Payola ishungu guru-kwete mumabhizimisi emimhanzi, asi zvakadaro inetso inoramba iripo. Payola ndiro izwi rinoshandiswa kurondedzera chiito chekodhi rekodhi kana imwe nhengo inofarira kuripa redhiyoyo kuti iite mumwe muvezi (kana mune mari kana mune zvigadzirwa). Muitiro wacho une zvakajeka zvinoreva: apo mari inoshandura maoko mukuchinjana kwedhidhiyo, vamwe vanyori vanowana kuwedzera kune vamwe. Kufungidzira chinhu chinokosha pakuita kuti chive chikuru mubhizinesi remimhanzi, uye munyika yakanakisisa, kupindura kwevoruzhinji kune vanyori uye nziyo kunofanira kutyaira uyo anogamuchira zvizhinji zvehuwandu hwemashoko.
Apo payola inopinda mumufananidzo, rekodhi rekodhi iri kusarudza kuti vaongorori vangakundikana uye chii chichabudirira. Mune mamwe mazwi, nharaunda isati yasara.
Payola yakaipa yakashandura nyika dombo redhiyo mumusoro wayo muna 1959, inotora imwe yeiyo inofanirwa zvikuru DJs, Alan Freed, uye inoda kutenga Dick Clark basa rake. Kubvira panguva iyo, mhizha yemimhanzi yakashanda kuedza kudarika payola, asi tsika yacho inopfuurira.
Zvekare Kuvandudzwa
Nyaya ye payola yakasimudza musoro wayo zvakare, apo, muna 2005, Sony BMG , imwe yenhamba huru yezvinyorwa zvepasi rose, yakamanikidzwa kuribhadhara $ 10 mamiriyoni mubhadharo mushure mokunge nyika yeNew York ichiwana kambani yacho ine mhosva yekuita payola. Mhosva idzi dzinoti maverengi akawanda mukati mekambani yaSon akakomborerwa DJs nemari uye zvinhu zvekutamba Sony artists, nehuwandu hwemhosva dzinosanganisira mitambo yeJessica Simpson album yakapfuura. Iko kunyoreswa kwakaenda kune gerat kwenguva yakareba kuti ivanze tsika yavo - mune dzimwe nguva, dzakamhanya makwikwi ekutsvaga uye dzakapa zvikomborero kune DJs.
Izvi zvinoshungurudza ndeimwe yepayola yakaipisisa yakawanda mumakore achangopfuura.
Muna 2006, Federal Communications Commission (FCC), iyo inotarisira rhepfenyuro muUnited States, yakaratidza kuti yakanga ichitanga kutsvakurudza kune payola maitiro emazana emasitereti eUnited States.
Background
Payola, iyo dzimwe nguva inonziwo "kubhadharira kutamba", yakafanana neyeredhiyo yekutengeserana, asi yakanyatsobviswa nekuuya kwemuziki we rock uye mari inobatsira yemhanzi.
Icho chiito chairo hachisi chemutemo muUnited States, chero bedzi kiteshi redhiyo richibvuma mari yei rwiyo rinotsanangura icho icho kune vateereri. Nziyo dzinoverengeka dzakanyorwa kuti zviratidzo zvepayola, kusanganisira:
- Itai Mr. DJ, Ini Ndiwe Wakati Wati Takave Nekuita - Nevangadaro Vangave Vakuru
- Dhonza Zvisungo Zvangu - neThe Dead Kennedys
Nheyo ye "kubhadhara kutamba" maitiro anogara kazhinji inopinda mukukurukurirana pakutaura nezve payola. Kubhadhara kutamba maitiro apo boka rinobhadhara mutsigiri kuti awane mukana wekutamba. Chiitiko hachisi chemutemo, asi chakanyanya kutsoropodzwa uye chokwadi chisingatauriki zvezvikwata.
Pros
Pane purogiramu yepayola here? Kunze kwekuti iwe uri mufananidzo uyo basa rake rinowedzera kukurudzira, kana kuti iyo iyo iyo inoona inowedzera kutengesa, kwete chaizvo. Zvinosuruvarisa, sezvo kujekesa ndeye 99% yehondo mubhizimisi, payola UNO kubhadhara vanhu ava.
Cons
Payola anorwadza anenge anenge wese. Zvimwe zvezvakaitwa pakuita payola ndezvi:
- Vanhu vose havaiti kuti vanzwe vaongorori vane mazita asina kukwanisa kubhadhara DJ, kana kuti mazita avo anoramba kuita mhizha.
- Vanyori vane mavhidhiyo anobuda panguva imwechete semumwe mufananidzo ane zita rekuita payola angaona kutengesa kusina kunaka nekuda kwekushayikwa kwekutsvaga - zvichiita kuti kuregererwa kwekutsvaga uye kuregererwa neraira yavo. Icho chinonyanya kukuvadza kune vanozvimiririra vanyori uye mabhuku maduku.
- Zvinoshungurudza kubatana kwebhizimisi remimhanzi uye munhu wese anobatanidzwa mairi.
- Iyo inokonzera mutengo wemimhanzi, sezvo mavara anobatanidzwa payola anoda mari mubhajheji yavo kubhadhara DJs
- Zvakaipa kune redhiyo, nokuti inoita redhiyo maitiro. Vanhu vanobvisa apo rwiyo rukuru rwekare rwuri pane zvese zviteshi. Inoshungurudza zvakare maredhiyo anoramba kugamuchira fufuro yemitambo, sezvo mamwe mahofisi anotora mari injections kubva mavara.
Kwainoenda
Sezvarinomira nhasi, payola inoramba isiri pamutemo, asi ichipararira. Zvinosuruvarisa, apo vanhu vanobatanidzwa vanobva kure nazvo, zvinoshanda. Nhamba ye Sony BMG yakavhenekera chiedza chitsva panyaya yacho, zvisinei, uye kuparara kuri mumabasa.