Bookstore Basics - Marketing and Merchandising

Mabhuku ezvitoro anofanira kudiwa kuti vazvitengese ivo sevamwe vatengesi kuti vauye nevatengi mumusuwo. Pano pane mamwe mabhuku anobudiswa mabhuku ekutsvaga-ekutengesa zvinhu zvekutsvaga uye mamwe maitiro ekugadziriswa anoshandiswa nevatengi vemabhuku.

Bags

Bhuku rebhuku, rakadhindwa nezita rechitoro uye / kana logo uye nzvimbo yacho yakaisvonaka chaizvo yekutengesa 101. Kana mutengi achibva mune rimwe dhaka ane bhegi, inova motokari yekusimudzira yechitoro-chimwe chinhu chinofanira kuchengeta icho mupfungwa kugadzira matumba ezvitoro .

Hazvidi kuti zvidhura, asi sezvavanodhura mari, vanofanirwa kushanda kuti vakwanise kuisa sara.

Blog

Blog software yakaisvonaka uye haisi nyore nyore kugadzirisa, saka blog mabhuku akaisvonaka pakuzivisa zviitiko zvebhuku kana kuti kutumira mifananidzo pashure. Zvisinei, mablogi ari kuzvipira - bhurogi risina kunyatsogadziriswa rinoita kuti chitoro chiite sechisina kukwana.

Bookmarks

Kunyange zvakadaro chigadzirwa chakakosha zvikuru chebhuku rakadhindwa muverengi, mabhukukiti uyewo anoshandisa "bhizinesi rebhizimisi" rekutengeserana kwezvokuchengetedza kwavo, mazita adress, maawa ekuchengetedza, webhusaiti, nezvimwewo mabhuku mabhuku anofanira kuratidza marinda echitoro kwete nekwangwani chete asi ne " kushamwaridzana "kwechitoro. Semuenzaniso, bhuku reBauville reChiirky rakaratidzwa rinoratidza kuti gorosi rakashamisika mberi nezvivako zveguta re Mobile, AL kumashure.

Book Display

Iko-muchitoro chekuona kutengeserana kunokosha kune chero mutengesi, hongu. Bhuku rinochengetwa, nguva yekubudiswa kwebhuku , mabhuku anoratidza nenyaya kana chikwata, kuisa mabhizimusi ekutengeserana uko vatengi vanokwira kumusoro uye pamabhuku ekubhadhara mari - kunyange pasinei nebhuku rinotarisana kana kuti rinopera - izvi zvose zvinogona kubatsira upsell mutengi wemabhuku.

Verenga zvakawanda pamusoro pekutengesa maonero .

Book Readings and Signings

Kunyange zvazvo izvi zvakagadzirirwa kutengesa rimwe bhuku kana mabhuku nemumwe munyori, izvi zvinounza vanhu mumusuo-uye vamwe vanhu vanoreva mamwe mabhuku (uye cappuccino) kutengesa.

In-Store Store

Kunze kwekuverenga nekunyora, kubatanidzwa muzviitiko zvakaita se Independent Bookstore Day rinobatsira kukurudzira dare rese.

Newsletter

Nhau dzekutsvaga motokari yakanaka yekuzivisa vatengi nezvemunyori wekuverenga nekunyora uye zvimwe zviitiko zvekuchengetedza uye kuisa mabhuku akakurudzirwa mumapoka akasiyana-siyana, akadai shanduko dzakawanda kana mamwe mazita (zvakavanzika, rudo, kubika, vana, nezvimwewo)

Chengetedza zvinyorwa zvinogona kuonekwa mumhando dzakawanda - chikamu chimwe chete-pepa kana peji-peji, shanduro-shanduro. Kufanana nemabloggi, mabhuku emashoko anodiwa uye anowanzova mhuka dzavo, saka zvinokurudzirwa kuti mabhuku ave kutanga pepanhau kuti aumbe template, maitiro, uye purogiramu, uye shandisa vashandi nguva yakakwana uye nguva dzakare kuti vabatsire kuzadza chidimbu.

Email newsletters inofanira kunge iri "newsy," kana kushanda sezviyeuchidzo panzvimbo pokugadzirisa zvinyorwa zvakaoma zvekuchengetedzwa kwekuchengetedza, zvichipiwa nguva shomanana yekucherechedza kwevanyori vakawanda ve email.

Shelf-mutauri

Zvimwe zvikamu zvekadhibhodi zvinosungirirwa pavhafuti zvinogona kutarisa mabhuku nokuda kwezvikonzero zvakasiyana-siyana. Kunyangwe vari kubvumira vashandi kuti vave nhetembo mumusangano unofarira kuverenga (ona "Staff Picks," iri pasi), kana kuratidza mutengi kune imwe nzvimbo yepamusoro yekutengesa kana boka rakanaka rekuverenga rinotora, idzi idzi inzira dzisingadhura yekusimbisa kusarudza kwebhuku.

Vashandi vanokurudzira (pane imwe nzvimbo)

Apo kutengeswa kwemaoko kunosangana neshoko-remunzwi: kunyatsofunga-kwakanyorwa, kubva pamwoyo, uye nomwoyo wose "Vashandi Vanokurudzira" kana "Vashandi Pick" vanogona kunyengera munhu anotarisira kuverenga kuti aone kaviri - uye zvichida kutenga - bhuku rakakurudzirwa.

Izvi zvinogona kuuya muchimiro checheferi-mutauriri akamira pedyo nebhuku, kana kuti akabatanidzwa nguva dzose mumwedzi wegore negore kana wegore.

Zvichengetedzwa-zvakasikwa "zvigadzirwa."

Tee shirts, mugs, re-useable book totes - idzi zvinhu zvinogona kutengeswa nemutengo uye kushumira chinangwa chechipiri chekusimudzira doro panguva yekuunza zvishoma zvemari. Chigadzirwa chinokosha - chimwe chinhu chakasiyana uye bhuku kana muverengi-centric anotengesa zviri nani kudarika chinhu chinotengeswa-chinonzi chinhu. Mutengo wekutengeserana unobva kune rumwe rutivi rwekutengeserana / ruzivo rwekutsvaga unoona zvinhu zvichiwa. Zvinyorwa zvebhuku uye guru uye rinokurumidza fan fan kana iyo inokwezva vazhinji vevashanyi kana nzvimbo dzevashanyi vangave vachida kutengesa zvinhu zvakanyatsoenderana nezviyeuchidzo munharaunda yehuwandu hwebasa, nepo mamwe mabhizimisi angada kutengesa mutengesi zvinokwezva kune vatengi kuti kuwedzere kukwidziridzwa kwemukati.

Website

Zvitoro zvinoda mawebsite, nguva. Pane zvishoma, nzvimbo yacho inofanira kunyora zvose zvakakosha zvekutengesa zvekutsvaga - nzvimbo (nekubatanidza kune mazano), maawa, uye nhare yefoni uye mawebsite akanaka kwazvo anoita kuti hutano huri pane peji rimwechete kuitira kuti muvepo mutengi asina kushanda kuti uzviwane.

Peji yepaIndaneti ndiyo yakanaka yekugara kwewebhu, asi iwe unofanirwa kuva newebsite neIndaneti-yeIndaneti zvakare. Iwe webhusaiti inogona kana kuti isingasanganisi bhulogi (ona pasi apa).

Dzidza nezvevamwe vanozvimiririra mabhuku .