Nzira Yokugadzira Kubudirira Billboard Ads muGumi Matanho
Vatengi havasisiri kutarisa mabhidhiro nenzira imwecheteyo yavakaita makore makumi maviri kana makumi matatu adarika. Kunyange zvazvo vachiri kuonekwa sepamberi yekutsvaga nzvimbo, vatengi vanobatanidzwa mumafoni avo akachenjera, mahwendefa, uye mitambo yekutamba. Maziso ari pasi, kwete, kumusoro kwehupenyu hwedu hwakawanda.
Zvisinei, izvozvo hazvirevi kuparidzira mabheji kunofanira kuregererwa kana kuregererwa. Mabhodhi mabhiriji ari pose pose, uye kunyange zvazvo tichiyeuka zvishoma, vanogona kunge vane simba rekuisa maratidzo.
Nekutengeserana kwekunze kwekukanda zvikwata uye kuwedzera kukurudzira, pamwe nekudhidzira kwekudhipiti kuve pakati pekusarudza, zvakakosha kuziva kuti iwe ungaita sei kutengesa kwako kuverenga. Takagadzirira kutora, ndokuita chimwe chinhu chisikwa chaicho? Heano maitiro gumi ekuvimbisa kuti bhadhibhodhi yako ine mukana wepamusoro wekucherechedza, uye zvakakosha, unoyeukwa.
1: Mashoko Mashoma kana Mashoma Anokosha.
Tichifunga nezvekuti tiri kufamba apo patinoverenga mabhodhi, hatina nguva yakawanda yekuvatora. Masekondi matanhatu akaitwa semhizha yega yega yekuverenga bhadhibhodhi. Saka, kumativi matanhatu mazwi ndiwo ose aunofanira kushandisa kuti uwane mharidzo mhiri. Iwe unogona kusundira izvi kune mamwe mashoma mazwi akawanda zvichienderana nehurefu hwavo uye nyore nyore kuverenga, asi sekutonga kwechigunwe, zvishoma kudarika apa. Kugadzirisa kwakaoma, asi misoro ine zvinyorwa zvishoma haigoni kuverengwa. Uye izvi zvinoreva, kana iwe une chinetso chakakosha, chigadzirwa kana basa, iwe unofanirwa kugara kure nemabhadhibhodhi zvakakwana.
2: Itaurwa, Asi Usava Kushungurudzika Kwakakura.
Kazhinji nguva, mabhodhi ane chinangwa chevatyairi, mabhasiki, mabhasikoro kana vanofamba-famba (ndiyo chikonzero iwe une mashomanana mashomanana kuti uwane mhiridzo). Izvi zvinokonzera dambudziko rinonakidza kune mutengesi; iwe unoda kuonekwa, asi haudi kuva nemhosva yezvikuru, kana kuti zviduku, zviitiko.
Mifananidzo ye "Hello Boys" yeWonderbra yaiva nemhosva yeizvi. Vatyairi vaifadzwa zvikuru nekushamiswa kwaEva Herzigova kuti vakanga vachipinda mumapuranga, miviri uye kunyange mumwe nemumwe. Saka, apo kushandiswa kunonyanya kukosha mumidzimu yakawanda, iri muyero wakanaka kwazvo nebhadhibhodhi.
3: Iri haisi nzvimbo yekupindura zvakananga.
Iko kune mamwe mabhodhi akaipisisa akavharwa nhamba dzenhare uye adhiresi dzekeroti. Uye pasina mubvunzo, 99.9% yevanhu vakanyatsoverenga bhadhibhodhi havangashevedzi kana kushanyira website. Bhiribhodhi ndeyechipiri chekutengeserana, izvo zvinoreva kuti zvakakosha pakugadzirwa kwechikwata nekusimbisa mushandirapamwe, asi hazvikwanise kuita kukwidza kunorema. Kana iwe uchida kukurukurirana kwakanyanya nechinangwa chevateereri, shandisa kudhinda kushambadzira, terevhizheni, redhiyo, mapurisa, mawebsite uye mail yakananga . Mabhodhi ebhidhiyo ndiyo miviri isina kururama pane chimwe chinhu kunze kwemashoko anokurumidza. Zvisinei, kana webhusaiti yako kana nhamba yefoni iri musoro, uye inonzwisisika, saka iwe unofanirwa kutonga.
4: Iva Smart, asi Usati Wakangwara.
A boring billboard ichatariswa. Bhuku rakachenjera rinotora ruzivo uye ruchabva ruchifunga kwenguva refu. Bhiribhodhi iri kuedza kuva akangwara, zvakanaka, ichasara pane vateereri.
Sezvo mutemo, iwe haudi mabhodhi kuitira kuti vanhu vatsvake misoro yavo uye vashamise kuti chii chiri kuitika. Mifananidzo yakajeka yakajeka haisi yakanaka pano. Vanotaura kuti kushambadzira kunofanira kunge kwakafanana nemapikicha kuti igadzirise, inopa vateereri manzwiro ekuzadzika kuziva kuti vakazvifungidzira. Asi mabhodhi anofanira kunge ari nyore pane izvozvo. Iva akachenjera, fara, asi usapa vanhu puzzles kuti Einstein aizotambudzika kugadzirisa. Iwe uri mubhizimisi rekuparidzira , kwete kuratidza kuti iwe uri akachenjera sei.
5: The More Billboards, The Better.
Rimwe bhodhi harisi shoma. Asi zvakare haisi kubudirira zvakare. Mabhodhi mabhidhiyo ari mumisika yemisika, asi vanoda rubatsiro. Saka, iwe unoda kupfuura imwe chete, uye iwe unoda maziso akawanda pavari sezvazvinogona. Bhodhi rimwe nerimwe rine chiyero, chinonzi Gross Ratings Points (GRP). Yakabva pamugwagwa, kuonekwa, nzvimbo, ukuru uye nezvimwewo.
Iyi nhamba inokupa maratidziro pakati pe1 ne100. Kana iri 50, zvinoreva kuti vanenge 50% yevagari vomunzvimbo yacho vaizoona imwe yemapuranga enyu kamwe kamwe pazuva. Kana iwe uine bhodhi rimwe chete, mikana yako inobatsira zviri pachena kudarika kana iwe une vana kana mashanu. Iwe unonyatsoda kuonekwa zana, asi izvozvo hazvizove zvakaderera. Iwe unogona kutarisira kubhadhara makumi ezviuru zvemadhora kwemakore makumi mashanu ekuratidzira kwemwedzi umwe. Munzvimbo huru yakadai seNew York, mutengo unotsvaga.
6: Usati Taura, Ratidza.
Gadzira zvigadzirwa nebhadhibhodhi mazano. Bhuku rakagadzikana ndiro rakaenzana, asi hazvifaniri kunge riri chimiro. Iwe unogona kuenda kuD 3D, unofambisa zvikamu, uite vanhu kuwirirana nayo uye kunyange uve nebhadhibhodhi yako yehupenyu. Hapana chikonzero icho chinongoda kuva chikuru, chinyorwa chinyorwa chekudhinda. Uyu ndiwo mukana wako wekuita chimwe chinhu chinobata-cheka uye chisingakanganwiki, saka enda. Izvo zvakatarisana neizvi zvinogona kugadzira mamwe mabhizimisi, pasina rusununguko. Chimwe chimiro cheiyo ndiyo iyi yakagadzirirwa kuputika mabhodhi iyo yakave nekukurukurwa kukuru kubva kune dzakawanda zviteshi zvemashoko. Mutengo we 3D board wakanga uri zvishoma kudarika mari yezvigadzirwa zvemazuva ose, asi zvakabhadhara kazhinji kacho pamusoro nemazana ezviuru zvezvakanyorwa PR.
7: Rega Kudzokorora Chero Mhando ipi
Iwe une nzvimbo yepuraimari yekushanda nayo pano. Zvinotora mari yakawanda kuisa bhadhirosi, uye kuichengetedza, saka shandisa masendimita ose emhepo zvakanaka. Kana uri kushandisa musoro wepamusoro unotsanangura maonero ako, uri kuparadza mazwi. Kana mifananidzo yako yakaipa, kana kuti isingabatanidzi kune chigadzirwa, uri kuparadza mukana wako. Sezvo vazhinji vanyori vanyori uye varairi vese vanozokuudza, kugadzirisa zvinhu zvose.
8: Ramba Uchitaura Zviri Nyore, Benzi
Bhiribhodhi inokurumidza kuverengwa. Kazhinji yenguva, unoiona sezvaunenge uchityaira pairi pamamita 55mph mumotokari yako, saka inofanirwa kuwana mharidzo inopfuura nenzira yakanakisisa. Iyi haisi nzvimbo yevatungamiri vehutungamiri kuti vaedze zvikwangwani zvakaoma, kana kuti vanyori vanyori kuti vanyengere nhetembo. Bhodhibhodhi ibhu rinotarisana nechiso, uye iri nyore, iro rinowedzera simba rinopisa.
9: Ivai Nenyongedzo Yezvokukura
Chimwe chezvikamu zvakanyanya zvakatsvaga zvevashandi vemakambani zvakambopiwa mukutengeserana "inoita kuti logo ive yakakura." Chikonzero ichocho chiri nyore kunzwisisa. Muteereri ari kubhadhara mari yakawanda kuti adzidze mutambo wake, uye anoda kuti vatengi vaende nechombo icho chakasimwa zvakasimba mumisoro yavo. Zvisinei, kune chiito chekuenzanisa chinofanira kutambidzwa. Iko huru, inofamba uye inoparadzanisa kubva kumashoko. Zviduku zvishoma, chiyeuchidzo chakangwara chechiratidzo hapana anobatana ne. Kutaura kuti, dzimwe nguva kusaratidza chikwangwani kunogona kuva chikamu chakasimba chekuisa mazita mukati mawo. Chivas Regal whisky kamwe yakabudisa matangazo pasina mavara kana logos, nokuti avo vari munoziva, vanoziva. Izvo zvakasiyana zvikuru kune mutemo.
10: Ita "Marefu Ekure"
Saka, iwe wakatevera mitemo yose iri pamusoro. Iwe wakazvigadzirira iwe mumwe unofadza bhiribhodhi. Yakachena, yakananga, ine mavara akasiyana, inonakidza, uye ichashanda. Asi ichaonekwa here? Zvichaverengwa, uye zvinonzwisisika here? Heino kuedza nokukurumidza kuti uone kuti hausi kuparadza nguva yese nemari. Shingaira kunze kwebhadhibhodhi yako nekukura kwebhizinesi rebhizimisi. Iye zvino, chibatisise pakare. Iwe uchiri kuwana zvose zvawakanga uri apo zvakaratidzwa pane wako 27 "chengetedza kana zvisingaiti, pinda uye unatsiridze izvi zvinoda kupota uye yeuka, une makore anenge 10-10 kuti uwane mharidzo yako.