Tevera Maitiro Aya, uye Yega Kutengesa Kutengesa.
Mukushambadzira kunoparidzirwa kwekutengesa , hurukuro yakanyatsonyora mail inogona kushamisa zvishamiso zvechiratidzo chacho uye pasi. Zvechokwadi mail inobudirira yakananga inotarisirwa, inotaura chimwe chinhu nenzira ine simba uye isingakanganwiki, uye inotaura zvakananga kune mutengi. Uye hapana nzira iri nani yekukurukurirana pane kunyora tsamba. Hongu, tsamba.
Kana uri kufunga kuti hakuna munhu anoverenga tsamba zvakare, funga zvakare.
Mukuru Howard Gossage akati, " Vanhu vanoverenga zvinofadza ivo. Aigonawo kuti, "dzimwe nguva iyo tsamba."
Asi, munyoro wekutumira tsamba yekutumira inosangana nekukwikwidzana kwakasimba kubva pamishumo yakawanda yekutengesa vanhu vanogamuchira zuva rimwe nerimwe. Vanoputirwa nema-emails, magwaro, telemarketers, mabhendi, magandara anoparadzira, mavara eTV, radio ads, nezvimwe zvakawanda. Pane munhu ane chaizvo nguva yekuzarura chidimbu chemashure chaiyo, rega kuverenga tsamba yacho here?
Zviri nyore kufunga kuti mumazuva ano nemakore emafonifoni, kugutsikana kwechinguva, uye mifananidzo yakawanda zvinhu zvose, tsamba inonyatsonyora tsamba yemutauro haisi inofadza, kana inofadza. Zviri nani kutumira bhurocha raJazzy uye vamwe vakaremara freebie. Asi kunyatsoteerera tsamba yakanyorera tsamba ndeyokudzoka shure kwako pane imwe yenzira dzakaedzwa uye dzakaedzwa yekushandisa mutengi uye kuwana mugumisiro. Zvakakosha, uye zvinoshamisa zvinogadzirisa apo zvakanyora zvakanaka. Iwe unotofanira kuve nechokwadi chekuti iwe unopa mukana wokurwisana nekugadzira zvakananga mail mail iyo inodanidzira kuti izarurike, uye inotsvakurudzwa.
Ita izvozvo, uye tsamba yacho ndiyo kiyi yekutengesa kutengesa.
Direct Mail Tsamba - Unotanga Kupi?
Sezvakataurwa mundima yapfuura, kana iwe ukagadzira zvakanaka zvakanakira mail, unenge watotanga kukurukura hurukuro.
Tsamba iyi inofanira kutora pane hurukuro iyoyo uye yakajeka, nenzira iyo yose inobatanidza uye inonyengetedza.
Ndiyo mutengesi wemutambo. Zvose zvinowanikwa mahwindo ekupfeka.
Funga nezvazvo nenzira iyi. Kana Mad Men's Don Draper aive chikamu chekuendesa mail, haaizove bhurocha kana bhokisi raiuya. Aisazova muenzaniso wechigadzirwa, uye haazove ari mukana wekusununguka. Don Draper yaizova tsamba. Akatengesa gehena kunze kwechigadzirwa kana kushanda, achishandisa mazwi ane simba uye inzwi rezwi rakabatana nechiratidzo. Akakuvhiringidza, kubva pamutsetse wokutanga kusvika kumugumo wokupedzisira kana PS Aizokuita iwe nenzira yawakange uchisunga musoro wako, nekufunga nezvenzira yekubhadhara ichi chigadzirwa chitsva kana basa. Anokunyengera iwe.
Uye zvakare, zviri nyore kutaura zvose izvozvo. Asi muchiito, paunotarisa pane risina pepa pepepa, inogona kuva basa rinotyisa kuzvizadza nerudzi rwemutauro unogona kuwana foni, kana webhusaiti yakazara nemirairo.
Asi pepa rakashama pepaiti rinomirira mikana isingagumi. Uyu ndiwo mukana wako wekutaura pachena, uye kunyengetedza, kumutengi. Ichokwadi ndechokuti, vanhu vanoverenga tsamba yacho kutanga. Iyo tsika yakaoma kuputsa, apo mumwe munhu akakutumira mail kuti unoda kuziva nei, uye tsamba yacho ndiyo nzvimbo yokutanga kutarisa. Saka pepa iri risingawaniki ndirowo nzvimbo yekutanga yekubatana nechokuita.
Ino haisi nguva yokuratidza, kuva akachenjera, kana kudhonza imwe yekutsanya. Ndiyo hurukuro inogona kuita kana kuputsa kutengesa, uye inoda kuremekedzwa.
Usaedzwa kuti Uvhure Ne Crass Humor, Puns kana Pushy Zvitauriro.
Uye usanyora pamusoro kana pasi pevateereri vako, kana. Iwe hausi kuratidza hukuru hwako ruzivo, uye iwe haunzwi kurira mbeveve. Taura semunhu achitaura, uye usatye kuputsa mitemo yegirama . Iwe hauri kunyora tsamba kuti uwane chikoro cheChirungu, uri kunyora kuti utaure. Unoda kushandisa mitsara imwe yemashoko here?
Zvakanaka.
Shandisai Shoko reGuidhi - imi.
Vanhu vanoda kuda kunzwa nezvavo pachavo. Tsamba iyi ndiyo inonyanya kukosha yehurukuro, saka swedera pedyo uye iwe pachako uye uvaudze kuti nei izvi zvichikosha kwavari. Tanga kutaura pamusoro pako pachako uye vanozobvisa. Shandisai , uye ndevese nzeve.
Vaudze kuti chigadzirwa ichi kana basa rinovandudza sei mararamiro ehupenyu. "Iwe uchachera usvina muhafu yenguva, uye pasina mahwendefa." "Iwe uchaita mari inenge $ 100 nokuzarura nhoroondo iyi." "Uchaona zviitiko zvenguva pfupi, uye iwe uchava neganda rakanakisisa rawakamboita."
Zvakakoshawo kuvhura zvakasimba. Izvi zvakasiyana zvichienderana nevateereri uye chigadzirwa kana basa. Kana uri kuita chidimbu chekutsvaga kunotonhora) zvinoreva kuti iwe hauna kumbobvira waonana nevanogona kutenga) unoda kuvaita kuti vakurumidza kushamwaridzana nechinetso kana mamiriro ezvinhu.
Kana iri kuchengetedza, kana kuti vakatenga kubva kwauri munguva yakapfuura, zvino uvakire paukama hwako. Asi usapedza nguva yakareba kwenguva yakareba uchikumbira pamusoro pezviitiko zvekare, enda kumhepo yechinhu ichi nokukurumidza.
Usave Uchitya Kunyora Kuwanda Pane Peji Rimwe.
Mumwe munhu achangobva kutaura kuti kukopa kwakanaka kunofanira kuva yakaenzana nejasi-refu kwenguva yakareba kuti rivhare zvose, asi rakapfupika kuti rive rinonakidza.
Zvakanaka, izvo zvakanaka kuti zvidhindwe kushambadzira, asi kune tsamba yekunyorera iwe unoda kuti ive kwenguva yakakwana yekunyengetedza. Kana iwe usingakwanisi kuita nharo yako mune rimwe peji, usaiisa pasi uye tarisira bhurocha rinotakura slack. Tsamba yacho nguva dzose inosimudza zvakasimba, bhurocha racho rinongova yekuratidza. Iva nehanya navo nebhurocha racho, asi vatorei kuti vashe (kana kuti shanyira website) netsamba.
Tsamba Yenyu Inofanira Kuvaka Kudanwa Kuita.
Kubvira pakuvhura kwako gadziro, gadzira nyaya kune chigadzirwa kana basa iro rakasvibiswa nemvura. Iite izvi muzvikwiriso, uye zvishoma nezvishoma asi zvinyatso kusika tsamba inoyerera inotungamirira tariro kune CTA. Tora kufema kubva pakutaura kusina kunaka kwaAlec Baldwin muGlengarry Glen Ross- AIDA . Iva nehanya navo mumutsara wokutanga kana maviri, ita chido, uite kuti vaite chisarudzo, ezvo zvinoita kuti zvive nyore kwavari kuti vaite chisarudzo ichocho.
- Cherechedza
- Kufarira
- Chisarudzo
- Action
Ita Kuti Tsamba Yapfuure Muedzo Wokutsvaga
Izvo zvataurwa kuti hazvinei pasinei zvakanyorwa, vatengi vanozviongorora nokukurumidza, kubva kumusoro kusvika kumuswe, kuti vawane zvinyorwa zvinokosha uye vone kana zvakakodzera nguva yavo. Iwe unozviita iwe pachako, uye pasina mubvunzo iwe wakaongorora senyaya ino uye wakaputika pane zvimwe zvikamu.
Zvinyorwa zvako, PS, uye musoro mukuru unozoita izvi kwauri. Kana iwe usingakwanisi kubata pa scan, vangangodaro vasingatambudzi nemagwaro akazara. Asi ita kuti zvikamu izvozvo zvakakosha zviimbire, uye tariro ichavaverenga zvose; kana zvakakwana kwavari kuti vawane pfungwa uye vagoita sarudzo.
Vaudze Zvaunoda Kuti Vave
Kumbira kutengeswa, sezvinodiwa sezvinodiwa. Iri haisi bhodhibhodhi, uye inonyorera mail haisi mubhizinesi rekuzivikanwa. Ikoti, uye tsamba, vane basa rokuita. Izvo zvakanakira mail yakanyorwa ndeye ROI. Itai kuti vasaina pazera rakatsetseka. Kana uine nhamba yefoni, vvunze kuti vadane iyo. Kana pane webhusaiti, vaudze kuti vashanyire. Uye unzwe wakasununguka kushandisa pfungwa yekukurumidzira, kusanganisira zvishoma-nguva inopa. Vanoshanda .
Ichi ndicho chidimbu chakajeka chekugadzira tsamba yekunyora tsamba. Kuti uwane mamwe mazano panyaya iyi, verenga basa raSteve Harrison. Iye ndeimwe yepamusoro yakanyatsonyora mail vanyori mune bhizinesi. Mienzaniso yebasa rake inogona kuwanika mune shanduro yakapfuura yeD & AD Copy Book, uye mubhuku rake rakanakisisa How To Do Better Creative Work . Kana iwe ukakwanisa kubata kopi, chero chii chinotengeswa, ita saizvozvo. Ndiyo imwe mabhuku akakurumbira kugadzira zvigadzirwa kunogona kuva. Steve akanyorawo bhuku rakanakisisa chete pamusoro pehupenzi hwokunyora kopi, inonzi Kunyora Zvakanakisisa Kopi. Kuvhara misoro kubva pamabloggi kusvika kumabhobhobhodhi, uye zvose zviri pakati, zvinodhura zvikuru uye zvakakodzera kukosha nguva yako.