The Basics of Press Kits for Musicians

Kubudirira Kushandura Makate Inofanira Kuva Nechiratidzo Chaicho uye Chinobudirira.

Imhando yekodhi yemavhidhiyo yakashandiswa zvakanaka kubudirira kwemakore akawanda nevaridzi, mazita, maasisita, uye mameneja kukurudzira boka, kusunungurwa kutsva kana kutarisa. Zvimwe zvemakikiti aya emakambani akanga ari nyore, asi vamwe, kunyanya kumapoka akasainwa kuhotera kana vatungamiri vakapa mari yemakiti emakambani, vaiva nemabhero mazhinji uye nyere. Zvinhu zvakakosha zvezvigadzirwa zvepanyama zvinowanzobatanidzwa:

• Promo Promo CD, kana hit kana maviri mukusunungurwa kwakanyanya, kana, kazhinji, iyo yema album
• Dhinda Dheuteronomio (ona Press Releases 101 kuti uwane mamwe mashoko.)
• Bio
• Chinda Clippings

Kazhinji mabhiiji emagetsi akauya mumapepa aiva nemashoko ose akakodzera. Mune zvimwe zviitiko, kuisa makate zvakasungwa mubhuku. Kero kazhinji yakaratidza album inovhura chinyorwa uye mapikicha evaridzi.

Kukundikana uye Kubatsira kweMikorikiti yeMakwikwi

Mazhinji emakiritsi emakwikwi akawanda akawanda akave akaunganidzwa nevarwi vakasiyana-siyana vanomuda. IWorling Stones, kunyanya, yakauya nezvimwe zvezvisingakanganwiki zvezvikwereti izvi, vazhinji vavo vanotengesa kune vatengesi panzvimbo yepamusi kune zvakadarika $ 100.00.

The Rolling Stones rinotarisa zvakare chinetso chinokonzera maikiriti aya echirongwa cheP PR kune vanyori vakawanda vanoshanda: kuumbwa nekugadzirwa kwemakikisi aya kwaidhura kune munhu wose. Ndiwo mapoka makuru akabudirira munyika yose aigona kubhadhara makumi makumi emakumi ezviuru emadhora aidiwa kuti agadzirire kunyora, kusina-zvakadzivirirwa pamashini ekudhinda.

Pasinei nemari isingabatsiri, mamwe mapoka, kunyange avo vane mabhadharo mashoma, achiri kubudisa makemikiti emagetsi mukati me21 C. C. Inonyanyozivikanwa ndeyokuti kana chikwata ichibudiswa, inopa chiyeuchidzo chemuviri chechikwata kusvikira, zvichida kwemwedzi kana makore gare gare, rakakandwa kunze kana-kune vashoma vashoma-inova chinhu chavatengesi.

Nokuda kweizvi nezvimwe zvikonzero, nzvimbo dzakawanda dzakagadzirirwa kubatsira vanotarisira vaimbi (uye kuvatengesa chimwe chinhu) vachiri kukurudzira kubudisa chigadzirwa chepanyama uye izvo zvakanyanya kuchinja, iyo Electronic Press Kit , iyo inowanikwa iye zvino sezvo ine yega acronym, the EPK.

Zvizivikanwa zvinozivikanwa zve EPKs

EPKS ine mbiri dzakakosha pamusoro pemasikiriti emasikirini emakemikari: kugovera nekugadzirisa uye mari. Chechitatu, kuwedzera kwemagariro eEppK kune vanogamuchira kuburikidza nemavhidhiyo, zvokwadi chaiyo michina, mitambo nezvimwe zvinosanganisira mhizha zvinoramba zviri chimwe chinhu chakamirira kuti chiongororwe zvakazara.

Kuratidzira kweKubudirira EPK hurongwa

Kurondedzera kubudirira kwePK strategy ndebhuku, kwete chikamu, asi izvo zvinokosha uye zvakakosha ndezvizvi:

1. Peji reimba. Hongu, ndizvo chaizvo-inyanzvi yenzira yose yemagariro emakore ekumazana ezana remakumi maviri nemashanu ndeyekusika kwepamba peji rinotaridzika. Pasina izvozvo, EPK yako haisi kuenda kupi-kana, pane kudaro, iwe hauna kupa vapi vemu EPK chero kupi zvako kuti vaende. Saka: zvinhu zvokutanga kutanga. Kana iwe une bhajeti yekusikwa kwewebsite webhu, iyo yakanaka. Kana iwe usingaiti, kune zvakawanda zvaunozviita-iwe-iwe EPK paIndaneti nzvimbo dzinokutangira iwe uye dzikutungamirire kuburikidza nekugadzirwa kweji peji. Kana EPK yako isingaiti kuti munhu agamuchire kuenda kune iyo website (uye zvino kufara pavanosvika ikoko) wakakundikana. Izvo hazvina kufanira: hazvisi zvakaoma kubudirira.

1. Chinangwa . Kutumira kunze kwe EPK pasina chinangwa chakanaka kunze kwemashoko ega- "Hey, hedu boka redu guru uye tiri kutamba neChitatu ichi chiri kuuya" -kungoparadza nguva uye simba. Pamusoro pezvinongorongwa zvinangwa zvekutsvaga mutori wenhau kuti ave mugoveri uye ozopinda mune fan. Funga nezve EPK seyoyo nheyo uye webhusaiti semusungo. Iwe uri kunze kunotora vanhu vamusingazivi uye kuti uvachinje kuva vateki.
2. Michina yemagetsi inoita kuti chinangwa chishushike mupfungwa . Izvi zvinogona kunge zvingangova chero chinhu, asi dzinoda kuva chimwe chinhu chaicho . Paunofunga nezvekuvandudza EPK yako, chii iwe unoda kuti mupikiri azive, kunzwisisa uye kunzwa? Chii chine chokuita pakati pevatori venhau uye band? Unogona sei kusimbisa ukama uhwu? Kana iwe uchinzwa wakarasika zvakanaka pamusoro pedu zvino, rega ndikupe muenzaniso wekodhi rimwe kamu element (uye zvakare chinyorwa chebhuku) kubva mumakore mazhinji akapfuura, iyo Rolling Stones yakakurumbira mutauro-uye-miromo mufananidzo. Apo musikana muduku wechidiki John Pasche akauya nechinangwa muna 1970, akachigadzirisa kubva kune dzimwe mbiri dzakasununguka, asi dzakanaka. Miromo, yega, yakagadzirirwa pachena kuti ipe pfungwa dzevanotarira pamusoro pemiromo yaJagger, uyewo kumutsa kushamwaridzana kwepabonde nemimhanzi yeboka. Chechipiri kunzwisisa Pasche yakanga iri yokuti vanhu vaduku mukuwedzera nhamba vakanga vachifunga kushorwa nekugadzirisa uye vakagadzirira kupandukira, saka akavimbisa kuti miromo uye chinyorwa chifananidzo chakanga chichivhiringidza uye chechimiro. Kana hupombwe hutsinye hwakanga hwuri kure-kuisa kune chizvarwa chekare? Zvakanaka, iyo yaiva iyo pfungwa. Mhinduro inobatsira ndeyekuti "Tiri tose mune izvi pamwe chete" -kuda kwehupenyu huri pachena, hunofanirwa huchitungamirirwa neMitambo yeMatombo uye "Takabatana navo. "

Iye zvino ndiyo nguva yako. Pamusoro pane zvakanyatsokosha masapfupa ePK strategy. Runako nderokuti iwe unogona kubudisa EPK pasina chero (kana iwe unogona kushandisa mari yakawanda, sezvaunosarudza). Zvinhu izvi zvinokosha hazvibhadha chinhu. Zvose zvavanoda chaizvo kuti vauye muboka rako re EPK ndiwo mafungiro ako.