwi remuti kana mutumwa), chii chiri kutaurwa, uye kuti zvinotaurwa sei. Kana zvisina kudaro, chero hutano hunotanga kuputsa-pakarepo.

Kutenda ndicho chakakosha C, nokuti vateereri vanogona kunyatsonzwisisa mharidzo yemutauriri, uye kunyange kutaurirana nayo nepamusoro pemanzwiro evanhu, zvino vobva vatendeuka voti kubva kune iyi chaiyo: kambani, mutungamiri wezvematongerwo enyika, mutariri, chero 'Kutenga.

Kurwisana

Mukutaurirana, kupararira chinhu chakanaka. Iwe unoda kuti vateereri vako vabate mharidzo, famba nayo, uye uifaridze nayo. Funga nezvekupedzisira nguva yawakatarisa terevhizheni yeTV yaive yakanyanyisa kana yakangwara kuti iwe wakakurukura nayo neshamwari dzako, ukazviwana iwe uchidzokorora, kana wakadzokorora chirevo kana kuti catchphrase mukukurukurirana. Izvozvo zvinopararira.

Kupararira, shoko rinofanira kuva rakasimba, idzva, rakasiyana, uye risingakanganwiki. Iko inofanirawo kumutsa mafungiro emanzwiro akajeka, ave nehurukuro inogona, inokurudzira chinangwa chekuita chimwe chinhu, uye kuita kuti zviratidzo zvionekwe.

Isai 4Cs muKushandira Kutaurirana Kwabudirira

Dzidzira 4C-ing kuti utaure zvakanaka uye ichava yechipiri kwauri. Edza izvi. Shandisai 4Cs kune imwe nyaya yekutengesa kana nhau yamunoona kana kunzwa mazuva ano paTV kana redhiyo. Wakawana pakarepo here? Izvozvo zvakasvitsa kunzwa kwepfungwa here? Yaiva here kana mutumwa akatenda?

Wakanzwa sokuti shoko racho rakaomesa uye rakakuita iwe uchida kuita nenzira imwe here? Kana edza 4Chengeta mamwe emaimeri aunogamuchira nhasi. Iwe uchakurumidzira kuona kuti sei mharidzo inoshanda uye isingashande. Kuona kushamwaridzana kuburikidza ne 4Cs lens kuchaita kuti iwe uwedzere kuziva nezvekutaurirana kwako uye mameseji matambudziko.

Kana ukangotanga 4C-ing mharidzo, zvose yako uye yevamwe vanhu, kutarisa kuburikidza nekubudirira kwekukurukurirana lens kwekunzwisisa, kubatana, kuvimbika, uye kuparadzaniswa, kuchava tsika.

Iwe uchange uine ruzivo pakuverenga chimwe chinhu sechiri nyore sememo uye kunzwisisa kuti sei zvakakunakira iwe uye uchida kutora chiito, kana kuti nei wakakurumidza kuakandira mudivi redu. Kana iwe unofunga nezvako uye kushandisa 4Cs kumashoko ako pachako , zvinobudirira iwe uchava pazvose zvaunoita.