Inzwi rakanaka nyore, zvakarurama?
Radio Promotion
Ichokwadi ndechekuti rediyo inosimudzirwa ndeye CHINHU asi chiri nyore. Kuenda paredhiyo kunoshamisa mukukwikwidzana, uye kana zvasvika kune zvivako zvemafirimu makuru mumashamba makuru eredhiyo, kuwanika pakutamba kunogona kunge kusingatenderwi kune vaimbi kunze kweiyo mazita echikwata . Izvozvo hazvirevi kuti SHEMA imwe nhepfenyuro inenge isisviki kana iwe usina bhajeti huru uye mukuru wevashambadziri uye vanogadzirisa shure kwerwiyo rwenyu. Zvinoreva, zvisinei, kuti iwe unoda kunzwisisa zvinhu zvishoma pamusoro penyika yeredhiyo kana iwe unotarisira kuvhara dial uye unonzwa rwiyo rwako ruchibuda kune vakurukuri.
Non-Commercial Commercial Radio
Zvinhu zvekutanga kutanga-kune marudzi maviri eredhiyo: kwete yekutengesera redhiyo (kwete-comm) neyokutengesa redhiyo . Iko-yekushambadzira redhiyo inowanikwa mumavhidhiyo emakirini, uye maserediyo emunharaunda emunharaunda (kusanganisira zviteshi zveNPR) uye redhiyo yekutengeserana ndezvimwe zvose (mune mamwe mazwi, zvivako zvine zvizhinji zvekutengesa!).
Iko-yekushambadzira redhiyo ndiyo inonyanya kutanga nzvimbo yekusimudza uye yekuuya mumiririri wega wega. College radio inonyatsonakidza kune vanyori vakadaro, uye nzvimbo dzeredhiyo dzomunharaunda dzinowanzovawo. Haunzwi sokuda kutamba mitambo pamhando iyi yemavhidhiyo nenzira yakati "shoma" kudarika kuitamba pane imwe nzvimbo yekutengeserana.
Zvimwe zvisingasviki zvinyorwa zvinowanzozivikanwa, uyezve, kubudirira mune zvisiri-comm isna zvinogona kutungamirira zviteshi zvemiterevhizheni zvekutengeserana kuti zvione.
Commercial Radio
Mushure mokunge musati mava, vanyori vanozvimiririra vanowanzoenda kune zviteshi zvemaredhiyo zvekutengeserana (pane chidzidzo pamisika yeredhiyo, vaverengere Music Industry 101: Radio Basics) Nenzira iyi, kuwana nziyo dzakateererwa paredhiyo zvakangoita sezvivako zvekuvaka. nheyo yemitambo pamusana re-radio, iyo yaunoshandisa pakuvaka zvivako zvishomanana zvokutengeserana, izvo zvinogonawo, kutungamirira kutamba panzvimbo dzepakati uye nezvimwewo zvakadaro Zvisinei, zvinokosha kuziva kuti pane zvakawanda kusvika kumatambo ekufambisa shanduro yemasere pane kungotamba mitambo pazvivako zviduku.Indaneti dzinoda kuwona mimhanzi yako yose ichifambidzana pamwe chete neredhiyo yako mitambo.Kana iwe usisiri kutarisa, uchiunganidza zvakawanda uye zvikuru zvezvidimbu zvekutengesa uye kutengesa kuwanda kwemimhanzi, ipapo zvivako zvikuru hazvisi kuzotamba rwiyo rwako .. Sei? Vanotonga nziyo dzenyu pamusoro pekugona kwavo kuwedzera maitiro avo nekuita mimhanzi yako pachako, kwete pane rwiyo rwehumene pachako.Kuratidza zvikwata zvikurusa izvo basa rako rese iri kukura, sh Iva ivo kuti iwe uri mukana wehutano hwakanaka kubva pane iwe zvichida uri radhiri yevateereri vavo.
Radio Campaign
Zvino, iwe unomhanya sei muredhiyo? Iwe unoda kwemavhiki masere isati yasvika kuti uwedzere zuva kuti uite mushandirapamwe wakanaka, uye masvondo mashomanana akawanda anogona kunge aripo kana uri mutsva mumutambo. Panguva yekutanga kweredhiyo kukusimudzira kushambadzira, iwe uchatumira makadhi ekudhinda kune vese vatungamiri vepurogiramu yemakamuri ayo ari kutarisa. Mushure maizvozvi, iwe uchapedza vhiki kana kuti kuti uone kuti mapeji ako akagamuchirwa, achikumbira mhinduro yekutanga uye zvakare kutumira chero mazano anoenda kuMIA. Mavhiki mashomanana anotevera achange achishandiswa kukumbira mhinduro pamusoro pemunhu mumwe chete paanenge achiedza kuita zvipikirwa kubva kune zviteshi zvekuti achange achiwedzera imwechete - kana, zvechokwadi, kuti haazove. Nguva yose iyi, iwe uchave uchivandudza mutungamiriri wepurogiramu nemashoko pamusoro pevimbi vanoenderana nemusika iwoyo - zvinoratidza, kutengesa nezvimwe zvakadaro.
Panguva iyi, unogonawo kuisa zviziviso mumabhuku ekutsvaga redhiyo kuzivisa imwe chete uye kuti uri kuenda kune unowedzera - kunyanya kana uchienda kunotamba mumisika huru. Muvhiki yekupedzisira yemushandirapamwe, iwe uchaita purogiramu yekupedzisira yeunowedzera uye omirira kuti mhinduro dzipinde. Ndiyo shanduro pfupi yegadziriro, asi izvi ndizvo zvinonzwika - uye iyo ndiyo nzira imwechete inoshandiswa kukurudzira kune vasiri yerevhizheni yekutengeserana kusvikira kumusoro kwepamusoro-soro mumusika mukuru.
The Bottom Line
Chii chinokosha? Nzira yakanakisisa yekuita nziyo yako paredhi ndeyokusvika kumaterevhiti akakodzera nzvimbo yako yebasa. Kana uri kungoedza kuvhara muredhiyo, fungisisa pane zvisiri izvo uye uzvitore kubva ipapo. Vamwe vaongorori havakwanisi kutambidzwa chero kupi zvako asi keroji yekorogi uye vanobudirira mumabasa avo emimhanzi . Ita chiitiko chechokwadi, chakanyatsogadziriswa redhiyo, uye iwe uchatanga kuona kubudirira pane airwaves.