Kuvhura Bookstore
Zvechokwadi, sekune bhizinesi chero ripi zvaro, zviitiko zvekuzarura bhishopu mabhuku zvakanyanya zvakaoma kupfuura kurota kwekutengesa mabhuku. Kana uri kutarisa kutenga kana kutanga mabhuku ezvitoro, heano zvimwe zviitiko nezvekutengesa mabhuku.
Bookselling iRe Retail Business
Kune vanyori vanozvitengesa, vanozarura bhizinesi rebhizimisi rinowanzotengeserana kutengesa mabhuku akadhindwa. Kufanana ne "zvidhinha uye matope" vatengesi, mabhuku ekubudirira anobudirira anoda:
- Nzvimbo inoda-inenge yakakomberedza vamwe vatengesi, uye pane imwe nzvimbo pachava nemigwagwa yakawanda yekufamba. Kazhinji, zviri nani nzvimbo yacho, iyo inodhura zvakanyanya kubhadhara kwepamusoro-nheyo.
- "Zvokutengesa" (kureva dzimwe nguva kwenguva refu) maawa- uri kubhadhara renhare yeimba uye munzvimbo dzakawanda dzemazuva ano zvekutengesa, vatengi vanotarisira nzvimbo dzikazaruka apo zvingava zvakanaka kuti vatenge. Iko inenge nguva dzose inoreva zvimwe nguva dzekupedzisira, mavhiki ekupedzisira, uye kunyange mazororo mazhinji.
- Vashandi vanogona kutengesa mabhuku -vanotengesa mabhuku vanovimba nevashandi vavo kuti vabatane uye "kutengesa" vatengi vavo. Izvozvo zvinoreva nguva yakashandiswa kuunganidza, kudzidziswa, munhu, vanhu vanoziva bhuku. Izvi zvinorevawo kuvimbisa kuti iwe unochengetedza vashandi vako vekutengesa vachifarira uye vanozvipira ivo, kuitira kuti iwe uchengetedze mabasa avo kwenguva refu zvichibvira kuti uchengetedze bhuku rako rekuchengetedza mabhuku uye uite nguva yako, mari uye simba rekutsvaga kwevashandi mubasa rako rinokosha.
- Bhuku rinobudirira kutenga -kubhukulover, chiito chekutenga mabhuku mumwaka wega wega inogona kunge inofadza-pamwe chete nebasa rakawanda. Zvinoreva kubvunzurudza vaparidzi 'sarudzo dzemakore ezvemusoro-uye-dzinouya mazita matsva, vachiita kutonga pamusoro pebhuku ramusina kumboverenga, nekutenga kusanganiswa kwezvinyorwa zvinofadza ruzhinji rworudo (kusanganisira mabhuku asina kufarira iwe pachako somuverengi).
- Kubudirira kwebhuku rekuongorora mabhuku-kunyange mabhuku mabhuku mabhuku ane zviuru zvezvimwe zvakasiyana-siyana "zvakagadzirwa," izvo zvinoda kuongororwa nokuda kwekutengesa kwekutengesa kwekutama, nezvimwewo, kuitira kuti kuwedzerwa kukwidzwa kwekusarudzwa muchitoro uye kuchengetedza shanduko kutendeuka. Zvimwe zvinhu zvinosanganisira kugadzirisa kushandiswa kwezvinhu "shrinkage" (akaba mabhomba)! Cherechedza kuti mabhokisi emabhuku anowanzova akaremedza-kuunganidza uye kusimudza uye kuvigavirira ivo basa rakaoma (chaizvoizvo, iwe unoda zvingada kuwedzera "simba" kune urongwa hwemhando yako yevashandi vanogona, pamusoro, inoda!)
Bookselling Inoita Kuti Ive Nemaodzanyemba Bhizimisi
Bhuku rekushandisa mabhuku kanowanzove rakanyanya kuderera kupfuura mamwe akawanda mabhizimisi ekutengesa. Vamwe vanotengesa mabhuku vanoona kuti "ancillary" yokutengesa-mabhii, tee shirts, mugs, zvipo-uye, zvechokwadi, mabiko avo e-café yakawanda-pfigiro-per-square-foot kupfuura iyo chaiyo mabhuku ekutengesa. Kunyangwe vakawanda vanoda mabhuku vakatora mubhizimisi nekuda kwekuda kwavo mabhuku nekuverenga, rudo rwekuverenga uye mari ndeyehutsika hwakanaka hwebhikisi kuti ave. Kuve nechinangwa chekudzidzira iyeye unyanzvi iye pachako, zvakakosha kuti bhuku rinobvumirane kune vanhu vane ruzivo munharaunda iyoyo.
Bookselling Is Competitive Business
Kunyange kana usina kukwikwidzana kwepamberi kune mamwe mabato-uye-matumba , pane nguva dzose makwikwi kubva kune vashandi vekutengesa mabhuku maviri uye mabhuku e-e-books, e-Amazon.com, bn.com, Apple iBookstore, uye kunyange vaparidzi vakawanda vanotengesa mabhuku avo pachena kuvanhu.
Mukuwedzera pakugara uchienzanisa nevatengi vanotsvaga, kuti varambe vachikwikwidza mushambadzi wega wega anoda kuchengetedza ikozvino nekukurumidza kuchinja hutaneti hwekutengesa paIndaneti, ma-e-reader zvishandiso, uye e-book downloads, uye zvinyorwa-ku-zvinoda zvipo uye zvigone.
Mukuwedzera kune zvinyorwa zvekutumira magetsi, kuramba uchibvumirana nehutano hwemagariro ehupfumi hunochengetedza bhuku rebhikisi rakabatanidzwa kune vatengi vake. Peji yepa Facebook yebhuku rino rekushandisa mabhuku, e-newsletters nguva dzose kune vatengi (kufanana neyo yakanyorwa naRJ Julia mumiriri), uye kunyange mitsamba ye Twitter inogona kuva yakakosha kune mabhuku ekutsvaga mabhuku sezvinyorwa zvebhuku rezvinyorwa nezvimwe zviitiko zvepa-muzvitoro.
Kana zvikamu zvose zvebhizimisi rekutengesa zvinokufadza iwe, uye pfungwa yekushanda nemabhuku inounza mufaro, uye kuva nehosi yemabhuku kunogona kuva basa rakanaka kwauri.
Verenga pamusoro pezvinhu zvinozobatsira kana iwe uchifunga nezvekuzarura bhishopu.