Sezvo muimbi, unoda kuita kuti rwiyo rwako runzwikwe paredhiyo. Uye, iwe uri muhombe nokuti nzvimbo dzeredhiyo nguva dzose dziri pakutsvaga mimhanzi mutsva yavanofunga kuti vateereri vavo vachafarira kuteerera. Icho chinonyengera ndechokuti ibudirire purogiramu yekusimudzira rhepfenyuro, uye izvi zvinoreva kutora nguva yeku kunzwisisa kuti redio inoshanda sei uye inoita rwiyo rudhi-sarudzo. Usati watanga rwendo rwako rwekufambiswa kweredhiyo, ita izvi zvidzidzo zveredhiyo uye zvigadziriswa kuchiyeuchidzo uye iva nechokwadi chekushandisa pachikwata chiripo kuti udzidze zvakawanda.
01 The Basics of Radio Station Markets
02 Kusiyana Pakati Pemabhizimisi uye Vasingatengeswi Radio
Kufanana nemakambani eredhiyo, kunzwisisa kusiyanisa pakati pekutengeserana uye kusingabatsiri redhiyo chinhu chinokosha pakugadzira kubudirira kwepurogiramu yekusimudzira redhiyo. Iwe unoda kuziva kuti chii chinoparadzanisa mafaira aya ezvitoro uye kuti ndiani angave sarudzo yakanaka yemimhanzi yako. Zvisiri-zvekutengeserana zvingava chinhu chakafanana neNPR (National Public Radio) iyo inonyanya kutaura pamusoro pezvavanotaura uye, semuenzaniso, havafambi mumhanzi wekumadokero. Kungofanana neyoinzwika, mabhizimisi ekutengeserana mabhizimisi emhepo.
03 Zvinhu Zvaunofanira Kuziva Nezvekutengeserana Kwemafirimu
Iye zvino kuti iwe unoziva musiyano pakati pekutengeserana uye kwete yekutengesa redhiyo unounganidza kumwe kunzwisisa. Radiyo yekutengeserana inyika isingazivikanwi kune vaimbi vakawanda uye mabhuku akazvimirira. Zvechokwadi, redhiyo yekutengeserana inogona kuratidzika kunge isina kugadzikana.
Nenzira yekuita kuti redhiyo iite pane zvivako zvekutengeserana inonzwisisa chii chinoita kuti vafunge. Nemhaka yokuti zviteshi zveredhiyo zvekutengeserana zviri voga uye hazvina rusununguko rwakadaro sevasiri zviteshi zveredhiyo rezvemabhizimisi, vanowanzoda kutamba mimhanzi nevaimbi vati vambozivikanwa munyika yose, kana vakarongerwa kutamba panzvimbo inzvimbo yavo. Unofanirwa kushanda zvakaoma kuti utendese GM kana disk jockey une mimhanzi yakafanana nevaridzi vanozivikanwa zvikuru uye ichakumbira chikamu chavo pamusika.
04 Wana Non-Commerical College Radio Plays
College radio ndeyomuimbi weane kana kumusoro uye achiuya shamwari yakanakisisa yevanyori. Izvi zvivako zvine playlist kushanduka uye kuzvitsaurira kumimhanzi mitsva iyo isingaenzaniswi mumutambo wenhepfenyuro yepasi. Uyezve, kuva nehope pachiteshi chemakeroji yekolishi kazhinji kunokwezva kutora zviredhiyo zvemasimendi ekutengeserana pamwe nekugadzirisa magwaro uye mazita makuru. Dzidza kuti ungakwanise sei kusvika kune avo vanokosha mumimhanzi uye muwane rudo rwavo, uye iwe unopindirwa pane imwe nzvimbo mukufamba kwavo.
05 Ziva Izvo Ra Radio Playlist Ndiyo
Kana iwe uchida kukurudzira matarenda ako paredhiyo, iwe unofanira kuziva mutauro unoita kuti nyika ije. Izvo zvinyorwa zvichange zviri shoko renyu raunofarira panguva yemushandirapamwe wenyu wekutsvaga radhiyo. Rwokunyora runongorongedzwa rwiyo rwemimhanzi iyo imwe siteshi reredhiyo inotamba. Kana iwe ukashandisa nguva yekuteerera redhiyoyo raunenge uri kutarisa, iwe uchangobva kuwana ruzivo rwezvavanoita.
06 Kusiyana Kwemashure Ekubudiswa uye Wedzera Mazuva
Zviteshi zvepaRadio hazvive nehanya zvikuru nemasikati ekubudiswa (zuva chaiyo iyo rwiyo rucha "ramba" mumusika) kupfuura zvavari newedzerwa mamwe mazuva, iyo ndiyo mazuva anotaura zviteshi zveparedhiyo paanenge awedzera rwiyo rwekunyorera. Rwiyo runogona "kusunungurwa" musi wekutanga wemwedzi asi haringa "kuwedzerwa" kurongwa hwemwe mwedzi.
07 Ziva Zvinodavirwa neRadio
Iwe unofunga kuti iwe une zvazvinotora kuti uwane mutanhi mutsva anokwanisa kubata munyika yeredhiyo here? Iwe unofunga kuti iwe unogona kuona rwiyo rune hit uye kugutsikana chirongwa chevatungamiri kuti vanzwe saizvozvo? Kana kuti, bhendi yako (kana muimbi) ingabatsirwa nokubhadhara mutori wenhau anozivikanwa neredhiyo here? Dzidza ins and outs in this industry in the industry and how you can start in this field.
08 Dzidza kubva Kubudirire VeRadio Vanokurudzira
Ko vatsigiri veredhiyo vanoita sei purogiramu vatungamiri kuti vatambe nziyo dzavari kushanda? Muhurukuro iyi, re-UK-radio inowedzera Ben Mainwaring naTerry Hollingsworth vachigovera nhau kubva mumatanda pamusoro pekushanda nemabhuku ekurekora (maviri makuru uye maduku) uye zvinetso zvekumira kunze mumakwikwi emakambani eredhiyo.
09 Ndingawana Sei Rwiyo Rwangu Radio?
Kuwana rhepfenyuro kutengesa kwekutsvaga kwezvitsuwa zvakakodzera nemashoko akanaka panguva yakakodzera. Dzidza pamusoro pezvinhu zvose zvakasiyana-siyana zvaunofunga kufunga kuti uzvipe iwe wakanakisa kupururudzwa paunenge uchitamba pane playlist.