Music Downloads
A music download ndiyo kutenga uye kudhindwa kwechidimbu kwe rwiyo kumutambo wechidiki, zvakadai se mp3 player kana smartphone.
Kuchengetwa kweMimhanzi kunowedzera huwandu hwemimhanzi yokutengeserana muUnited States. Inowanzobatwa mumhanzi inowanikwa muIndaneti inosanganisira iTunes, Amazon mp3, eMusic neGoogle Play.
Paunenge uchitenga mimhanzi paIndaneti, vashandisi vanogona kutenga nziyo dzega pane nzvimbo dzebhuku. Izvi zvinogona kuva mubhadhari webhadharo. Zvisinei, apo vatengi vangarega kubhadhara mutengo wose webhuku, rwiyo rwezasi rwiyo rumwe runogona kuita kuti ruve rwakakosha kune vashandisi vasati vasati vakura mavheti eboka kuti vadzidze mimhanzi yaro. Vanogona kunge vachida kushandisa $ 1 nenziyo imwe chete asi vaizonyora papepa ye $ 14.99 mutengo wakakwana. Nenzira iyi, vanyori vanogona chaizvo kuwedzera vateereri vavo uye kuwana mari kuburikidza nekunyorera vashandisi vatsva.
Tracking Revenue
Sezvo mhizha yemimhanzi yakashanduka kubva kune akaoma mavhidhiyo kumimhanzi inotakurwa, iyo indasitiri yakashandura kutevera kwayo zvakare. Bhizinesi rakagadzira zviyero zvitsva kutarisa purofiti nekushanda.
Nemhaka yekuti 10 mitambo yakadhindwa inonzi inofanana neyomu album imwe chete, iyo indasitiri inotaura pamusoro pemari inowanikwa maererano neTTA.
Kubva muna 2012, TEA dzakapfuura ma-albhamu chaiwo, kutora huwandu hwemusika.
Muna 2013, kusunungurwa kwaBeyoncé kuzvitema kwakazova album yakakurumidza kukura nguva dzose, kutengesa kupfuura 430 000 TEA mumaawa makumi maviri nemaviri.
Zvinonzwisisika, pamberi pekufa kwaChirungu, akatengesa zviuru mazana matanhatu nemazana mana nemazana matanhatu evhiki. Mushure mekufa kwake muna 2016, nhamba iyoyo yakakwira kusvika kusvika kusvika 400 000 maAlubbasi uye TEAs vhiki.
Iyi ndiyo muenzaniso unofanirwa wekuti mimhanzi yakwegura inogona kuchengetedza mukududzirwa kwayo kuburikidza nemanhasi emamhanzi ekudhonga mazano.
Ndezvipi SEA?
Imwe nyanzvi yakave yakashandukawo kuti iongorore ruzivo rwakafanana rwema album (SEAs) kune nhoroondo yekushambadzira maitiro sePandora. 1,500 SEAs inonzi inofanana neye album. Purogiramu yakabatanidzwa pamabhadhi emimhanzi yeBillboard kubva muna 2014.
The Music Industry
Rimwe rematambudziko makuru anotarisana nemakambani emimhanzi ndechokuti kuderera kwekutengeswa kwebhuku rebhuku kuri kuitika nokukurumidza kupfuura kuwedzera kweTTA uye SEA kutenga. Muna 2014, mhizha iyi yakaratidza kuderera kwemaminitsi anenge mamiriyoni 16. Apo maTA uye SEAs ari kumusoro, havatengesi zvakaringana zvakakwana kuti vatsive mari inotasikirwa kubva mumuviri wekutengeserana kutengesa.
Izvo zvinoda mimhanzi zvinoramba zvakakwirira, asi kuchinja kwekutarisa kwakaita kuti zvive zvakaoma zvikuru kumhizha kuti ifike kune vatengi uye iwedzere ruzivo. Universal Music Group inotungamirira dhizimusi mukutengesa, yakateverwa na Sony Music Group neWarner Music Group.
Sezvo makambani emimhanzi achienderera mberi kuchinjwa uye chinangwa chinoshandiswa pakuendesa mberi pane kutarisa zvitsvaidzo, zviyero zvitsva zvichafanirwa kuiswa panzvimbo yekunyatsorondedzera zvikwereti. Sekushambadzira inova muitiro mutsva, kutevedza kutengesa kunowira, zvichiita kuti TEA isinganzwisisiki yakakwana yemhizha.