Ndeupi musiyano pakati peBusiness na Fine Art?

Izvo Zvose Nezvakaita Sei Zvakasikwa

Nenzira, zvose unyanzvi nderokuratidza manzwiro nekufungidzira. Inotanga nepfungwa kana pfungwa uye inoputika mumaoko omunyori. Hapana misiyano pakati pezvigadzirwa zvebhizimisi uye unyanzvi hwakaisvonaka mune izvi - zvose zvinouya nenzira imwechete. Misiyano iripo pane chikonzero nei mufananidzo arikugadzira.

Zvemabhizimisi vs. Zvakanaka Art

Iwe haungatarisiri kuona zvigadzirwa zvebhizimisi mu museum. Yakasikirwa kutengesa chimwe chinhu, kazhinji chigadzirwa.

Chinangwa chakanakisa ndechekusika chinhu chekugadzirisa chinotendwa nokuda kweunhu hwakanaka uye hwakasiyana. Chinangwa chakanakisisa chiri kungovapo uye nokudaro kunopa kufadza kune vamwe. Haiti kumanikidzira muoni kuti aende uye aite chimwe chinhu kana kutenga chimwe chinhu.

Unyanzvi hwakanaka hunoremekedzwa uye hunogamuchirwa zvakadzama. Maitiro ezvokutengeserana angave anoyemekedzwa uye anobvumwa, asi haazorembera mu Louvre . Vhidhiyo yezvemabhizimisi inowanzoshandisa unyanzvi, asi unyanzvi hunodiwa hunoda tarenda risina kuberekwa.

Maikirwo emabhizimisi anosanganisira kutengeserana, maitiro ekugadzira, kuisa marimi, logos nemifananidzo yemabhuku. Unyanzvi hwakanaka hunosanganisira mapeji, zvigadzirwa, kubudisa mapepa, kupikisa, kupinza, mifananidzo yakawanda, unyanzvi hwakanaka, nekushanda.

Nhoroondo Inofanirwa Kuitika

Misiyano pakati pezvigadzirwa zvemabhizimisi uye unyanzvi hwakanaka hwakanga hwakanaka kusvika kusvika pakati pezana remakore rechi20. Maikirwo emabhizimisi akabatanidza terevhizheni uye kudhindwa kushanyira mapikicha, pamwe chete nemifananidzo yakawanda.

Unyanzvi hwakaisvonaka hwakanga hune zvinhu-zve-a-mutsa zvinhu zvakasiyana-siyana zvakadai semifananidzo, zvifananidzo uye mabasa pamapepa akaratidzwa mumakamuri nemamamziyamu.

Zvadaro ruzivo rwekunyatsozivikanwa rwunonzi pop art rwakakanganiswa uye rwakabatanidza izvo zvinangwa zvakasiyana muma19s. Pop artists vakaita saAndy Warhol mass yakabudisa mifananidzo vachishandisa zvishandiso zveanoshambadzira.

Warhol's silk-screened Brillo Boxes muenzaniso usingakanganwiki wekuti unyanzvi hwebhizimisi hwakabatanidzwa neunyanzvi hwakanaka.

Andy Warhol's Brillo Boxes

Philosopher Arthur Danto akatsanangura chikonzero nei Andy Warhol's Brillo Mabhokisi ane unyanzvi apo mabhokisi eBrillo eshopu haasi. Kunyange zvazvo mabhokisi maviri akatarisa zvakafanana, Danto akanyora, '' Akapiwa zvinhu zviviri zvinofananidzwa kune imwe yero yakasarudzwa, asi chimwe chazvo basa rekudhiro uye chimwe chinhu chinowanzoitwa, chii chinoita kuti mutsauko uyu uripo? ''

Danto akaziva kuti unyanzvi hwakafanana neWarhol's Brillo Mabhokisi akanga asina kungove chinhu chinoratidzwa pachena. Yakada hurongwa hwekutsanangura iyo seunyanzvi. "'Ndiyo basa remashiripiti, mazuva ano sekugara, kuita unyanzvi wenyika, uye unyanzvi, zvichibvira," akanyora mubhuku rake rakakurumbira, "The Artworld." Mune mamwe mazwi, ndiyo inyanzvi yezvirongwa , vadzidzisi vemapurisa, vanyori vatsoropodzi uye vaongorori vanobatsira kusimbisa chakanaka chekuita uye nekuchiparadzanisa kubva mune zvemabhizimisi.

The Crossover

Vanyori vanowanzoshandisa maitiro ekutengeserana mumazuva ano emifananidzo yemifananidzo. Muenzaniso wekuona vhidhiyo vhidhiyo Pipilotti Rist, mavhidhiyo anofanana nemavhidhiyo emimhanzi. Basa rayo zvisinei rakaratidzwa mumagariro emifananidzo uye musamuziyamu.

Kunyange zvazvo unyanzvi hwemazuva ano hunobatanidza zvinhu zvose zvekutengeserana uye dzakanaka, zvikoro zvesayenzi zvinoramba zvichipesana pakati pezviviri.

Vadzidzi vanofanira kusarudza pakati pekukurukura mune zvekwenyanzvi dzakanaka kana zvekutengeserana magetsi pavanenge vachiita zvidzidzo.