Zvinyorwa zvese, ruzivo rwehuwandu hwemashoko hunoshandiswa mukushambadzira kwevhidhiyo kusarudza vateereri nezera, hutano, rudzi uye zvimwe zvikamu.
Mukushambadzira, sezvakaitwa mune zvebhizimisi rose, nhamba dzevanhu dzinoshandiswa kujekesa kukura kwevateereri uye kuona zvisingabatsiri.
Heino chiratidzo chechokwadi che media rookie: Iwe unomubvunza kuti ndiani waanoda kuuya neprogram yake yeTV, uye anoti, "Munhu wese." Ichokwadi, inonzi "kuparidzirwa", asi kana iwe uchiedza kurova yakawanda yevateereri, zvimwe unopedzisira usisvika kune munhu.
Mienzaniso Yemiti Yakagadzirisa Maverengerwo Akasiyana-siyana
Cosmopolitan , Zuva reMadzimai uye Nzvimbo Dzepamusoro Dzimba & Gardens ndiyo magazini inosvika kumadzimai evanhu. Asi kunze kweizvozvo, vanotarisa marudzi akasiyana evakadzi.
Iwe haungambofungi kaviri nekuona shanduro yenyaya yakashambadzirwa pamusoro pekuvhara kweCosopolitan . Ndicho chikonzero chinangwa chekusvika kumudzimai wechidiki, mupfuri wepasi wenyika kupfuura vadzivisi varo. Vaparidzi veCosmo vanoziva kuti vari kutaurirana nevateereri vakasiyana kwazvo kuti vakadzi vanoverenga zviri nani Homes & Gardens , izvo zvisingambofi zvakagadzirirwa musoro mukuru pane zvayo.
Kuwana Madhimoni Aunoda Kupfuura
Imwe nzvimbo yeTV kana network inotarisa kubudirira kwayo iko kushandisa Nielsen kukohwa . Aya mitsara inongororwa haingoratidzi chete nhamba dzese dzemhuri, dzinoputsawo migumisiro nemhando dzakasiyana dzevanhu.
Mune terevhizheni, varimi vakawanda vanoda kuda kusvika kuvanhu vane makore 18-34, 18-49 kana 25-54.
Chikonzero ndechokuti iyo ndiyo mapoka akakurudzirwa nevashambadziri veTV . Zvechokwadi, mitambo yeTV inoda kuumba maratidzo. Asi ivo vanodawo kutengesa kutengesa mukati megurogiramu.
Ndokusaka iwe uchiona nguva dzakawanda dzepurogiramu dzeTV dzinosanganisira vanhu vari mumapoka ezera iri mune zvinyorwa zvine basa. Hungu, panogona kunge kune ambuya muwonesi, asi kwete seyeredzi.
Mishonga Yakakonzerwa Sei Kuwana Dhiyabhorosi Inokosha?
Mutori wenhau weTV anoziva kuti pane nhamba dzisingagumi dzenyaya dzaaigona kutevera. Asi kana zvasvika nguva yekuita zvisarudzo, mazita evanhu anowanzoita basa. Zvechokwadi, chiremba chichavhara kuurayiwa kwemurume akwegura uyo asiri munharaunda yevanhu vanoverengeka. Asi kana yava nguva yekufunga kana kuita sarudzo inokosha pamusoro pekuchengetedzwa kwevanhu kana zvikoro zvehurumende, zvikoro zvinowanzobudirira.
Izvi ndezvokuti vabereki vevana vaduku vanowira mu 18-34, 18-49, 25-54 muzera. Kana nzvimbo yacho ichisarudza kuita nenyaya yekuchengeteka kwehupfumi, inogona kuitaura sezvinoitwa nevakuru vaduku kuti vave nechokwadi chokuti vabereki vavo vakwegura vane mari yavanoda kuti vararame. Kutora maonero iwayo kunobatsira nyaya yacho kukumbira vatarisi vaduku.
Kushandura Mutengo Wako Kuti Uite Mahomeri Waunoda
Makambani ezveMedhia anogara achishandura mishonga yavo uye nzira yavanoshambadzirwa kuzobata rimwe boka revanhu.
Muparidzi wemagazini yevakadzi anotevera maitiro evanhu angasarudza vateereri vake vava kukwegura zvikuru kuti vade kutengesa vatengesi vepamusoro. Saka achaisa pfungwa dzekuisa vanhu vaduku pachifukidzo nekunyora nyaya kumusikana wechikadzi wechidiki kuti achinje magazini yevanhu.
Mune magazini yepasi pose, mabhuku evanhu vakawanda anofarira kufarira vanhu vemazera ose uye vose vanhurume dzimwe nguva vanoedza kuburikidza nekuedza kukwezva vakadaro vakawanda. Upenyu uye Tarisa magazini ndeye mienzaniso miviri. Vaverengi vanofarira magazini avo vanoita seanofanirwa navo.
Paunotanga mhizha yemhizha kana kuongorora chigadzirwa chave chave chiripo kwemakore, shandisa dhiyabhorosi yedhipatimendi seyardstick yekukura. Kana iwe ukangoshevedza vanhu vane makore makumi matanhatu nemasere, chokwadi chinosuruvarisa ndechokuti, sezvavanopfuura, ndizvo zvinoita mutengi wako kunze kwekuti iwe unogara uchitsvaga vechiduku vanozokura kushandisa chigadzirwa chako kunyange vasina kugadzirira nhasi.