Shandisa Zvose zveNational Networking yeBusiness Yako
Unofanira kushandisa zvose Facebook ne Twitter nekuda kwebhizimisi rako here? Mune shoko, hongu.
Facebook ne Twitter vanopa mashoko nenzira dzakasiyana, uye kunyange kune vamwe vateresi / user crossover, vanoshumira zvidimbu zviviri zvakasiyana zvakasiyana-siyana zvekutengeserana. Twitter inogona kunge iri nani kusvika kune dzimwe nyika dzeAfrica America neLatino, pamwe chete nevanhu vari pakati pemakore 18 ne29, nepo Facebook iri nani kusvika kune vakwegura nevakadzi.
Twitter iri nani kune viral trends (iyo, kunyange pa Twitter, inowanzova yakawanda uye inofarira vanhu pane chero nguva ipi zvayo kupfuura mugumisiro wekugadzirisa zvirongwa zvokutengeserana zvakarongwa), asi Facebook zviri nani pakukurukurirana kukuru uye ukama hukuru kupfuura Twitter.
Vashandi veMasangano eInternet
Vashandisi vepaIndaneti vanowanzoda kufarira kuchengeta mabhii pedyo nemhuri, shamwari, uye maronda avo anodikanwa ne "kuifarira" zvinhu zvose kubva kune vanozivikanwa kusvika kune mabhuku kunokonzera kudarika vechokwadi kuvashandi ve Twitter.
Vakwegura iboka rinokurumidza kukura pakati pevanoshandisa webhusaiti. Muna 2011, 33% yevashandisi veIndaneti 65 nevekare vakange vari pahutano hwemagariro evanhu uye Facebook iri pamusoro pezita; 4% yevanhu vanopfuura 65 muU.S. ikozvino vanoshandisa Twitter. Muna 2009 chete 13% yevakuru vakashandisa masangano evanhu. Mumakore maviri nhamba yevakuru vakashandisa masangano evanhu vakawanda kupfuura kaviri.
Twitter inonyanya kufarirwa pakati peAfrica America uye Latinos.
Zvikamu makumi maviri nemashanu zvevashanduri veAfrica muAfrica vanoshandisa Twitter zvishoma nezvishoma, uye 11% vachiita saizvozvo musi chaiwo.
Uyezve, Twitter inoshandiswa nevashandisi vezera remakore makore 25-34 yakapetwa kaviri kubva muna 2010 (kubva pa9 kusvika ku19%), uye kushandiswa nevaya vane makore 35-44 yakakurawo zvikuru (kubva pa8 kusvika ku14%).
Iwe Unogona Kuita Zvakawanda Zvakanyanya Ne Facebook, Saka Nei Nekudaro Twitter Inowanikwa Zvakanyanya?
Kunze kwekuti iwe uri kurarama munguva yerima, zvimwe wakanzwa nezve Twitter kunyange iwe usingashandisi.
Twitter yakachengetedza zuva rekuberekwa kwechitanhatu muna 2012 uye rinoramba richiratidza kukura kuenzaniswa gore negore. Apo Oprah Winfrey akatuma tsamba yake yekutanga muna 2009, akakurudzira vanopfuura 100 000 vateveri muawa yake yekutanga. Ndizvo zvinokurumidza uye zvakajeka mashoko uye tweets zvinogona kusvika munharaunda ye Twitter. Uye nhasi, mamwe makore matatu gare gare, tweets dzinogona kuramba dzichienda nehutachiona mumaminitsi.
Maererano neTechCrunch.com, kubva pakutanga kwegore ra2012:
- 15% yevakuru vose muUnited States vanoshandisa Twitter.
- 14% yevarume vakuru vanoshandisa Twitter.
- 15% yevakadzi vakuru vanoshandisa Twitter.
- 26% yevanhu vari pakati pemakore 18 ne29 vanoshandisa Twitter.
- 8% yevaya vanoshandisa Twitter vanoshandisa iyo zuva rimwe nerimwe.
Chikonzero chikuru chinonzi Twitter chakanyanya kufarirwa chakareruka: vanhu vari vevanhu uye Twitter haisi-frills, yakananga social networking platform. Kunyange zvazvo vechidiki vanoshandisa Twitter kakawanda, 4% yevanhu vakuru (kana, vanenge 1 600 000 vanhu mumakore 65+ bracket) vari kushandisa Twitter.
Iwe hausi iwe webhusaiti kana kuti uine unyanzvi hunokosha hukuru hwe Twittter, uye hahuna dreaded Facebook timeline.
Twitter Izvo Zvisingakoshi Kana Zvichienzaniswa Ne Facebook, Saka Sei Vanhu Vachiishandisa?
Twitter haina kukubvumira nemapurogiramu e- app (asi pane dzakawanda mawindo uye yechitatu-mazamu mashesi aunogona kushandisa kuti uwedzere mutambo wako), uyewo Twitter haina kuuya nechisimba chakafanana nehutano hwemagariro kune tsika yaunofunga kutarisa kwako.
Peji yepa Facebook isina purogiramu uye chinyorwa chekuvharidzira chinotarisa chine usimbe uye chisingatauriki, Twitter iri kunze kwebhokisi rinotaridzika zvakanaka, zviuru zveimwe nzvimbo dzepaIndaneti: dzakachena, dziri nyore, uye dzakanaka. Twitter zvechokwadi inobvumira vashandisi nyore nyore mashandisirwo ezvimwe zvekuona zviri nani pane Facebook.
Facebook, Mapurisa anofara
Chimwe chikonzero chekukurumbira kwe Twitter ndechekuti zviri nyore kuisa vazhinji ma Twitter account kushumira zvakasiyana siyana; kana iwe ukamisa mapeji akawanda ega Facebook yako, account yako inogona kumiswa kana kubviswa. Kutaura zvazviri, kunyunyuta kunowanzoonekwa pakati pevashandisi vepa Facebook vari kukurumidza kuwana kuti account yavo yakabviswa pane chimwe chikonzero kana chimwe. Mumwe wevashandisi vepa Facebook aiva nekodha yega yega yakabviswa (iyo yakatorawo bhizinesi rebhizimisi ravo) pasina chero nyevero chero ipi zvayo. Chikonzero chakapiwa ne Facebook chakanga chiri chokuti vaifungidzira kuti muridzi wekambani ainge ataura pamusoro pekuenda kupi kuchikoro chesekondari.
Zvakanaka, chokwadi ndechokuti, ivo vakaumba zita rechikoro chesekondari kuti rive rinonakidza, asi iyo iyo chikonzero chekuti account ibudiswe here?
Twitter yeBhizimisi, neavo vane Hanya Zvishoma Span
Twitter inotarisana nechinetso chinowanzosangana nevose bhizimisi vemabhizimisi: iyo inoshandiswa nyore nyore uye nguva shoma yekucherechedza kwevatengi. Pamusoro pewebhu, kana iwe usingawani mharidzo yako maminitsi mashanu kana pasi, mikana iwe wakarasikirwa netariro yako.
Twitter vashandisi vanotumira mazita mashoma anonzi "Tweets." Iyi miviri miviri inongowanikwa pamashoko 140. Kunyange zvazvo izvi zvingaita sezvisina nzvimbo yakawanda yekuzivisa mharidzo, inoita kuti vashandi vanyatsofunga nezvezvavanoda kutaura.
Funga nezve Twitter Sezvo An Elevator Pitch
Imwe yakakwirira inopinza muchidimbu inoshandiswa kukurumidza uye kunotsanangura chigadzirwa, basa, kana sangano uye kukosha kwayo. Izwi iri rinobva kune nzira yekutengesera kana musangana netarisiro mune yepamusoro uye uchiedza kuvatengesa pane chimwe chinhu vasati vasvika pavanenge vachienda pasi uye vachibuda.
Imwe nzvimbo yakakurumbira yekusimudza inogona kuonekwa mumabhidhiyo "Working Girl," achitarisa naMelanie Griffith naHarrison Ford. Griffith anopiwa mukana wekuita kuti mukuru wekambani agone kufamba munguva pfupi yefambisi yepamusoro kuti iye uye kwete mukuru wake aive mutangi wezano rebhizimisi. Muromo wake wakashanda.
Funga nezve Twitter sebhokisi rekusimudzira, chete neimba imwechete kuti mutengese mumwe munhu pane imwe pfungwa. (Facebook inewo nzvimbo yepamusoro yemapuratifti chete iwe unowedzera "pasi" kuti ushande pamwe chete.)
Funga nezve Facebook seNzvimbo yeKubatana kukuru
Facebook inopawo nzvimbo huru yekusvika kune vatengi, asi zvakaoma kuwana "kuda" kwebhizinesi rako peji pane kuti uve nevateveri pa Twitter, uye iwe unofanira kushanda nekukurudzira nekuita vateereri vako.
Asi Facebook inokubvumira kuti ugovere ruzivo rwakawanda pane chimwe chinhu pane Twitter. Iwe unogona kuvhara mifananidzo, mavhidhiyo, uye kunyange kugadzira mapeji anobatanidza. Facebook inzvimbo yakaisvonaka yekupa mapikoni ane mavara, nenyaya dzakanyorwa, uye zvinokurudzira zvakadai se "se" peji yedu uye kuwana 10% kubva kana isu "tichakufarira" zvakare.
Chinonyanya kukosha ndechekuti, kana ichienzaniswa, chaizvoizvo haigoni kuenzaniswa. Nzira yakanakisisa yekushandisa mukana wekutambirwa kwevanhu ndeyekushandisa zvose Facebook ne Twitter uye kubata mumwe nomumwe senhengo yakasiyana neyakwanisa kusvika pamisika nenzira dzakasiyana.