Makambani maviri Akagovana Zvavanowana Nebhuku Clubs kuMabasa
- Vashandi vanodzidza pfungwa itsva uye nzira dzekuita zvinhu zvavanogona kushandisa panzvimbo yebasa.
- Bhuku rebhuku rebasa rinovaka kuwirirana uye kubatanidza pakati pevashandi vanopinda. Icho chiitiko chekuvaka chikwata.
- Inopa mukana wevashandi kuti vafambe uye vashandise mabasa ehutungamiri sekutungamirira hurukuro yeboka.
- Apo vashandi vanodzidza mafungiro akafanana, nekuverenga bhuku rimwe chete, vanogovana mutauro uye pfungwa dzinoita kuti kushandiswa kwemazano kuve nyore uye kusina kunyatsogadzikana munzvimbo yebasa.
- Iwe unogona kubatsira sangano rako kuva sangano iro rinoramba richidzidza uye richikura.
Mune imwe nyaya yapfuura, ndakakurudzira nzira yakawanda yekuita basa rebhuku mabhuku. Muchikamu chino, vaviri vashandi vakagovana bhuku ravo rebhubhu kubudirira nevadzidzi vangu.
Sara Janes, Mutengesi Wokutengesera wePinnacle Financial Partners naScott Kriscovich, Mutungamiri we TrueBridge Resources (yava kunzi North Highland Workplace Consulting), vashandi vehurumende vashandi vekushanda, vakagovana zvakaitika kwavari nebhuku remabhuku munzvimbo dzavo dzebasa.
Kubvunzurudza naSara Janes wePinacle Financial Partners
Susan Heathfield: Chii chakakonzera bhuku rebhubhu musangano rako uye wakazviita sei?
Sara Janes: Apo Pinnacle yakatangwa muna 2000, kudzidza kwaive imwe yemitemo yedu yakakosha. Taida kuita shamwari dzechokwadi dzakakurudzirwa kuti dzirambe dzichiverenga nekuremekedza unyanzvi hwavo. Imwe iyo yakange iine shamwari dzinenge makumi mana makumi mana nemasere pakutanga, saka vanhu vose vaizosangana paMutungamiri weMutungamiri weMutungamiri weTerry Turner kumba kuti vagokurukura bhuku raakasarudza uye kusimbisa ukama hwavo pamusoro pekudya kwemanheru.
Terry ndiye muverengi ane ruzivo, saka aiverenga zvishomanana mukutsvaga bhuku rainyanya kushandiswa kuPinacle. Bhuku reBhuku rinotora mbiri kusvika katatu pagore uye vanozvipira, asi shamwari dzakawanda dzinosarudza kutora chikamu.
Heathfield: Chii chakabudirira uye hachina kubudirira pamusoro pebhubhu yako yebhuku?
Janes: Mhemberero iyi yakakurumbira zvokuti dzimwe shamwari dzakagadzira mabhuku avo pachavo mukati memabasa avo. Sezvo Pinnacle yakakura, zvakava zvakaoma zvikuru kuti munhu wese awane mukamuri rimwe kuti ataure nezvebhuku racho. Takafanira kugadzirisa uye kuita maitiro akawanda. Munhu wose achiri kuverenga bhuku rimwechete, asi iye zvino vanogona kupinda mukati redu rekudzidza pakombiyuta, sarudza zuva uye nzvimbo inovashandira uye kukumbira bhuku racho. Iye zvino zvatine shamwari 750, pane dzakawanda zviitiko zveTerry kuti atungamirire pachake, saka anogadzira hurukuro yevatungamiri makumi maviri kana vatatu vanozoenderera mberi kutungamirira mamwe ose emabhuku emabhuku ebhubhu .
Heathfield: Chii chave chiri chiitiko chePinacle kutsigira mabhuku emabhuku panzvimbo yebasa?
Janes: Mabhuku ebhuku anobatsira shamwari kuti vaone mufananidzo mukuru uye vashandise zvavakaverenga pamusoro pebasa ravo. Isu tinoshandisa mari yemari, asi takadzidza zvidzidzo zvakawanda kubva pane zvakaitika zve Starbucks 'uye Ritz-Carlton.
Mushure mokunge mabhuku mabhuku apera, shamwari dzinotaurira nyaya kubva mumabhuku mumisangano uye kutaura pamusoro pekuti tinogona kusvika kumatambudziko nenzira imwecheteyo. Bhuku mabhuku ndiwowo nzira yevanoshamwaridzana navo kufara-vanozoziva vanhu mune dzimwe nzvimbo dzekambani uye kuwedzera hukama huripo. Takawana kuti nekuita mubhuku mabhuku, shamwari dzinokurudzira uye dzinozvipira.
Heathfield: Ndeapi mabhuku aungakurudzira kuti akaita kuti musiyane wako uite mutsauko?
Janes: Mamwe mabhuku atakaverenga mubhuku rebhubhu uye kuti ini ndingakurudzira zvinosanganisira:
- Kuenderera mberi: Sei Starbucks Yakarwira Kurarama Kwayo isina Kurasikirwa neMweya wayo ,
- Zvakanaka kune Great , uye
- The New Gold Standard pamusoro pevhisi yaRitz-Carlton.
Bhuku razvino ravaverenga , Linchpin: Unofanirwa here? naSeti Godin vakabatsira kusimbisa ushamwari munzvimbo dzose dzekusimudzira kwedu.
Inogadzira nyaya kuti chero munhu, pasinei nehunzvimbo yavo kana nzvimbo mune kambani, anogona kupa mupiro mukuru.
Kubvunzurudza naScott Kriscovich, Mutungamiri we TrueBridge Resources
Susan Heathfield: Chii chakakonzera bhuku rebhubhu musangano rako uye wakazviita sei?
Scott Kriscovich: Takasarudza kuvaka bhuku rebhubhu ku TrueBridge Resources kubva pane zvimwe zvinhu: Takatanga kubva kubva pakutanga apo taive kambani kadiki nokuti ndaitsvaga nzira dzekuvaka tsika yekambani nekubatana pakati peboka redu pachitsetse . Takaverenga mabhuku akawanda apo ini ndaedza kuisa pfungwa idzi nemafungiro mukati memafungiro edu sekambani uye kuti tinoshandisa sei bhizinesi; kunotibvumira kuti tive nerurimi rwakafanana uye zvinyorwa zvinowirirana. Somuenzaniso, pandinotaura pamusoro pe "hedgehogs" kana kuti "flywheels" kubva kuna Jim Collins ' Zvakanaka kusvika Kukuru , ipapo munhu wese anoziva zvandiri kureva kunze kwekunge ndaifanira kuzvitsanangura.
Susan Heathfield: Bhuku rako rebhubhu rakagadzirirwa sei? Unokwanisa here kugovana zvese nevadzidzi vangu?
Scott Kriscovich: Vashandi vanopa bhuku rebhuku racho. Vanotarisirwa kuti vaverenge bhuku uye vagadzirire kukurukura mubhuku pamusangano weChirongwa cheBhuku reKubvunzurudza. Munguva yehurukuro yechipfumbamwe, tichaongorora zvinyorwa zvebhuku zvingatibatsira kuti tiite zvakanaka seboka. Zvinogona kusanganisira kugadzirisa zvinhu zvekuita uye kusarudza mabasa anodiwa ekutevera.
Vashandi vakagoverwa mumapoka akasarudzwa akasarudzwa nevashandi vanopfuura 15 mumwe nomumwe wekukurukurirana kwebhuku. Kukurukurirana kuchave kutungamirirwa nemupiki wevashandi vanozvipira avo vanotungamirira hurukuro, vachibvunza mibvunzo yekuongorora kana zvichidiwa. Mufambisi achapa nhengo imwe yeboka kuti ishande semutora wekunyorera musangano. Sezvo boka rimwe nerimwe rekukurukurirana rinosanganisira zvakasiyana-siyana zvevashandi vepakati kubva munzvimbo dzakasiyana-siyana, nhaurirano ichaitwa kuburikidza nemusangano wechirangaridzo.
Vashandi vose vanotarisirwa kushanda somubatsiri pane imwe nguva mubasa ravo ne TrueBridge Resources.
Heathfield: Chii chakabudirira uye hachina kubudirira pamusoro pebhubhu yako yebhuku?
Kriscovich: Kubudirira kwedu kunosanganisira:
- Isu tose tinotaura kuti tinoda kuverenga zvakanyanya, saka kuisa chimiro chakareruka chakakomberedza icho chinokurudzira uye chinotipa chikwata chekuita izvozvo.
- Iro yakatibvumira kubatanidza nekuvaka ukama naJoe Callaway, mumwe wevanyori vane mabhuku atakaverenga. Akapedzisa kubvunzurudza isu pane imwe yezvikamu zvake zviri kuuya.
- Isu takangoverenga Southwest Airlines Way sezvatakanga tichigadzirira uye kuunza imwe yedu yeB TrueBridge Resources Way mukambani yedu tsika. Takazokwanisa kufanana nezvatinoverenga mubhuku kumamiriro edu ega kunyanya nokuti zvose zviri zviviri zvinoonekwa sekutengeswa kwemabhizimisi. Ikatibvumira kuti tibatsire kutsanangura vatisiyanisi vedu vakasiyana-siyana mukati uye kune vatinonamata navo.
Dambudziko redu raiva:
- Zvakakosha kubata chikwata chebhuku chebhubhu pamwe chete nevatori vechikamu 12 kusvika 14 pafoni (bhuku rebhuku redu rinotungamirirwa kune mamwe mapfumbamwe emahofisi edu). Takasarudza kuwandisa boka iri pa15 uye zvakare nevanenge vana vatsva; isu tinowedzera boka idzva rinoshandiswa. Vadzidzisi vanosangana mushure mega roga roga roga bhuku rebhubhu rekudana kuti vauye nemafungiro akakurukura ekukurukurirana uye kutungamira, uye musangane mushure mekunyora zvinyorwa zvitsva zvekugovana neboka redu rese.
Heathfield: Chii chave chiri chiitiko chePinacle kutsigira mabhuku emabhuku panzvimbo yebasa?
Kriscovich: Tinokurudzira vanhu kuzvipira kutungamirira hurukuro dzebhuku rebhubhu, uye takaona vanhu vanobva mumapoka akasiyana uye mabasa akasiyana vanobata basa iro. Kusiyana kwenharaunda, mune mutoro, pachikwata; munhu wose chikamu che TrueBridge Resources, uye chinotipa nzvimbo yakafanana.
Chimwe chiitiko chandakaona ndechokuti vashandi vedu vanozvirumbidza nekuti tine bhuku rebhubhu uye tinotaura nezvazvo uye zvavakadzidza mumisangano yebhizimisi uye mukati. Kwete munhu wese anoverenga bhuku rimwe nerimwe; iyo chirongwa chokuzvidira nokuti miniti iwe unovaudza kuti vanofanira kuzviita, bhuku rebhubhu rinopinda mune chimwe chinhu.
Heathfield: Ndeapi mabhuku aungakurudzira kuti akaita kuti musiyane wako uite mutsauko?
Kriscovich: Nemhaka yekuti tive nehurongwa munzvimbo iyo patinosarudza mabhuku ehurumende, takaona kuti bhuku rimwe nerimwe ratakaverenga raita kuti kukurukurirana kunonakidza uye kwakakanganisa sangano redu zvakanaka mune imwe nzira. Heino bhuku redu rebhuku regore rino:
- Kukurukurirana Kunokosha kana Kukurukurirana Kunonetsa
- Kununura Mufaro: Nzira Yekubatsira, Kushuva, Nechinangwa kana Zappos Chiitiko
- Kuita Kwete Chete Kana Kuwana Hongu
- High Five kana Raving Fans
Bhuku reBhuku rekushanda basa nderimwe nzira isingadhuri yevashandi kukudziridza unyanzvi hwavo pachavo uye zvepamusoro. Bhuku rebhubhu rinokubatsira kuvaka tsika yako uye kukura vashandi vako. Zvinobatsira kuti vashandi vagutsikane , vashandi vanokurudzira, uye kuchengetedza. Wadii kuedza imwe?