Mazano Aiona Akanaka Pamusoro pePepa, Asi Akaurayiwa Bhizinesi
Kutengeswa kune mabasa akawanda kuti aite. Inofanira kusimbisa ruzivo nezvechigadzirwa, basa, kana marashi. Inogonawo kuwedzera kukosha kune chigadzirwa, ichiita kuti chiwedzere kudiwa. Semuenzaniso, pane musiyano muduku pakati pematatu makuru ewaini, Coors Light, Miller Light, uye Bud Chiedza, kusvika sekuenda kunonaka. Vashandi vari kutenga chiratidzo, icho chakavakwa kubva pakushambadzira. Uye kuparidzira kunofanirawo kuzivisa. Hezvino ichi chigadzirwa kana basa rinoita, uye unoita zvakanaka.
Asi nepamusoro-soro basa guru rekutengeserana rinowedzera kuwedzera kutengesa. Hapana sangano rekutsvaga raizomboita mushandirapamwe unoziva kukuvadza kutengesa, kana kuti hauna kutamisa mutengesi wekutengesa nenzira yakarurama. Zvingava kuzviuraya. Zvisinei, mishandirapamwe yekutsvaga inokundikana nguva yose. Uye dzimwe nguva ... vanokundikana zvakaoma. Pano pane zvitanhatu zvekutengeserana kukuru kunokundikana izvo chaizvoizvo zvakaita kuti vatengesi vezvikwata varare.
01 Mhanyai weKennie - Chengeta Kwemakumbo
Zvakaoma kuziva kwatinofanira kutanga nechinhu ichi chinonyangadza , chinoratidzwa panguva ya1997 Super Bowl. Itai kunze kune chikamu che $ 7 mamiriyoni emushandirapamwe unogona kupa chaizvo Hummer mutsva (rangarirai avo?), Iyi nzvimbo yechikamu makumi matatu yakange ichikuvadza pamatunhu akawanda. Pakutanga, nzvimbo yacho inotanga neboka revaridzi vachena, muHummer zvirokwazvo, vachigadzirira kusvitsa mutambi wevaKenya mutema usina shangu.
Iwe unoverenga izvozvo zvakarurama. Varume vatsvene vanovhima munhu mutema. Kana iyo mamiriro ezvinhu akaiswa pamusangano chero upi zvawo muAmerica, mhinduro yacho yaizove "ikamira ipapo, izvo zvinotyisa!" Asi boka rekutengesa maziso rakada kufarira. Pashure pacho, varume vacho vanopa mumhanyi mukombe wemvura inodhaka, iyo yaanonwa, uye inopfuura. Zvadaro vanomanikidza shanki kumakumbo ake, uye vanodzinga. Kuti awedzere kutukwa nekukuvadza, mumhanyi ari kudanidzira "kwete! kwete! "uye kuzunungusa tsoka dzake. Nokuti haakwanisi kuverenga nzira yokusunungura shoelaces. Mhinduro yacho yakanga isina kumboitika.
Chuck McBride, gurukota guru reWedenen + Kennedy panguva iyoyo, akanga asingatendi zvaaiona. "Nguva pfupi ndakaiona, ndakabva ndaenda 'Oh, shit,' uye ndakaenda, 'Izvi hazvigoni kuramba zvichiitika.' Ndakanga ndisingakwanisi kutenda kuti vakanga vaita izvi. " Uye muchengeti wekudhinda ainzi famara Bob Garfield, weChangaridzo Age, akadanwa chirevo, " neo-colonialist ... mutsika yemasimba, uye zvichida racist. Ko vanhu ava vakarasikirwa nepfungwa dzavo here? " Izwi rokuti Just For Racists rakanga riri kuparidzirwa nevanhu munyika yose, uye kupindura kwevanhu kwakange kwakaipa kwazvo, Kungofanana Netsoka dzakaedza kupomera sangano rinotarisirwa, Saatchi neSaatchi, nokuda kwe $ 10 mamiriyoni. Ivo vakazonyora sutu.
Mwedzi gumi chete gare gare, munaNovember 1999, Just For Feet yakaiswa muChitsauko 11 kubhadhara kuchengetedzwa, nekuda kwekubatanidzwa kwevarombo kutengesa uye kukanganisa kwenzira. Uye munaFebruary 2000, Footstar Inc. yakatenga zita reJust For For Feet uye kubhadhara kwemakumi manomwe ezvitoro. Kunyange zvakadaro, kukanganisa kwakanga kwaitwa, uye muna 2004 Just For Feet yakavharwa nokusingaperi.
02 The Spongemonkeys - Quiznos
Unowanei paunodarika sandwich inonaka inonaka uye ine hamster-inotarisa-chinhu chine mazino asinganzwisisiki uye pasina inzwi rwiyo? Zvakanaka, hazvishamisi kuti iwe unowana mushandirapamwe unoisa kutengesa kweavo vanogadzira zvakagadzirwa mukati meimba. Uye sangano rekutsvaga rakavaita, The Martin Agency, raifanira kunge raiziva zviri nani.
Izvi zvakajeka mamiriro ekutsvaga pa internet yewadhiwagon musina kuita basa rako rechikoro. Chigamba chepakutanga icho The Martin Agency chaigadzirisa chainzi "Tinoda Mwedzi," chakagadzirwa panzvimbo iyi panzvimbogoodod.com. Zvinoshamisa. Zvinosekesa. Inogoverwa. Asi ... inofambidzana zvakanaka nechigadzirwa chezvokudya here? Iwe unotarisa pane zvinhu zvisinganzwisisiki uye unofunga kuti ivo vanofanira kunge vari vamiriri vekidiki here? Mumwe munhu paThe Martin Agency akaita. Ichi chaiva chigumisiro ... uye chaiva njodzi.
Kunyangwe zviziviso zvine toni yehuzz, hapana munhu akanzwa nzara mushure mekuvatarisa. Pamberi pezvinyorwa zviduku zvemhanzi, zviziviso zveQiiznos zvakanyanyisa pahupamhi hwepamusoro hwemasikisi, uye dzaiva nemisero yekudiridza mumvura yakanyunguduka yakabuda kubva kuchikoro chechikepe. Zvechokwadi, mavara emaranda akanga ane mazamu akanaka pamagumo, asi iyo huru yekutora yaiva Quiznos = weird rat zvinhu. Sales dzakaderera. Chengetai mameneja pose pose vakanyunyuta. Zvitengesheni zvakakurumidza kubudiswa.
Zvisinei, pasinei nekutyisa kwekuita kwemashoko, ivo vachiri kudiwa nevanhu vari munyika yose.
03 Ndiyo Spicy Meatball! - Alka Seltzer
Iwe unogona kushamisika kuziva kuti chimwe chezvinhu zvisingayeuki, uye zvinonakidza, zviziviso zvemazuva ano zvekutengesa nguva yakakundikana, asi zvaive. Ndiyo nyama yakashata ... asi kwete chikafu chinonaka.
Iye zvino, chirevo chacho pachacho chinoshamisa. Izvo zvakasikwa. Zvakashamisika kuita. Icho chakachenjera. Ndiyo chikamu chakanaka chekuisa. Chii chisingadi kudanana? Izvo zvave zvichitaurirwa pamusangano wekuratidzira kwemakumi emakore, uye icho, muchikamu, chinoita kuti isu tose tifunge kuti yakanga yakaisvonaka. Asi, hazvina kubatsira Alka Seltzer kutengesa zvizhinji zvechigadzirwa. Zvechokwadi, kutengesa kwakadonha.
Dambudziko racho raive pamwe nekuda kwenguva. Chirongwa chacho chaiva mberi kwenguva yaro. Yeuka, kushandurwa kwechirongwa chakatanga muma1960, zvichibatsirwa nebasa rakazonaka neDDB, rakanga richiri kuchinja. Mutengi aive akakurira pamashamba ayo akati "hey, tenga chigadzirwa ichi, chakanaka, ichi ndicho chainoita, heino mifananidzo yacho, uye imwe, uye pano mumwe munhu ari kushandisa iyo." Smart matanho nemaitiro, uye kuseka, zvishoma. Uye nzvimbo yeAlka Seltzer ya1969 yakashandisa inenge yose yeruzhinji inotaura nezve meatballs uye spaghetti muto. Saka, vateereri vakabuda ndokutenga nyama yemafuta uye spaghetti muto, kwete mabhokisi eAlka Seltzer.
04 The Energizer Bunny - Energizer Batteries
Iwe hauna mubvunzo unoziva mushumo wekutsvaga mubvunzo. A pink toy rabbit achiita dhiramu anouya pahwindo, uye anofamba kubva kune rumwe rutivi kusvika kune rumwe. Icho chinopfuurira mberi uye pane. Yechipiri Energizer Bunny chiziviso chakaratidza hoard yemashizha emucheka wepikicha achiita madhiramu, kufungidzira zvinyorwa zvakakurumbira zvakaitwa naDuracell muna 1983. Uye chii icho chakaitika? Boka rerubhinki rinoridza ngoma. Uyo ane bateri reDuracell akatora nguva refu.
Funga nezvazvo kwechipiri. Panguva iyoyo, Duracell yakanga yakakura. Dzimwe nyaya dzakatsvuka dzakasarudza kuti nzira yakanakisisa yekusiyanisa bateri yeEergizer kubva kuDuracell kwaiva kutevedzera, zvinyorwa kune tsamba, chiziviso chayo chakakurumbira. Vakatotoshandisa mhando yakafanana yepinki. Paunoona chirevo, unofunga Duracell. Hazvina basa kuti inzwi iri rinokuudza chii.
Vanhu kazhinji vakavhiringidzika. Shure kwezvose, rimwe bhinki rinotaridzika rakafanana nemamwe, uye Duracell akanga atozvisimbisa kwazvo se "bateri iyo iyo inoita kuti bhinki rinopedzisira rive refu kwenguva refu." Saka, pakasvika nguva yekutenga mabheti, vanhu vakaenda nedharacell nenzira kupfuura Energizer. Zvose zvinowedzera Energizer Bunny bhatteri zvinoshandiswa chete zvakasimbisa simba ravakwikwidzi. Ikoko kwakanga kune kunyange kudzidza kwakagadziriswa pamusoro peizvi, kuongorora kushata kwekudzokorora zvakadai semazita emhando. Saka, pasinei nehuwandu huri kurumbira, 40% yevanhu vakazviona vakafunga kuti yaiva Duracell ad. Energizer yokutengesa zvechokwadi yakaderera.
Munguva pfupi yapfuura, Energizer Bunny yakaratidzwa mune zvakanyanya zvitsva zvinoshambadza, uchishandisa bhizinesi rinopikisa. Zvichida ikozvino, makore akawanda akawanda mushure mekutanga kweDuracell kushambadzira kwave kusina kubva mumusoro, Energizer Bunny anogona kuguma aine nzvimbo yacho. Zvakaoma kuyeuka Duracell ad, uye Energizer Bunny yakanyatsowana nzvimbo munzvimbo yep pop.
05 Bob Johnson - Holiday Inn
Kudzoka muna 1997, nzvimbo dzeHotel Inn dzakawana mari inopfuura $ 1 bhiriyoni mukugadziriswa. Iye zvino ichokwadi chairo chinofanira kuzvikudza pamusoro, uye kuzviita, Holiday Inn yakatora nzvimbo inonzi Bob Johnson munguva yeSupp Bowl. Yakave yakanyangadza kune vanhu zvokuti yaifanira kubviswa kubva mumhepo mushure memazuva mashoma.
Chii chakaipa kwazvo nezvazvo? Zvakanaka, ngatitange nehuwandu hwechirongwa. Inosanganisira mukadzi akanaka anofamba nekirasi rekuonanazve, nepo inzwi rinotyisa rinokuudza pamusoro pekuvhiyiwa kwekunakidza kwave nako kwemakore. "Mhino itsva, $ 6,000. Miromo, $ 3,000. Bhokisi idzva, $ 8,000. " Saka, ipapo ipapo unogona kuona inzwi riri kuiswa. Zvino tinoona mukadzi achitaura nemurume iyeye akamboita Kenny Bania paSeinfeld. Anotambudza kumuisa, asati aona kuti aimbova iye. Ndiyo Bob Johnson. Chiso chake ndechimwe chekuvhiringidzika uye kusatenda - uye kwete nenzira yakanaka. Uye ipapo VO inoti, "Zvinoshamisa kushandurwa kwaungaita nemadhora mashomanana madhora; fungidzira kuti Holiday Inns ichaita sei kana tashandisa bhiriyoni. "
Pakarepo, mharaunda ye LGBTQ yakashamisika. Kuita chiedza chechiitiko chekuchinja-hupenyu nenzira yakadaro yakanga iri inzwi matsi. Kudana kwekunyunyuta kwakaputika mitsetse. Asi, kunze kwekushambadzira kunotyisa, ndicho chaiva chinangwa chakanga chakaipa, zvakare. Holiday Inns inozivikanwa nokuda kwekuita basa guru, kunyaradza, uye nyore. Asi pamusana pekunyadzisa uku, vakashandisa tani yemari pakushandura kwezvigadzirwa, uye havana kumbovaratidza. Uye pano chimwe chimwe chinhu chokufungisisa; Ko vatengi vanoenda kuHoliday Inn vanoita zvisina kunaka sezvakaita murume uyu paakaona chikoro chake chekare chesekondari buddy Bob? Izvo zvakakundikana zvakakundikana izvo hazvina kuita asi zvinopisa mufananidzo wehotera.
06 California Zvakawanda - The California Raisin Board
Kutsvaga kweGoogle kweCalifornia Raisins kunobereka mitsara inenge mamiriyoni mashanu. Zviri pachena, ivo vaive nemigumisiro uye vanhu vanozviyeuka. Zvitengesheni zvakatora Motown yakawanda uye dombo rinoputika, uye rakabatanidza nevamwe Emmy-mubayiro wokukunda kushamiswa kwemafirimu. Vakatotora Billboard Hot 100 yakarova. Uye kana iwe ukaona Yakananga Outta Compton munguva pfupi yapfuura, vakataurwa mufirimu iyoyo. Chii chisingadi, zvakanaka? Zvakanaka, The California Raisin Board yakanga ine zvikonzero zvizhinji zvokugunun'una.
Nyaya yokutanga yaive yekuti minda yakaoma yewaini yemafuta yakanga isina kunaka chaizvo. A makumbo mutsvuku achidonha nemaoko nemakumbo haisi iyo nzira yakanaka yekuzivisa chigadzirwa chekudya. Asi nyaya yakakura yaiva yokuti vanhu uye nziyo dzakavhara chigadzirwa chaicho. Vanhu vaive vachichera matanho, uye vachida mimhanzi uye chirongwa chacho zvose. Asi, havana kubuda mumapoka uye vakatenga mabhokisi emazambiringa akaomeswa. Izvo zviziviso hazvina kuita chaizvoizvo kuzivisa vanhu nezvekushandiswa kwemazambiringa akaomeswa, kubatsirwa kwekudya, kana chimwe chinhu. Pane kudaro, vanhu vakangotora zvisikwa zvipenyu zvemazambiringa uye vakatenga zvinyorwa zvavo.
Mushandirapamwe uyu wakaratidza kuti wakakurumbira, uye kutengesa kwakawedzera zvishoma apo mushandirapamwe wakatanga. Asi, mutengo wekuita wekugadzira wakanga uri mukuru, uchidhura CRB kanowanikwa kaviri mari yavo yegore negore. Uye apo matengesheni akadzingwa kubva mumhepo, kutengesa zvechokwadi kwakadonha . Hazvina maturo kutaura, iyi ndeimwe imwe nyaya ye "chirevo chakanaka, kunyara pamusoro pemigumisiro."