Copywriting Exercise - Manyorero ezviko Social Media Campaign

Iva neHuman Social Media Campaign yeToothpaste

Copywriting maitiro anobatsira iwe kuva munyori wechirungu ari nani, zvisinei kuti kutengesa kwako kwakadini. Basa iri rekunyora bhuku rinokubatsira kuti unyore mazino emagariro evanhu. Inogona kunge yakaita seyimwe yepa Facebook ad, kana chimwe chinhu chinosanganisira boka rose remaitiro uye mapuratifomu. Chiyero chiri kumusoro kwauri.

Cherechedza: Zvinyorwa zviri mubhuku iri rakanyora. Chero kufanana kwezvakagadzirwa, zviitiko, vanhu kana makambani ndezvakaitika.

Usati Watanga

Chokutanga uye chinonyanya kukosha, ruzivo rwemagariro evanhu hungave rwakakura uye rwunosvika kure, kana runogona kukwana kune zvigaro zvishoma pamusangano unozivikanwa sa Facebook kana Twitter. Chinokosha kumagariro evanhu ndeyekuti unzwisise vateereri vauri kutarisa, uye kuti uvaparidzire nenzira isingagumbuki, inonyadzisa, kana "spammy." Iwe unozviziva iwe pachako kuti izvo zvakaitika, kunyanya pafoni, zvinogona kukuvadza kushamwaridzana kwako uye kukupa maonero akaipa kwazvo echikwata.

Usati watanga kuverenga pfupi, heino mamwe magwaro ekubatsira kugadzirisa danho, nekukupa nheyo mudijitori uye zvemagariro evanhu zvinogona kubatsira nechinangwa chako.

• 5 Kudhinda Dhidhiyo Zvikanganiso Zvokudzivisa
• Usangotumuka paTending Hashtag
• Ziva Kuziva Viral Videos

Advertising Media

Ad (s) iyo inotungamira kune dzimwe nhepfenyuro dzemashupiti zvinosanganisira Facebook, Twitter, uye Instagram.

Mutengo

Kuchenesa mazino

Zita reNyika

SNOW

Tagline

Iko kambani inoda kuti iwe uve necheteretere.

Vatereri vakanangwa

Millennials. Ava majaya nevarume vechidiki vanozarurirwa kuzvinhu zvitsva asi havadi kuparidzirwa ku. Vanoda chikonzero chekutenga, kunze kwemutengo. Ivo vakasununguka kuti vaite nechinangwa, kunyanya mune zvekugara, asi mutaure mutauro wavo. Taura navo, kwete AT.

Ad's Focus

Ichi hachisi chibereko chitsva chekubudisa asi vateereri varo vanenge vatsva kuSNOW's marketing strategy.

Mushandirapamwe uri kutarisa iyi itsva, vateereri vaduku.

Special Promotions

Migumisiro mumazuva manomwe-akachengetedzwa kana mari yako zvakare.

Dambudziko

Iyo kambani yakave nokubudirira kukuru kutengesa SNOW kuvarume nevakadzi vakuru. Ruzhinji rweSNOW's budget yekushambadzira ichaendeswa kumusika SNOW kunyanya kune zviuru zvemakore. SNOW inoita kuti uchinzwe kuti pane mukana mukuru mukuchenesa mashizha emasuo pazvinosvika pakushambadzira chibereko kune vateereri vaduku.

Tone

Uyu iboka duku, savvy. Vanopedza maawa matatu nemaminitsi makumi mana ezuva rega pafoni dzavo. Vanoziva zvakawanda pamusoro pemapurogiramu kupfuura chero imwe chizvarwa, uye vanozvishandisa nguva dzose. Kuti uite izvozvo, haugoni kuisa purogiramu uye unofanira kudzivisa puns (somuenzaniso Icho SNOW Joke). Izwi rine uroyi, ushamwari, rakazaruka. SNOW iri pano kuti vatarise zvakanaka, vanzwe zvakanaka, uye vawane mazuva.

Additional Information

• Ichi chinyorwa chinobudiswa chichaonekwa muEsquire, GQ, Men's Health, Men's Journal uye Sports Illustrated.

• Mari yezvibereko ndeye $ 22 ye4,5-ounce tube kana $ 14 ye 2.5-ounce tube.

• Nokuda kwemutengo wemuchina, vazhinji vevatengi veSNOW ndivo vashandi.

• American Dental Association (ADA) inogamuchirwa.

• SNOW inobvisa tsvina dzose dzinokonzerwa nekofi, tei, uye fodya.

• Kushandiswa kweSNOW nguva dzose kunodzivirira meno kubva kumatope emangwana.

• Yakachengeteka zvakakwana kushandiswa kwezuva nezuva.

• Hapana abrasives ane utsinye kana makemikari anokonzera kutsamwa.

• Chirwere chemakiriniki chinoratidza SNOW inodzivirira mazino 224-muzana zvakapfurikidza kuburikidza nemitambo inotungamirira yekuchenesa meno.

• Raira pawebsite yekambani.

Iyi ruzivo inopiwa kuti ikubatsire kunyora zvinhu zvekutsvaga. Unogona kushandisa kana kusashandisa zvose zvemashoko ako pachako.