Tarisa Kupfuura Bhidhiyo yeKubvongodza Iyo Inoshanda
Izwi rokuti "tsika" uye "zvisati zvisiri chetsika" mhizha yevhidhiyo zvinowedzera uye pamusoro pezvisikwa zvekusika mazuva ano. Zvechokwadi, vakawanda vatengi vari kutama kure nemasikirwo, vachiziva kuti vanofanira kutora fungiro yevatengi nenzira itsva.
Nhau dzemazuva ano dzinowanzowanikwa ne:
- Terevhizheni Mavara (Kazhinji 15, 30 kana 60-seconds)
- Radio Spots
- Cinema Ads
- Dhinda Zvinyorwa
- Mabhodhi
- Tsamba Mharidzo
- Inosvika
- Mobile
- Online
Zvisizvo-zvemashoko ezvematongerwo enyika zvinotanga kuzivisa kune nzvimbo dzakasiyana, kusanganisira (asi kwete zvishoma):
- Kofi makapu
- Zvitoro zvekutenga
- Door hangers
- Chikwangwani chechiitiko
- Zvinyorwa
- Sponsorships
- Taxi Cabs
- Elevators
- Escalators
- 3D Bhobhobhodhi kana zvidhi
- PR stunts
Izvo hazvisi mapepa akazara, asi kusiyana kukuru pakati pezviviri ndiko kutarisirwa kana kusatarisirwa. Mabhodhi, mabhidhiyo eTV, mail yakananga, zvose zvakachengeterwa kushambadzira mharidzo. Uye mutengi anoziva kuti vachatarisa ipapo kuti vawane mharidzo yekutengesa; ichi ndicho chikonzero chisiri chechimiro chevhidhiyo chakasimba kwazvo, nokuti chinotora vatengi vasingazivi.
Zvisinei, kune nzvimbo dzakasara dzisiri dzetsika dzaunofanira kufungisisa, nokuti ikozvino izvo "zvisatarisirwe" zvinotanga kuzivisa zviri kuvharwa nemashoko kubva kune mabhii makuru kumativi ose.
Funga Nekufamba-famba - Enderera Kupfuura Nguva Dzose " Guerrilla ."
Zvakanaka kuisa mharidzo pamudziyo wekhofi kana mubhagi rekutenga, kana chirevo chiri chakarurama uye chinokonzera. Asi kungozivisa chete nokuda kwaro, iwe hauzone kuonekwa pane zvaunoda mupepanhau kana muTV.
Iwe unofanirwa kumira, uye uite pfungwa munyeu yekuyeuka uye yekusika. Zvechokwadi, zvinowanzotora mafungiro akawanda ekusika kuita chirongwa chinoputira mitsara yemitambo, nokuti iwe nguva dzose unotora nzvimbo / kuiswa panzvimbo yekufungisisa. Zvisikwa zvinoda kuitsigira kuti zvibate.
Saka ikozvino pane 4 nzvimbo dzekutengesa dzausingafungi.
Vanozoshanda chete kune mamwe marudzi emishonga kana mabasa, asi ivo vanowanzoita kuti vatengi vatarise pane zvinowanzoitwa.
1: Zvibereko nemiriwo muzvitoro zvezvitoro
Munenge mhando yose yemichero uye chigunwe chamunotenga chinouya nechingwa chiduku pairi, kazhinji kine ine code ye munhu wekucheka kusvika kune imwe mukati. Asi nei une sticker imwe chete? Chimwe, chikuru uye chinonyanya kuzivikanwa, chinogona kuva nzira yakanaka yekuzivisa chibereko chako. Zvakadini nehuwandu kune zvimwe zvinwiwa zvinodhaka kune rumwe rutivi rwehuyu kana mandimu? Zvichida kusvibiswa kubvisa zvinyorwa pamabheti, kana kushambadzira kwemasvikiro ekubatanidza pamakroti. Iva wepakutanga. Vanhu vanoongorora nguva dzose michero uye mhemberero, havangatarisiri chikwata. Uye vangangodaro vachidzingiswa nekutangira kwako.
2: The Bottom pane Chechi yako
Pane nzira shomanana dzaunokwanisa kubvisa izvi. Kutanga, tanga tsika yezvigadziro zvehomwe uye kuzivisa nemafungiro avanoita. Zviri pachena kuti izvi zvinoda kuendeswa kunzvimbo dzinogadzirisa tsoka, dzakadai sezvivako nechando, kana ganda rakaoma. Asi kana uchizozivisa kushamba-sara kana kugadzirwa kwemahombekombe, mazana ezvitoro anogona kuiswa kumativi ose eguta nekuva nevanhu vashoma vakapfeka shangu. Imwe nzira yekurwisa izvi ndeyokuisa "mapurisa" anowanikwa muguta rose.
Vanhu pavanotsika pavari, chikwata chinonamatira kune shangu dzavo. Nei izvi zvakanaka? Funga nezvazvo nenzira iyi. Zvakadini kana iwe uchiedza kuenzanisira kuti zviri nyore sei kuti mumwe munhu akutevere kumba, kana kuti kune dzimwe nyika ingadai yakave mgodi wenyika? Zvichida kuzvikurudzira - pakushambadzira kunonyatsogara newe, sidza X sangano. Funga kunze kwebhokisi iro rakaoma.
3: Mari
Haisi kutarisirwa sezvakaitwa kare, ikozvino kuti tine makadhi emakadhi, makadhi ekubhadhara, Paypal, uye kunyange mafoni anobvuma kutengesa, asi mari ichiri kuenderera nemamiriyoni emaoko zuva rimwe nerimwe. Uye iyo nzira yakanaka yekutsvaga bhizinesi rako. Kubva pamari yemari kusvika kumadhora emari, uye mari yakakura kana iwe uchida chaizvo kuchinja, ndiyo nzira yakanakisisa yokuisa chipo zvakananga kune mumwe munhu. Paine mari, chimwe chinhu chiri nyore - zvichida shoko pamusoro pekutsvaga mabhii akadhura newebsite yekudanana.
Pamapepa emapepa, zvichida kuchinja zvikwereti muhomwe huru-kutora mari yebhadharo muchitoro chekumo, vachakupa $ 5 kubva pane chimwe chinhu mukati. Zvechokwadi, pane mitemo pamusoro pekusagadzikana kwemari, saka verenga pamusoro pavo zvakanyatsonaka. Inzvimbo yakachena, uye inofanirwa kuendeswa nehanya.
4: Muviri wevanhu
Isu tiri vanhu vakarindira, asi kwete nenzira inotyisa (kunyanya, vazhinji vedu hatisi kunyangadza). Hatigoni kubatsira kunze kwekutarisa zviso zvevamwe vanhu mumapoka evanhu, pamabhasi, kumirira zvitima, kubasa, muchitoro, kana kumwe kune vamwe kune vamwe vatengi. Saka, sei usingabatsiri izvozvo kuburikidza uchishandisa muviri wemunhu sechinhu chinoshambadzira. Kune dzimwe nzira dzekufambisa izvi, pamwe nemakambani akadai Kutenga My Face kubatsira kubvarura vadzidzi vanobhadhara zviso zvavo nokuda kwemari. Pane mharidzo yaunogona kuisa pahumwe chiso cheumwe munhu chaizove chakakwana cheki yako? A face cream cream zvichida? Zvakadini nezvimwe zvikamu zvemuviri? Simba, makumbo, mushure, kana zvichitsanangurwa ivo inzira itsva yekukurukura nevangangodaro vatengi.
5: Mukati Memavhidhiyo Emitambo
Izvi hazvisi zvakafanana nekutengeswa kwep-up uye mabhizimisi anowanikwa mumapurogiramu aunowana kubva kuGoogle Play neApp Store. Aiwa, munharaunda iyi, chaiwo nzvimbo uye mamiriro ezvinhu emitambo vanhu vanotamba (obsessively) zuva rega rega rinogona kushandiswa kubata maonero. Nyika dzavo dzakave dzakanyanyisa, uye mune dzimwe nguva zvinyorwa zvechokwadi, kuti dzinotevedzera nzvimbo imwechete yatinoshandisa, kurarama, uye zororo mune. Maguta ane mabhodhi. Dzimba dzomukati dzinoshandiswa pakuiswa. Kune vanhu vese vanoverenga magazini nemashambadziri pane peji. Kana iwe une chigadzirwa chinoshamwaridzana nemutambo (somuenzaniso, auto inshuwarisi, uye Grand Theft Auto) saka unofanirwa kufungisisa pamusoro peiyi avenue. Inogona kuunza vateereri vose vatsva.
6: Chikwata Chekutora uye Airport Gates
Vateereri vateereri vateereri vanonyanya kuona, nekubatana navo, kutengesa kwenyu. Vanhu vari kumirira kwenguva refu, dzimwe nguva maawa mashanu kusvika matanhatu, vasina zvishoma kuita. Vane mafoni avo, asi havadi kudya upenyu hwebheteri. Vane mabhuku nemagazini. Asi maziso avo ari kutsvaga zvinhu zvekuvafadza. Tora uye uite basa iroro. Uye ita izvi nenzira isingakanganwiki uye inofadza. Chii chaungaita nemutoro wemotokari? Unogona here kubhadhara kuisa chimwe chinhu pairi, iyo inofamba-famba nekupoteredza kwemaawa? Unganyora chimwe chinhu pamusoro payo here? Pagedhi, unogona here kutora zvigaro zvepasi, chifukidzo chechifukidzo, uye kunyange zvidhinha? Aya ndiwo ose mikana inogona kuita kuti iwe umire kubva kuvanhu.
7: Vasina musha
Pakutanga kuona, iyo ndeyemakumi matatu uye musingafungi pfungwa. Asi ... tora nguva yekufunga nezvazvo. Vasina musha vari kudiwa zvakanyanya zvekupfeka, zvokudya, mabhezi, shangu, masokisi, mvura, uye zvimwe zvinhu zvakawanda. Vamwe vanovimba chete nezvezvipo kubva kune vapfuura-ne. Vamwe vanoenda kumisasa munguva dzekuda. Zvisinei, kana iwe uine chiremba chepanyama kune chimwe chezvinhu izvi zvinodiwa, wadii kuita chimwe chinhu chakanaka nemadhora ako ekutsvaga, uye uwane zvishoma zvekudzoka? Ipa zvipfeko uye mapiritsi ane branding yako pavari. Ipai zvikwata zvekudya, uye zvinokosha zvezvose muzhizha uye munguva yechando. Vakagamuchira vachafara nemubatsiro, uye iwe uchabatsirwa nemashoko akanaka emuuromo? Dzimwe nguva, zviri nani kuti uite chimwe chinhu chakanaka nemari panzvimbo pane kuifungira zvose pane bhidhibhodhi kana 30 yechipiri yeTV.