Kunyora, Media Relations uye More PR Skills
Kuva PR Practitioner
Aspiring PR vashandi vanofanira kupedza chikoro chebhizimisi muhukama hwevanhu, hukurukuro, hupfumi, kana imwe yerimwe dhigirii.
Kurovedza kazhinji kunowanikwa mubasa, kunyange zvazvo masangano ehupfumi anopa mamwe mazano ekudzidzisa. Hapana chiyeuchidzo chinotarisirwa, asi zvikwangwani zvinosarudzwa zviriko uye zvichakubatsira kuti uende kunze mune imwe makwikwi.
Mashandisiro Aungaita Unyanzvi Hwamazano
Iwe unogona kushandisa urongwa uhwu kuti uwane pfungwa yekuti basa riri mu PR rinogona kuva rako. Iko urongwa hwehutano hunoita sewe iwe here? Iwe unogona kushandisawo urongwa kuti uwane pfungwa yezvinoshandiswa nevashandirwi, kunyange zvazvo basa rimwe nerimwe rinogona kusiyanisa zvakawanda. Iva nechokwadi chekuverenga tsanangudzo yemabasa zvakanaka usati waunganidza zvishandiso zvekushandisa. Iwe unogona zvakare kuongorora rondedzero yedu yehuwandu hwemhizha hwemabasa nebasa uye chimiro cheunyanzvi .
Zvikuru Zvehuruzhinji Uyanzvi
Kunyora Unyanzvi
Mumwe mutapi wenhau anofanira kunyora zvinyorwa zvinonakidza kune vatengi, kubva pakabudiswa mabhidhiyo kusvika kune zvinyorwa zvepa magazini kuitira blog mabhuku. Nezvinobvira kunze kweblogi, zvinyorwa izvi zvinofanira kugadzirirwa kuonekwa munzvimbo dzisina mutengi.
Saka zvinyorwa zvinofanira, naizvozvo, kukumbira, kwete kune muverengi chete, asiwo kune vanotarisira muparidzi - mupepeti wemagazini kana pepanhau uyo anofanirwa kusarudza kana achishanda chikamu.
Kunyangwe nehuwandu hwebhuku, chinhu ichocho chinogara chiri chimiro chetachiona, chinoenderana nekugoverana nevadzidzi. Izvozvo zvinoreva kuti zvinyorwa hazvifaniri kungotaurira mutauriri wemuteereri nenzira inomanikidzira uye inobata, inofanirawo kushandira zvinodiwa zvemuparidzi, uyo anofanirwa kuida kuzivisa.
Chimiro chakakwana mukunyora hazvina kukwana.
Social Media Skills
PR vashandi vanofanira kunge vachiziva nezvemarudzi ose emagariro evanhu vari kushandiswa - iko runyoro runogara ruchichinja. Sezvo rubatsiro rwemagariro ehurongwa hunosiyana zvakasiyana maererano nekushanda kwavanoita uye avo vanovakurudzira, imwe neimwe inoshandiswa pane imwe nzira. Mimwe mharidzo yakangodaro yakakodzerwa kune dzimwe nzvimbo kupfuura dzimwe. Munhu akanaka PR haana kungoziva chikamu chei chekushandisa kune izvo, asi kuti angashandisa sei rutivi rwepamusoro kune zvese zvakakwana.
Unyanzvi hwokutsvakurudza
Vashandi vehuruzhinji vanoshanda nemhando dzakasiyana-siyana dzevatengi munzvimbo dzakasiyana-siyana. Kuti ushumire mutengi wega wega zvakanaka, mushandi anofanira kunge achikwanisa kuuya nekukurumidzira pamutambo wekambani, mhizha, uye mushamba nokukurumidza zvikuru.
International Perspective
Nzira yepasi rose, maonero emarudzi akawanda anotanga nekuziva kuti havasi vanhu vose vanofunga nenzira imwechete. Maitiro ekuremekedza maitiro anosiyana. Zviratidzo zvetsika nemifananidzo zvakasiyana. Kuda kunopesana. Mharidzo inoshanda zvakanaka kune vateereri imwe inogona kuparadzanisa imwe. Munhu akanaka PR anokoshesa uye anofungidzira kusiyana uku uye anogona kutsvakurudza vateereri vakasiyana-siyana sezvavanoda, kana kuti kudana mubatsiro rukuru. Kunzwisisa mumitauro yakawanda ndeyekuwedzera.
Kuchengetedza nguva
Vadzidzisi vehuruzhinji vanofanira kunge vachikwanisa kugadzirisa vatengi vakawanda uye mapurogiramu , avo vose vanotarisira kuonekwa sevanokosha uye vanotarisira kuti basa ravo rizadziswe zuro. Kudzidzira nguva dzakatadza uye kuisa mabasa mberi kunofanirwa. Sangano rekunyama rinofanirwawo. Icho chinokurumidza kufamba, basa rakawanda, uye hapana munhu ane nguva yokurasikirwa mapepa kana kusanganisa mazita.
Creative Thinking
Iyi inguva muP PR uye kutengesa kutaurirana kana kuvhiringidzwa uye kuedza kunzi zita remutambo. Vashandi vehurumende vanofanira kuva vakashinga uye vakagadzirira kuti vaise pfungwa mumakethe anokwira. Izvozvo hazvireve kuputsa mitemo (kunze kwekuti dzimwe nguva inodaro), asi zvinoreva kuziva nguva yekutora matambudziko, uye zvinoreva kufunga kwechikonzero munzira dzisina kumbofungwa nemumwe munhu.
Rwokutaura kwehukama hukama
Heino runyoro rwakakwana hwehukama hwehukama hwezvezvekugarisa, huvhara tsamba, maitiro ekushanda uye mabvunzurudzo.
Unyanzvi hunodiwa huchasiyana maererano nebasa rauri kushanda, saka fungawo rondedzero rwedu rwehutano hwakarongerwa nebasa uye rudzi rwehutano .
Zvimwe Zvaunobatsira
- Creativity
- Flexibility
- Initiative
- Kusangana
- Chikonzero
- Sangano
- Kuvimbika
- Self Direction
- Team Player
- Timeliness
- Kuchengetedza nguva
Account / Brand Management
- Account Management
- Analysis
- Brand Communications
- Brand Knowledge
- Brand Management
- Brand Marketing
- Kutengesa
- Kutaura Nhau dzebhizimisi
- Budgeting
- Task Management
- Client Relations
- Client Service
- Drafting Pitches
- Simbisa hukama
- Chiitiko Chirongwa
- Tracking
- Trends
- Troubleshooting
- Ita Bhizimisi Idzva
- Networking
- News Releases
- Newsletters
- Pitches
- Kuronga
- Relationship Building
- Relationship Management
- Kutsvakurudza
- Strategic Development
- Strategic Planning
- Strategic Thinking
Unyanzvi hwokukurukurirana
- Zvakanyorwa Kudyidzana
- Website Copy
- Verbal Communication
- Kunyora Kutaura
- Mharidzo
- Kukurudzira
- Press Releases
- Kugadzirisa
- Mharidzo dzeNhau
- Journalism
- Kufunga Kwemagariro
- Kutarisira Ngozi
- Media Communications
- Media Outreach
- Media Relations
- Misangano
- Microsoft Office
- Kuongorora Kukurukurirana
- Nonverbal Communication
- Paruzhinji Kutaura
Social Media Skills
- Social Channels
- Social Interaction
- Social Media
- Social Media Analysis
- Social Media Releases (SMRs)
- Kutumira
- Blogging
- Content Management Systems (CMS)
- Digital Marketing
- Kubatana
- Google+
Computer Skills
- Microsoft Word
- Excel
- PowerPoint
- Outlook
- Adobe Acrobat
- Photoshop, Quark
- InDesign
- InCopy
Dzimwe Nyaya Nyaya: Soft vs. Skhijhi Dzakaoma | Nzira Yokubatanidza Nheyo Dzakagadziriswa Mhinduro Yako | Rwotsvaga rwemashoko eKuramba uye Kuvhara Tsamba | | Ongororazve Unyanzvi Listamende | Public Relations Hurukuro Mibvunzo