Zvakanaka Kutengesa Vatengesi Hazvisina Nguva Yakakwana
Bhizimisi rako raisazovapo pasina vatengi. Uye kana iwe uine vatengi, unofanirwa kuva nebasa revatengi. Munhu wose anotaura pamusoro pekukosha kwebasa rakanaka revatengi, asi vashomanana vanoita sevari kutevera.
Munguva pfupi, ndakanga ndine mukana wokubvunza mibvunzo shomanana yekukurukurirana nyanzvi uye munyori Dianna Booher, CSP. Ndakaona kuti nei achitaura, "Zvakanaka basa revatengi hazvikwani."
Dianna Booher ndiye purezidhendi weBoohher Consultants, Inc., maitirwo emarudzi ekudzidzisa mazano uye mazano ekubvunzurudza muDallas-Ft. Yakakosha miitiro. Simba rake rinopa mazano ekukurukurirana masangano uye hurukuro mumabhizimisi uye muzvinyorwa zvekunyora, kunyora kunyorerwe, kushandiswa kwevashandi kumakambani, ruzivo rwevanhu, kugadzirisa kukakavara, nezvimwe. Kuti uwane huwandu hwezvipo, uye humwe ruzivo pamusoro pekambani, shanyira webasa ravo pawww.booherconsultants.com
jr: Sei kushandiswa kwemakambani kwakakosha kune bhizinesi rakabudirira?
db: Vatengesi vane zvimwe zvingasarudzwa kupfuura kare uye vanonzwa vasina kuvimbika . Vanoda michina nemishandiro zvakatsvaga, zvisingadhuri, zvinokurumidza-kubva kune ani zvake anozvipa. Izvozvo zvinoreva kuti kukwikwidzana kunobatsira ikozvino mukukwanisa kwako kuchengetedza vatengi uye kuvakazve bhizinesi. Uye email mindset inoita kuti zvive nyore kuti vatengi vapararire kusagutsikana kwavo. Ita Mutengi Jones akatsamwa uye mukana iwe une runyerekuro runonyadzisa rwunenge rwakapoteredza kune vane gumi vevamwe vake kuti iwe uri sangano rakasimba kuti uite bhizinesi.
jr: Ndechipi tsanangudzo yako yebasa rekutengesera?
db: Basa rakanaka revatengi haritiswi. Inofanira kuva yakakwirira, WOW, basa risina kutarisirwa. Nenzira yakajeka, zvinoreva kuita zvaunotaura iwe uchada, iwe paunoti iwe uchada, iwe unoti iwe uchaita sei, pamutengo wawakapikira, pamwe nechinguva chiduku chakakandwa mukati kuti uchiti "Ndinokoshesa bhizinesi rako."
jr: Unoienzanisa sei uye unoiyera?
db: Kune nzira dzakasiyana-siyana dzakadai semabhizimisi. Iwe unogona kushandisa zvidzidzo zvakasiyana siyana sep scorecard yako, zvakadai sokuderera kwezvakanyorwa kunyunyuta kwevatengi, kuderera mumakopiro omuromo, kuwedzerwa kwekutsvaga kunowanikwa kubva kune vatengi vako ikozvino, kuwedzerwa mubhizimisi rinodzokorora yevatengi vako vemazuva ano, kukurumidza nguva yekupindura kana nguva yekuchinja mirairo, huwandu hwekubudirira uye huwandu hwekugadzirisa huwandu hwemagetsi evanhu Kune zvakawanda, zvizhinji zvingasarudzwa. Chikamu chebasa rekubvunzurudza kwevashandi uye kudzidziswa ndechekutungamirira vatengi kuti vaone kuti ivo pachavo vanoda kuongorora sei. Kuongororwa kunotora nguva nemari, asi zvakakosha kuti zvione kuti iwe uripi.
jr: Basa rakanaka revatengi rakasiyana pane Indaneti here?
db: Mhedzisiro yakakura ndeyekuti une dambudziko pakuvaka ukama nevatengi nokuti kune zvishoma zvenguva yekukurukurirana kwemazuva chaiwo. Chimwe chikamu chechipiri ndechekuti vatengi vanoita sevanowedzera uye vane utsinye nokuti vanogona kusarudza kuramba vasingazivikanwi. Vari mukati; ivo vari kunze; vanoenderera mberi vasina kufunga kwechipiri. Kutanga maonero pamusoro pekuti kushandiswa kwe-user-friendly web site yako ndeyei, somuenzaniso, kushandurwa kushandiswa kwemashandisi ako nemishandiro nemashandi zviripo.
jr: Kana basa rinodiwa nevatengi rakakosha kune bhizinesi 'kubudirira, nei mabhii mashoma mabhii?
db: Basa reVatengi rinobva pane zvinhu zvitatu: vatengi-vane hutano hwakanaka hunogadzwa nevatariri vesangano, dzidzo inopiwa kuvashandi, uye mafungiro evaranda pamusoro pesangano ravo sezvakaitwa nenzira iyo kambani yavo inovabata. Rega ndikurevere pamusoro pezvinoitika kana chimwe cheizvi chiri kunze kwekufa. Kana vatongi vasingatomboziva / kuona kuti mazano avo anourawa sei mberi, ivo vanowanzoshamiswa kuwana mhinduro chaiyo yekuti mitemo inogadziriswa sei. Kana vanhu vasina kurovedzwa pane zvakanyanya (kwete kungosemwerera uye kushandisa mazita evanhu), havazivi kuti vanovaka sei kuvimbika kunyange kana vachida. Semuenzaniso, unogona kutaura nechemberi kumushandi kubvuma vatengi pavanenge vachifamba musuo.
Asi ivo vanofanira kuziva KUTI kuvabvuma sei. Zvakakosha here kuti, "Zvadaro" kune munhu anotevera, nokudaro zvichiita kuti vanzwe sechiverengero pane munhu ari "kushandiswa." Uye pakupedzisira, rega ndive nechinangwa pamusoro pekuti kushanda kwevatengi kunoguma sei nekuda kwekushanda kwevarashandi. Nenguva yakajeka: vashandi vanogona kutyora. Kana vakagumburwa uye vachibata zvisina kunaka, vano "tora" nokuita zvinhu kuti vatyaire vatengi vako kure (kuita zvinoshungurudza, kuisa tsvina yako yakasviba, kukanganwa kudzoka kana kutevera).
jr: Ndinowanzoona semabhizimisi ekutengesa ine basa rakaipisisa. Izvi zvinotsigirwa nechokwadi here?
db: Handizivi pamusoro pekutsvakurudza kunoti kushambadzira kwevatengesi kune zvakashata kudarika izvozvo, zvinoreva, zvakapiwa muhomwe yekutengeserana. Asi chikonzero chinzvimbo chekutengesa chinopinda mupfungwa nguva dzose kana tichitaura nezvevasingakwanisi kubhadharisa vatengi ndezvokuti vashandi vavo vanoita basa rakanyanya uye rakashata zviri nyore kuona. Semuenzaniso, iwe haugoni kuziva kuti hombe yekutengeserana yekutengesa haina kukutumira mapepa akakodzera pane imwe nhoroondo yako kusvikira vhiki mbiri gare gare, uye vangave kana vasingagamuchiri mhosva. Pasi-the-scenes kusvibiswa kwakaoma kutsvaga kuziva kuti ndiani akaita kana kuti haana kuita / kukurukura zvaidiwa. Asi nekutengesa, zvese zvinokuvadza zviri nyore uye zvinooneka apo paunofamba mumusuo: Shamwari yekutengesa iri pafoni naamai vake. Hapana anonzi / akakumbira zita rangu. Hapana akambobvunza mibvunzo yakarurama kuti awane zvandinoda. Hapana ainyemwerera. Muparidzi haazive mutengesi. Hapana aikwanisa kuita chisarudzo apo ndakakumbira chimwe chinhu pamutemo. Zvose izvi zvinokonzera kubhadhara pamutengi pakarepo.
jr: Ndedzipi mimwe mienzaniso, yawakasangana nayo, yebasa rakanaka rekutengesera? Zvakanyanya kuipa here? Chii chakaita kuti vakaipa vaite zvakasiyana?
db: Takava nemuenzaniso wakanaka wepamusoro-uye-kunze kwe-call-of-duty service. Mumwe wevadzidzisi vedu aigara muhotera kuDenver. Paakaenda kumotokari yake yokurenda mangwanani ekutanga emusangano wedu, akawana bhati rakafa. Iko hofisi yebazi rehotera yakamunzwa achiita foni yakashata kune sangano renharaunda yebasa uye akavanzwa vachimuudza kuti ichange iri maawa maviri vasati vabuda. Havana kupa imwe sarudzo kuti aende kumusangano. Imwe hofisi yeehotera yehotera yakanzwa hurukuro ndokuzvipira kubhadhara mudzidzisi wedu motokari yake yega yezuva racho, achiti ichingove yakamira mujenya zuva rose uye yakanga isisina chero yaro. Zvechokwadi, sangano rinotora motokari rakati, "Iwe une dambudziko. Heino mhirizhonga yedu .. Sezvairi kana kubhadhara pane imwe nguva inotevera". Pane kudaro, vaifanira kunge vaine nzvimbo yekugadzirisa nguva yekupindura. Panzvimbo iyo, vaifanira kunge vaine chibvumirano uye vachiona zviri mberi kuti vape dzimwe nzira dzakadai sokuratidza kuti muenzi anotora teksi kuti ashande uye achipa kubhadhara mari yacho.
jr: Kana ini, semutungamiriri, ndangobva ndatora kushanda nemukurumbira wepamusoro pekuita basa rinoitirwa mutengi, chii chandingaita pamusoro pazvo? Chii chandinofanira kuita pakutanga?
db: Gadzirisa uye wozozvirumbidza. Kwete imwe nzira yakapoteredza. Iko kukanganisa vatungamiri vatsva vanowanzoita kutora basa uye kuzivisa kuvanhu vavo / vatengi vavariro dzavo yekuvandudza kushandiswa kwevatengi. Asi havasati vava nemitemo mitsva nemitemo uye kudzidziswa munzvimbo, saka hapana chinonyatsochinja kune mutengi. Tarisiro yepamusoro yevatengi inodedzwa. Zvadaro vanova vakanyanya kuvenga uye vakaodzwa mwoyo mubasa. Saka, danho rekutanga nderokugadzirisa dambudziko, kudzidzisa vashandi kuti vaburise ushumiri huri nani, uye THEN kuzivisa kuchinja kune vatengi vako sezvaunenge uchitaura pamusoro pekuzviratidza kwavari.
jr: Kana ndakave nebasa rekushanda ikoko kwechinguva, uye iyi bvunzurudzo inondiratidza kuti ndinofanira kuvandudza, chirongwa ichi chakasiyana pane mhinduro yako yapfuura here?
db: Same. Ingoisa mari yako, nguva, nekuzvipira uko muromo wako uri. Ndizvo zvinowanzoomera. Munhu wese anotenda mubasa rakanaka rekutengeserana - munyaya. Kusiyana kwechokwadi kunowedzera apo vanhu vanonyatsozvipira kuita zvinangwa zvavo.
Heano mukana wako wekuti uite mutsauko mune zvebasa rekambani yako inopa. Iva nechokwadi chokuti vanhu vako vanozvipira kuita zvido zvavo