Netflix, Inc. yakagadzwa muna 1997 uye yakapayona DVD yokubhadhara nekutumira tsamba, kutumira maDVD kune vanobhadhara muUnited States. 2007 vakaona kushandiswa kwekushambadzira kwayo. Nhasi, iyo inotonga bhadhiyo yekubvumira pazvinodiwa (SVOD) munyika yose uye ine huwandu hukuru hwekuti vanhu vanowana sei zvinyorwa zvekuona musha.
Netflix nenhamba
Yakatangwa musi waAugust 29, 1997.
Muna 2000, Co-founder Reed Hastings akapa kambani kuBlockbuster kwe $ 50 mamiriyoni, asi vakaramba.
Akasunungurwa mabhiriyoni ayo DVD musi waFebruary 25, 2007
Inopa $ 1 mamiriyoni kumushandi wekutanga kuti arove mavhidhiyo-mazano ekururamisa. Mubayiro wakabhadharwa musi waSeptember 21, 2009
Vakarashika 800 0000 vanyori mubato rechitatu ra2011
Vatengi venyika yose vakawana mamiriyoni makumi manomwe muna 2015
Mari yegore negore ndeye $ 6.78 mabhiriyoni
Vanyoresa vanobva kunyika 190
Anoshandira zvakapoteredza 3100 venguva yakazara nevashandi venguva
Company Culture
Nhamba yeNetflix yakakwirira mune kambani tsika. Vashandi vane rusununguko, kuchinjika, uye inzwi. Iko kambani yakabudisa Netflix Culture Deck, mharidzo yekusimudzira mazano ekufambisa. Vazhinji vashandi vemabhizimisi vakurumbidza, neChristian's Sheryl Sandberg vachiti "ingangodaro ichinyorwa chakakosha zvikuru chakambobuda kunze kweMupata."
Netflix's management style inogona kuisa dambudziko kune avo vanotarisira kuvaka basa ipapo. Vashandi vanofanira kuita kutonga kwakanaka ivo pachavo; ivo havakwanisi kugadzirwa.
Rusununguko rusingagumi hunoreva kuti vanofanira kuratidza unyanzvi hwakasimba uye kuratidza kukosha kwavo. Netflix ine "vashandi" vakangoita chete maererano neCultural Deck munyori Patty McCord. Mutungamiri Mukuru weTarente haana hanya nezvekuuraya avo vasina kukodzera mune izvi. Kunyange zvakadaro, kambani inopa rupo severance pakapoteji apo vashandi vane unyanzvi vasati vasangana neNetflix's inoda.
Aina yeMabasa paNetflix
Iwe unogona kutsvaga mabasa kuburikidza nebasa rebasa kana LinkedIn account. Kune zvizhinji zvekushandiswa kwemabasa eku:
Cloud and Platform Engineers
UI Engineers
Content Platform Engineers
Data Engineers & Analysts
Database Architects
Kubhadhara uye Zvipo zvakapiwa neNetflix
Netflix inobhadhara zvakanaka uye inopa vashandi vavo zvakanakisisa zvinobatsira purogiramu. Inobhadhara chikamu chechipiri chepamusoro-soro yemari mihoro maererano neGreendoor's 2015 mushumo pamusoro pekambani dzeAmerica dzakabhadhara zvakanyanya. Bhuku reBusiness Insider remaripo paNetflix rinowanzoshandisa Software Engineer mubhadharo kupfuura $ 140 000, 56% pamusoro pevhareji yenyika. Imwe Injini yeUI Engine Engine inowana $ 190,000 pavhareji, uye reWerld Software Engineer mubhadharo zvishoma pasi pe $ 210,000. Mifananidzo inobva pane zvakagadziriswa mubhadharo data pa Glassdoor.com. Zvikomborero zvevashandi zvinosanganisira:
Zvokudya zvepachena
Kusvikira kumwedzi gumi nemaviri ekuberekwa nekuberekwa kwevana. Vashandi vanoshandisa mazano avo pachokwadi chaicho chakatorwa.
Mazuva ekuzorora asina kukwana, mukati mekufunga
Vhura maawa ekushanda (kuCaulumbia office)
Utano, zviratidzo uye inshurensi yezino
Mushandi wekutenga zvigadziro chirongwa
Nhare yefoni inodhura
Nzira yekuita basa paNetflix
Basa rekushanda
Netflix inopindura kubasa rebasa kuburikidza newebsite yavo, uye vashandi vanowanzosvika kune avo vanogona kunge vari ku LinkedIn. Inobvunzurudzo yefoni ichaongorora vashandi nemibvunzo yakawanda pamusoro pezviitiko uye zvinangwa zvebasa. Nhaurirano yechipiri yefoni inogona kutevera uye, kana ikabudirira, imwe chete kana kupfuura pane imwe hurukuro hurukuro.
Kubvunzurudza
Netflix inobhadhara vanhu iyo inoziva ichakwanisa kupinda mumutambo wekambani. Chirongwa Chavo Chikafu chakakosha zvikuru saka chizive zvakanaka uye uongorore "7 Aspects of Netflix Culture." Zvaunofunga nazvo zvinoratidza kana nzvimbo yakakunakira iwe. Iwe unofanirwa kuti uzive nezvechigadzirwa chavo - Kana iwe usati uri nhengo yebasa ravo rekubhadhara, chengetedza. Mwedzi wokutanga wakasununguka. Funga nezvenzira iyo basa rinokubata iwe uye kuti ungavandudza sei.
Verenga tsanangudzo yemabasa nekunyatsogadzirisa, kuisa unyanzvi hukuru uye ruzivo rwezvinodiwa neNetflix. Nhengo dzekutsvakurudza dzejeri rekubvunzurudza uye dzinoshandisa izvozvo kuti zvivakire hukama. Netflix inoti inobhadhara chete "vanhu vakagadzirwa zvakakwana," uye iwe uchanzwa izvi kakawanda mumabvunzurudzo. Vanotarisira vashandi kushandisa rusununguko rwavo nemazvo uye vanobudisa zvibereko. Kubvunzurudza mibvunzo kuchaparadzanisa kambani yakakosha uye kuongorora uye unyanzvi hwehuchenjeri.
Iko vashandi vemazuva ano vanofarira nekushanda paNetflix
Vashandi vanokoshesa rusununguko rwekushanda panzvimbo yavo pachavo uye kushandiswa kwekutonga kwavo kuti varambe vari pamusoro pemabasa. Iyo kambani ine 3.7 kukosha (kunze kwe5) paGreendoor, uye CEO Reed Hastings inokwana 87% kugamuchirwa. "Rusununguko uye Mutoro unhu" rinotonga mhinduro pamusoro pekushanda ikoko, zvichionekwa mumakororo makumi mana nemakumi mashanu emushandi. Zvipo zvekubhadhara uye nzvimbo yebasa zvinowedzera kumusoro zvakare.
Nezve Netflix Information
Kubva paNetflix webhusaiti yebhishopu, zvinotevera ndezvi "8 Zvikonzero Zvikuru Zvokushanda paNetlix"
- Netflix inofarira
Kubatanidza vanhu nemavhidhiyo avanoda ndiko nei Netflix iripo.
Kunyatsoda mafirimu hazviitiki nguva dzose - asi kana zvichita, zvakanyanya. Iwe haugoni kuzvibvisa kubva mumusoro wako. Iwe unofunga nezvayo zvakawanda, uye iwe unoudza shamwari dzako zvose pamusoro pazvo. Kazhinji unonzwa uchinjwa chete nekuziva kwekuona iyo firimu. Munhu wose anoda kuona mamwe mafirimu "wow" akadaro.
Asi matombo akadaro akasiyana nemunhu mumwe nomumwe, izvo zvinoita kuti zvive zvakaoma kuti uzviwane mumhenderekedzo yemafirimu makumi matanhatu nemakumi mashanu emakore ayo anosvika makumi emakore ekuita mafirimu.
Kushandisa teknolojia uye mharaunda yeInternet, tinobatsira vatengi vedu kusarudza mafirimu akafanirwa kune zvavanoda, saka vanoda mamwe mafirimu avanoona.
Takabudirira kwazvo mukufadza vanhu. Netflix inotsanangurwa # 1 mukugutsikana kwevashandi munyika yose ye-e-commerce uye pamusoro peimwe makambani makuru akadai seApple neAmazone mune zvidzidzo zvakazvimirira zvisina kutumirwa neNetflix.
Paunenge uchipfeka zvipfeko zveNetflix pachena, hazvisi zvisingazivikanwi kuti vatorwa vasvike kwauri kuti uti "Ndinoda Netflix!". Vanopfuura 90% vevanyori vedu vanoti vanokwanisa kukurudzira Netflix kune shamwari.
Uye tiri kutarisa kuita Netflix zviri nani zuva rimwe nerimwe.
Chido chedu chekubatsira kubatanidza vanhu kune mafirimu makuru haasi zvose zvisingabatsiri. Apo vanhu vanoda mafirimu avanotarisa, vanowedzera kufarira mafirimu, uye izvozvo zvinobatsira bhizinesi redu. Uye sezvatinoenderera mberi kukura, isu tiri, zvakare, tinokwanisa kutumira mamwe mazita emabhiiyo kuitira kuti vatengi vawedzere kufara. Sevashandi veNetflix, unogona kuzvikudza nekuziva kuti uri kugovera kune rimwe basa rinofadza zvikuru. - Tiri kutonga madzimambo ekuparadzirwa kwemafirimu
Vagadziri vemafirimu maduku vanoedza kuti mafirimu avo akurudzirwe. Vakawanda vanoenda vasingazivikanwi nokusingaperi. Tiri kuchinja izvozvo. Isu tinokurudzira madiki mafirimu madiki sezvakawanda semafuta makuru.
Chivimbiso chedu kuvakori vemafirimu chakareruka: ita firimu iyo vatengi vedu vanoda, uye isu tichaitaura sechisimba sezvo hurukuro yeHollywood yakakunda.
Semuenzaniso, Hotel Rwanda ibhidhiyo duku iyo vanhu vashomanana vakaona munhandare iyo yakabudiswa muna 2004. Asi vanyori veNetflix vakayera Hotel Rwanda zvikuru, saka sangano redu rakaikurudzira zvikuru panzvimbo yedu yepaiti.
Hotel Rwanda iye zvino ndiyo imwe yepamusoro mafirimu gumi ezere nguva yose paNetflix, inoparadzanisa mabhizinesi aya seCrash Crashers uye The Bourne Supremacy, zvose nekuda kwekukwirira kwayo kwevashandisi uye website yedu yekutsvaga kugutsikana.
Sezvatinokura, misika yemavhidhiyo maduku inokura, kupa izwi kuvanhu vanoita mafirimu pose pose. - Tinobhadhara zvakanaka
Tinotenda kuti mumwe mushandi anoyevedza anoita zvakawanda uye anodhura vashoma kupfuura vanoita zvakakwana. Nokudaro, tinoedza kubhadhara kumusoro kwemusika kwezvinhu zvedu zvose zvinokosha. Nzira dzedu dzekubhadhara dzinotungamirirwa nemari yekutengeswa nekushanda, panzvimbo yehutungamiri kana kudzokazve.
Tinonyanya kutarisa pamusoro pesimba rekubhadhara zvakakwana, kwete pane mabhonasi uye zvinowanikwa. Uyezve, tinopa motokari dzinotengeswa zvakadai sezvikwata zvakachengetwa zvezvikwata zvinowanikwa mwedzi mumwe nomumwe, chirongwa chemashandi ekutenga mari, uye kambani-yakaenzanirana ne 401K purogiramu yekubvumira vashandi kuita zvisarudzo zvakajeka kune zvirongwa zvemunhu mumwe nomumwe. - Mazano edu ndeechokwadi
Mamwe masangano ane zvinyorwa zvepamusoro zvakakosha, zvisinei, kazhinji, zvakadzika midzi mune zvechido kupfuura pane zvekuita.
Kuti unzwisise tsika dzechokwadi dze sangano, tarisa kuti vanhu vanotaurirana sei, ndiani anosimudzirwa, uye ndiani anorega kuenda.
PaNetflix, tinokoshesa - uye tinopa mubayiro - zvinotevera mapfumbamwe maitiro. Kunyanya izvi zvinonzwika sewe, zvinowedzera iwe uchabudirira paNetflix.
Kutongwa: Kutonga kwako kunosvika zvakanaka (vanhu, teknolojia, bhizinesi, uye kugadzira kutonga). Mazwi ako ane simba uye anokosha. Iwe uri nyanzvi pane zvaunoita uye kune imwe nzvimbo iyo vamwe vashandi vanotarisa kutungamirirwa.
Kubudirira: Unobatsira chaizvo pakuita basa. Zvaunoita zvinovhundutsa vanhu.
Unyanzvi: Iwe unopinza. Iwe unodzokorora pfungwa kuti uuye nehutsva asi hunobudirira hugadzirisa matambudziko akaoma.
Intelligence: Iwe unofunga zvakakwana uye zvakanakira. Iwe unobatanidza zvinyengeri vamwe vasingafi. Iwe unowana huwandu hwehuwandu hwemashoko nokukurumidza. Iwe unodzidza nokukurumidza. Unogona kuchinja mazano nokukurumidza kana zvakakodzera.
Kutendeseka: Iwe unozivikanwa nokuda kwako. Iwe unodzivisa chokwadi chisina kukodzera uye chokwadi chakanyatsodzika. Iwe hausi wezvematongerwo enyika uye wakananga kana iwe usingawirirani nevamwe. Iwe unongotaura zvinhu pamusoro pevanhu iwe uchataura kumeso avo.
Kukurukurirana: Iwe unonyatsokurukura mumisangano uye 1 kusvika 1. Unodzidzira Tsvaga Kutanga Kunzwisisa, uye Kuti Unzwisise.
Kuzvipira: Iwe unonzwisiswa kutungamirirwa nezvaunofunga kuti zvakanakisisa zveNetflix, panzvimbo yezvakanakisisa iwe pachako. Iwe uri muduku zvikuru kana zvichiuya pakutsvaga pfungwa dzakanakisisa nekukurukura nevamwe.
Kutendeseka: Vemunonamata navo vanoona kuti vanogona kuvimba newe. Iwe hausi wekutengesa kukanganisa, kutsamwa, kana kushushikana.
Kushushikana: Iwe unonyanya kufunga nezvekubudirira kweNetflix uye vamwe vako vanozviziva. Nyota yako yepamusoro-soro inotapukira uye inokurudzira.Gore rega rega tinoitisa rongororo re 360-degree panguva yatinopa mhinduro, uye tinowana mhinduro kubva kune vamwe, vatinoshanda navo Icho chepamusoro chezviongororwa izvi chiri mumitemo mipfumbamwe inotaurwa pamusoro apa. Iwe uchaona kuti vanhu vanofunga sei kuti uri kuita uye iwe uchadzidza nzira iyo vamwe vako vanofunga kuti unogona kuvandudza kuenda mberi. Vanhu vazhinji vanozviwana zvichivimbika uye zvinorarama uye vanoyeuchidzwa kuti isu tinorarama sei zvatinoda.
- Mitemo inoparadza isu
Mitemo yakagadzirirwa kugadzira miganhu uye kutungamirira maitiro.
Sezvo makambani akawanda achikura mukukura uye kuoma, vanoedza kubvisa kukanganisa kuburikidza nekusika mitemo yakawanda uye yakawanda. Izvi zvinotungamirira kunze mavericks ekusika anogadzira ramangwana. Bhizinesi rinotungamirirwa nemitemo rinogona kukura mumusika wayo wepakutanga, asi nguva dzose mashizha anoshandiswa mune imwe nzira uye kambani inotevera bhuku rebhuku kubva padenga rekuregererwa. Makambani mazhinji eti tech akakura uye akundikana kuchinja.
Nekutenda kuti mitemo inopisa zvisikwa uye zvishandiso, modus operandi yedu yakabva kune-anti-bureaucracy. Panzvimbo yekuwedzera mitemo apo isu tichikura, sarudzo yedu ndeyokuwedzera tarenda hukuru. Vanhu vakuru vanoita kutonga kukuru, pasinei nekusaziva. Kupa vashandisi mamiriro ekutonga kukuru, isu tiri pachena mukati medu pamusoro pebhizimisi redu, vatengi vedu, uye mazano edu.
Tinoda kuvona nekukurumidza sezvatinowedzera. Tinopa vashandi rusununguko rwakakura, uye takaona kuti patinenge taita, vashandi vanoratidzira basa guru uye vanoita zvinhu zvinoshamisa. Nenzira yemuenzaniso, hurongwa hwedu hwezororo kune vashandi vanotsvaga "kutora" - mutemo wedu wokutsvaga "unodhura zvaunoda kutenga kuti uite basa rako zvakanaka".
Tinotenda musununguko uye mutoro, kwete mitemo.
Mhedziso yedu chete ndiyo kuvimbika uye mutemo. - Isu vanhu vedu vakakurumbira
Isu tambo yakakwirira-kwete, kwete mhuri.
Mhuri yakasimba iri pamwe chete nokusingaperi-zvisinei kuti chii. Imwe kambani yakasimba, kune rumwe rutivi, yakanyanya kufanana neboka remitambo yemitambo rakagadzirirwa kukunda. Iko mafungiro edu kuti iyo ibasa rekutungamira pamatunhu ose, kuunganidza boka iro richaita kubudirira kukuru.
Kuti tiite izvi, tinotsvaka kuzadza nzvimbo dzose mumakambani edu nevanonyanya kuita.
Mune makambani mazhinji, kushanda kwakakwana kunowedzera kuzvininipisa. PaNetflix, kushanda kwakakwana kunowana rupo rwekupatsanura.
Kwatiri, mari yekuwana "yakakwana" mune chero nzvimbo ipi zvayo yakakura kwazvo, patinenge tisingakwanisi ". Basa rinoshamisa rinoreva excellence mumitemo mapfumbamwe inotsanangurwa pamusoro - iyo inoshandura pane tarenda uye pamwe chete. Kuisa tarenda isinganzwisisi pamwe chete kunogadzira kambani yakashanda uye yakabudirira.
Mukuona kwedu, kubatsirwa kwechikoro chepamusoro-chetsika ndechokuti unoshanda neshamwari dzese dzakashamisika dzinofadza. Iwe unoita basa rako rakanakisisa, iwe unodzidza zvakanyanya, uye iwe unozadzisa huwandu hwakawanda hwekugutsikana kwehutano kana iwe wakakombwa nehukuru.
Neboka duku uye zvidimbu zvishomanana, iwe uchakwanisa-chaizvoizvo, zvinotarisirwa - kuita mupiro chaiwo kune bhizinesi. Tinobhadhara vanhu vakakurumbira pane zvavanoita, uye tinovapa rusununguko rwekuita ruzivo rwavo pasina "wechipiri guessers" kana "PowerPoint mvumo yemvumo". Migumisiro ndeyekuti iwe unogona kuita kuti zvinhu zviite nokukurumidza uye iwe unokwanisa kuona bhizimusi inoshanda pakarepo. Netflix yakakura zvokuti iwe unogona kuita mutsauko (uye zvakanyanya zvakadaro), asi yakakura zvakakwana kuchinja nzira yemamiriyoni evanhu anofarira mafirimu avo. - Tinoda mafirimu
Vazhinji vedu tiri mumabhaisikopo; vamwe vedu tiri kungovandudza rudo. Gore roga roga mazana mashomanana isu tinoenda kuSundance Film Festival kuti titarise mafirimu obsessively (uye tinotaura pamusoro pavo gore rose). Mumatambo edu muLos Gatos, tinoratidza mafirimu ekuongorora, uye zvakanakisisa, vashandi vanowana hurukuro ye8 Netflix yekusununguka kuti vawane mafirimu kugutsa zvido zvavo.
Tinorarama pamharadzano ye teknolojia nekuvaraidza, uye isu tinoshuva zvose. - Ramangwana redu rinoshamisa
Chinangwa chedu ndechekuwedzera kune vanopfuura mamiriyoni makumi maviri ekubhadharisa munguva ichangopfuura uye munzira iyo inopa vatengi vedu kuwedzerwa kwekutsvaga kwepaIndaneti kutumira.
Nokuda kwezvikonzero zvose zvekutengeserana uye teknolojia, tine chokwadi kuti ichava makore akawanda tisati tambotumira mafirimu eInternet kunyange 10% yeDVD market. Mumabhizimisi emimhanzi, makore masere mushure meNepster uye makore mashanu mushure mePod, maCD anoenderera mberi kuita mapurisa anopfuura 90% emari. DVD haisi kuzove yakakurumbira mafirimu nokusingaperi, asi ichave kwenguva refu.
Saizvozvowo, tiri kuita zvikwereti zvikuru mukuvandudza dhidhiyo yedu yebasa. Yedu web software, iyo inoumba webhusaiti yekambani kune mumwe mutengi, ichiri mucheche. Tiri kuramba tichivandudza purogiramu yedu yezvigadzirwa zvekutengesa iyo inotungamirira mamiriyoni eDVD kutumira kune uye kubva kuvashambadzi zuva rega rega. Muna 2006 moga, tichaisa mari inodarika $ 200 mamiriyoni kutengesa brand Netflix. Uyezve, boka redu rekutsvaga mafirimu riri kukura uye richaratidza mafirimu mazhinji uye akawanda kubva kumadzimai maduku ekugadzira uye vatori vemafirimu vanozvimirira. Muchidimbu, kukura kusvika kumamiriyoni makumi maviri evanhu vatengi vari kuchinja zvinhu zvose zvebhizimisi redu.
Mukuwedzera pakusimudza bhizinesi redu kusvika kumamiriyoni makumi maviri nemakumi maviri ekubhadhara DVD-takasarudza, isu tinonyanya kutungamira mushandirapamwe mukudhinda mafirimu. Kungofanana nevatengi vachiona kutarisa kwemafirimu kubva pawebsite yedu nhasi, mune ramangwana, vanogona kusarudza kutarira mafirimu akazara akaendeswa nehurumende neNetflix. Tinoda kutengesa magetsi kuti ave medu mashoma emakemikari epanguva pfupi sezvo mafirimu emagetsi anoenderera mberi nekudzivirira mari yavo yakawanda yeDVD panguva imwe chete neyemabhizimisi inononoka kuenda kune Internet kuterevhizheni. Nokufamba kwenguva, zvisinei, kubudiswa kweIndaneti kuchava mukana mukuru kwatiri.
Nzira shure muna 1997, takanyatsotumidza zita re "Netflix", uye kwete "DVD-by-Mail". Tine chinangwa chekuva kambani inotungamirira muInternet movie delivery uye kuwedzera mushambadzi wepafirimu zvakanyanya. Saka kunyange takawana kubudirira kukuru mumakore gumi apfuura, makore anofadza uye anopfuura mamwe ose ekambani yedu achangotanga.
Nyaya yekupedzisira pamusoro pekubatana pakati pekushandira pamwe nekuremekedza. Imwe boka guru rinowana uye rinogona kuchengetedza, kuremekedzwa kwevatengi varo, vatengesi, vatengesi nevashandi mune chikamu chikuru kuti vape zvipikirwa zvakaitwa. Imwe boka guru uye chinzvimbo chikuru chinonyanya icho che-chivimbiso chakazadzikiswa. Tinovimbisa vatengi vedu basa rekushandira, vatengesi vedu vanoita basa rinokosha, vatyairi vedu vatarisiro ekuwedzera kukura kunobatsira, uye vashandi vedu kukurudzirwa kwekukura kukuru.
Kununura pazvivimbiso izvi ndezvatinoda.
Ichi chinyorwa chakabva chakagadzirwa naLaurence Bradford.