Izvo zvinokonzerwa nemapoka evanhu pamushambadzi wekushambadzira.
Kana uri kushanda mukugadzira kana kutengeserana, iwe uchave wakatarisana neshoko rokuti "mashizha" panguva ino. Izwi rinotanga kuumbwa naJeff Howe weWired Magazine, kukwikwidza kwevanhu " chiito chekutora basa nemaitiro akaitwa nemunhu anosarudzwa (kazhinji mushandi) uye kuendesa kunze kune boka risingazivikanwi, rinowanzove rakakura revanhu vari muchimiro chekudaidzwa . "
Crowdsourcing in Action
Saka, ndizvo zvakanaka munyaya.
Asi inoshanda sei mumhizha rekuparidzira? Zvakanaka, muenzaniso wakanaka weiyo ikozvino maWittors & Spoils agency model. Iko, ikoizvo, iyo yekutanga kushambadzira sangano inofanira kuvakwa pamapoka evanhu vakawanda.
Chimiro chekuita kune mutengi chinosanganisa izvo zvaunotarisira kubva kune sangano rekutsvaga, kusanganisira:
- Nhoroondo yemutungamiri kana AE
- Mutungamiriri wezano
- Mutungamiriri wekusika
- Dhipatimendi rekugadzira
Zvose zvinogara muimba yehofisi, zvakare. Iyi haisi nzvimbo yakakwana. Kusiyana kukuru, zvakadaro, ndiro dhipatimendi yekusika. Izvo izvi zvinoshamiswa, izvo zvinoreva kuti purojekiti yose inopinda muchikwata chinoshambadzira inodzingwa kune "vanhu vazhinji."
Kuisa Boka muCrowdingourcing
Ndeipi boka racho? Zvakanaka, iro rinoratidzika risingagumi rekuzvipira tarenda inogara kunze uko munyika, yakagadzirira kushanda pane chero basa rinouya. Dzinosanganisira:
- Vakuru vatungamiri
- Copywriters
- Vatori
- Designers
- Vanyori
- Strategists
Vanokunda & Spoils vanochengeta database yekuverenga mazana (kana zvichida kunyange zviuru) zvezvisikwa, uye vanozogona kuwana dhesi ino uye kana vachida basa rinobudirira.
Chidimbu chekusika chichagoverwa kune boka revanhu, pfungwa dzichauya dzichiyerera mukati, uye mirayiridzo inosarudzwa kubva kune pfungwa iyo sangano rinogamuchira.
Kubatsira kweCrowdsourcing
Kune zvakawanda.
1. Musoro uri pasi. Iwe unongobhadhara chete vanhu vakasika paunenge uchida, uye kunyange zvakadaro, iwe unongobhadhara vanhu kana pfungwa dzavo dzakasarudzwa.
Uyezve, hapana zvipo zvekubhadhara, nguva dzezororo nezvakadaro.
2. Tarenda iri guru. Sangano rekutsvaga rakagadzirwa pamapoka evanhu vanogona kusarudza kubva kuzviuru zvezvisikwa zviripo.
3. Inobvumira sangano kuti rikure uye rinyarare sezvinodiwa. MUNGUVA iyi yakaoma, masangano ari kuisa vashandi vekugadzira uye kushanda nevashandi vechikwata. Kana dzimwe nguva dzikava nani, zvisikwa zvakawanda zvinobhadharwa. Asi neboka revanhu, dhipatimendi rekusika rinokura uye rinopera kuti riwane basa rimwe nerimwe.
4. Basa, inoretically, rakanaka. Iwe unogona kuva nemapoka akasiyana-siyana ari kushanda kumutevedzeri mumwe chete kwemakore, pane kungotora sarudzo shomanana nekuderedza zvakanaka zvekusika zvakaoma.
5. Unogona kuwana tarenda yenyika yose. Zvipingamupinyi zvaenda, iwe unogona kubatanidza munyori muIndia nemuumbi weJapan, zvose kuburikidza ne cloud computing.
6. Kubatana kwakakura kudarika mazano akawanda, mitauro, uye mazera emakore.
The Darker Side of Crowdsourcing
Zvinosuruvarisa, pamabasa ose, pane zvakaenzana uye zvinopesana. Munyaya iyi, chii chakanaka kune rimwe sangano hachisi chakanaka kune vose. Uye zvakatonyanya kuipa kune tarenda retarenda kunze uko. Nyaya huru dzinosanganisira:
1. Tarenda inobhadharwa chete nemafungiro akasarudzwa. Izvi zvinoreva kuti zvizhinji, zvichida mazana, zvevanhu vari kushandira pasina rusununguko mune tariro yekuve nemafungiro avo akasarudzwa.
Iyi talenda yekusika yakawanda inoshamisa.
2. Dzimwe nhengo dzemasangano dzinoona zvakaoma kukwikwidza. Kwete kusiyana neShawshank Redemption, umo vasungwa vasungwa vanogona kuvaka gorosi kwechikamu chiduku chemutengo webhizimisi nguva dzose, mapoka evanhu vakawanda zvakaoma kurova. Izvozvo zvinoita kuti zvive zvisina kunaka here? Aiwa. Asi inosvika pamusika mukuda kwekutengeserana-mabhizimisi chete emhando, iyo inogona kuva yakaipa kwazvo nyaya dzekuita mabasa.
3. Mibairo inowanikwa kunze kwekuwira zvakanaka pasi pevhareji, kune vane nhanho avo vane pfungwa dzavo vakasarudzwa.
4. Kuwedzerwa kukuru kwekukundikana. Dhipatimendi rekuumba mumasangano makuru epasi rose anoshanda nevane pfungwa dzakanakisisa. Iko tarenda iro rinosara haritauri netarenda yepamusoro-soro, se 99% yeavo vanoshandiswa. Crowdsourcing zvibayiro zvinodhura A-team yeB-team yakadhura zvikuru.
5. Kuparara kwehukama hwekushanda. Sezvo zvisikwa zvinoshanduka pane rimwe basa, zvakaoma kuvaka hukama hwakasimba nevashandi vanovimbika.
6. Hapana kupiwa mhosva. Pasina zvibvumirano uye pasi (kana kwete) mubhadharo, boka rekusika richagara rakatarisira kutengesa kukuru, kwakanakisisa. Pavanotora iyo, sangano rakasiya bhagi.
Ndezvikwata Zvenguva Yemberi Yokudhinda?
Zvichida. Ikozvino iko kwasvika kare kuti utaure. Kune dzakawanda zvepamusoro uye dzakawanda pasi. Asi sezvo kuwira kunowira pamapfudzi e tarenda yekusika, uye iyo indasitiri inowedzera mukugadzirisa, zvingangoita kuti kushambadzira kungangove kwakanyanya chikamu chiduku chekambani yekudhinda.