Ita Kuti Mishandirapamwe Yako Ibudirire Nemazano Aya
Gore roga rega, maitiro akasiyana uye maitiro anochinja nzira yatinoona kushambadzira. Iyi ndiyo nzira dzakanakisisa uye mazano aunofanira kufunga mumakambani ako e 2018 uye mberi.
1. Usava Chikamu chekuvhiringidza
Kuvhiringidzika kwaimbova kushandiswa kwemashoko akawanda emapurisa. Zvose zvisikwa zvekusika zvakabudiswa mumakore ekuma 90, uye kwemakore gumi apfuura, vakataura nezvekuvhiringidzika. Tinomira sei kubva kumagutta?
Tinoita sei kuti vafunge? Tinovarova sei muchiso uye kuvadzivisa kuti varege kuita zvavanoita, kuitira kuti vateerere kutengesa kwedu? Ndiyo nhoroondo.
Kuvhiringidza munhu chero upi zvake, kunyanya pafoni, inzira imwe chete yetikiti kune munhu anotengesa kunze. Ivo vaneta nezvose. Vanovenga kuvhiringidzika . Vanozvidza kurindira chirevo chekutakura vasati vagona kuverenga nyaya dzavo. Vanotsamwa kana ruzivo rwavo ruchinge rwakatorwa nemari yakabhadharwa. Iwe hausi kuda kuva pamagumo ekugamuchirwa emhando iyo yekutambudzika kwakaipa. Sezvo Seti Godin akafanotaura makore mazhinji akapfuura mu "Chirevo Chekutengesa," iwe uchaita zvakanyanya zvakanyanya kana vanhu vachida kuyanana nemuchina wako. Kana mutengi akashaya mharidzo yako, uri kuita zvakanaka.
2. Kuisa Muchirangaridzo Kuve Kukuru Kupfuura Yekare
Ikoko kwaiva nechekurumbira mukuru weTV muUnited States ainzi Delia Smith. Pese paaishandisa kana kutaura nezvechimwe chigadzirwa pachiratidziro chake, zvivako zvaizobuda kunze kwechinhu zuva rinotevera.
Kana zvaive zvakanaka zvakakwana kuna Delia, zvakanga zvakakwanira kuvanhu vose.
MuAmerica, pane Oprah's Favorite Things. Uye zvechokwadi, Dr. Oz chete aifanira kushevedza zita rechigadzirwa uye paizove nekumhanya pairi. Izvo zvose mienzaniso yevanokurudzira zvakananga kugadzirisa kutengesa nenzira yakanaka, kunyange zvazvo yakawanda yenguva, vakanga vasina kubhadhara kuti vataure chero chinhu, kana kushandisa zvishandiso.
Iye zvino, munguva yeSpapchat, Instagram, Facebook, Twitter, uye kunyange Pinterest, kutengesa kutengesa ibhizimusi guru. Somuenzaniso, Kim Kardashian West ane vateveri vanopfuura mamiriyoni 94 mu Instagram, uye vateveri vanopfuura mamiriyoni makumi mashanu pa Twitter. Kana Kim achionekwa achishandisa chigadzirwa kana achichibvumira, iwe unogona kufungidzira zvinoitika. Iko rudzi rwekutengesa runokodzera mamiriyoni kwaari, uye vashambadzi vanoda kugadzirisa mutengo iwoyo. Zviri nani kuti upedze mari pane chigadziro chinogadzirwa kupfuura cheSupp Bowl ad nehurukuro huru yemavhidhiyo.
Zvechokwadi, kwete chero bhiza chero ripi zvaro rinogona kupfuura neKKW filter, uye kunyange kana rikwanisa, rinogona kunge risina mari. Saka, sarudzai vanokurudzira zvakanaka. Uye ramba uchifunga, chero nguva yaunozviisa kune munhu akakurumbira, unofanirwa kutora yakaoma neinobudirira. Havana kukwana, uye kana vakapinda mumatambudziko mune zvemashoko, marashi yako anogona kudhonza pamwe chete.
3. Famba kunze kweChirongwa
Kwemakore mashomanana apfuura, vashambadzi vakave vachitarisa, dzimwe nguva nechisimba chairo, pamushambadziro unoshandiswa mafoni, mahwendefa, uye makombiyuta. Kunyange zvazvo ichi chisisiri chiitiko chinenge chichienda, pendulum inoda kutamba. Uye gore rino, rinotanga kuitika.
Izvozvo hazvirevi kuti tsika dzekunze dzichibva pamba uye kudhindwa dzichava nerumutsiriro rukuru.
Kufanana nemabhizimisi emarasha, izvo zvinotengeswa zvinotengeswa zviri mumatambudziko nokuda kwechikonzero. Zvisinei, zvichave zviriko iwe kutarisa kunze kwechigadziko kuti uite vatengi vako. Zvadaro, unogona kuisa mazano pamusoro peaya maitiro ekufambisa vanhu kumapikicha avo kuti varonge, kana kuwana zvimwe.
Guerrilla marketing inofanira kunge iri mupfungwa dzako. Haisi iyo inofanirwa kuparadzirwa mumakamuri edzimba uye pamapuranga, asi matanho nezviitiko zvinokwezva; rudzi rwekucherechedza kunobata nzvimbo dzakadai seReddit.com, Facebook, Twitter, uye Instagram. Mazuva ano, kutora mvumo yako pamberi pevanhu chaivo inzira yakareruka yekuita kuti vanhu vane zvikwangwani vashande pamwe nekududzira kwako. Muenzaniso wekare - iyo vending machine stunts iyo inoratidzwa nemakamera akavanzwa.
Ita saizvozvo. Usafungisisa pamusoro pevanhu vashomanana vanozoona chiyeuchidzo kana chiitiko mumunhu.
Funga nezvekugovana kwechirongwa. Izvi zvinokoshesa nguva nekuedza kwevanhu kuti vaifunge, uye vagogovana? Enda ikoko, uye iwe uchatora ROI huru pane zvishoma zvishoma, panzvimbo pokurima mazana ezviuru mukutenga muIndaneti uye kukurudzira zviri mukati.
4. Ita Zvose Zvose Kuverenga
Zvinonzi 28 chete muzana emazwi akanyorerwa mune imwe nyanzvi yepaIndaneti kana kushambadzira inonyatsoverengwa nemutengi. Kana mune mamwe mazwi, 72 muzana yezvose zvaunonyora zvichanyatsoratidzirwa. Iwe unofanira kunyatsofungisisa shoko rose mumashambadziro ako. Ishoko rimwe nerimwe rinoshanda zvakaoma zvakakwana here? Ko vashanu vachaita panzvimbo yevashanu here? Mutauro wechiFrench wokuBraise Blaise Pascal ndiye wekutanga wevanhu vakawanda vakachenjera kuti vabvume kuti kuva pachena hakusi nyore. Chimwe chinhu chaakanyora muchidimbu paakati, "Ndakaita izvi kwenguva refu kudarika nokuti ini ndisina nguva yekuita shoma." Nemamwe mazwi, kusvika kumucheto hakusi nyore. Asi mazuva ano, zvinokosha kupfuura kare kare.
5. Bata Hanya Dzako Nokukurumidza ... uye Ichengetedze
Sevanhu, nguva yedu yekucherechedza iri kupfupika gore negore. Pakati pekutarisa kwemazuva evanhu muna 2000 maiva nemaminitsi gumi nemaviri; muna 2015, yakanga yasvika kumasere 8.25. Ramba uchifunga mupfungwa, iyo ipfupisa kupfuura iyo-yechipiri yekucherechedza nguva yegooglefish.
Iye zvino, zviri nyore kuti titaure musoro wechikamu chino, asi zvakanyanya kuita zvakaoma kuita. Munhu wose ari kuchema kuti afunge. I-clutter iri yakaipisisa sezvakambove iri, uye inongowedzera. Saka, nzira chete yekumira nayo ndeyekusiyana kwakasiyana. Zvisinei, izvo hazvina kukwana. Iwewo unofanirwa kuva wakasiyana nechinangwa. Inofanirwa kuenderana nezvose zvauri kutengesa, kana iwe wakadzokera kune wakare "FREE SEX - Zvino tava nehanya newe, ngatitaure nezve inshuwarisi."
Kana uchinge waita zvinenge zvisingabviri uye wakagadziriswa mutengi, unofanira kuzvichengeta pamutsara. Izvozvo zvinoreva kusanganisa nzira dzakawanda munharaunda iyi. Itai kuti shoko rose riverengwe. Itai kuti zvinyorwa zviitwe. Ita kuti zvive nyore kuverenga, uye gamuchira pfungwa huru. Ita kuti zvive nyore kwavari kuti vafambe mberi.
6. Isa neSocial Media Bombardment
Zvaringana zvakakwana, uye vatengi vari kuvhota nekutengesa kwavo. Facebook inoparadzira zvinyorwa zvinokurudzirwa nguva dzose, uye zvinokwana 90 muzana yevanhu vanozviona ndezvekudzikisa, kana kuwana nzira dzokudzivisa zvachose. Somutengi iwe pachako, unofanira kuziva izvi zvose zvakanaka. Kwakawanda sei waona chikwata chichionekwa nguva nenguva pane zvekudya zvako zvekugarisana? Zvakanyanya, chaizvoizvo, kuti iwe unotorwa kubva usina maonero pamusoro pechiratidzo, kuti uzvivenga zvachose.
Iye zvino, kushambadzira uye kutengesa midziyo inoshandiswa kuisa pfungwa pazvinhu zviviri zvakakosha - kusvika, uye nguva. Kuwana kuchiri kukosha, asi kazhinji ... iyo yakaoma zvikuru nyaya. Kana iwe ukarova vanhu pamusoro pemusoro nemashoko akafanana nekudzokorora nekupfuura, uye ivo vasiri kupindura, uri kuita kukuvadzwa kwechikwata chako.
Asi, kana shoko rako richibudirira, uye unowana nzira dzekuvandudza hupenyu hwevatengi mune imwe nzira (ingava nharo, ruzivo, mimhanzi, varaidzo, kana mazano) ipapo nguva yako inogamuchirwa, uye inotanga kushanda. Iwe une mukana wekuita izvi nemazita ako emagariro evanhu, uyewo mabhuku epepanhau uye mawebsite anogara achivandudzwa nezvakakodzerwa. Iva wakachenjera pamusoro penguva dzose, uye ichabhadhara.
7. Tora Zvakakwana Kubatsira Munhu
Iwe ungangodaro wakashandisa maitiro evanhu munguva yakapfuura, asi kwete kusvika pakatarisa ikozvino kupiwa. Apo tsamba yakananga yatanga kushandisa kushandisa munhu, yakanga isingadi uye haina kugadzirisa. "Wadiwa Mr. Smith," kana kuti kukurukurirana "Hi John" mazaruriro haana kuita kuti munhu anyanye. Izvi zvakajeka tsamba yekuvhara-uye-kutamba, uye nyama yezvinyorwa zvaive seyomunhu oga uye inokoka sechishandiswa chevatengesi vemotokari yakashandiswa.
Nguva dzakashanduka. IInternet, pamwe chete nedzimwe nzira dzokuunganidza zuva, zvinoreva kuti mabhizimisi iye zvino ane ruzivo rwehuwandu hwemashoko pamusoro pevatengi. Haisi zita chete, kero, uye nhamba yefoni, asi nzvimbo dzinofarira mazororo, mapeji emotokari, kushanyira mawebhusayithi akawanda, uye kunyange maruva emapurasitiki. Dhiyabhorosi ye data ine yakakura. Kana ukashandisa zvine njere, iwe unogona kuisa mharidzo inonyatsobatana nevatengi nenzira yavasina kumbofunga kuti inogona. Iko, zvechokwadi, mutsetse wakanaka pakati pekuzviziva zvakanaka, uye zvakare. Kana mutengi achinzwa sokuti ivo vakavanzika vakavhiringidzika, iwe unobva pakuva nekutaurirana nevanoda, kuti uite zvakadzama. Saka, iva nechokwadi chokuti mishandirapamwe yako pachako haigoni kuva yega yega inofungidzirwa inopesana.
8. Kuwedzera Kwechokwadi Chinoenderera Kukura
Kana iwe usati wati wamboziva nezvazvo, chokwadi chakawedzerwa ndechekukura nokukurumidza chikamu chekutengesa, kutengesa, uye PR kusanganiswa. Nenzira yakajeka, mazano aya anokonzera CGI nyika pamusoro penyika chaiye, kuburikidza nekushandiswa kwemazuva ano mune teknolojia mufoni dzakagadzirwa , mahwendefa, nezvimwe zvigadzirwa. Pokemon GO phenomenon yakaunza chokwadi chakawedzerwa kune yakawanda mugore rapera, uye inongowedzera kuwedzera.
Ungaishandisa sei? Zvakanaka, kune nzira dzakawanda dzekutamba mukati. Somuenzaniso, kana iwe uri kutengesa ketani yezvitoro zvekofi, unogona kuisa nzvimbo dzazvo pane mararamiro emugwagwa uri kurarama uchishandisa kamera yefoni. Iwe unogona kuumba hunhu hunoshandiswa pfuma, kana kubudisa mafiro akavanzika mumabhodhi, mawebsite, nemagazini. Zvechokwadi, kana iwe uchigona kufunga nezve nzira yekuunza nyika isingaiti muupenyu, unogona kunge uchiita neA AR. Icho chinokanganisa ndechokuti musikana anofanira kutora purogiramu kuti azvione, uye iyo inogona kuva chipingamupinyi chikuru kupinda. Ingoita kuti chokwadi chako chive chakakosha kuiswa.
Ndiyo maonero e 2018, zvichienderana nemwedzi mipfupi yapfuura ye 2016, uye mwedzi miviri yekutanga yegore. Ita pazviitiko izvi ikozvino, vasati vabva pamota.