Zvemabhizimisi Raredhi: Nhamba Dzakanaka # 1
Commercial radio inotora bhajeti yaro yekushandisa kubva kutengesa kushambadzira . Sezvo vachikwevera zvikwereti zvemadhora zvichienderana nezvikwereti, zviteshi zvemitengesi yezvekutengeserana zvinoda nguva dzose nhamba huru yevateereri.
Aya maitiro anoshandiswa nechiteshi kuti aratidze kune avo vanogona kushambadzira vanotenga nzvimbo yebhizimisi panzvimbo yechiteshi vachasvika kuwandu hwevanhu uye inowanikwa mari inokosha. Nhamba idzi dzinoshandiswawo kutengesa mutengo. Vateereri vakawanda vanotarisira nzvimbo, iyo inogona kutengesa kune nzvimbo dzinoshandiswa nemadhora uye mari yakawanda ichava nayo mubhajheji yayo yekushandira.
Non-Commercial Commercial Radio: Zvishomanana Ads, More Variety
Nhepfenyuro yekutengeserana, iyo inonziwo isiri iyo yepfupi, inosanganisira yeiyojiji yerayiti uye zviteshi zveredhiyo zvakasununguka, kusanganisira maNational Public Radio (NPR). Kunyange zvazvo zvivako izvi zvinogona kutakura zvinotengeswa, zvakanyanya kuparadzaniswa uye kwete iyo inonyanya kukosha kwemahofisi ekubhadhara mari. Zvizhinji zvekare zvisiri zvekutengeserana zvinotenderera pane zvingabatsiridzirwa kubva pasingabatsiri zvakadai seyunivhesiti kana muchengeti wekuteerera kwemari yavo.
Nzira dzekutengeserana mabhidhiyo anosarudza Musiki wavo Playlists
Zvivako zvekutengeserana hazvina rudzi rwakadaro rwerusununguko mune zvavanotamba sevasingarevi rezvemabhizimisi.
Vanoda kutamba mimhanzi nevanoimba vari kutamba zvinoratidzwa mumusika wechikoro ichocho uye vane zita rekuzivikanwa kwezita. Muzvokwadi, vanoda kutamba mimhanzi inokodzera izvi zvinotarisirwa kuwana huwandu hwavanoda.
Nzira yekutengesa redhiyo inowanzosvika pakunyengedza kurega kutamba vatambi vatsva kunze kwekuti vakatsigirwa nebhajamiro inokurudzira mari.
Kuvabatsira kuti vaite zvisarudzo pamusoro pezvipi nziyo dzinogona kutamba, zvivako zvinoshanda nemavara uye vanokurudzira kuti vawane pfungwa iri nani yekuti rwiyo / rwiyo ruchazotengeswa sei. Vanoda kuziva zvinhu zvakadai se:
- Rwiyo rwacho ruchave rwunogona kuwanikwa kutenga zvose zviri zviviri uye munzvimbo dzekutsvaga here?
- Ko pachava nekuongororwa kwenyika uye yeruzhinji yei rwiyo / album?
- Ko munyori wacho angave ari kutamba munzvimbo here? Vachave vawanika kuchipatara chekubvunzurudza / pa-air performances?
- Ko pachava nekushambadzira kwemukati here?
- Rwiyo ruchave rwunobatanidzwa mune chero ruzivo rwenyika rushandirapamwe, mafirimu, zviratidzo zvepa terevhizheni kana mamwe mhizha
Kunyanya kuiswa kune rwiyo, kunyanya nzvimbo yacho ichagutsikana kuti kutamba kuri kuwedzera kukoshesa kwavanoita sezvo zvichange zvichijairika kune vateereri vavo.
Nokuda kwezvikonzero izvi, zviteshi zvemitengesi zvekutengeserana hazviwanzo kutanga kupinda munyika yevanoridzi vedhiyoyo. Vakawanda vanoenda-uye-vachiuya vateereri havana bhajeti kana kuti vanosvika kuti vaite zvido zvezviterevhizheni zvemabhizimisi.
Zvinorevei Izvi Zvinoreva Muchirongwa Wokudhinda Raredhiyo
Sezvo munhu ari kukurudzira kuredhiyo , kusiyana pakati pekutengeswa kweredhiyo uye yekutengeswa kweredhiyo kunowira kune zvakawanda kupfuura kudarika kwemashamba pakati pekuimba nziyo. Kubva pane maonero ekusimudzirwa, iwe unofanirwa kutaurira zvivako nenzira dzakasiyana, uye kazhinji pane zvikamu zvakasiyana mubasa rako.
Iko-yekutengesa redhiyo inoita kuti ive nehuwandu hwekushandura mune zvinyorwa zvavo. Iwe unonyanya kunzwa mimhanzi kubva kumusoro-uye-kuuya uye isiri-inyanzvi mavhidhiyo pamusanavhidhiyo yekutengeserana.
Vanokwanisa kuchinja nokuti iyo isiri yekutengesa muenzaniso haisi kuvimba pamashamba ekudhinda, uye hazvibvi pane zviyero. Mabhidhiyo emabhizimisi ekutengeserana anofanirwa kuratidza zvakanaka mazano kuitira kuti vaparidzi vashandise mari.
Nekutamba vatambi vatsva kana vasiri-tsika, zvivako zvisiri zvekutengesa zvinowanzopa vateereri vavo zvavanoda chaizvo. Iko kuzvimiririra kwekuzvidzivirira kunoshanda kunobatsira indie mimhanzi.
Zvisizvo zvematengesi zvemashizha zvinogonawo kutarisa pamhando dzenyika dzemimhanzi. Izvo zvinonyanya kuitika mumasangano eredhiyo emitambo, iyo inogona, semuenzaniso, inongotamba jazz kana rwiyo rwevanhu.
Mukuwedzera kune playlist kushanduka, radio isiri yekutengeserana inzvimbo huru yekupinda kune vaimbi vakawanda nekuti pane kupikisana kuduku.
Mazita makuru maitiro anowanzorega kuchengetedza zvivako zvisiri zvekutengeserana, izvo zvinoreva vatsigiri veredhiyo vane nguva iri nyore kuwana vhidhiyo kuti vaongorore zvinyorwa zvitsva.