The Basics of Promotion for Concerts, Album Releases and More
Saka, une albamu itsva, rwendo kana imwe mimwe mimhanzi inoridzwa nemimhanzi yekukurudzira. Ndeipi iwe unofanira kutanga? Pfungwa yekushandira mushanyi wekusimudzira mimhanzi inotyisa kutya mumoyo yevazhinji, asi chaizvoizvo, une simba rakawanda rokusimudzira mimhanzi yako kupfuura iwe unogona kufunga. Zvimwe kuronga kwakanaka, kushivirira, uye chirwere chakareruka chekushivirira ndezvose zvinodiwa. Kunyangwe iwe uri muimbi achikurudzira purojekiti yako, mazita okuita mumba-kukurudzira kusunungurwa kwavo, kana pro pro PR bud, tevera matanho mashanu aya kuisa pamwe kukunda kushambadzira kwekudhinda.
01 Ziva Zvaunoda
Zvinonzwisisika, chinangwa chikuru chepurogiramu yeP PR ndeyekugadzira kuonekwa kwakawanda kwevanyori vanobatanidzwa, asi iwe unogona kuzadzisa chinangwa ichocho nekuva nechimwe chiduku, chinonyanya kuoneka. Mune mamwe mazwi, ronga chirongwa cheP PR chakakomberedza kusunungurwa kutsva, kambani, album yekutamba sangano - chero chinhu chaicho chinoita kuti mushandirapamwe wako uonekwe.
Mimhanzi yeMP emishandirapamwe inogonawo kugadzirwa pamusoro pedzimwe nhau. Nemuenzaniso, kana muimbi achihwina mubairo, apedza kambani yeKickstarter inobudirira, kana kuti pane chimwe chinhu chinokosha, mhizha inoshandiswa nemashoko inogona kubatsira kuchengetedza ruzivo rweboka rurefu apo uchipa mimhanzi yako mutsva chinangwa chakajekeswa.
02 Update Your Press Database
Mushandirapamwe wako wekusimudzira mimhanzi uchafa mukati memvura nevakaipa vekutsvaga mahofisi. Usavimba nokuvaka runyoro sezvaunenge uchienda-zvingokuderedza iwe chete, uye sezvatichakurukura mune imwe nguva, nguva ndeyezvose.
Kana iwe usina dhiyabhorosi, ita pamwe chete usati waenda mberi. Kunyange zvazvo iwe unogona kutenga databases kubva kune dzimwe makambani eR, iwe unogona kuzvivakira nyore nyore iwe masikati paGoogle uye yako foni.
Tora spreadsheet woizadza nezita rezvinyorwa / zviteshi / etc. kuti iwe uri kutarisana, hukuru huripo, ruzivo rwekukurukura uye ruzivo rwemashoko, semafanisiro avanoita kukurudzira , kushandura mazuva uye nezvimwewo zvakadaro.
Kana iwe uine dhizinesi rekudhinda, itairi ikozvino. Iva nechokwadi chokuti uchiri nemazita akakodzera, maeteri e-email, nhamba dzefoni uye mamwe mashoko. Kuva neshoko rakasimba re database rinokuchengetedza nguva nemari, sezvo iwe usingadi kuparadza (kana uri kutumira mapepa chaiwo), kutumira uye kutumira bhokisi nzvimbo kune vakaipa.
Imwe bhonasi yekufanovaka yako press database? Kuita izvi kunokusimbisa iwe kuti usarudze kuti ndiani waunenge uchida kutsvaga panguva yako, iyo inoreva kuti mushandirapiti wako uchava nyore kugadzirisa.
03 Nyora i Press Press
Yenyu yekubudiswa kwepurogiramu yenyu ndeyekutsvaga kambani yekukoka. Pane mitemo mishoma yezvigunwe zvekugadzirisa mupfungwa paunenge uchinyorera mazita aya anokosha. Kana uchitanga, chengeta ichi chifupi uye chinotapira.
Edza kusafamba kwenguva yakareba kupfuura peji rimwe chete. Kunyange kana iwe uchinzwa sokuti iwe hauna kuwana zvose zviri mukati mazvo, zviri nani kukanganisa parutivi ruduku pane kunyora mutauro wekubudisa wakaenzana neHondo neRunyararo - iwe unotyisa chinangwa chako chevatariri.
Flipside ndeyekuti iwe unoda kubudiswa kwepepanhau kuti uise mashoko ose akakodzera ayo mutapi wenhau angada kuti anyore nyaya pamusoro pezvose zvaunokurudzira pasina kutora foni uye kukushevedza iwe.
Izvozvo zvinoreva kuti iwe unogona kutaura kunyorera hurukuro yako kusunungurwa sekunyora nyaya nhau. Iwe unoda uyo, chii, kupi, nguva, sei uye zvishoma zvishoma nei (nzvimbo inobvumira).
Zvechokwadi, iwe unofanira kusiya mukova wakazarurirwa kuti nhengo yevhidhiyo inokumbirane newe kuti uwane mamwe mashoko kana kugadzira hurukuro, asi usaita kuti iite kuti ivo vaite saizvozvo kuti vawane nyaya kubva pakusunungurwa kwako.
04 Sarudza Nguva Yako
Sezvakataurwa, nguva ndeyezvose mu PR. Kuti uve nepfuro rakanaka pakuwana mafirimu akawanda zvakadai sezvinobvira, zvakanaka kuti utange kukurudzira zvinhu kwemavhiki masere kusvika masere kusati kwasunungurwa zuva / kuratidzwa. "Zvakanaka" hazvirevi kuti "akakwana," zvakadaro. Nguva yeP PR makambani inyanzvi, kwete sayenzi.
Kuti uwane zvakanakisisa zvingaguma, shandisai matanhatu kusvika kune masere masere ekutonga kwechigunwe ne ruzivo rwezvinyorwa zvinyorwa zvinyorwa. Mamwe magazini ane nguva yekutora kwemwedzi miviri, zvinoreva kuti unoda kuva nezvinhu zvako kwavari nenzira isati yasvika masvondo matanhatu asati asunungurwa. Mamwe mapepa anogona kuchinja zvinhu mukati mevhiki. Ziva kuti vanhu vanoshanda sei kuitira kuti iwe ugovaisa pane zvazviri. Kana iwe ukashevedza mabhuku, vanogona kukupa iyo mashoko.
Mukuwedzera kune zvinyorwa zvinyorwa, funga zvimwe zviri kuitika mune zvenyika mimhanzi apo iwe unoita pfuti yako. Krisimasi inongova yega huru yebasa rekuisa mazita - vanochengetedza mabhuku avo makuru egore rino, uye kuburitswa kukuru kunoda mapuritsi masendimita.
January / February ndeyhamwari dzakanaka. Funga purogiramu yekusunungurwa uye mararamiro ekufambisa evhidhiyo yakafanana kuitira kuti iwe usakwikwidzana nemichina imwe chete. Kunyangwe iwe usingakwanisi nguva dzose kudzivisa kukwikwidzana kose, kumwe kungwara kwenguva kunogona kuguma nemigumisiro mikuru.
05 Do The Mailing
Ndinoziva, ndinoziva-ichi chikamu chakajeka, chakanaka? Nedzimwe nzira, inogona kuva chikamu chakaoma kwazvo kupedza. Kuparadzaniswa kwemashoko e-mail kubva kune akaoma kopi yekunyora mazita. Iyo envelopu inoputika. Izvo zvinyorwa.
Iyi nzira inopedza nguva yakawanda iri nyore kubvisa kusvikira mangwana, kusvikira mangwana, kusvika mangwana - kusvikira, oops! Tora ma-mail acho akaitwa, ose muzuva rimwe chete, uye tora rwonzi pasi payo. Iwe uchaona zviri nyore kutora uye nyore nyore kutarisira kana iwe uchizvimanikidza kuti uite imwe chete kuenda.