Pet Product Marketing Tips

Imbizi yepanyama inhengo yemadhora mabhiriyoni emadhora, ichiunza $ 58 biliyoni mukutengesa muna 2014 uye inofungidzirwa $ 60.59 mabhiriyoni mukutengeswa muna 2015 (maererano nemashoko kubva kuAmerican Pet Products Association). Izvi zvinomirira kukura kwekuwedzera kubva makore makumi maviri adarika apo kushandiswa kwemari kwakabhadhara $ 17 mabhiriyoni mukutengesa mari. Zvizhinji zvezvakagadzirwa zvepanyama zviri kuumbwa kuti zvigadzirire pane izvozvi, asi zvinokosha kuti uve neurongwa hwekutengeserana huripo usati watanga chigadzirwa chitsva.

Heano mamwe mazano pamusoro pokuti ungakwanisa sei kutengesa chigadzirwa chemhuka mutsva:

Tsvaka Vateereri Vako

Chigadzirwa chako chinodikanwa kusvika kune chinangwa chevateereri uye kuunza imwe buzz. Iko nguva dzose pfungwa yakanaka yekuenda kune zviitiko zvakakosha zvemhuka mumharaunda (sembwa kana kati inoratidzira somuenzaniso) kuunza chigadzirwa chako. Kana maziso akawanda aunogona kuwana pane chigadzirwa chako, zviri nani.

Isa Mutengo Wekukwikwidza

Hazviwanzoiti kuti chigadzirwa chakakwana zvachose uye chakasiyana nechimwe chinhu chiri pamusika. Iwe unowanzoona kuti kune zvimwe zvakafanana izvo chigadzirwa chako chichaenzaniswa. Zvakakosha kuongorora mari yezvinhu zvakafanana kuti uve nechokwadi chokuti iwe unotengeswa zvakakwikwidzana mune iyo niche.

Ratidza paPet Industries Trade Shows neMagungano

Kubhadhara matumba panzvimbo yemhuka yepanyama kuratidzwa kwemasangano uye kokorodzano kazhinji kwakakodzera kukohwa. Kubudiswa kubva pamitambo iyi kunogona kupa kukurudzira kukuru kune chigadzirwa chitsva. Izvi zviitiko zvinogonawo kutungamirira kumirairo inokosha yekutenga kubva kune vatengesi nevashambadzi.

Makambani makuru emabhizimisi ekutengeserana zviitiko seSuppZoo uye Global Pet Expo vanochera zviuru zvevatengi uye vanogara gore negore.

Tarisa paMagazini Makambani uye Blogs

Iwe zvechokwadi unofanirwa kufungidzira kuisa zviziviso mumagazini emhizha. Vamwe magadziri vemagazini vachaongorora zvakare michina mitsva sechikamu chekugara kwavo kugoverwa, saka iva nechokwadi chekuisa sampuli kana kugadziriswa kwechigadzirwa kuripo.

Iwe unogonawo kutumira samples kumakambani ekubvumira kuti vatsvake kukosha kwemagetsi panzvimbo dzavo. Zvimwe zvakagadziriswa zvikwata zvekugadzira mapfupa zvine vateereri vakawanda vangave nyore kukwikwidza kuparadzirwa kwemagazini.

Svika kunze kune Vashandi

Chigadzirwa chako chinogona kutengeswa zvakananga kune vatengi kuburikidza nepepaiti yepaIndaneti kana kuburikidza nemagazini ekutengesa uye mapepanhau. Kutengesa kwekutengesa kunokubvumira kuti uchengetedze zviwanikwa zvose uye kutarisa kugoverwa. Kana iwe uine mukana wekutengesa chimwe chigadzirwa kuburikidza nezvipfuwo zvekutengesa zvekudya zvinogona kuwedzerwa kuwedzerwa, asi huwandu hwenyu hwepurocha huchave hwakadzika kupfuura hwakanga huri mukutengesa zvakananga muenzaniso.

Gadzira Unhu Hwetsika

Imwe webhusaiti yehutano ine hupamhi hwemifananidzo yakakosha kuti kubudirira kwechigadzirwa. Kana iwe usina unyanzvi huripo iwe unofanirwa kuhaya unyanzvi kuti uite webhusaiti inoratidza chigadzirwa chako. Nzvimbo yekuraira paIndaneti yekutengesa zvakananga chinhu chikuru chinobatanidza. Iwe unofanirwa kufungawo kusanganisira zvinyorwa zvakadai semavhidhiyo, maongorori ezvemhizha, zvinoshamwaridzana nevatengesi, zvinoshamwaridzana nevashandi vezvikwata kana masangano anokurudzira chigadzirwa chako, mhinduro yevatengi, uye nyaya yekuti chibereko chacho chakafuridzirwa sei uye chakagadzirwa.

Gadzira Social Media Accounts

Nhoroondo dzevhidhiyo dzezvemagariro ndezvezvinhu zvakakosha zvikuru mumagadzirirwo ezvekutsvaga.

Twitter, Facebook, Instagram, uye Pinterest pane zvishomanana zvinokosha zvaunofunga kushandisa kushandisa kuzivisa chigadzirwa chako. Zvakakosha kuchengeta zvinyorwa zvako zvitsva uye mushure mechigadzirwa nhau nguva dzose (mapikicha, mazano, kutengesa, zvikwereti) kuchengetedza vateveri vanobatana.

Shandisa Mazororo Kubatsira Kwako

Vadzidzisi vemhuka ndivo vanonyanya kushandisa mari yekushandisa zvipfuwo zviduku munguva dzezororo. Krisimasi ndiyo yakanyanya kushandisa mari yakawanda uye inofukidza mucheka wakapetwa wepamusoro wezvigadzirwa zvemhuka, asi pane zvakare kuve kwemaitiro ekungoshandiswa kwekushandisa muna Gumiguru nekutarira zvipfeko zvekudya uye zvinhu zveHalloween. Kutanga nguva isati yasvika kune imwe yemwaka ino ingabatsira kusimbisa kutanga kwekutengesa kwekutengesa.