IAsia aviation industry inowedzera. Kunyange zvazvo misika yeAmerica neEurope ichiri mune imwe nyika yakaoma, Asia inowedzera kuwedzera kwakanyanya kwemafambiro emhepo, kunyanya pakati pevashandi vebhajeti. Zvinotakura muAsia zviri kuona kuwedzera kwevatambi vemabhizimisi vari pakati nepakati vachikumbira kushandiswa kwemajairo asina mari. Kutarisira kuti misika ichaenderera mberi kuvandudza, ndege dziri kubuda muAsia nedzimwe mufananidzo: vanotakura zvidhairi vanobhururuka vachifamba-famba kwenguva refu.
Kutevera mumakwara eAsia Asia X, iyo itsva inotakura midzi inotanga kubuda ndiyo Scoot, anotakura mari inodhura iri pasi pekambani yemubereki Singapore Airlines.
Business Model
Scoot akapinda mumusika weAsia achinyanya kutarisa kumadhura asingadhuri, marefu-frequency kwenguva refu anoendeswa kune vagari vepakati-kati.
Inoratidza kuti iri kutevera bhizimisi rinozivikanwa rebhizimisi reSouthwest Airlines, Scoot inotsanangura kufara, maitiro akanaka kune vashandi vasina mabhero nemaridzi. Nhandare yemhepo inoratidzira kusagadzikana kwekutengesa maitiro nemabasa akadai semavhidhiyo ekutengeserana, mavhirivha asina kujairika, uye webhusaiti yewebhu. Southwest Airlines neRyanair vatasvi vanoziva muenzaniso wakanaka; Misiyano chete ndeyekuti Scoot inobhururuka pakati pemakiromita uye nguva refu dzendege pane nzvimbo dzekufamba-kure.
Nzira uye Kutanga Zvirongwa
Asia neAustralia vakashanda senyika yekutanga yeMigwagwa ye Scoot, yakatevera neIndia, Africa, uye Europe.
Chikoro chekutanga ku Scoot chaiva munaJune 2012. Mugwagwa wavo wokutanga waiva nzira yakananga kubva zuva reSingapore kuenda kuSydney. Migwagwa yeramangwana ingasanganisira kushamwaridzana kweGold Coast, Queensland, uye China kubva kuSingapore. Dzimwe nzvimbo, dzakadai saTaipei, Tokyo, neBangkok dzakawedzerwa gare gare.
Ndege
Kutanga muBeing 777-200 itsva, Scoot yakawana ndege yayo yokutanga kubva kumakambani ekuberekwa Singapore Airlines.
Nhandare yezvemhepo yakadzokorora zvakare ma 777s nehugaro hwehugaro hutsva uye chiedza chakajeka chine mavara-mavara, asi kungosarudza kushandisa Boeing 787 Dreamliner gare gare.
Nhandare yemhepo yakataurirawo ndege 20 Boeing-787 kuti dzitsive Boeing 777s.
Fares
Scoot ine zvivako zvitatu zvekufamba: Fly, FlyBag, uye FlyBagEat. Izvo zvisingadhuri uye zvisinganzwisisiki izvi ndezviFly, izvo zvinosanganisira chinhu kunze kwechigaro chairo. Bhuku reFlyBag rinosanganisira kusvika kune makirogiramu makumi maviri ematoro akatariswa, uye FlyBagEat inosanganisira 15 kilograms yemutoro wakatariswa pamwe nekudya kunopisa.
Scoot inopawo mabhizinesi ekirasi mazita anonzi ScootBiz, kusanganisira zvigaro zveganda pamwe nehupamhi hwomukati uye mukamuri wegumbo. ScootBiz vanofambisawo vanogamuchira mari yakawanda yemari, zvokudya nekunwa, uye mamwe mabasa ekutanga.
Zvimwe zve-la-card uye kutenga-onboard services zvinowanikwawo, uye Scoot inoronga zvirongwa zvepuraneti sezvo ndege inofambira mberi.
Scoot unofficially akaziviswa kuburikidza newebsite yepaiti yepaiti kuti mutambo wekutanga waizova $ 250 yekutanga kutengesa matikiti eSydney, Gold Coast kana Singapore.
Skepticism
Iko kune nguva dzose vanokanganisa, uye avo vanofunga kuti Scoot ichapererwa nezvinangwa zvavo zvinoreva kuti mari shoma, yakatora nguva refu yakaipa.
Chokutanga, zvinogona kutora bhizinesi kubva kune kambani yemubereki, mutakuri wenhaka kuSingapore Airlines, uyo anogona kupa migwagwa imwechete mundiro imwechete yebhadharo shomanana. Chechipiri, vanhu vazhinji vanodavira kuti kudiwa kwemaodzora kwemafirimu kwenguva refu hakukwani.
Chimwe chinhu ndechechokwadi: Kune chikwata chiri pakati peboka uye bhizinesi muAsia izvo zvingangodaro zvichishandisa mari yevatari vemari. Ndezvipi ndege dzinobudirira pamutengo usina kudhura, murefu wemuenzaniso unotarisana nezvimwe zvinhu, zvichiita kuti kunyange vakadzidza zvikuru vehuporofita zvive zvakaoma.