Mazano ekugadzira Peji Yakajeka Iyo Inokutaurira
Paunenge uchitenga bhuku rako zvakapoteredza, kana semudzidzi kana mumwe munhu anotarisa kune mashandisirwo masangano kana mabasa , uri kutsvaga kuti unakidze vanhu.
Dhipatimendi yako inofanira kunge yakagadzirisa unyanzvi hwako, huine basa rakasimba rinoshandisa miviri yakawanda uye zvikamu zvezvikamu.
Basa rauri kuratidza, uye haurati ratidza, rinokosha. Saka pano pane zvimwe zvinhu zvaunofanira kudzivisa pakugadzirira bhuku rako.
Usambofa Usarudza Mazano Akajeka Kwauri
Kwechinguva chiduku, zviise iwe muzvishongo zvevadzidzi vekugadzira . Akatorera nguva kubva purogiramu yavo yakawanda yehupenzi yekutarisa kuburikidza nebasa rako, pamwe newe iwe uripo kana nekuona webhusaiti yako kana bhuku.
Apo mapeji acho akatendeuka uye kusingagumi kwemishandirapamwe ye Nike, Wonderbra, Viagra, Victoria's Secret uye Red Bull kuonekwa imwe pashure peimwe, iwe uri kupa chiratidzo chakajeka kuti haudi kuzvidzora iwe pachako.
Kuona nokukurumidza nzvimbo yakadai seZvesiti dzeNyika ichakupa pfungwa yakanaka yechiitiko ichi. Iko kune zvakawanda zvemishandirapamwe yeWonderbra. Zviri nyore kuzivisa. Mazamu makuru uye mugumisiro wavo ndeye pfungwa yakajeka yekudzokera kumashure, uye zviri nyore kuva mavaraidza uye kutaura nemashoko.
Vakawanda havana kunyange zvinyorwa.
Izvo zvinoenda kune Viagra uye Red Bull. Zvepabonde chinhu chakareruka. Toni yesimba iri nyore. Iyi mishandirapamwe inongoratidza kune avo vanogona kushandira kuti iwe unogona kubata michero yakaderera .
Kana iwe unonyatsoda kufadza, ita zviziviso zvezvinhu zvakasvibiswa kana mavhisi asina maitiro anooneka nyore-kana kuti akasiyana.
Sarudza nendege, sasi yakasviba, tambo isina tsvina, kana chimwe chinhu chaunofanira kushandisa ubongo hwako. Iye zvino, unofanirwa kugadzira hurongwa, panzvimbo ye piggyback imwe. Iwe unofanirwa kufunga. Uye ndizvo izvo vashandi vanoda kuona. Basa rakananga harifaniri kuva nyore; haifaniri kunge iri kupfura hove mumurangi.
Usakanda Mari Pachinetso
Heino imwe kukanganisa kwechikoro iyo yakawanda uye yakasikwa inoita inoita. Bhuku rakazadzwa nemafungiro ezvakasika asi anonyanya kukosha hazvizokuiti chero zvipi nezvipi. Kutengeserana uye masangano ekugadzirisa haasati aine bhajeti guru rekushanda nevanoda, uye kazhinji anofunga kufunga nezvekusika nzira dzekushandisa mari inowedzera kushaya mari iyo vatengi vanopa.
Nokuzadza bhuku rako ne $ 10 mamiriyoni mhinduro, zvisinei kuti unoita sei, iwe uri pigeon-kuzvikumbira iwe somumwe munhu anogona kungoita basa rakanaka kana bhajeti yakanaka. Uye 90% yenguva yacho, bhajeti iri pakati pepamusoro.
Nedzimwe nzira, uve nemitemo yenzvimbo dzaungatora mushandirapamwe kudai bhajeti yakabvumirwa. Asi usadza kuzadza bhuku rako nemabhodhoro akaputika, masvingo, uye Super Bowl kuzivisa. Kana iwe uchikwanisa kupa vanhu pfungwa huru inotora mapeni, ivo vachaziva kuti iwe unogona kuita chimwe chinhu chinyararire nematare emari.
Usakanganwa Unfopular Types of Media
Mabhodhi ebhidhiyo, kudhinda zvitsva, guerrilla uye TV zvinyorwa ndizvo zvinowanikwa mabhuku edzidzidzi. Vakuru, vasikana uye vanonakidza kushanda. Asi unogona kuva nehuwandu hwakawanda kana iwe ukatora mukana wako kune nzvimbo dzinowanikwa nevanhu vakawanda. Radiyo, mail yakananga, mawebsite, nzvimbo-ye-kutenga, kuiswa, aya ndiwo masvikiro kuti aongorore. Zviri nyore kuwana vanhu vanogona kubudisa mabhizimusi makuru emashambadhi, asi mhepo huru yakananga, iyo imwe nyaya. Uye sezvakaitwa naDavid Ogilvy , iyi inyanzvi yakawanda kana yaita zvakanaka.
Ndakaona bhuku romudzidzi rizere nemashoko akananga mazano kamwechete. Aya aive mazano makuru. Huge ideas. Kwakanga kune vashoma chaizvo mabhii uye mabhizimusi ekunze mukati mepapoti. Maonero ekufungidzira akaiswa mukati memachechi akavhara aive akachenjera, mazano uye aiva nemakumbo. Ivana vaviri ivavo vakaramba vachiita zvisikwa paBHH.
Yeuka, iyi ibhizimisi yemafungiro, uye kana pfungwa idzodzo dzingashanda pane zvakanyanya kushandiswa, asi zviduku zvakasvibirira, miviri, iwe uri kuita zvakanaka.
Usapedza Nguva Yakawedzerwa paPolish pane mazano
Sezvandakambotaura mumutauriro, kuurayiwa kukuru uye kuputika kwakava nzvimbo yakawanda mumahofitori emazuva ano. Ndakaona mabhuku evadzidzi aiva nebasa rakapedzwa uye rakanaka kudarika basa riri muhofisi yemapatoti.
Asi hurumende haigone kurarama pahutarisiro chete. Iko kunofanirwa kuve chinhu chakakonzerwa neshoko, uye kana iwe uchibayira mazano makuru ekudhindwa kwakanaka, uri mukutambudzika.
Imwe yemabasa ekutanga yandakawana yakanga isingatauri nezvehuwandu hwezvitsva zvandakanga ndaita, asi mifananidzo iri kumashure kwepodfolio yangu. Kubvunzurudza kwacho kwaive kuchidzidzira kusvikira mutungamiri wekusika akashandisa mapeji akavezwa, akadzika-mbwa kubva muchikwata chemufero wangu. Ndakaratidza kuti vaingova mifananidzo yemishandirapamwe yandakanga ndashanda nayo, ivo vakanga vasina kupedza zvachose. Haana hanya. Akavadzika ndokutanga kuvhuna nekutinhira sezvaakashandura mapeji.
"Izvi ndizvo zviri nani kupfuura chero chinhu chiri mubhuku rako," akadaro. "Izvi zvinondiratidza kuti iwe unofunga sei, bhuku racho rinondiratidza zvawakabudirira pakudhinda."
Uye icho chakanga chisina kumbokanganwa. Muzuva rino uye zera, zviri nyore kuenda kune imwe Mac, kugogodza pfungwa uye woiputira kusvika pakukwana. Asi kana pfungwa yacho isisina simba, chirevo chacho chichagara chisina simba. Hapana huwandu hweWhitehop hunogona kuuponesa.
Saka, wedzera mapurish kana iwe uchida. Asi ivai nechokwadi kuti pfungwa idzi nemishandirapamwe zvikwani uye basa renyu rakanakisisa musati mavhenekera.
Usapindira Chero Chinhu Chaunenge Usisiri 100% Kuzvikudza
Imwe nyanzvi inongoratidzika seyakanaka sechikamu chiduku. Nokuzadza bhuku rako nemisasa mikuru, uri kutora kubva kune avo vakuru varimo.
Nzira yakanaka yekutarisa izvi ndeyekufamba nepodfolio uye kuipa kune shamwari. Pachava nezvikamu zvisingakwanisi kurega kutaura pamusoro. Iwe unofara pamusoro pavo, uye uchanyatsozvikudza nokuvaratidza.
Zvadaro, pane zvimwe zvikamu. Izvo izvo, kana iwe uchiziva kuti vari kuuya mberi, iwe unorasikirwa nemashoko. Izvo zvaunoda kupfuurira mberi kuti uende kumushandirapamwe unotevera. Izvi zvinoda kuderedzwa. Bvisa kwavari. Iva nehasha.
Kana bhuku rako richibva kubva pamapande gumi kusvika ku10, zvakanaka. Kana ichibva kubva ku15 kusvika ku3, une nyaya uye bhuku rako rinoda basa rakawanda. Uye zvakare nekuda kwechikonzero ichi iwe unoda kuramba uchivandudza bhuku rako.
Chimwe chinhu chawakanyadziswa nemakore mashanu akapfuura hachina kunge chakamira nguva. Kana usina mubvunzo, tora iyo.
Usambofa Uchatanga Simba uye Kupedza Simba
Kana iwe ukatevera mazano ari pamusoro apa, iwe hauzove nebasa rakaoma mubhuku rako chero zvakadaro. Asi, kunyange pakati pemishandirapamwe huru, rimwe basa rakanaka kudarika vamwe. Kana iwe ukaisa zvose izvi mberi, iwe zvechokwadi uchaita chirevo. Asi sezvaunoramba uchiita, iwe unokundikana kutarisa uye iwe hausati wakanaka.
Pandinenge ndichigadzira puroforeti, ndinoisa chigamba changu chakasimba pamusana pebhuku. Ichi ndicho chidimbu chandinoda kuva chitsva mupfungwa dzavo apo bhuku rinovhara. Zvadaro, ndinoisa chidimbu chinotevera chakasimba mberi. Mushure mezvo, urongwa hunofanira kuva hunonzwisisika uye hunopararira nenzira yakadai kuti iwe hauna kunyanya pane imwe nyaya yenyaya peji peji peji peji. Gadzira it up. Tanga nesimba, pedza simba.
Tevera mazano aya, uye iwe unofanirwa kuva wakanaka munzira yako yekuunganidza pepaiti iyo ichakutora iwe ukacherechedza mune imwe sangano rekutsvaga kana kutengesa.