Ita Kuti Uzive Zvakawanda Nezvekutengeserana Kunze Kwemaitiro
Izvo zvinozivikanwa sekunze kwemba (OOH) kutengeserana, kutengeserana kwekunze izwi rinoshandiswa rinotsanangura chero rudzi rwekutengeserana runosvika kumutengesi kana ari kunze kwemusha.
Ichokwadi ichocho chiri nyore. Inogona kugoverwa muzvikamu zviduku (yakatsanangurwa pasi apa), asi kana inosvika kune iyo, kana iri kunze kweimba, iri kunze kwekudengesa.
Kunze kwekutengeserana kunofungidzirwa semashamba-mashoma emisika, kufanana nekutambidzwa , redhiyo , TV , uye mafirimu ekubudisa. Nokuda kwechikonzero ichi, zvinoshandiswa zviri nani pamusana pemashoko akawandisa, mazita ekugadzirira uye kutsigira.
Kana iwe uri kutarisa kuti uite chivako chekunze, kana sangano kana kuti cheki yako, yeuka kuti haigoni kuita kusimudza zvakasimba. Chero kuedza kuite izvi kazhinji kunotungamirira kumashoko akazara uye akavhiringidza, uye nechinguva chiduku chokutora mudikanisi, ichave yakaparadzwa mari. Kana ukangotanga kuisa mashoko anopfuura gumi ekopi pane bhadhibhodhi, somuenzaniso, urikumbira kushata kwevatengi. Vakawanda vari kutyaira kupfuura kare. Vakawanda vanobatwa nefoni yavo. Saka, iwe unofanirwa kusarudza nokuchenjera, uyewo funga nezvenjeri yangu iyo inogona kufambidzana neshoko rekunze.
Mhando dzeZvirongwa Zvekubuda
Zvichida chinangwa chakakura chekipi chechidiki sangano rekusika ndechekuona basa ravo rakatumirwa mumigwagwa yenyika iyo yavanoshanda nayo. Uye imwe yenzira dzakawanda dzekuita izvi ndeyokuparidzira kunze. Kunze kune imwe nzvimbo yemusanganisi wevhidhiyo, sezvo inosvika mazana ezviuru zvevanhu, netsoka, kufamba kukuru, kana motokari, uye kazhinji inokurumidza uye inogutsa.
Nzira dzakasiyana-siyana dzekutengeserana kunze dzinosanganisira:
- Billboard advertising
- Point of sale displays
- Simba remigwagwa (mabheji emabhasi, zvikisi, mahofisi efoni, nezvimwewo)
- Transit advertising uye wraps (tekisi, mabhazi, subways, zvitima, nezvimwewo)
- Mobile billboards
- Guerrilla advertising (aka ambient media)
Munguva yakapfuura, bhidhibhodhi kana chikwata chekunze chakanga chiri nzira yekuita maitiro ekuziva. Hazvibviri kutumira shoko rakaoma pane imwe nzvimbo iyo vanhu vanoona kwemashure mashomanana mashoma, kana maminitsi pakanakisisa, saka yakaonekwa sekutsigirwa kweTV, mahofisi chaiwo, redhiyo, nekudhinda. Muchidimbu, chengetedza chigadzirwa kana kushanda kwepamusoro pemafungiro, asi rega mamwe maitiro ekutengeserana anoita kusimudza kunorema.
Zvisinei, nekuuya kwekombiyuta yemafoni, uye mawebsite, kunze kunogona kukwanisa kutungamirira vanhu pane chimwe chinhu pakarepo. Kubva kuQR nheyo kuenda kune imwe kero yewebhu, kana kunyange mapurogiramu akaita seScapchat uye Instagram, kunze kunogona kuva nzira yekutanga hurukuro nemutengi, kana kuti kukurudzira purogiramu yekunze yekuenda kune utachiona.
Zvimwe zviziviso zvekunze zvinogona kuva nzvimbo yepamhanho yemushandirapamwe wese, kunyanya kana iyo inosanganisira kukanganisa, kana kuti inotungamirira kushamwaridzana nevashandisi uye foni dzavo. Mienzaniso ichangobva kuitika inosanganisira TNT "Push To Add Drama," matanho anosimudzira eColorado State Patrol, uye nzvimbo yebhasi yePepsi Max Isingatendi.
Zvinodhura Zvinosanganiswa Nekutengeswa Kwekunze
Sezvimwe nemamwe maitiro ekukurukurirana kwemashamba-mashoma, kusvika kune mazana ezviuru zvevatengi hazvina kudhura. Uye sezvo kukwikwidzana kwemahofisi ebhodhibhodhi kuwedzera, saka zvinoshandiswa zvinodiwa.
Kuti unzwisise mari inobatanidzwa, zvinokosha kuziva kuti vanoverengerwa sei. Yakavakirwa pane imwe nzira inonzi Gross Ratings Points (GRP), iyo inoreva maonero anobudiswa nehepfenyuro yevhidhiyo yemunzvimbo yekunze. Izvi zvinonzi DEC, kana Daily Effective Circulation, uye inozivikanwa se "kuratidza." Chimwe chikwata chekuenzanisa chakaenzana ne1% yemusika wevatengesi.
Pane zvinhu zvakawanda zvinobatanidzwa mune izvi, izvo zvinobva pamugwagwa, kuonekwa, nzvimbo, ukuru uye nezvimwewo. Iyi nhamba inokupa kuratidza kwechimwe chinhu kubva pa1% kusvika ku100%. 50% zvinoreva kuti vanenge 50% yevagari vemo munzvimbo iyo vaizoona imwe yemapuranga enyu kamwe kamwe pazuva.
Iwe unogona kutarisira kubhadhara makumi ezviuru zvemadhora kwemakore makumi mashanu ekuratidzira kwemwedzi umwe. Munzvimbo huru yakadai seNew York, Chicago kana Los Angeles, tarisira mutengo wekudenga. Iwe unowana chaizvoizvo zvauribhadhara.
Mazano Okubudirira Kunze Kutengeswa Kwemakambani
Kuti uone kuti uri kuwana bhuru rakanakisisa kune buck yako, unofanirwa kutarisa nzira yako yekunze nekunyatsogadzirira nekururamisa. Tiri kurarama munyika inotongwa ne-smartphone, uye mamwe mafoni anogadzirwa. Kuchengetedzwa kwevashandi vese vanobatwa muchechi duku pamberi pavo, kwete mabhodhi uye zvinyorwa zvekufamba. Saka, kuti upinde mukati mazvo, iwe tevera zano iri:
Ita Zita Rako Rokunze Rinoshandiswa
Chii chinoshamisa pamusoro pemafungiro ekunze unoda kuita? Ndizvo here? Ivo vane 3D nhengo kana kutaurirana kwevanhu here? Vanoita chirevo kana kushamisa vanhu here? Iwe unoda kuswedera kunekunze iwe waunoita sechinhu chinokonzera kukanganisa; zvakakwana zvokuti vanhu vanozoifungidzira uye vagozvigovera pane zvekugarisana nevamwe. Kana ikasava nehuhu hwakadaro, haisi kushandisa zvakanaka nguva yako nemari.
Shandisa Mari paMigwagwa-High Traffic
Iwe unogona kuedzwa kuti uwane zvigetsi zvishoma uye zvizhinji zvezvo. Iko kuparadza kwemari. Chinobudirira chekubudirira ndechokuti uwane maziso akawanda maziso pamushandirapamwe wako wekunze sezvaunokwanisa. Zviri nani kuti uite imwe nzvimbo iyo ichawana mamiriyoni ekuona, kupfuura nzvimbo shanu dzichawana 800,000.
Tarira Mutambo
Zvichida muenzaniso wakanakisisa weizvi unouya kubva pabhiribhodhi neAridi. Yakangotaura kuti "kufamba kwako BMW." Kwapera vhiki, BMW yakaisa bhiribhodhi kumusoro kwayo iyo yakati "Checkmate." Iwe hausi kuda kuzvibvumira kusununguka kunosekwa kana kutarisa sematauri matsi. Saka, dzidza nzvimbo yacho, uye sarudza nzvimbo dzisingasviki dambudziko.
Zvishoma zvakawanda
Kunze kunotarirwa kwechipiri kana maviri kana iwe uri nerombo. Iwe hausi kuda kuzadzisa chikwata nemishumo uye kudana kune chiito. Ramba uchiri nyore, uye rega mazwi mashomanana nezviratidzo zvinoshamisa zvinyatsocherechedza. Funga nezvekunze kunze sekutanga kukurukurirana chete. Hazvisi ikoko kudzivisa, asi kungoita zvido.