Iwe Unoparidzira Sei Chiitiko Chinopesana neMutemo Wechechi?
Kunyange zvazvo mbanje inoshandisa uye inopesana nemutemo weSweden, makumi matatu nematatu uye Dunhu reColumbia vakagamuchira kugadzirisa mariko mune imwe nzira. Nokuda kwehuwandu hwehurumende, izvi zvinoreva kushandiswa kwechigunwe chechiremba (kunyange kukwana uye mamiriro ekushandiswa kwechiremba aya akasiyana kubva kune imwe nyika kuenda kune imwe nyika).
Masere masere akarembera mbanje zvachose, zvinoreva kuti zvose zvekurapa uye zvekugadzirisa zvekutengesa hazvibvumirwi chete, asi zviri kubudirira. Kunyanya munguva pfupi yapfuura, California yakarambidza kubva muna 2018 pamwe nekudya zvekuvaraidza-kushandura mbanje, uye munaJuly 2018 Massachusetts ichave yakabatana nechikwata chinosanganisira Alaska, Colorado, Maine, Nevada, Oregon, neWashington.
Nepo kune huri kukakavadzana kunotyisa pamusoro pemutemo weizvi, uye kana kwete kana dzimwe nyika dzichadzokera kumudechi-chete chete marijuana, kana kuti kurambidzwa kwakakwana, hapana mubvunzo kuti kunyange zvazvo iri mutemo muhurumende, makambani akagadzirira kuita mamiriyoni e madhora kubva kwairi. Asi iyo inobvunza mubvunzo ... iwe unoshambadzira sei chimwe chinopesana nemutemo weSweden?
Ndezvipi Zvisarudzo Zvomushambadzi Vatengesi?
Sezvaunogona kufungidzira, zvisarudzo zvinowanikwa kune vanotengesa mbanje ikozvino zvishoma kutaura zvishoma. Kubva kure uye kure nzira inonyanyisa yekuzivisa, uye inodhura, ndeyoGoogle.
Asi Google inorambidza zvachose kuparidzirwa kwe "zvinonakidza" zvinodhaka, zvine rutambidzwa rwakarambidzwa runosanganisira:
Cocaine, crystal meth, heroin, mbanje, cocaine vatsigiri, mephedrone, uye "mutemo wepamusoro." Zvinotarisirwa kuti, psilocybin mushroom inoshaikwa kubva pakurongwa, pamwe chete nemishonga inopararira yepamutemo yezvose ... doro.
Fodya inorambidzwawo, uye iyo inosanganisira mapepa ekuputira, mapapipe, makirikiti, kutsva fodya nezvimwe zvinhu zvose zvine chokuita.
Mainstream advertising inovawo tariro inotyisa. Kunyange zvazvo mabhodhi, mabheji mana, uye zvimwe zvekunze zvipatara zvakashambadzira michina yebambani nemakambani munguva yakapfuura, inowanzoitika. Kunyange kana iwe uchigara mune imwe nyika umo inenge yose ye cannabis iri pamutemo, seColorado somuenzaniso, iwe hauzooni zvakawanda zvekunze zvivako zvezvibereko.
Chikonzero chikuru cheizvi chiri nyore-makambani mashomanana anoda kutora "bhere" iyo ndiyo yeHurumende yehurumende. Chimwe chinhu "kuita iwe pachako" iwe pachako, uye chengetedza michero yako yembanje kune vako vagari vemo. Ndiyo imwezve kutenga mabhii makuru emasidhau ekunze, nekudada kuparidzira mutemo wepamusoro uye munguva ichangopfuura mumasvingo epamusoro uye emvura yakakwirira. Saka, kakawanda, makambani emabiko ari kuchengeta zvinhu zvose pasi.
Izvi hazvirevi kuti ivo vari kutarisa kubva kune chero rudzi rwekutengesa kana kutengesa. Kunyange zvazvo dzimwe dzezvakawanda zvikuru, zvisarudzo zvezvemagariro zvemashoko hazvisi kuongororwa, pane dzimwe nzira dzakasununguka kumabhizimisi anotengesa mbanje yemutemo. Zvichida zvakanakisisa ndezvenhau.
Facebook, Twitter, Pinterest, Instagram uye Imgur zvose zvinokwanisa kushandiswa kwemasangano emasora egorosi, kana vanoita zvigadzirwa zvavanoparadzira.
Semuenzaniso, Dixie Brands ikambani yakatangwa muna 2009 uye ine unyanzvi uye unyanzvi hwekudzidzisa pane zvemasangano evanhu, kusanganisira iyo inoshamisa Facebook page, Twitter feed iyo ine vateveri vanenge 27 000, uye Instagram page.
Kusiyana nemashambadziro emagariro, mapeji aya evanhu anonyanya kudhura mari, uye anobvumira mararamiro kuti asvike zvakananga kumunhu anotarirwa. Iyi haisi nzira yekutengeserana kwemashamba, asi inyanzvi-yekutengesa, uye nenzira yakakodzera. Pasinei nokugamuchirwa kwakapararira munzvimbo dzakawanda, kune vanhu vakawanda vanotadza kuti havadi kuona zviziviso zvehunabhasi.
Nokuva kusarudza, kushandisa geo-kutarisa, uye zvichida nharaunda-kutumira kana kushambadzira mapepa, mabhizimusi emuchomboni anogona kuwana granular nemushandirapamwe.
Ndezvipi Zvakatema Mitemo uye Mitemo Ino Kurongeka Marijuana Advertising?
Sezvaunogona kufungidzira, mitemo nemitemo yakakomberedza kushambadzira kwechirwere cheMederalally-chechirongwa chiri muhupenyu hunogara huchiderera nekuda kwehutano hwechigadzirwa munyika dzakasiyana-siyana. Uyezve, mitemo inogadziriswa nemumwe wehurumende ichachinja zvakare uye ichachinjwa kwenguva. Kunyange mumatunhu uko marijuana iri zana muzana yemitemo, pasinei nezvinodiwa zvekurapa kwechiremba, inogona kuva nemitemo yakasimba kwazvo pamusoro pekutengesa kannabis.
Izvi hazvisi zvisingatarisirwi zvachose. Kushambadzira fodya kwakave nokuchinja kukuru kwemakore makumi emakore. Rimwechete "rakanaka" chiziviso chinoparidzirwa navanachiremba, vateereri, uye kunyange zviratidzo zvevana terevhizheni (The Flintstones chaizvoizvo yakazivisa cigarettes) yainzi inouraya, uye nekufamba kwenguva mitsara yakawedzera yakasimba zvokuti fodya yakanga isisina kana yakasara kuchinja. Izvo zviziviso zvawaona muMad Men (zvakashambiswa) uye Seinfeld (ine Kramer se 30 ft. Kureba kusvuta cowboy) chinhu chekare.
Leafly, webhusaiti yakatsaurirwa kuva ruzivo rwakakosha ruzivo rwezvinhu zvinotengeswa nehuni, rine rundown yakazara pamitemo, mitemo, nemitemo yehurumende imwe neimwe.
Heino muenzaniso wemitemo inopoteredza kushambadzira mbanje mune imwe nyika inorwisa marijuana, Georgia:
Georgia haina kubvumira zvipatara, kana kuparidzira kwemutemo wavo wekurapa.
Pretty clear cut. Enzanisa izvozvo kune imwe nyika inobvumira mbanje yekuvaraidza, uye iwe uchaona nyaya yakasiyana zvakasiyana. Semuenzaniso, iyi inongova samuenzaniso shoma kubva kuColorado mhando yemitemo:
R 1102 - Kudhindwa Kudiwa Gwaro Rinodiwa: Hapana Mashoko Anonyengedza, Manyepo Kana Kuti Anotsausa A Marijuana Yokutengesa Mutengo haafaniri kupindira Mukushambadzira kunonyengera, nhema, kana kutsausa. A Retail Marijuana Establishment haafaniri kuita zvinyengeri, zvenhema, kana zvinyengeri kana zvinyorwa pamusoro pezvigadzirwa chero chipi zvacho, chero chiratidzo, chero chipi zvacho chinopiwa kune mutengi.
R 1104 - Kuzivisa: Television A. Television Inotsanangurwa. Sezvinoshandiswa mutemo uyu, izwi rokuti "terevhizheni" rinoreva nzira yekutumira mifananidzo inooneka uye ruzha runodzokororwa pazvikwiriso, uye rinosanganisira kuparadzirwa, tambo, pane-kuda, sataneti, kana purogiramu yeIndaneti. Terevhizheni inosanganisira chero purogiramu yepurogiramu yakakonzerwa kana kuparadzirwa neIndaneti. B. Kuterevhizheni Kutengeswa. A Retail Marijuana Establishment haafaniri kushandiswa Kutengeswa kweTerevhizheni kunze kwekunge Established Marijuana Establishment ine uchapupu hwakavimbika hwokuti hapana vanopfuura 30 muzana yevateereri purogiramu inoshandiswa kushambadzira iyo inofanirwa kunge iri pasi pemakore 21.
R 1105 - Kuparidzira: Radiyo A. Rafirodhiyo. Sezvinoshandiswa mutemo uyu, izwi rokuti "redhiyo" rinoreva nzira yekuendesa inzwi risina mifananidzo yakaonekwa, uye inosanganisira kuparadzirwa, tambo, pane-kuda, sataneti, kana purogiramu ye internet. Radiyo inosanganisira chero purogiramu yemavhidhiyo yakakanganwa kana kuparadzirwa neIndaneti. B. Radiyo Advertising. A Marijuana Establishment Inotengeswa haafaniri kupinda muredhiyoyo Kutengeswa kunze kwekuti Itare Marijuana Establishment ine uchapupu hwakavimbika hwokuti hapana 30 kubva muzana yevateereri purogiramu inoshandiswa iyo Kutengeserana kuenderera mberi inotarisirwa kuva pasi pemakore 21.
R 1106 - Kutengeswa: Mharidzo yepaPasitori A. Kutengesa Marijuana Kugadziriswa hakufaniri kupindira Mukushambadzira mune shanduro yekudhinda kunze kwekuti Revenue Marijuana Establishment ine uchapupu hwakavimbika hwokuti hapana chinopfuura 30 muzana chekuverenga kwebhuku racho chinotarisirwa kuva pasi pemakore makumi maviri nemaviri.
Iko kunomiririra pasi pehafu ye mitemo inopoteredza kushambadzira uye kutengesa kwechigadzirwa chesnabis. Nyaya yacho inowedzera kuisa mitemo yekuisa mazita, Indaneti, uye kunyange mhemberero. Mune minda yemitemo zvechokwadi.
Zvakadini Nekudzidzisa Mutengi? Iko Kunofanirwa Kuzivisa Here?
Zvechokwadi, asi zviri nani kuenda kunze nemushandirapamwe wekudzidzisa pane chimwe chinhu chinongokurudzira zvigadzirwa nemigumisiro.
Nembanje yepamutemo inouya nyika yose yemibvunzo uye zvinetso. Kunyange zvazvo tsika dzomukati dzinogona kunge dzave nemakore mazhinji kuti dzive nemishonga nemigumisiro yayo, vanhu vatsva kumasvingo uye mamwe marimi emishonga vachada mhinduro kune mamwe mibvunzo inopisa.
- Ndinofanira kutora zvakadini?
- Chii chinodhura?
- Ko kana ndikatora zvakawanda?
- Ndinokwanisa kuzvivhenganisa newaini kana waini here?
- Ndichakwanisa kusungwa kana ndisina kushandisa kurapa here?
- Zvakadini nekutyaira?
Mabhizimisi e-lawnadis emutemo anopfuura kufara kupindura mibvunzo iyi, uye kana yakaitwa nenzira yakarurama, inogona kuva yakabudirira zvikuru. Kubva mumagariro evanhu, mavhidhiyo eYouTube emakambani, kana kunyange mahwindo asingakwanisi kuwanikwa, kambani yebambani inogona kudzidzisa, kuzivisa, uye kuzivisa panguva imwe chete. Iyo nzira yakanakisisa yokuratidza kuti iyo indasitiri yakazvipira kune ruzivo rwakachengeteka kune vose vanotengesa.
Enzanisa izvozvo kune zvizivo zvewaini. Vanowanzowanzobatana nevanhu vari kubha kuwana kufara, kuisa, kana kumhenderekedzo egungwa rakakomberedzwa nemasikirini asina kusimira bikini. Kusiyana neizvi, mabhizimisi epamutemo emucheka akakwegura zvikuru.