Gadzirira Kuziva Advertising Agency TBWA \ Chiat \ Day LA
TBWA \ Chiat \ Day inoshandiswa-zvizere zvebasa rinobva kuLos Angeles, California, uye iAmerica divi reT TBWA Worldwide, sangano renyika rose rese. Icho chikamu chePublicis Omnicom Group, iyo ine mazhinji ehurumende pasi rose. Kamwe iyo sangano rekodhi reApple, TBWA \ Chiat \ Day ikozvino inotsigira mabasa eNetflix, Airbnb, uye Nissan. Iri sangano harifaniri kuvhiringidzwa nekambani yehanzvadzi yake TBWA \ Chiat \ Day NY.
Muchidimbu
TBWA \ Chiat \ Day ine nhoroondo yakawanda ye simba, kuputsa-pasi, kuparadza kushambadzira. Yakatangwa muna 1968 mushure mekubatana pakati pe Jay Chiat & Associates uye Faust / Day Advertising. Guy Day yakava mutungamiriri pamusoro peflip yemari. Uye iyo mafungiro akajeka uye asina kukanganisa ave ari kadhi yokudanidzira yejeri kubvira ipapo.
Ndiyo mhando yehurumende yehurumende iyo yakapera Steve Jobs uye Apple vaida kuita bhizinesi. Icho chinhu chokusika, chisingatauriki chinorayira ruremekedzo uye chinokuudza, pakarepo, kuti iyi haisi yezvigadzirwa zvehurumende. Uye paunopinda mukati meimba, inova pachena. Izvo zvivakwa zvakasiyana, nemiti, mabhenji epaki uye kunyange basketball hoop inotarisa pakati penharaunda yakasvibira. Iyi haisi ejensi inowanikwa.
Lee Clow Anobatana neChipatimendi
Zvakanga zviri muna 1971 izvo sangano racho rakazvibvisa kubva kumukwikwidzi kune mutambi wemasimba, nekubhadhara kwa Lee Clow (iye zvino ariSachigaro uye Global Director we TBWA Worldwide.
Zvechokwadi akave nemweya wekusagadzikana kwekugadzirwa kweChiat / Day kwaitsvaga. Iyo sangano yakatanga kuita basa rinokuvadza revatengi seChris, Yamaha, Alaska Airlines, uye zvakare muna 1984, Apple. Icho chaiva chinoshamisa cheSainbowl nzvimbo, yakatungamirirwa naRidley Scott, iyo yakaita kuti nyika yekusika igare uye icherechedza simba rekusika reChiat / Day.
Upenyu Pashure peApple Superbowl Commercial
Hazvisi zvisinganzwisisiki kutaura kuti yaiva yekutengeserana yakashandura mhizha yekutengesa nokusingaperi. Yakabatsirawo Chiat / Day kuchengetedza vatengi vatsva, kusanganisira iyo Nike, Pizza Hut, uye Porsche. Inzvimbo inofadza kutaura zvishoma. Uye saka, iyo mhando yevatengi yakakura ikakura. Muna 1990 Chiat \ Zuva rakanzi "Agency Of The Decade," uye iyo inotungamirira kubatanidzwa muna 1993 iyo yakagadzira TBWA \ Chiat \ Day, imwe yenyika dzakakura uye dzakasikwa munyika yose.
Funga Zvakasiyana Uye Ndiri Mac
Muna 1997, TBWA \ Chiat \ Day zvakare yakashamisika mhizha pamwe neApple "Think Different" ads, uye zvakare muna 2003 ne "Ndiri Mac" simba rekuita. Yaiva nevatevedzeri vakawanda uye yakaisa Microsoft munzvimbo isingawaniki yekuedza kuzvidzivirira. Kunyangwe Crispin ane simba, Porter naB Bogusky, pamwe naJerry Seinfeld, vakanga vasingagoni kuisa dent muzvombo zve pfungwa chaiye. Uye apo pazvaiva pakureba kwekubudirira, Apple neT TBWA \ Chiat \ Day yakabudisa zviziviso mukugadzirira imwe mushandirapamwe.
Chirwere Chisingaiti kunze kweChechi
Kunyange zvazvo masangano mazhinji anosarudza zviratidzo zvemazuva ano, sangano re Lee Clow pachigaro raifanira kuita zvinhu zvakasiyana. Ichi ndicho chiratidzo chinokopa avo vanogona vatsva nevashanyi kune iyo sangano:
"Ad Agency, 2001. VaNarchist, schmoozers, vatongi, vatongi, vanodzidza, vanoziva, vafudzi, vanoratidzira, vaongorori, vanoita zvemari, vanyori mujeri uye nhizha yakagadzirwa nemari yakabva ku Museum of Contemporary Art, Los Angeles."
TBWA \ Chiat \ Day LA Client Roster
Ikozvino maklayiti roster (2016) yeT TBWA \ Chiat \ Day inoshamisa. Zita guru pane iro TBWA \ Chiat \ Day raizivikanwa kushanda pamwe chete, Apple, harisati ranyorwa pawebsite yejw.org, uye ukama uhwo hwave hwakaoma kubva pakufa kwaSteve Jobs. Zvisinei, kubhadhara mari yehurumende kune madhora 2 biliyoni pagore, uye vatengi vemazuva ano vanosanganisira:
- Airbnb
- Shamwari dzepamoyo
- Buffalo Wild Wings
- Disney
- Energizer
- Gatorade
- Grammys
- Henkel
- Johnson & Johnson
- Miller Lite
- Netflix
- Nissan
- Nixon
- Pacific Standard Time
- Ronga
- Principal Financial Group
- Redfin
- Southwest
- Twitter
TBWA \ Chiat \ Day NY Client Roster
Ikozvino kune TBWA \ Chiat \ Day office kuNew York, uye kunyange zvazvo inogoverana nemitemo yakashanda yakafanana nekambani yehanzvadzi, inoita, chaizvoizvo, ine yakasiyana yevatengi. Kubva muna 2016, vatengi ivavo vanosanganisira:
- BNY Mellon
- GoDaddy
- H & M
- Mwoyo Pamoto
- Kenwood
- McDonald's
- Michelin
- Nissan
- Nutrilite
- SportChek
- Thomson Reuters
- Vatambi