Neiko Kutaura Mukushata Zvakaipa Chikonzero Chakanakisisa

Advertise mu Recession NOW kuti Uwedzere Bhizimisi Rako

Target vatengi vari kutarisa pennies. Getty Images

Mukuderera, dhora rokutanga iro kambani inowanzocheka inobva kubhadharo rekutsvaga. Iko kukanganisa kukuru. Kutengeserana mune zvekugadzikana kwepfuma chaizvoizvo bhizimisi rakashambadzira kukura bhizinesi rako, zvose zvino, uye remangwana. Haisi pangozi iwe ungafunga kuti ndeye.

McGraw-Hill Kutsvakurudza kwakaitwa chidzidzo chekudzoka kweU.S. kubva muna 1980-1985. Kubva pamakambani mazana matanhatu ebhizinesi-kumabhizimisi akaongororwa, avo vakaramba vachengetedza mukati me1981 kusvika muna1982 kutengesa kwenyika vakawana 256-muzana kukura muna 1985 pamusoro pemakwikwi avo akaparadza kana kuderedza kushandiswa kwemari.

American Business Press yakatsvaga makambani makumi mana nematanhatu panguva yehupfumi inopera muna 1974 ne1975. Makambani akatengeswa mumakore iwayo akaona kukura kwepamusoro mune zvekutengesa uye mari yakawanda munguva yekuderera uye makore maviri akatevera.

Nhamba idzi hadzisi dzedzinza. Zvinoratidza kuti kune mubairo wemakambani ane utsinye nemabasa avo ekutsvaga mukuderedza. Heano zvimwe zvikonzero zvakawanda nei iwe uchida kuzivisa bhizinesi rako mune hupfumi hwehupfumi:

Rwokukwikwidza Kwenyu Haruzozivisa

Mamwe mabhizimisi maduku ane bhajiro rekutsvaga mari. Munguva yekuderera, zviri nyore kuita zvimwe zvemadhora iwayo nekudzivirira kumashure. Asi zvose izvo chaizvoizvo zvinoita zvinovhura pamusika wekambani yekambani yakanyanya. Kuvapo kwebhizimisi kwakashandisa mari yekutengeserana pakuvaka ndiyo zvino munda wakasununguka kune vakwikwi vanoda kuzivisa.

Ngatiti iwe pachako uri nechitoro chezvitoro.

Vatengi vachiri kudikanwa nekambani yenyu, zvisinei kuti chii chirimupfumi. Magari achiri kuputsa. Vanoramba vachitsvaga vipirusiki uye vanhu vangatotenga iyo miti yemhepo inopisa. Nokushambadzira apo dzimwe dzose dzekutengesa dziri kuvhara pennies, unogona kukonzera tani yebhizimisi idzva.


Iwe Unogona Kuvandudza Mharidzo Yako uye Ita Zvekare
Funga nezvazvo nenzira iyi: munguva yehupfumi huri kukurumidza, vanhu vari kutamba nekukurumidza uye vakasununguka nemari yavo, saka havasi sekuziva.

Kunyange iwe uchigona kutenda kuti chinhu chakanaka, chinogona kukuvadza mabhizinesi maduku maduku. Mari haisi chinhu, saka mabhizimusi makuru anogona kukonzera premium advertising space uye achiiputira pane zvose zvinotarisirwa zvinotarirwa nevateereri. Asi panguva yekuderera, vatengi vanovhiringidza zvakaoma kune avo vanopedza zvipfeko, uye vanonyanya kunyatsofunga nezvekuti vanoisa sei mari yavo kushanda.

Ndiko apo iwe unogona kunyatsotora. Mafuta makuru achaderedza mari yavanopedza, achikupa kwete mukana wekutaura nevanhu waunenge usingawanzotauri navo, asiwo kugadzirisa mararamiro ekuponesa ivo chete. Iwe unoziva kuti chinhu chekutanga uye chikuru pane pfungwa dzavo mari, uye kuchichengetedza. Iye zvino, vanogona kuwana chinhu chakanaka zvishoma, nokuti havari kubhadhara chikamu chekutengeserana uye kutengesa (Inotora headphone ndiyo muenzaniso mukuru wei ... mhando yakasikwa, chiziviso chakakura uye chigadzirwa chinodhura). Iyi ndiyo mikana yako yekutaura pachena pamusoro pemari, uye kuti ungabatsira sei. Kana uchinge wapera, iwe uchave wakagadzirisa mutsva wevatengi vatsva usingadzokeri kumakwikwi.

Iwe Unogona Kuita Nzvimbo Yenguva Yakareba Bhizinesi Rako

Kumira kunze kwemusika kwakaoma zvakakwana apo iwe nekunakwikwidza kwako kuri kurwisana naro munyika inodiwa.

Sezvo makwikwi ako achideredza zvakare kushandiswa kwemashandisirwo, kushambadzira kwako kunogona kupera nepakati pechikwata ichocho.

Vashandi vangave vasingashandisi zvakawanda asi vachiri kushandisa. Kana iwe usisiri kambani yavanofunga pamusoro pavanopedza, kutengesa kwako kuchaderera. Kunyange zvazvo kukwikwidzana kwako kuri kuderedza shure, une mukana wekuve wekambani yevatengi vanopedza nazvino pavanowana bhizimisi ravo remangwana sezvaunoramba uchizivisa panguva dzakanaka uye dzakaipa.

Iwe Unogona Kugadzira Kutengeserana Vanowanikwa

Ino ndiyo nguva yakakwana yekusimbisa ukama nemunhu waunenge uchiita bhizinesi nematerevhizheni eTV, nhepfenyuro dzerepfenyuro, magazini, paIndaneti, nezvimwewo. Mutungamiri weAunti anogona kuva yako-kuonana kuti uwane matanho ako mukutanga, kutaurirana maitiro akanaka pamitengo uye kunyange kuwana zvakadzingwa zvakakandwa mukati nekuda kwekutengesa kwako.

Iwe unogona kushandisawo hukama uhwu hutsva kuti uwedzere kukura bhizinesi rako.

Taura neAE pamusoro pekubhadhara, kutengeserana nekutengeserana.

Iwe UCHIVA NZIRA DZAKANAKA PAKUSARUDZA

Apa ndipo paunogona kushandisa vatsva vatsva vako. Chigadzirwa cheAd chinotofanira kutengeswa. Zvivako zveTV, nhepfenyuro reredhiyo, mawebsite, vatengesi vekunze, nemagazini vachiri nemabhadhadha ekuita.

Iye zvino inguva yakanaka yekuwana maitiro pane yako nzvimbo yekutambira. Iwe unogona kuwana huwandu hwekutsvaga kuburikidza nehuwandu hwekugadziriswa kwekutsvaga uye kunyange kusunungurwa kwakabhadharwa mukati mekusanganiswa Kana uri kuedza kuwana airtime paTV, somuenzaniso, chiremba chingavewo kugovera zvikwangwani paIndaneti pane webhusaiti yayo sechikamu chebvumirano. Kana kuti kuva yakarurama zvakanyanya mumazuva ano, kutenga nzvimbo yakawandisa yepaIndaneti kunogona kutungamirira kune zvimwe zvinowanikwa kune imwe nzvimbo, zvakare yakakandwa sechinhu chinokosha.

Iwe Unogona Kutaura Zvakananga kuBargain Hunters

Usatya kutarisana nehupfumi huri mukutengesa kwako. Vatengi vari kutsvaga maitiro akanaka. Vamwe vatengesi vemunyika ndivo muenzaniso wakanaka weizvi.

Travelocity yakaratidza zvekutengeserana zviri nyore kuparidzira Sirivha Yaro Yakatengesa. Mumaawa matatu ekutanga, unoona mazwi, "Tinoziva nguva dzakasimba."

Wal-Mart anoenderera mberi achitsvaga mishandirapamwe yakajeka mumamiriro ekunze ane hupfumi. Izvo zvinotengeswa hazviiti, "Haya, uyai kunze. Tine magetsi, zvipfeko, zvigadzirwa zvemitambo, zvinyorwa uye zvimwe zvisingabhadhari." Pane kudaro, zviziviso zvinotarisa pane zvinhu zvakanyanyisa uye kuti iwe uchachengetedza gore rinopfuura nekutenga zvinhu izvi zvakananga kubva kuWal-Mart.

Muhupfumi hwakaipa, kune mikana yakawanda yekufumura bhizinesi rako kune vatsva vatsva iyo haisi nguva dzose inogoneka mune hupfumi hwakanaka. Zvose izvi zvinogona kuongororwa kuti zvikubatsire kusimbisa nzvimbo yako mune bhizinesi uye kumira kubva kumakwikwi ako.