Yakarongedzwa Nezvematongerwe Enyika
Rallies yakagadzirirwa kuratidzira kuvhiringidza kwevhoti kune imwe munhu. Hapana chakaipa neicho. Asi zviratidzo izvi zvaunoita iwe zvaunoona zvichikwira mumhepo zvinowanzotorwa nevashandi vemakambani ivo pachavo, kwete vanhu pamba. Dzimwe nguva mapoka evanhu anokonzerwa nevashandi vemushandirapamwe uye vanozvipira kuitira kuti makamera eTV arege kutora nzvimbo isina chinhu. Vachapfekwa kuitira kuti vaone sevana uye vanababa, vashandi vekugadzira uye vadzidzisi, asi izvozvo zvinogona kungova kunyengera.
Tora zvinyorwa zvemashure mushure memubatanidzwa. Dzimwe nguva vanhu ivavo vakanyatsosarudzwa kuitira kuti vaoneke mumifananidzo uye mumashoko ekuparidzira. Kana munhu akanganisa ari kuita zvisina kunaka nevhoti vaduku, tarisira kuona vadzidzi vepoyuniki uye vanhu vari mumakore avo makumi maviri. Race uye hutano hunofungidzirwawo paunosarudza kuti ndiani anogara kana kumira mushure memubatidziro panguva yemushandirapamwe kutaura.
Nhau-apo Nhau Misangano
Nzira chaiyo-moto yemunhu anenge asarudzwa kuti ave nehuwandu hwevhidhiyo ndekukoka vanyori venhau kumusangano wehau we "chiziviso chakakosha." Kuzivisa ikoko kunogona kuva yakaneta yakananga 10-purogiramu yezvehupfumi iyo muvakidzani akazivisa kaviri pavhiki kwemwedzi mitanhatu yapfuura.
Zvinogona kuva "kuvimbiswa kukuru" kubva mudzidzisi wake weChikoro cheSvondo kana "kuda kwechokwadi" pamusoro pokuti nei muvengi anoramba kukakavadzana.
Iwe haugoni kuziva kusvika iwe uchisvika ipapo nokuti mushandirapamwe haudi kubvuma kuti makuru makuru ayo haasi kunyanya kukosha kwekutya kuti iwe uchange usina-kuratidza. Zvakakosha kupinda misangano idzi kuitira kuti iwe ugone kuwana mukana kune munhu akafanirwa.
Asi chenjerera nemitemo yakagadzirirwa kukuchengetedza iwe. Iwe unogona kuudzwa kuti munhu anofanirwa kufara kutaura pamusoro pekuti nei achifarira zvikoro zvakanaka, asi chero humwe musoro, sezvakaitwa nehupombwe hwekuita zvepabonde, huri kurega mirefu. Imwe nzira yakakurumbira ndeyokutaura kuti mukana wacho anoshanda zvakanyanya uye haagoni kutora mibvunzo chero ipi zvayo, saka anogona kuva nenguva yeimwe chiitiko chake. Vanhu avo vanoronga nhaurirano dzemashoko hazviiti kugadzirisa zvese zvaunoshuva izvo zvinonyanya kukosha.
"Yakawandisa" Imwe-in-One Hurukuro
Hapana chinotora vatori venhau sechiitiko chekubvunzurudzwa kwepamwe chete. Mushandirapamwe dzimwe nguva unokanganisa zvinopiwa izvi nguva isati yasarudzwa zuva rokutaridzika kuti utaure nhau. Campaign nyanzvi dzinoziva kuti kubvunzurudzwa kwega kwega kunokurudzirwa zvakanyanya uye kunopiwa nzvimbo yakawanda mupepanhau kana nguva yakawanda mumutambo weTV kupfuura zuva rinoshandiswa pamushandirapamwe nyaya. Iko kushamiswa pachena.
Usagamuchira chero mamiriro ezvinhu ekupa ruzivo rwakadaro. Hapana mibvunzo inofanira kunge iri kubva patafura. Kana iwe uchiudzwa iwe unongova nemaminitsi mashanu nemubatanidzwa, taurirana kwenguva yakareba nekuti iwe unodawo kutema mapikicha kana mamwe mavhidhiyo kuitira kuti nyaya yako ive yakanakisisa inogona kuva. Kunze kwekuti iwe uri muguta duku rakafukidza mutungamiri wehurumende, iwe unogona kukwanisa kukunda iyo hondo.
Tarisira kuti mushandirapamwe uchatengesa muvakidzani kune dzimwe nzvimbo "yega". Iwe unogona kunge wakanga uri wega wega 6:00 manheru weTV, asi redhiyo inogona kuwana mubatidzi wegore rinotevera kuratidzira zuva rinotevera.
TV Commerce uye Print Ads
Chero ani zvake anenge ane mari yakakwana achapedza imwe yacho paTV uye achinyora zviziviso . Kungofanana nezvimwe zviziviso zvose, chinangwa ndechekutengesa chigadzirwa, zvisingaiti kuti utaure chokwadi chose pamusoro pemubatsiri kana mushandirapamwe wake.
Izvo hazvishamisi, asi iwe unogona kunge usingazivi nezvemitemo iyo inopa sangano rezvematongerwo enyika ruzivo pamusoro pezvinobudisa nhau. Kuvonga pamusangano wemitemo pamusoro pevhidhiyo, nzvimbo yekutsvaga inofanira kutengeswa pamutengo wakaderera uripo. Kwete izvozvo chete, zvinyorwa zvemashoko hazvina zvishoma zvekutonga pamusoro pezvinotaurwa mumushumo wezvematongerwo enyika, kunyange kana chiri kunyengedza kana kuti nhema nhema.
The Communications Act ye1934 yakarondedzera kuti matongerwo ezvematongerwo enyika aizotungamirirwa sei nezviredhiyo. Nhasi, mazhinji emitemo iyoyo inoshanda. Mifananidzo kubva kumapepanhau nyaya kana maTV zvinyorwa zvinogona kushandiswa pasina mvumo, sechikamu che "kushandiswa kwakanaka" mirayiridzo-kunyange kana chikamu chacho chakakanganiswa kureva zvakanyatsopesana nezvakave zvataurwa pakutanga.
Shamwari, Harmless Media Media
Unoshamisika kuti sei kune vezvematongerwe enyika vasina nguva yekuve muenzi pane imwe sangano sekutarisana ne Press zvinoerekana yavapo kuonekwa paLate Show naDavid Letterman ? Hazviiti nokuti purogiramu yake yakangoerekana yavhurwa.
Mutungamiri Obama akatotora chigaro pedyo neLetterman. Rudzi urwu rwemamiriro ezvinhu runobvumira mutongerwo enyika kuti ave paTV asina kubvunzwa mibvunzo yakaoma pamusoro pemitemo yake.
Kune munhu anozivikanwa zvishoma, ruzivo urwu ndeyendarama yegoogle yegoogle. Anokwanisa kutaura nezvemhuri yake uye tariro yake ye nyika iri nani kwatiri tose. Imwe hurukuro inoratidzirwa inogona kunge ichibvunza mibvunzo ye softball kuitira kuti mubatidzi aoneke akasununguka uye munhu.
A call-in talk radio show inopa mukana wokuwedzera. Mumwe mutungamiri akanaka wepamberi achaita zvose zvingaita kuti ave nechokwadi chokuti anogona kudyora foni dzinotorwa mumhepo. Munhu mukuru anotora mushure mekudanwa kubva kuvanhu vanofara kuwana mukana wekutaura kune munhu anenge asarudzwa anofanira kufungidzira kuti chiratidzo chake chakatorwa nemushandirapamwe. Mishandirapamwe inoziva kuti kuwana sarudzo yezvematongerwe enyika yehurukuro inogona kuratidza kushandira kusarudzwa .
Mhuri Mufananidzo Wakapararira
Pakukwirira kwemushandirapamwe, hazvisi mungozi kuti magazini ine chinyorwa chinyorwa chinokutora mukati memusha wemubati. Iwe unogona kuona mudzimai wake achibika makiki ehurukuro mucheki yavo yakangodzokodzwa uye anowana mapeji ake akavanzika.
Izvi zvinopararira zvinogona kuita zvakawanda pamushandirapamwe kupfuura chirevo chekutsvaga chikwata pakurwisana nemhosva. Vaverengi vachanzwa sokunge vanoziva mhuri yose, uye ruzivo urwo runounza rubatsiro pabhokisi rekuvhota.
Iko kuenzanisa kwakanaka pakati pekutora nyaya iyo inogona kusimbisa kutengesa nekuziva kuti uri kushandiswa. Sarudza kana kushandiswa kwebasa kuchikodzera uye kana kutsvaga mhando imwechete yenyaya kubva kune vamwe vakagadzirira kuratidza kutendeseka. Nepo uchida kudzivisa mibvunzo yepamutemo yekushandiswa kwemifananidzo , usabvumira mukana uyu kuti uve nekutaura kwekupedzisira mune zvifananidzo zvakabudiswa.
Social Media
Izvi zvinowanzoita kuti munhu anenge asarudzwa achitsoropodza zvigadzirwa zvemutauro nokuda kwekutendera "nyaya yose" kuti ibude kuvhoti. Mumwe munhu achadaidzira kuti musangano wake wose wemaminitsi 45 hauna kubvunzwa zvachose pamusangano wemaminitsi makumi matatu, izvo zvisingakwanisi. Ndiyo mutori wenhau kuti achinje kuitira kuti ruzivo rwakakosha ruiswe kune vateereri.
Nhasi, munhu anokwanisa kupfurikidza kuparadzira nekudhinda mhizha yehupfumi kusvika kune avo vanogona kuvhota kuburikidza nehupfumi. Peji yepaIndaneti inogona kuratidza kuti ine vheti 20 000, inopa hurukuro yake yese yepamusoro uye inonyanya kukosha, kumubvumira nzira isina kufanira yokutaura. Mutungamiri Obama akabudirira pahutaneti nzira yakamubatsira kuti akunde mushandirapamwe wegore ra2008.
Munhu akangwara anofanirwa kuziva kuti rubatsiro rwemagariro ehurumende chinhu chishandiso, asi hachifaniri kutora kukosha kwekutarisa chiso chake pamapamberi epamberi pepa pepa kana pa6: 00 masikati. Kunyange zvazvo vatsva vangaita zvose zvavo "mushandirapamwe mukuru" vachishandura hupenyu hwevanhu kuitira kuti vataure zvakananga nevhoti, vanoziva kuti vanokuda iwe zvakanyanya kukunda.
Mharidzo sePunching Bag
Vanyori vezvematongerwo enyika vanofarira imwe nhau nenyaya dzimwe nguva vanorumbidza mutori wenhau kuti vakwanise kutarisira. Apo nyaya yacho isingaiti zvakanaka, zvinodaro zvenhau yevhidhiyo inowanzobuda kubva pamushandirapamwe.
Mumwe mutori wenhau akanaka anofanira kupa chokwadi kunze kwekutya kana kufarira uye kwete kutsvaka kurumbidzwa kana kunyara kubva kutsoropodzwa. Asi apo mumwe munhu anogumburwa kana achiita seasina kugadzirira, sezvinoti vamwe vaimbova vatsigiri vepurezidhendi reRepublican Sarah Palin vakabuda muna 2008, mushandirapamwe unoedza kuchinja pfungwa kubva kune munhu akazobvumirwa kuenda kune vhidhiyo.
Vatsvaki vanhu - vaneta, vakamanikidzwa uye vane hanya nezvekukundikana. Dzimwe nguva zvisizvo zviya zvinowanzobuda mubvunzurudzo. Nhau yevhidhiyo inotarisana nesarudzo pamusoro pekuda kuratidzira vatsvaki kana ivo vasiri ivo.
Muzvakaitika paPalin, pakanga pane kudanwa kwezvematongerwe enyika uye zvepabonde. Asi Bill Clinton murume uye Democrat, uye mushandirapamwe wake wakarwisawo vhepfenyuro munguva yepamberi yake yepurezidenti muna 1992 apo zvirevo zvekumanikidza zvakatanga kubudiswa. Kunyange zvazvo nhepfenyuro dzevhidhiyo dzakarwiswa ipapo, kusvibisa kwaClinton mushure mokunyadzisa kwaMonica Lewinsky kwakaratidza kuti yakanga iri nyaya yakarurama. Kushambadzira kweMedia hakuzomboregi chero bedzi pane vanhu vari kutsvaga kusarudzwa kwehofisi. Nokuzvidzidzisa pachako maungashandiswa sei, iwe uchaita zvisarudzo zvakanaka paunenge uri pamushandirapamwe.