10 Kutengeserana uye PR Stunt Zvido zvekutora Bhizha Rako Rakaziviswa

Unoda Kubata Chiratidzo? Tanga Pano.

Kana iwe uchida kuwana kudzoka kwakakura pakutsvaga (ROI) kwekutsvaga kwako uye kurambidzwa kwehukama hwevanhu, matanho inzira inonakidza yekuwana zviuru zvemadhora asingabhadharwi mumashizha akawanikwa. Kana iwe usingazivi nezveshoko racho, mhizha yakagadzirwa inoparidzirwa inobudiswa nemushandirapamwe wako, kushamwaridzana, kana kukusimudzira, uye chimwe chinhu chausingabhadhara. Izvi zvinouya nenzira yeTV uye yhepfenyuro yemashoko, kunyora-mape mumapepanhau nemagazini, inotaura pamusoro pezvese zvemasimirwo ezvesuzhinji, pamwe nezvikamu zvevanhu vose.

Kana iwe ukaita zvakanaka, vanhu vachaita zvose zvinorema kukusimudzira iwe. Munenge wose munhu wose anotakura kamera uye vhidhiyo kamera muhomwe dzavo mumazuva ano, uye ivo vanopfuura kufara kutora mapepa nemafirimu avanogona kugovana paIndaneti. Kana zvakadaro, zvakakosha kugovana.

Saka, iwe unobata sei? Chii chaungaita icho chichaita kuti zviuru, kana kwete mamiriyoni, zvevanhu vatengeserane marashi kana chigadzirwa chako? Zvakanaka, idzi nzira gumi ndeyekutanga kutanga. Ingoyeuka, usabvarura zvimwe zvikwata zvakatoitwa uye mune zvevadhiyo. Hazvina kugoverwa kana zvaitwa kare, uye zvinokuita kuti utarise tacky.

1. Ita Chinhu Chokutanga

Zvakanaka, chimwe chinhu chinonakidza kana chinokonzera. Uye iwe unofunga kuongorora mamiriro ezvinhu ekuedza kwenyika kokutanga, uye kuti inobata sei kune zvauri kutengesa. Hazvina kunaka kuva mukuru wekutanga wekugara mubhajiro yakazadzwa nenyuchi kwemaawa 48 kana uri kutengesa motokari yerima.

Mumwe ane chii kune imwe? Muenzaniso wekupedzisira wekupedzisira wekutsvaga kwekutanga kwenyika iyo yakanyatsobatana nekodhi yaiva Red Bull Stratos Space Jump. Iwe unenge wakanzwa nezvazvo, nhau dzose uye nzvimbo yeIndaneti yakaifukidza. Muna 2012, Felix Baumgartner akava munhu munhau kuti aparadze chigadziro chezwi kunze kwekubatsirwa kwemichina.

Akanyatsoenderera kuNyika kubva kune capsule mupace; kunopfuura makiromita makumi maviri nemashanu, kusvika pakushamisika kunoshamisa. Izvo zvakakonzera mumamiriyoni anodarika makumi mapfumbamwe aripo vanoona, uye Red Bull yakaonekwa mukukwira kwose.

2. Funga Kufara kuMutsetseti

Pane mutsara wakaisvonaka wokufamba pano. Iwe unofanirwa kuve nechokwadi kuti hausi kuuya semhepo yakanyanyisa, kana kudarika-kufungidzira mu schadenfreude. Asi izvi ndezvebhizimisi, uye zvinogona kuunza ruzivo rwepamusoro apo iwe pachena uchinge wanyomba pamusoro pokukundikana kwechikwata chemukwikwi. Muenzaniso unonyanya kuzivikanwa unobva kuMac vs. PC matangazo, umo Mac skewered pc muzvikwata zvekutengesa zvakatariswa uye kugoverana mamiriyoni ezvinyorwa paIndaneti. Zvadaro, paiva neAlidi vs. BMW Billboard war. Audi yakatanga neBMW yako, asi vashomanana pahofisi iyi vakafunga kuti BMW ichadzoka nebhodhibhokisi iri pedyo neyokuti Checkmate. Uye muBritain pakatarisana nemireniyumu, British Airways London Eye yakanga ine matambudziko emarudzi ose ari kukura. Ndiko apo muvengi wechirwere Virgin Atlantic akasvetuka pane mukana, achifambisa ibhoti pedyo nekuti BA Haikwanisi Kuitora. Classic Richard Branson.

3. Zig Apo Vamwe Zag

Chimwe chezvinhu zvikuru zvinotarisana nedhipatimendi rekugadzira dhigirizhonga inopikisa iyo inoita kuti muteresi aite chimwe chinhu icho vadzikwi varo vasingaiti.

Iyo inodzokera kumashure makumi mashanu nemakumi matanhatu, apo vatengi vaizosiya basa rinonakidza vachiti "izvo hazvisi kutaridzika sechirongwa chechigadzirwa chedu." Asi iyi ndiyo nzira yakanakisisa yekubata rubatsiro rwevanhu vose. Apo mamwe makambani ari kuenda maduku, enda guru. Pavanenge vachiridza, nyarara. Pavanenge vachishandisa comedy, shandisa dhiyabhorosi. Muenzaniso mukuru weiyi ndeveDeve's campaign for beauty really. Pane imwe nguva dzimwe makambani emakwenzi emhando dzakashandisa mazamu evakadzi aiva "makumi makumi", Dove akasarudza kushandisa vakadzi chaivo mumashamba avo. Uye, vakaratidza "mushure meketeni" nguva dzokuti mumwe mukadzi angave "akakwana" sei achishandisa Photoshop. Mavhidhiyo akaenda viral.

4. Kutora Chiitiko kana Holiday

Haifaniri kuva zuva guru, seKrisimasi kana Halloween. Kana chiri chiitiko chingawana chero rudzi rwehuwandu hwemashoko, une nguva pfupi.

Munguva yekusarudzwa kweU.S. 2016, mikana yakawanda yakasvetuka pamusoro pechechi, uye yakabatwa nevanhu. Zuva reBasa ndiro motokari yakanaka yezvinhu zvakawanda nemishandirapamwe kuita chimwe chinhu chakakura, uye chakasiyana. Uye zviitiko zvakadai seAscars, World Cup, maMitambo yeOlympic, uye kunyange zviitiko zvekune dzimwe nzvimbo dzakagadzirirwa muhutu hwekuti iwe unogona kushandisa. Zvakakosha kusunga kumamiriro ezvinhu echoitiko, kunyange zvakadaro, uye kana uchiita zvakaipa, iwe uchasangana seupenzi. Kana uri kuita chimwe chinhu paZuva reMutungamiri, iwe zviri nani kuva nekubatana kwepanyama kune imwe nzira.

5. Bhurai World Record

Bhuku reGuinness re World Records rinozivikanwa munyika yose. Kune zviuru zvemabhuku zvakachengetwa, uye zvinyorwa zvitsva zvinoputsika zuva nezuva. Yakava nzira yakadaro yekutora mafungiro ehurumende kuti Guinness ine zvikamu zvewebsite yepaIndaneti yakazvipira kumakambani kubatanidzwa mune zvinyorwa zvitsva kana zviripo. Vanonyora zvinobatsira zvekuregererwa kwekuparadzanisa sekuwedzera kukurudzira kwechizivo, chivakwa chechikwata, chikonzero chinokurudzira chikonzero, uye zviyeuchidzo. Munguva pfupi yapfuura, Porsche Cayenne yakaputsa nyika yose ye "Ndege inopfuura yakawanda yakakonzerwa nemotokari yemagetsi;" nhoroondo yakamboitwa neNissan Patrol. Usafunganya kana rekodhi isati yambovapo; kungoita pane izvo zvinoenderana nechinzvimbo chako, kunyange kana chiri chinhu chisina kusimba se "nhamba yekiki yakanamatira pamhino dzako." Mumwe munhu, pane imwe nzvimbo, achazvichengeta.

6. Gadzira Chiitiko che "Viral" uye ubudise chikamu

Izwi rokuti viral rakave rakanyanyisa kuiswa mukudhinda uye kushambadzira . Nguva zhinji, zvakaoma chaizvo kutora mheni muhombodo. Vanhu vangave vachishamwaridzana nemuchina wako, kana kuti havazoiti. Zvisinei, kune nzira dzekuda kuvhara kuti vhidhiyo ichaenda kuhutachiona, uye izvi ndezvekugadzira chiitiko uye kuifunga. Zvadaro, unosunungura mavhidhiyo paYouTube, Facebook, uye dzimwe nzvimbo. Mienzaniso yekare yeiyi munguva dzechangopfuura inosanganisira TNT yePush To Add Drama, iyo Chucky Inouya kuPost Poster, uye Telekinetic Coffee Shop. Chimwe nechimwe chezvikwata izvi zvakagadzirirwa maonero ekudarika mamiriyoni makumi mashanu kuYouTube, uye paiva nezvikamu zvisingaverengeki pane Facebook, Twitter, uye Reddit. Kana ukaisa mubasa racho, ichabhadhara.

7. Go Big. Zvechokwadi Big.

Kana iwe usingadi kuregererwa, ita chimwe chinhu chakakura zvikuru hachibviri kukanganwa. Izvo hazvisi kutaura pamusoro pechiitiko chechiitiko, asi kuvaka chimwe chinhu chiri mumuviri mukuru uye chinoshamisa. Apo Michael Jackson akabudisa album yake HIStory, pamwe nerwendo rwakapoteredza, zvifananidzo zvikuru zveMichael (kupfuura mamita makumi matatu pakureba) zvakaiswa munzvimbo dzakasiyana-siyana pasi pose, kusanganisira London, Los Angeles, Paris, Berlin, Milan, uye Prague. Zvose zvese zvezvifananidzo izvi zvakagadzira nhau munyika dzakapoteredza nyika, zvichigadzira mamiriyoni emadhora mune zvinyorwa zvakagadzirwa. Apo Maryland yakatanga shanduro yakaderera Isingatendi Fudgey Object (UFO), sangano reC runyanzvi rakagadzira chikwama chikuru ndokuchikurira mukati meTrafalgar Square. Mutambo weZigaro wakagadzira musoro mukuru wejoka ndokuuisa pamhenderekedzo yeEngland. Uye ipapo pakanga paine 50ft akafa puroti yakashandiswa kukurudzira Monty Python. Aya mapurogiramu anotora nguva, mari, uye zvakawanda zvokuronga, asi vanobata zvinyorwa.

8. Shandisa Power of Celebrity

Pane imwe nzira iri nyore yekubata nayo vanhu, asi haisi iyo yakasarudzwa. Kana iwe ukashanda nemukurumbira mukuru, iwe une vimbiso yevateereri vemamiriyoni avo vachaona chero chaanoita. Zvechokwadi, iwe unofanirwa kuwana shato yakarurama, chibereko chairo kana basa, uye nguva yakakodzera yekuita. Muna 2004, Tiger Woods yakanga iri pakureba kwekubudirira kwake, uye hote huru yepasi pose-yakasununguka, ku Dubai. Kunyange zvazvo akabhadharwa $ 1 mamiriyoni akazonaka kutamba mumutambo, yaiva tee yake yaipfura kubva kumusoro kweimba ye1053ft yakaita misoro. Isa kadhi yako kuna Kim Kardashian, Rihanna, Ashton Kutcher kana Dwayne Johnson uye uchawana mamiriyoni ekutarira, asi zvingangodhura mamiriyoni kuti awane.

9. Ita chimwe Chinhu chinotyisa

Kana iwe uine pfungwa yokuti iwe unofunga kungoita kuti miganho iwedzere, usaisimudzira. Zvinoita kuti zvigone kuva sarudzo yakakwana yekuwana ruzivo. Muna 2007, CEO weWillocklock Todd Davis akadhinda zita rake rekuchengetedzwa kwevanhu munharaunda pamashamba, mabhodhi, uye muzvitoro zveTV. Aive nechokwadi chechigadzirwa chake, akaisa chaiyo kuchengeteka kwake pamutsara. Sezvarinoitika, vatadzi vakawanda vakashandisa zvayo uye vakatora chikwereti chiduku. Asi huwandu hwehuwandu hwemashoko hwakanga hwave hwakawanda kwazvo. Muna 2000, eBay yakabhadhara guta reHalfway, Oregon kuti richinje zita rayo kuHalf.com. Uye tangotarisa zvese zvinokanganisa izvo John Oliver weSvondo reSvondo Tonight ari kukwevera, kusanganisira kuiswa kwechechi, nekutenga chikwereti chevadzidzi che pennies paodhora.

10. Tarisa pane imwe nzvimbo

Zvikwangwani zvitsva zvepasi pose pasi pose zvine maziso pavari. Uye izvi zvinoita kuti zvive zvokudya zvakakwana nokuda kwezvipfeko zvichakurumidza kutarisa. Muna 2002, vashandi veGreenpeace vakavhara chifananidzo chaKristu Mudzikinuri kupokana nemigumisiro yeNyika Summit. Muna 1999, magazini yakakurumbira FHM yakaratidza mufananidzo weusina ruvara Gail Porter paDzimba dzeParamende . Uye muna 2016, Nat Geo akakurudzira Big Cat Week kuburikidza nekuisa shumba huru yakagadzirwa kubva kumaawa ari pakati peTrafalgar Square. Zviyeuchidzo uye zviratidzo zvinodzivirirwa zvakadaro, saka iva nechokwadi chokuti iwe unowana zvikodzero zvose zvakakodzera kare kana kuti kuisa mungozi pamigumisiro. Iwe haugoni kungovhara chirairo chekusununguka kana mushongwe weLondon pasina mifananidzo yakawanda.