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Mari dzinodhura kana dzisina mari yekugadzira dzinogona kusimbisa chibvumirano nevatengi. Pamakiteshi akawanda, munhu anotengesa nzvimbo yacho anonyora script.
Zvizhinji zvekutengesa dzinoda chete hutachiona hwehudhiyo kuti huite sechiziviso. Iwe unogona kuwedzera mamwe mabhero uye mheremhere nemumhanzi wemitambo uye mheremhere, asi zvivako zvinogona kutenga shanduro yezvikwata zvezvose zviri pasi pari.
Sezvo mutengesi uye muparidzi ari kutora misha mizhinji sechikamu chevashandi, kukohwa kunodhura kuchipatara hakusi. Izvozvo zvinoreva kuti nzvimbo yacho inogona kubhadhara chero mari iyo inogona kutengesa kutengesa kana muchengeti anobvumirana kutenga imwe nhamba yematunhu.
Iwewo unogona kuchengetedza mari kune mutengi wako nekuita semuridzidzisi. Kana vachida kukanganisa mari pane imwe izwi rinozivikanwa kuti iite zviri mumhepo, yeuchiyeuchidze kuti mari yacho haichazosimudziri zvayo kutsvaga kwekutengesa kana vanhu vasingatendi tarenda yepamusoro-yepamusoro.
Kana muchengeti achida kutamba basa rakawanda uye achibudisa nzvimbo yaunoziva ichakundikana, nyatsotsanangura zvichazovashandira. Iwe unogona kutarisa kuti iyo yakanakisa yevesheni zviziviso inosanganisira sei marudzi matanhatu ezveshambazheni.
Radiyo Zviratidzo Zvinogona Kufambisa Mhepo Pakarepo
Zviterevhizheni kana pepanhau zvinoshandiswa zvinogona kutora mavhiki, kana zvisati zviri mwedzi yekugadzirwa vasati vatariswa nevateereri. Zvirangaridzo zvepaRadio zvinogona kunyorwa, kubudiswa uye kubvongodzwa vose musi iwoyo kana nzvimbo yakasununguka yakashambadzirwa kutengesa purogiramu yegwaro rayo. Vaya vanowana maitiro kana kuti "vanobvumira" zvakaoma kuwana munguva yekutenga yaDecember, asi zvinofanira kunge zviri nyore kupa panguva yese yegore.
Iwe unogona kushandisa kurasikirwa sechinhu chikuru chekutengesa. Kana iri nguva yekupedzisira yaAgust uye chikwata chekupfeka chirikurumidza kutengesa kushambadzira kweSvondo yeBasa rekushanda kwayo, inenge ichiine nguva yekukwanisa kubudirira redhiyo yekuzivisa. Kuwana terevhizheni yeTV mumhepo kana muzvinyorwa zvinyorwa pamusana pekucherechedza kwenguva pfupi kunogona kuva basa risingakwanisi. Ita basa iro iwe.
Radio Advertisements Hit Vateereri Vanoteerera
Vakawanda vangave vatengi vanogona kuvhiringidzwa nezwi rokuti "chinangwa chevateereri" nokuti vanoda kutengesa zvinhu zvavo kune vose. Ndicho chikonzero ivo vanowanzopedza mari pamapepanhau asingabatsiri kana kutengeswa kweTV izvo zvisingasviki nevanogona vatengi.
Mafomu eredhiyo anoita kuti vateereri vatarise nyore. Vatengi vebhizimisi vanoziva kuti kana vanhu vavanoda kusvika kune vanoteerera hup-hop, nyika kana yemavhidhiyo. Kana mutengesi wemotokari achida kutamisa matori emotokari kubva mujenya uye iwe unotengesa kuparadzirwa kweredhiyo kumasitori emimhanzi munyika, iwe pachako haufaniri kushandisa nguva inogutsa mutengesi iyo nzvimbo yako ndiyo nzvimbo yakakodzera yekuzivisa. Zvisinei, iwe unogona kuratidza zvimwe zvatinotarisira kuti nei kuenzana nekwereti kune vavanotarisa vateereri zvakakosha kuwana zvigumisiro.
Kana iwe uchishandira musasa remasheni eredhiyo, unogona kushanda nechitoro chevatengesi vemotokari yechiteshi chenyika, uye enda kumba unotevera uye kutengesa matangazo kune imwe yemitambo yemutambo mune zvemitambo yemavhidhiyo.
Radiyo yakakosha kune iyo yakadukusa, inotarirwa mumushandirapamwe.
Ida Vaya Vashoma CPMs
Rimwe ruzivo rwemashoko ekudhinda redhiyo ndiyo inotsika CPM, kana kuti "mari inosvika zviuru," chiyero. Tsanangura kune vashandi venyu kuti nei nyika yakanyanyisa, kushambadzira kwevakawanda hakuzosimudziri kutengesa kana inosvika kamwechete nguva kunze kwekuti inowanikwa munguva ye Super Bowl. Chirevo chinofanira kugara chichidzokorora kakawanda kana iwe uchida kuti mutengo wekutengesa ugare muuropi dzevateereri.
Radiyo yekutengesa inopa mukana wekudzokorora kakawanda muteereri wemashoko kakawanda zuva rose pamusana padziviriri mari. Nenguva iyo mutereri anonzwa chiyeuchidzo chimwe chete katanhatu panzira yekushanda uye imwezve kashanu paanenge achienda kumba, achaziva kuti mutengesi wemotokari inobatanidzwa zvikuru pamakorikari akawandisa ayo mari inogona kutenga.
Radi Advertising Advertising Message Simple
Kutengeswa hakuwanzoshanda kana shoko rekutengesa richikanganiswa.
Vaverengi vachabvisa pepa pepanhau iro rakarasikirwa pane zvingava zvikwata zvevanhu vese peji. Kutengeswa kweTV kunowanzova nezvakawanda zvakadai - mimhanzi, mifananidzo, kupenya kwakanaka - kuti vataridzi havazivi kuti vanoisa kupi.
Radiyo yekutengesa inoratidza kuti shoko rakanaka rinowanzonyanya kubudirira. Chikafu chinopa tacos zana nemakumi mapfumbamwe pamusi weChipiri chingashandisa chidimbu chema 10-, 15-, kana chechipiri kuti ichiti, "Uya uwane tacos inonaka-yema 99 masikati musi weChipiri. Vateereri havakwanisi kuona tacos, asi ndiko kushandiswa kwekunyora kunyoresa kunogona kushandisa mazwi kupendesa mifananidzo yepfungwa yekutsva, inopisa, inonaka, tsvina, tacos yakazadzwa mumuromo uye zvinhu zvinonakidza.
Radio inoshambadza inopa hupfumi hwepamusoro kune dzimwe mhando dzezvinobudisa nhau. Simbisa mumwe nomumwe wavo, uye iwe unokurudzira vatengi kutenga nzvimbo panzvimbo yako iyo inowedzera kutengesa uye kuderedza kushandiswa kwemari.