Zvinhu Zvose Zvaunoda Kuziva NezveMedia Planner Jobs

Vagadziri veMedia, vanozivikanwa sa brand planners kana brand strategists, vanoshanda pamasangano ekutengeserana uye vanogadzira mishandirapamwe yevashandi vakasiyana-siyana. Mutori wenhau anoshanda zvakananga nevakasikwa (kureva ivo vanyori vanoita zvinyorwa zvipiko kana zviri zvemagazini kana mabhodhi) asi kunyanya vanoshanda nevatengi kuvabatsira kuti vaite zvisarudzo pamusoro pekuti mushandirapamwe wevhidhiyo uchapararira sei.

Chikamu chakakura chebasa rekubudisa nhau ndechekutsvaga mhando dzakanaka dzematunhu (kureva, iyo yakaratidza zviratidzo zveTV, magazini, mawebsite, nezvimwe) kuisa matanho akasiyana. Chinangwa ndechekuita kuti chigadzirwa chemutengi (uye ne "chigadzirwa" ndinoreva "chigadzirwa") chinoshambadzirwa kune vateereri vakarurama.

Nzira Yokuva Media Planner

Iwe haudi chero ruzivo rwakakosha kana kuti chikoro chekupedza kudzidza kuva wezvigadzirwa zvemasvikiro, kunyange zvazvo masangano akawanda anoda chikoro chekoroji kana kuongorora mune imwe nzvimbo. Iyi nzvimbo dzinosanganisira kukurukurirana uye zvidzidzo zvevhidhiyo, mabhizimisi kana kutungamira, kutengesa, kushambadzira, Chirungu uye svondo, tsvakurudzo dzekushanda, zvinyorwa nezvimwe zvikamu zvakabatana. Ad masangano anopa zvipo zvekupinda-yepamusoro uye kune avo vari mukoroji, masangano akawanda anopa maitiro.

Unyanzvi Hunokosha Kuti Uwane Jobho

Chinhu chinonyanya kugadziriswa nevhidhiyo ndechokuda nekushingaira kudzidza pamusoro penyika yekutengeserana.

Basa racho rinogona kuva nehutano hwevanhu nokuti inosanganisira kushanda pamwe chete (uye kufadza) vatengi, saka kufarira kushamwaridzana nevamwe pamwe nevatengi kunokosha. Uyewo kukosha kunzwisiswa kwekuti kushambadzira uye kushambadzira zvinoshanda sei. Mubvunzo wekutanga wokuzvibvunza ndewe: Ko muteresi - ingave ikambani yakakura yekambani yemakambani seS Starbucks kana sangano renyika risina purogiramu sangano rakadai se Plan Plan Parenthood - rakanakisisa mararamiro pacharo?

Kubva ipapo, vezvigadzirwa zvemashoko vanofanirwa kuziva ruvaraidzo munyika zvakadzika (kubva mumaterevhizheni TV anoratidzira se "Good Morning America" ​​paA ABC-TV kune niche TV inoratidza se "Chopped Junior" pa Food Network). Kunze kwekunge vhidhiyo varonga vanoziva kuti vateereri vanokwezva kune rudzii rwekuratidza, havagoni kuisa zvizivo zvakakodzera. Uye, nokuti mharidzo yevhidhiyo muzana remakore rechi21 yakasiyana zvakanyanya kupfuura yakange iri muzana remakore rechi20, varimi vezvigadzirwa zvemashoko havafaniri kuziva kuti ndeipi iyo mitambo yeTV yepamusoro uye magazini makuru nemapepanhau kuti vatarise, vanofanirwawo kuziva yese yewebhu , mablogi uye hurumende yemitambo inowanikwa kune vatengi.

Zvinyorwa zveMedia Planners uye Buyers

Kuti uzvipe mukana wokukwikwidzana kuti uwane basa rako rokutanga sevhidhiyo yevhidhiyo kana kufambira mberi kumusoro, ichinangwa chakanaka chokuvhara mukati (uye unobatanidza ne) vatungamiri vepamusoro vevhidhiyo (uye vatengi) ikozvino vanoshandiswa pamasangano evhangisi pasi rose nyika.

  1. AdAge Datacenter: Chinhu chikuru chekushandisa bhizinesi rezvebhizimisi uye kutsvakurudza kwevhidhiyo. Gadzira vhidhiyo yako kutenga nekugadzirira veseki nemapurogiramu evashambadziri vepamusoro, masangano nemamwe!
  2. LinkedIn Sales Navigator: Vashandi vekutengesa vanoshandisa nzira iyi yekutsvaga vatsva uye kutumira kune zvakakosha mabhidhiyo epa media.