Iko "Munyori Wemunyori" Shoko Rakarurama reJobho here?
Masangano ekugadzira muzvikwata zvekutengesa anoziva chaizvo izvo munyori wechirwere anounza patafura. Zvechokwadi, ani zvake anoziva nezvekutengesa, kushambadzira, nekugadzirisa, anoziva kuti munyori wechiratidzo ndiye unyanzvi, anofungidzira mano ane maonero akawanda ekuona sezvaanoita-based based solutions.
Asi bvunza vanhu vazhinji kunze kwenhandare yekusika, kusanganisira avo vari mutungamiri nevatengi vehurumende, uye vanoita sechinhu chiduku chakakandwa nechinyorwa uye tsanangudzo.
Vamwe vanodavira kuti munyori wechirungu ibasa mubasa repamutemo, riri kune mumwe munhu anonyora kudhindwa kuduku pazasi kwezviziviso.
"O, iwe uri munyori wechirungu, saka iwe unonyora zvinhu zvekodzero pasi pezvinyorwa? Wow ... izvo zvinonzwika zvisingabatsiri."
Haikwanisi kuwedzera kubva kuchokwadi.
Ngatitarisei pakanyorwa kwe Wikipedia kune munyori wechirwere:
"Munyori wechirangaridzo anoshanda sechikamu chegadziriro yezvokutengeserana vashandi vekubudisa vashandi vanyori vadzidzisi vane unyanzvi.Vanyori vanoita basa guru rekutaura kwemashoko kana zvinyorwa, izvo zvinowanzobatanidza kugamuchira ruzivo rwekopi kubva kune mutengi. iyo nyaya, kuigadzira nenzira iyo inofanirana nemuoni / muverengi, zvichida kugadzira manzwiro emanzwiro [1] .
Mutungamiri wezvesa ane basa guru rekutaurirana nekuona uye, kunyanya panyaya yekunyora basa, anogona kutarisira kubudisa. Kunyangwe, mumatambudziko akawanda, munhu angave ane pfungwa yakawanda yekutengeserana kana yekutengeserana (inowanzonzi "pfungwa" kana "pfungwa huru"), uye nzira yekushandira pamwe inowedzera basa. "
Muchidimbu, vanyori uye vanyori varairi vose vari pamwe chete nekutarisana ne "pfungwa huru" iyoyo. Iyo iyo inova nheyo yemushandirapamwe unotanga kudarika kudhinda, digital, kuparidzira, guerrilla, uye hukama hwevanhu. Uye zvakadaro, apo nyanzvi yemutungamiri wezvinyorwa ane manzwiro uye anokosha, chinyorwa chewonyora hachina kunyanya kubwinya kwebasa racho.
Iyo yekare inonzwa semunhu anotsigira kusikwa kwemafirimu kana kuparadzirwa kwepasitadhi; iyi yekupedzisira, rimwe bhuku rakagadzirisa kupereta nemagiramu.
Munyori Wakawanda Haasi Murairo Wemashoko
A copywriter (izwi rimwe chete) isimboti yekusika, kutanga uye mberi. Saizvozvowo unyanzvi wemutungamiri. Pakuvamba kweprojekti, mabasa ezvose haakwanisi kuparadzana. Hakuna munhu anonyanya kufunga nezvekuurayiwa, mifananidzo, kana mazwi, asi pane hutungamiri hukuru hwemushandirapamwe. Ndeipi pfungwa huru? Ndeipi nzira? Tingapfuurira sei kuburikidza nemagetsi? Iyo munyori wechirungu uye mhizha wezvenyanzvi ari pane zvakananga zvakafanana. Vose vari vaviri vanofunga nezvemashoko makuru, uye izvo zvinoreva kuti vatungamiri vehutungamiri vanogona kufunga mumashoko, uye vanyori vanogona kufungidzira. Ndizvo zvazviri.
Kana izvi zvange zvaitwa, zvino basa rinonyanya kuitika. Aya mazwi, misoro, nhengo yemafuta, ivo vose vanowira kune munyori wechirungu kuti aite. Kurongeka, kugadzirwa, kuurayiwa kwezvifananidzo, uye kutarisa uye kunzwa kwechikamu, icho chiri pamapfudzi emugadziri wemhizha.
Zvakakosha kuziva kuti vazhinji vanoona kuurayiwa kwezvivaraidzo zvakabva kune vanyori, uye varairi vepamusoro vakanyora mabhuku akawanda makuru. Uyu ndiwo maitiro ebhizimisi, uye kuisa nzvimbo imwe neimwe younyanzvi mune rimwe bhakiti nemamwe mabasa iri kuita hurukuro huru kuvanhu vose, kusanganisira sangano rakapa boka racho.
Kufuridzira Mitemo Pakati peCopwriter uye Art Director
Zvakakosha kuziva kuti mumazuva ano ekuratidzira kwakaoma mune zvimwe zvemashoko, uye kuchenesa kunokonzerwa nekodhi mune vamwe (mararamiro evanhu ari mberi) mitsetse pakati pekodhairi uye mutungamiri wehudhiri ari kuramba achiwedzera. Mamwe mapurogiramu anouya mukutengeserana uye masangano ekudhinda asingadi zvishoma, kana chero, verbiage. Asi ivo vanoda pfungwa dzakasimba, uye munyori wechirangaridzo kazhinji anowanzoita kuti ave nemafungiro aya kupfuura mutungamiriri wezvenyanzvi kana muumbi. Izvi zvinowanzoitika nokuti munyori anonyanya kuzivikanwa nemashoko akawanda, nokuti pane imwe nguva ivo vachafanirwa kunyora pamusoro paro, ivai pawebsite kana mubhurocha. Uye nzira dzinowanzowanzobva pakubatanidzwa pakati pevanyori, varongwa uye mazano ekugadzirisa. Pane dzimwe nguva, mutungamiri wehutano achava seanomutungamiri semunyori wechirungu nokuda kwekugadzira purogiramu iyo ikopi-yakabva.
Kana Haisi Munyori, Chii Chinofanira Kuitwa Mutemo?
Sezvo izwi rokuti "mhizha wemhizha" rinonyanya kurondedzerwa uye rinokudzwa kupfuura "copywriter," inguva yekudzorerazve basa here? Hongu, kana kwete? Uye kana hongu, iwe ungati chii? Ndizvo here kuti isu tinofanira kungosiya mazwi "art director" uye "copywriter" zvachose, uye panzvimbo pacho achitaura nezvemaitiro sechinhu chakafanana ne "kushambadzira kugadzira" kana kuti "creative thinkinger?" Heino urongwa hwezvinyorwa zvinoratidzirwa zvakataurwa pamusoro pemakore. Inzwa wakasununguka kusiya mazano ako kana mazwi pasi apa.
- Copy Director
- Kopi Chief
- Writer Creative
- Idea Guru
- Creative Thinker
- Idea Starter
- Advertising Advertising
- Kopi Creative
- Thinking Machine
- Creative Burgle
- Creative Strategist
- Conceptor