Tsanangudzo yePun
Maererano neChirama chechirongwa, chiratidzo chinonyanya "kutamba pamashoko, kana pamanzwi akasiyana ezwi rimwe chete kana nemafungiro akafanana kana inzwi remashoko akasiyana."
Izvozvo zvakarurama kutsanangurwa kwe pun apo iwe uchawana kupi zvako. Uye heino mimwe mienzaniso, kungoita nyundo iyo pamba pamba:
- A vulture mapurisa ndege, kutakura mafa maviri akafa. Muranda anomutarisa ndokuti, "Ndine urombo, changamire, imwe chete yemhuka inobvumirwa nemunhu wese."
- Madzimambo anonetseka pamusoro pechiso chakanonoka.
- Imbwa inobereka pamuhara wemugwagwa; akapomerwa mhosva.
- Kuverenga apo sunbathing inoita kuti iwe ufare kwazvo.
Iwe unowana pfungwa. Iwe uri kutaura chimwe chinhu, asi kurondedzera chimwe chinhu nezwi rimwe chete kana kupereta, asi zvinoreva zvakasiyana.
A pun inowanzoteverwa nekugomera kubva kuvanhu vanonzwa kana kuiverenga. Hazviwanzo kuteverwa nekuseka kuseka, uye hazvina kumbobvira dzambofunga semuchenjeri kana unyanzvi. Ndizvo zvazviri; mutambo pamashoko anotsigira pane foni.
Sei Uchifanira Kuita Mukushambadzira Usamboshanda.
Kana iwe uchingotanga kunze semunyori wechirangaridzo kana imwe yeruzivo rwekuparidzira, iwe unonyora purogiramu pamabasa ose.
Hazvidzivisiki. Basa rokusika nderimwe rinoda kushandisa maonero akanaka uye akaipa kubva mupfungwa. Vanodururirwa pamapepa, uye pfungwa dzinosanganiswa pamwe chete, uye zvitsva zvinokura, uye zvakaipa zvinouraya mumurwi unoputika pedyo nemarara.
Saka, puns ichaita mapepa. Iwe unotofanira kuona kuti haaiti kuguma kwekupedzisira.
KANA, nokuda kwechinhu ichocho, dangwe rekutanga. A pun ndiyo inyanzvi yakaenzana yepende nemanani. Puns are easy because they come to mind first and seem like clever wordplay.
Asi funga izvi, izvo zvakanyorwa mumaminitsi mashoma nemutungamiri wako akazvininipisa:
- Bhuku redu rekuchengetedza rakagadzirirwa mune chivako chemashoko akawanda.
- Bhatiri dzakafa, iko zvino pasina mutero.
- Chess micheka inotengeswa pane imwe nzvimbo yepawn pawuni.
- Ava vatsva vedenga vatsva vashanduri.
Zvakanaka, vazhinji vevaya havazi ivo vose vakangwara, asi ivo muenzaniso wakanaka we puns unoita kuti zvive zviziviso zuva rega rega. Vane tacky, vanoderedza chigadzirwa kana basa, uye vanofanirwa kudzivirirwa pamatambudziko ose.
"Hungu Hungu, Asi Ndinonyora Kunyorera Zvakanaka."
Izvo zvinokonzera zvikuru chaizvoizvo. A "pun pun" ndiyo oxymoron kana yakambove iri, uye bhuku rakazara navo richakupai nzvimbo yekusingaperi pamurwi wokuramba. Kuti uve akatendeseka, unogona kuita zviri nani. Iwe unofanirwa kuita zviri nani.
Funga nezvemaJokes ose awakanzwa pamusoro pemakore acho, uye funga kuti vangani vavo vakagogodza, vachigunun'una jokes. Ndiyo nyika yauri kushanda nayo. Simuka pamusoro pe pun, shandisa uropi hwako uye uuye nechimwe chinhu chiri zviviri chinomanikidzira uye chakadzika mukati mechigadzirwa. Izvozvo zvichinyanya kukurudzira kupfuura chirongwa chinodhura chero zuva revhiki.
Dzimwe nguva Puns Work. Ivo Ndivo Vasingakwanisi Kutonga.
Pazviitiko zvisingawanzoitiki, pun inogona kushanda. Asi, izvi hazvirevi rekushandisa kutanga kutora puns kune vese vatengi (kana iwe pachako, kana iwe uri muchengeti) uye uchitanga kudengenyeka nyika nekunyadzisa kopi.
Apo pun inoshandiswa zvakanaka, yakanyorwa nemumwe munhu anoziva mitemo ye copywriting uye anoziva nzira yekuvadzora kana nguva yakarurama. Kungofanana naHarry Connick Jr. vachitamba piyano zvakashata, anofanira kutanga aziva kutamba nayo zvikuru.
Nezvozvi mupfungwa, heino maitiro mashomanana akakonzera kutemwa. Vakasimba, uye kuva vakarurama, havatomboregi (kunze kweMichelin).
- Apo inodurura, inotonga - Michelin Matairi
- Beanz Meanz Heinz - Heinz
- Usave Wakajeka. Bvunza For Haig. - Haig Scotch Whiskey
Zvisinei, mitemo inotevera ndeyokusingaperi uye usasiye kunakidza kwakanyanyisa kunakidza mumuromo sekunge kwepamusoro: Kusununguka nguva dzose ndiyo nzira yokuenda nayo.
- Tinoedza Kuoma - Avis
- Ingoita Iko - Nike
- Funga Small - Volkswagon
- Ndizvo. Uri? - The Independent
Yeuka, puns usazviite iwe, kana yekushambadzira mhizha, chero chakanaka zvachose. Dzivisa kuzvishandisa zvachose, uye kana muchengeti achiomerera pakuona vamwe, nguva dzose ipai mikana iri nani. Akangwara copywriting haafaniri kuita rhyme kana kuva punny. Icho chichanyengetedza, uye chichaita zvakanaka kwazvo. Ingotarisa basa raDavid Abbott, Neil French naDavid Ogilvy nokuda kweuchapupu hweiyo .