Nzira 10 Kudzingisa Kusiyana Nehukama Hwese

PR Haisi Kuzivisa, uye Vice Versa. Idzi Ndidzo Kusiyana Kunokosha.

Kana uri kutsvaga basa kana kuedza kukurudzira kambani yako, unogona kuva nemibvunzo pamusoro pekutengesa nehukama hwehukama. Aya mabhizimisi maviri akasiyana zvakasiyana kunyange zvazvo kazhinji akavhiringidzika seanenge akafanana.

Zvinhu zvinotevera gumi zvinongoratidzira pamusoro pezvinhu zvakawanda zvakasiyana pakati pekutengeserana uye ukama hwevanhu vose, asi kukupa nheyo yakanaka kumatare maviri akasiyana.

1. Kubhadhara Space kana Free Free

• Advertising:
  Iyo kambani inobhadhara nzvimbo yekutengesa. Iwe unonyatsoziva kuti chidimbu ichocho chinotenderera kana kuparidzirwa.
• Public Relations:
  Basa rako nderokuzivisa pachena kune kambani. Kubva pamakambani ehurukuro kune zvinyorwa zvemashoko , iwe unonyanya kufunga nezvekusununguka kwevhidhiyo kushamiswa kwekambani nemishonga yayo / maitirwo.

2. Creative Control Vs. Kwete Kudzora

• Advertising:
  Sezvo uri kubhadhara nzvimbo yacho, une kugadzirisa kwekuita pane izvo zvinopinda mune izvozvi.
• Public Relations:
  Iwe hauna kutonga pamusoro pekuti mhizha inofanirwa kupa sei ruzivo rwako kana ikasarudza kushandisa izwi rako zvachose. Havana kusungirwa kuvhara chiitiko chako kana kuparidzira hurukuro yako nekuda kwekuti watumira chimwe chinhu kwavari.

3. Shelf Life

• Advertising:
  Sezvo iwe uchibhadhara nzvimbo yacho, unogona kutengesa matanho ako nekupfuura kwenguva yakareba sezvo bhajeti yako inobvumira. Chirongwa chekuwanda chine hupenyu hurefu hwemafuro kupfuura imwe chete yekubudiswa.
• Public Relations:
  Iwe chete unotumira hurukuro yakabudiswa pamusoro pechigadzirwa chitsva kamwe. Iwe chete unotumira hurukuro yehurukuro pamusoro pemusangano wenhau kamwechete. Ikutsvaga kwePR kunowanikwa kamwe chete. Mupepeti haazoshanduri mutauro wako mumwe chete kana katatu mumagazini yavo.

4. Vakachenjera Vakachenjera

• Advertising:
  Vatengi vanoziva pavanenge vachiverenga chiziviso ivo vari kuedza kutengeswa chigadzirwa kana basa. "Mutengi anonzwisisa kuti takabhadhara kupa mutauro wedu wokutengesa kwaari, uye zvinosuruvarisa, mutengi anowanzotarisa kutengesa kwemashoko edu zvakachengeteka," Paul Flowers, purezidhendi weDallas-based Flowers & Partners, Inc. , akati. "Pashure pezvose, vanoziva kuti tiri kuedza kuvatengesa."

• Public Relations:
  Kana mumwe munhu achiverenga chikamu chechitatu chekare chakanyorwa pamusoro pezvakagadzirwa zvako kana maonero ekuparidzira kwechiitiko chako paTV, vanoona chimwe chinhu chausina kuribhadharira nemadhora ehurumende uye unozviona zvakasiyana nezvinobhadhara kushambadzira.

  "Patinogona kuunza mararamiro evanhu vatatu vanobvumirana nemasangano ezvimiririra, tinogona kuve nekuvimbika kukuru kwezvinhu zvevatengi vedu kana mabasa edu," Maruva akati.

5. Kusikwa kana Nheyo yeNhau

• Advertising:
  Mukushambadzira, iwe unoshandisa kushandisa zvisikwa zvako mukugadzira mitsva yakashambadzira mitsva nezvinhu.
• Public Relations:
  Mukushamwaridzana kwevanhu, iwe unofanirwa kuva nemhino nokuda kwemashoko uye unokwanisa kuunza buzz kuburikidza nemashoko. Iwe unoshandisa unyanzvi hwako, kusvika pane imwe, munzira yaunotsvaka mitsva itsva kuti ubudise kune vhidhiyo.

6. Mu-Imba kana kunze kweguta

• Advertising:
  Kana uri kushanda kune imwe sangano rekutsvaga , yako huru nhaurirano ndevako vashandi pamwe chete nevatengi vebazi. Kana iwe uchitenga uye uronga nzvimbo yekutsvaga panzvimbo yekwereti seMedia Director Barry Lowenthal , iwe uchazobatanawo nevatengi vekutengesa vhidhiyo.
• Public Relations:
  Iwe unobatanidza nevhidhiyo uye unovandudza ukama navo. Kukurukurirana kwako hakungogumiri kune zvekutengesa mumba. Iwe uri kubata nguva dzose nevatengi vako pazvinyorwa zvinyorwa uye nhepfenyuro yekushambadzira.

7. Vanoteerera Target kana Mharidzo yakagadzirirwa

• Advertising:
  Uri kutsvaga chinangwa chako chevateereri uye kushambadzira zvakakodzera. Iwe haungaparidzi terevhizheni yemadzimai yeTV mumagazini yemitambo yemafuta.
• Public Relations:
  Iwe unofanirwa kuva neakona uye hoko vashanduri kuti uite kuti vashandise mashoko ezvinyorwa, kuti utange hurukuro yekubudisa kana kuvhara chiitiko chako.

8. Kukurukurirana kana kusingagumi

• Advertising:
  Imwe mhizha inoshandisa zvakadai seApt Executive Executive Trey Sullivan inosangana nevatengi. Vamwe vakaita shanduro kana vashandi vekufananidzira muhofisi yacho vangave vasati vasangana nemutengi zvachose.
• Public Relations:
  Mukushamwaridzana kwevanhu, iwe unoonekwa zvikuru kune vhidhiyo. PR pros haisi nguva dzose inodanwa pamusoro pemashoko akanaka.

  Kana pakave nenjodzi pane imwe kambani yako, iwe unofanirwa kupa chirevo kana pane-kamera kubvunzurudzwa kuvanyori venhau. Iwe unogona kureva kambani yako sechitauriri pane imwe chiitiko. Kana iwe unogona kushanda mukati mehukama hwemunharaunda kuratidzira kambani yako iri kushingaira mubasa rakanaka uye inopika kune guta uye vagari varo.

9. Zviitiko Zvimwe

• Advertising:
  Kana kambani yako inotsigira chiitiko, iwe haungadi kutora chikwata uchizvipa iwe pati pamusana pokuti uve ikambani yakakura. Apa ndipo panotungamirirwa nemutoro weP PR.
• Public Relations:
  Kana iwe uri kutsigira chiitiko, unogona kutumira hurukuro kusunungurwa uye vhidhiyo vangaitora. Vanogona kubudisa iyo ruzivo kana kuvhara chiitiko.

10. Kunyora Matinha

• Advertising:
  Tenga chinhu ichi! Itai zvino! Danai nhasi! Izvi ndizvo zvinhu zvose zvaunogona kutaura mumushambadziro. Iwe unoda kushandisa mazwi iwayo emashoko ekukurudzira vanhu kuti vatenge chigadzirwa chako.
• Public Relations:
  Iwe unonyatsonyora mukunyora mune-pasina-nonsense nhau dzemaitiro. Chero chipi zvacho chinyararire chemashoko ekutengeserana mumataurirano ako haakanganwi nevhidhiyo.