Brentano's, Walden neRoorders - The Beginnings of the Borders Group
The Borders Group, Inc. yaiva gurheni rekuchengetedza mabhuku rakavharwa pachena rakavhara magonhi aro munaSeptember 2011. Mushure meBarnes & Noble , yakanga iri yechipiri mabhuku ekudhinda mabhuku e US mabato-uye-matanda , anozivikanwa nokuda kwekugadzira denga rekutanga. Boka racho raisanganisira Borders superstores, Waldenbooks, Borders Express uye Borders mabhizimisi.
Apo vazhinji vanotengesa mabhuku - kunyange mamwe mabhuku ezvitoro zvepamusoro-soro - anosungirirwa nemunhu mumwe, Borders Group yakaungana pamwechete kuburikidza nekugadziriswa kwekambani.
Brentano's, Walden neRoorders
The Borders Group inokonzerwa nemaketani akasiyana-siyana - Borders, Waldenbooks uye Brentano. Brentano ndiyo yaive yakagara kwenguva refu-iyo yezvikwata zvezvitoro zvitatu izvo zvakaguma zvakagadzira Borders Group. Shanduro yekutanga yeBrentano yakatangwa muna 1853 muNew York City, naAugust Brentano, mutapi wenhau. Chechipiri yekare kune yevatatu, veWaldenbooks, yakatangwa naLawrence Hoyt, muraibhurari yekuraira mutengesi. Hoyt akazarura wekutanga Walden Book Store muna 1962 muPittsburgh, Pennsylvania; akatumidza bhuku racho raHenry David Thoreau's Walden .
Kwemakore avo vakanga vari mubhizinesi, Brentano uye Waldenbooks vakawedzera zvivako zvavo muzvikwata zve mabhuku akawanda. Muna 1984, Kmart vakatenga Waldenbooks; Waldenbooks akabva atenga Brentano.
Hama Tom naLouis Borders vakazarura mabhuku avo ekutanga muna Ann Arbor muna 1971, pavakanga vari vadzidzi paYunivhesiti yeMichigan (Ann Arbor inoenderera mberi iri muzinda weBorders Group).
Hama dzeMiganhu dzakazarura mamwe mabhizimisi muMichigan, Atlanta, uye Indianapolis, uye yakagadzira hurongwa hwakakosha hwakavabatsira kutora mabhuku ezvitoro nekutsvaga. Mukuwedzera pakushandisa mumabhuku ezvitoro, vakatengesa bhuku ravo Inventory Systems (BIS) kune vamwe mabhuku, pamwe chete.
Muna 1985, vakazarura "maitiro makuru" ekutanga mabhuku ekushandisa mabhuku (ane bhofi) iyo yaizove yakaitwa yevakawanda yakauya pashure. Muna 1988, vakapa Robert DiRomualdo, aHarvard MBA ane ruzivo rwekutengesa, kubatsira kubhadhara bhizinesi. Pasi peutungamiri hwake, ketheni yezvigadzirwa zvemabhandi yakagadzirwa nokukurumidza mumakore mana anotevera.
Kmart, ipapo Borders IPO
Muna 1992, nebhizinesi rebhizimisi raiwedzera, Kmart vakatenga Borders uye vakasika Borders-Walden Group. Asi zvikomborero zvebhuku zvakaratidza kuti hazvisati zvakasimba sezvinotarisirwa uye Kmart yakanga ine matambudziko ayo ekutengesa saka, muna 1995, vakazvitsaura pachavo neketani yemabhuku ezvitoro, vachifuratira kubva kuBorders Group nekutanga kupiwa kwevanhu.
The Borders Group yakakura munyika yose kutanga nechitoro muSingapore 1997, ndokuzarura matura anodarika makumi mana muEurope, Asia, neAustralia / New Zealand uye kutenga chando chechikwata 35 chinonzi, zvakakodzera, mabhuku.
Online Bookselling Inokanganisa Zvikwangwani Business Model
Sezvazvakanyatsojekesa kuti bhuku rekubudisa bhuku reInternet, rakatanga na Amazon.com , rakakurumidza uye rakanyanyisa kuchinja bhizinesi rekutengesa, Borders yakagadzira kuvapo kwavo paIndaneti. Asi mushure mekutsvaga kwekutanga kwema-e-rejarenda kwakaguma munguva shomanana yekurasikirwa kwevatengesi, pane zvaive zvakare kutarisa kushanya kwenguva pfupi, Borders yakatora webhusaiti yayo.
Pamusana pemari shoma shoma-inotarisirwa zvachose, vamwe vevatengesi vemabhizimisi ega ega vakavhiringidzika pamusoro pezvisarudzo zvisarudzo uye kushaya masimba uye muna 2001 DiRomualdo yakatsiviwa se CEO.