Zvechokwadi, chero CFO, mutungamiri kana mudzidzisi wezvigadzirwa zvevanhu anofanira kukwanisa kutaura izvi zviri nyore. Kune rumwe ruoko, kubva kuvanhu vanoona maonero, kusarudzwa kwevashandi vashomanana kuti vabatsirwe mari yakawanda, apo vamwe vazhinji vachiri kurwisana mumamiriro ezvinhu akafanana, zvinosungirirwa kugadzira shungu. Uyezve, ona kukurukurirana kwedu kwezvidzidzo zvishanu kubva muChapu Boss.
The Modell's Case
Apo Modell's Sporting Goods chain chain yakaratidzwa musi waNovember 2012 episode ye Undercover Boss , CEO Mitch Modell yakanyanya kushungurudzwa nematambudziko akatarisana nemufanisi wemuenzaniso muWashington, DC. Iye, murume wake nevanasikana vake vaviri vakanga vararama munzvimbo isina pokugara isina kwemisha kwemakore maviri. Iye aive achitarisira mumwe mwana. Mitch Modell akapindura kuburikidza nekuvapa cheki ye $ 250,000 kutenga imba, pamwe nehumwe rubatsiro rwekupa iyo. Izvi zvaive zvipo, kuva nechokwadi, asi izvi zvakabatsira sei vamwe vashandi vasina mubvunzo vakanga vari zvimwechetezvo, kana zvisingaiti zvakanyanya, kushungurudzwa nekuda kwebhadharo yakaderera paModell's store?
An article on aol.com ("'Undercover Boss': Chii Chaizvo Chakaitika ku'Epiic Vashandi '" naDan Fastenberg, Chivabvu 13, 2013) inoratidza kuti vashandi vemari muHodell's $ 24,248 chete. Kutaura data kubva kuGreendoor.com, munyori anotaura kuti izvi zvinowirirana nevhareji yenyika yevatengesa vatengesi (basa rakajairika zvikuru muU.S.), asi $ 20,000 pasi pehuwandu hwemari mubhadharo munyika yose.
Sezvakanyorwa nemunyori, "inobvunza mibvunzo pamusoro pekugadzirisa kwemaholo aModell kana mushandi wenguva yakazara ari kumanikidzwa kugara mumusha usina pokugara."
Nevashandi vanosvika 3 800 uye mabhizimisi 150 kumaodzanyemba kwakadziva kumadokero ("'Undercover Boss' kunounza kuchinja paModell" naTerry Lefton, SportsBusiness Journal , Gumiguru 29, 2012), kukwidza mubhadharo wevashandi vose ne $ 1 chete awa (anenge madhora 2 000 kana zvakadaro gore, rinongodzokorora nguva yakawanda) raizowedzera kusvika ku $ 250,000 mushure mevhiki chete kana zvakadaro. Sezvo pfungwa yekuenzanisira, Modell's ine mari yegore negore inenge inenge madhora 680 mamiriyoni.
Pakati pekuchinja kwakavimbiswa naMitch Modell, semuenzaniso wezvakaitika zvake paanenge achinyora firimu, yakagadziridzwa zvirongwa zvekuziva uye kukurudzira vashandi vepamusoro, uyewo zvirongwa zvakasiyana-siyana kuti kuderedze mitoro yekushanda uye kushungurudzika. Asi iyo yekupedzisira inosanganisira kuwedzera mari yekubhadhara, pamwe chete nemari inoshandiswa. Kunyangwe izvi zvakaitika hazvina kujeka.
Kuyera kwekambani yevashandi vemazuva ano uye vekare vakanaka paIndaneti.com (avhareji ye3,5 kubva pa5) uye havatapindi pa Glassdoor.com (avhareji ye 2.7 kubva pa5). Kudhura kwakaderera kunonyunyuta kunowanzoitika, asi vanoverengeka vanoverengera vanocherechedza kuti inowirirana maererano nemamwe mabhizimisi ekutengesa. Asi zvakadaro, maererano nenzvimbo yeLoccale.com, Modell anowanzobhadhara anenge 16% pasi pemusika.
Maererano neThe New York Times ("Vamwe Vashandi Vokutora Vanowana Mazano Akanakisisa Nevamwe Dhiyabhorosi," September 7, 2014), mahofisi eModell muManhattan anoshamwaridzana. Kubatsirwa kunounzwa nehurumende kunonyanya kugadzikana pakugadzirisa kudarika pane zvisiri zvekubatana. Izvi zvinoreva kuti vashandi vanoziva vhiki dzinoverengeka mberi (uye nguva yakareba) zvakarongeka kushanda, uye mubhadharo wavo unofanirwa. Ivo vanovimbiswawo nehuwandu huwandu hwemaawa mavhiki. Pazvisingabatanidzi zviitiko, vashandi vanogona kutumirwa kumusha vasina kubhadhara kana vashoma vashambadzi vari kuratidza. Vanogonawo kuva nguva dzose pamusana, vachimanikidzwa kuratidzira kuti vashande nechinguva chiduku kana kusaziva.
The Forman Mills Case
Chimwe chitsva chezvipo kune vashandi chakasvika muJanuary 2015 muchiitiko chinotakura zvipfeko zvekutengesa Forman Mills, iyo inotarisa kutengesa zvinhu zvakaderera zvekutengesa muzvivako zvishoma.
Zvichengetedzwa zvayo zvinofanana nemakona makuru emvura. Zvechokwadi, sevechiri kuyaruka, nheyo uye CEO Rick Forman vakadzidza kugadzirisa kuburikidza nokutengesa mumashamba emidziyo kunze kwenyika. Forman akaendesa madhora mazana matanhatu emadhora mumari yemakadhi kune 4 runyararo vashandi vaakasangana navo munguva yake yakavharwa pasi. Mukufanirwa naMitch Modell, zvipo zvake zvakare zvaisanganisira $ 250,000 rubatsiro rwekubatsira mushandi wekare ainge asina pokugara, uyo aivewo akawanazve doro, achitenga imba yakakodzera.
Kamwezve, dambudziko rezvemari yevashandi ava rakaonana nehosi paikamera zvingangodaro rakanga risati rakasiyana. Nemhaka yemari shoma inobhadharwa uye isina kukwana (kana iripo) mararamiro anobatsira anopiwa nevashandisi vavo, vashandi ava vakaoma nekugadzirisa zvigaro uye kazhinji vaive nezvikwereti zvisingabatsiri maererano nemari yavo, kusanganisira zvikwereti zvine chokuita nemitemo yemishonga. Ongororo yeForman Mills nevekare uye yekare vashandi paGreendoor.com yakafanana, uye inotyisa, isina kunaka.
Kunyange zvazvo madhora 600 000 ari mari yakawanda, iyo inoshandiswa kushamwaridzana kwehuruzhinji pahuterevhizheni yenyika. Izvowo inodhura imwe nguva. Forman Mills ane mabhandi 35, vashandi 2 900 uye mari yegore negore ye $ 275 mamiriyoni ("'Undercover' inotanga maziso eForman Mills boss," The Philadelphia Inquirer, philly.com, January 21, 2015). Kurera mubhadharo wevashandi vose ne $ 1 chete paawa ingadai yakadhura Forman Mills mari inowanzosvika ye $ 600,000 mwedzi mumwe nomumwe. Kutenga inshuwarhu yehutano yevashandi vayo inogona kutenga mari inosvika $ 1.5 mamiriyoni pamwedzi. Kuvapa mhuri kugoverwa kwaizova kaviri kudhura. Muzviitiko izvi, Forman vimbiso yekupedza pakati pe $ 3 Mamiriyoni ne $ 4 Mamiriyoni pane imwe nzira yekubhadhara mari yekusimudzira kushanda kwevashandi uye kuvandudza mutengi wehutano haisi chinhu chinokosha sezvinogona kunzwika kune anowanzoona mutaridzi.
Kuenzanisa neTV Ad Adzo
Imwe nzira yekuenzanisira mari yezvipo izvi kusarudza vashandi ndeyekuenzanisa neTV kutengesa mari. Kwechikamu chechipiri chechipiri muChecover Boss muChishanu chairo chairo 8:00 PM (Eastern nePacific) nguva inotengesa, CBS inodhura madhora madhora 56 000 ("The Economics of Prime Time: Inofanirwa Sei Kuisa A 30 Yechipiri Ad In A Prime Time Weeknight TV Show? "NaLisa Mahapatra, International Business Times , Gumiguru 14, 2013). Icho chiri pamucheto wepasi wehusiku hwemasvondo evhiki inowanikwa panguva imwe chete yakarongwa: Bhuku rinonzi Big Bang Theory , uyewo paBBC, rinotenderera $ 326,000.
Mupfungwa iyi, hukama hwakanaka hwehutungamiri hwevanhu hunofanirwa kuti maECO anotarisira kuumba makambani avo kuburikidza nezvipo izvi kune vashandiwo zvinodhura zvishomanana zvishoma kana zvichienzaniswa nemifananidzo yekutsvaga paTV, uye inofanira kuva yakanyanyisa. Rick Forman's $ 600,000 muzvipo zvaizotenga maminitsi mashanu ekutsvaga nguva pa Undercover Boss kana zvishoma zvishoma nemaminitsi maviri paThe Big Bang Theory . Panguva iyi, munhu anokwanisa kutaura kuti Undercover Boss pachayo inoshumira zvakanyanya sekushambadzira kusununguka kwekambani dzinobatanidzwa, zvisinei neve caveat iyo inoratidzika inoratidza zvinetso muhutano hwemhando, kushandiswa kwevatengi uye / kana kurapwa kwevashandi.