Mimhanzi PR, kana Public Relations pamimhanzi, ndiyo yekugadzirisa kwemasvitsa ekubudiswa patsva , kutendeka kana zvimwe nhau dzine chokuita nemimhanzi kuvanhu kuburikidza nemitambo. Vanhu vanoshanda muP PR vanobatanidza pakati pemarenda uye / kana vaimbi uye vhidhiyo kuti vaedze uye kuwana mhinduro dzebhuku, mapurogiramu eboka, kuongororwa kwezviratidzo zviripo nezvimwe zvakadaro.
Mazhinji emimhanzi makambani PR ane pfungwa yakatsaurirwa - somuenzaniso, ivo chete vanonyora mabhidhiyo kana ivo chete vanoita redhiyo.
Mamwe mapurisa eV anonyanya kutarisa pfungwa, pakuti vanoita koyuniki nekambani yemhepo inokurudzirwa apo vanoshanda kuti vawane pane air air plug nechechirongwa redhiyo yakakurumbira pane imwe yemusika kana ivo chete vanoita zvekutsvaga muIndaneti uye hutano hwemagariro kuti vashande pamwe nenheyo yekutengesa inowanzo muenzaniso.
Mimhanzi PR: Campaigns uye Promotions
Muzhinji mimhanzi PR inoitwa pamushandirapamwe. Kana ikadhi inoda kukurudzira kusunungurwa kutsva, vanogona kukwereta kambani yeP PR nokuda kwewindo yakatarwa yenguva, panguva iyo kambani yeP PR ichaedza kubudisa zvakanyanya sezvinobvira.
Kana bhenji iri kutarisa panguva yemushandirapamwe wepurogiramu, pane dzimwe nguva PR yakasimba ichaitawo mapurisa ekutenderera, kana dzimwe nguva ichabhadhara mari yakawedzerwa yeiyo (kunyanya muchechi makambani makuru PR / mazita makuru marenda).
Pakupera kwemushandirapamwe, kambani yeP PR ichabudisa mushumo nemapepanhau ekudhinda kwezvose zvakapiwa album yakagamuchirwa.
Vanogona kunyorera pazvikamu panguva yemushandirapowo.
Mibvunzo Yekuzvibvunza Iwe Usati Wapinda neMusic PR Firm
Usati wanyora nemimhanzi PR yakasimba, zvibvunze - uye ivo-mibvunzo iyi, kuitira kuti iwe uve nechokwadi chokuti PR ndiyo yakasarudza iwe iwe ikozvino.
Ndingakwanisa Kuita Izvi Here?
PR inodhura. Muzviitiko zvizhinji, zvinodhura.
Kunyange zvazvo kuhaya PR kunogona kukubatsira kuti uwane mari, unofanira kuisa munzvimbo yakakodzera mubhajheji yako. Chokutanga uye chakakosha, iwe unoda mari kuti iwe usunungurwe, kugadzirirwa kuiswa uye kuchengetwa kuti uvhare mari yekutamba zviratidzo. Funga izvi izvi zvinokosha. Kana iwe uchifanira kushandura mari kubva kune imwe yezvikwereti kuti ubhadhara PR, iwe unogona kusakwanisa kutenga mari yekambani ye PR panguva ino. Kana iwe ukakanganisa zvidzidzo, iwe haungatori zvakanyanya zveP PR yako purogiramu zvakadaro, sezvo iwe usiri kuzova mukana wekushandisa nayo. Zvimwe: Ndinofanira Kuchengeta PR here?
Ndinogona Kuzviita Izvi Zvangu Here?
Kana iwe uchida kamudiki, muganhu wokutsvaga mushandirapamwe, mikana ndeyokuti iwe unogona kubata basa iwe pachako. Ichatsvaga tsvakurudzo uye nguva, asi kana mari iri dambudziko, izvi zvingave zvakanakisa kutengesa. Kambani yeP PR inova inokosha kana iwe wakagadzirira kukwira purogiramu yenyika yekutsvaga yaunogona kunge usina nguva kana kuti mazita kuti uzviite iwe pachako.
Kana iwe usina nguva uye chido chekuita mhirizhonga yemunharaunda, kunze kwe PR kunogona kubata basa. Ingoziva kuti mushandirapamwe wehutano uhwu unoshandiswa zviri nyore mumba-uye kana mari iri dambudziko, rudzi urwu rwemushandirapamwe hune hupfumi.
Chii Chandinosimudzira?
A PR mushandirapamwe haafaniri kuva mukuru. Inofanira kunge ichitarisana nepurojekiti chaiyo uye ine zvinangwa zvakananga. Basa rakadai ringangodaro kusunungurwa kana kutarisa. Inofanira kuva nekutanga kutanga, uye iyo yekutanga zuva inofanira kupa kambani yeP PR nguva yakawanda inoshandisa iyo mushandirapamwe (kureva, usabhadhara PR mazuva matatu kutangira kwako kutanga).
Will The Project Get Press?
Chii chingaita kuti purojekiti chaiyo yaunoda kuti PR ishande pane ichaita chaizvoizvo kuunza zvakakwana zvinyorwa zvepamusoro kuti zvirevire kubhadhara mune kunze PR? Iva unonzwisisa. Yako yekutanga kubudiswa kweane ingangodaro isingadzokeri kuRotling Stone. Nguva yakanakisisa yekubhadhara PR ndeye pawakagadzira zvinyorwa zvishoma kuburikidza nebasa rako pachako uye une purogiramu ine yakanaka yekusimudzira angle. Iyi ngano inogona kuva chinhu kubva kune album inokurudzira yakatorwa kune mamwe mazuva ekufambisa kana nyaya yakasiyana yekuti chirongwa ichi chakaungana sei.
Nenzira iyi, kambani yako yePP ine chimwe chinhu chaunoshanda nayo. Zvimwe: Nguva Yekutumira Press Release
Ndizvo Zvandinotarisira Zvichiitika Here?
Paunenge uchibhadhara PR, iwe hausi kutenga mhizha yakachengetedzwa uye kujekesa. Iwe uri kubhadhara basa re PR - mumwe munhu kutumira mhete yako yemimhanzi / nhepfenyuro / nhau kune vhidhiyo, kutevera pamwe navo, uye edza kuvavimbisa kuti iwe unofanirwa kugoverwa. Havagoni kuita chero munhu achida kuvhara mapurojekiti ako, uye zvinosuruvarisa, haagoni kuita kuti ani zvake ape mimhanzi kuongorora kwakanaka. Kunyange iyo ikambani yakanakisa PR inyika munyika ine yepamusoro yekare yakakonzerwa nevaridzi haikwanise kukuvimbisa kuti kunyange munhu mumwe chete anoda kunyora pamusoro kana kutamba mimhanzi yako. Ndizvo chaizvo. Iva nekugutsikana kuti iwe uri kuripa kushanda, kwete zita rakavimbiswa uye pfuma.
Vari Kutendeseka Navo Here?
Apo iwe uchitsvaga kambani yeP PR, unoda mumwe ari kutendeseka newe pamusoro pezvavanofunga kuti vanogona kubudirira. Kana mumwe munhu achiedza kukutengesa mwedzi, ita pachena. Imwe kambani yeP PR inenge iri parutivi rwako inogona kukutengesa mabasa avo pasina kukoka mvere pameso ako. Tora zvivimbiso zvinonzwika zvishomanana zvakanyanya kutorwa semuvara mutsvuku.
Kushanda Nesimba Yakasimba: 5 Mibvunzo Yekufunga
Kushandisa kambani yeP PR kunogona kuva chinhu chikuru. Paunenge uchishanda nekambani yeP PR yakadaro, iwe unoziva kuti kukanganisa kwekutanga - chivako chemahofisi ekudhinda - chave chagadziriswa. Imvupurupu inotakura chikwangwani chekambani inozivikanwa yeP PR inogona kutakura kuwanda kwakakura pamagazini inogamuchira mazana emashamba uye kubudiswa kwemashoko pazuva.
Zvinosuruvarisa, kushanda neP PR yakasimba kunogona kunge inodhura zvikuru, uye hakuna chivimbo chekupikorora kupi zvako. Mamwe mapurogiramu eP anoguma nechechi chaiyo munzira yekudhinda, asi iwe unotofanira kubhadhara chikwereti. Nokuda kwechikonzero ichi, mabhuku maduku anofanirwa kufungisisa nezvePR uye funga mibvunzo inotevera usati wambotora mimhanzi PR yakasimba:
1. Ndeapi mabhizimisi iyo iyo yakagadzirirwa iye zvino pamba yavo uye ine nguva yakawanda yokuzvitsaurira kune purojekiti yako?
2. Ndivanaani variko varikumiririra uye vanogona kunge vari mumakwikwi chaiwo nemwi kana mushandirapamwe wenyu?
3. Ndeipi iyo yakagadziriswa yakaparadzirwa nhau uye zvii zvavanofunga kuti zvingave zvakakodzera iwe?
4. Ndeapi mamwe maitiro kana zvikwata zvavakashanda navo munguva yakapfuura uye ivo vari pane imwe nharaunda nemhando yakadaro here?
5. Vanowanzotumira zvinyorwa kakawanda sei uye unoona sei avo vakadanha kune iwe?
Iwe hausi kuda kupedza mari yakawanda pane PR yakasimba kana kukwidza, kungoona zvishoma chaizvo zvichibva pairi. Tanga nekuratidzika pachena kwezvaunoda, zvaunotarisira kubva pamushandirapamwe wakabudirira uye nguva yaunoda. Chengetedza mberi kana iwe uine chivimbo chokuti kambani yeP PR yakabvunza mibvunzo yako yese uye inogona kuunza zvipikirwa zvavo.