Literary Agency CEO Tim Knowlton Talks Technology uye Mari
Muhurukuro iyi, Mutungamiri mukuru weCrithtis Brown Ltd. Tim Knowlton anotaura nezvekuchinja kwekugadzirwa mubhuku rekudhinda uye dzimwe nzvimbo dzinoshandiswa pakugadzirwa kwekombiyuta "kukanganisa" mitsetse yepamusoro yevanyori - kusanganisira mabhuku ekutsvaga kune vaparidzi, vatengesi vemitengo, ebook mvumo yemvumo, uye piracy .
Valerie Peterson: Digital innovation yakashora bhuku rose rekubudisa mabhizimisi kuti riwane mhando itsva. Iko kwakagadzirisa sei basa remugadziri mukutsigira vanyori?
Tim Knowlton: Zvakawanda zve [zviri kuitika mu digital] zvave zvichishamisika ... Ndanga ndati kutyisa zvakawanda zvave zvashandurwa pamusoro pekugadzirisa zvinhu ndezvekuwana ruzivo rwekuwana.
Ndakataura kuti vaparidzi vane sei mari yekururamisa mabhuku avo ekutsvaga mapuraneti nekutengesa nhamba - nhasi, mhariri wese anogona kukuudza kuti mangani emakopi ebhuku rakapiwa akatengesa. Uye izvi zvichava chikamu chemaitiro avo kuhurukuro yebhuku.
VP: Saka vanyori vanofanira kunzwisisa kuti hutano hwebasa pachedu-rugwaro rwemabhuku, ruti, kana kuti bhuku rinokurudzira - haritsiri roga.
TK: Vaparidzi vanoda chaizvo kuvimbisa kuti chipi nechipi chavanowana chichava chakanakisisa. Nokudaro ... kukwidziridza uye kuwana ruzivo rwekutengesa ruzivo rwakaita basa remuenzi wekutengesa bhuku kumuparidzi zvakaoma zvikuru.
VP: Amazon.com yakashandisa zvakajeka kuti ruzivo rwekuwana uye rwakanga rwuri simba mune dzakawanda zvekudhijisa kudhinda zvinyorwa - uye, vamwe vangave vachikakavadzana, zvakakanganisa zvisikwa zvenyika yacho , kwete nguva dzose kubatsira kwevanyori pasi pemitsetse.
TK: Amazon yakazvimirira pachayo nekugovera mabhuku uye yakava mutengesi wepamusoro wezvinhu zvinenge zvose nekuziva nezvevatengi vayo uye zvose zvehupenyu hwavo nezvavanotenga, uye kuchinja ukama hwavo nevaya vatengi.
Kukwanisa kuchengetedza ruzivo rwezvinhu zvose zvevaya vatengi [uye kushandisa mashoko iwayo] zvichiri zvakanaka nokuda kwekutengesa mabhuku.
Saka kunyange ini ndisingaoni dhoni yekuendesa, panguva ino zvakaoma kukwikwidzana neAmazon mu digital digital sales.
Izvozvo zvakati, rimwe ruzivo rwekubudiswa kwekubatanidza mune zvigadzirwa zvemagetsi nderokuti Big Five vane simba rakawanda rokutaurirana nemashoko nevatengesi. Vanofanira kukwanisa kuita izvozvo, sezvataona kuti neHachette vs. Amazon .
VP: Nhengo iyoyo yakanzi iine ebook mazwi. Ndinoziva mutengo ndedambudziko rakaoma, asi iwe unonzwa sei pamusoro pekutengesa mabhuku ebook?
TK: Sevamiririri, chikamu chezvatinoita ndekudzivirira kukwanisa kwevanyori kuita hupenyu-uye kana mutengo wemabhuku unoenda zvakanyanyisa, saka hapana munhu anokwanisa kuita izvozvo uye tinorasikirwa nemashoko avo evanyori.
Apo iwe uchitaura pamusoro pemitengo yemabhuku, haisi chete kuti inobata sei muparidzi, kuti inobata sei munyori, kuti inobata sei mujeri - ndizvo zvakare kuti zvinonzwisiswa sei nemuverengi. Ndinofunga kuti muverengi akarurama apo pavanoti, "Sei bhuku rino rekuti rinotora zvakakwana sepapepa uye ini handigoni kuita zvakawanda nazvo? Handigoni kuzvipa nyore nyore, handigoni kuzviratidza paheferi rangu rebhuku - Ndinokwanisa kuita zvinhu zvakasiyana zvakasiyana nebhuku rekunyorera ndiri kutenga iro handigoni kuita ne ebook. "
Ndinofunga kubhadhara mhinduro inonzwisisika - somuenzaniso, kupa bhuku rakaderedzwa kana iwe ukatenga bhuku rokudhinda.
VP: Uye, zvechokwadi, vanyori 'mabhuku uye ebook mitengo inokumbira hurukuro muumambo hwemadhora. Ive ebook mabhadharo emitengo inowanikwa muzvibvumirano zvemabhuku here?
TK: Hongu, vaparidzi vane e standard yepamusoro yemadhoroji. Asi kwandiri senhengo, mazinga akaenzana haasi nguva dzose sezvaanoita kuti vave - uye haasi nguva dzose pane zvakatarwa,
Tine chikwata chekupa mvumo yekutendera mabhizimisi ekudhindwa kwevatengi vedu mudijithali - Curtis Brown Unlimited. Sezvakaita chero bvumirano chebhuku, kune humwe hutano hwekutaurirana - uye kazhinji, pamwe navo, chibvumirano chekusazivisa.
VP: Ndezvipi zviitiko zvauri kutarisisa uye uripi iwe unowana teknolojia inobatsira?
TK: Ndiri kufarira chaizvo kuona zviri kuitika nekubhadhara mitero.
Uye chimwe chezvinhu izvo teknolojia uye ebooks zvakandibvumira kuti ndiite zvakawanda nyore nyore kutsvakurudza kwemusika.
Ndiyo basa rangu kuziva misika uye izvo mabhuku anonyanya kukosha uye nei uye saka ndinogona kuverenga zvinyorwa zvisingabhadharwi zvevanyori vanoshanda zvandinoda kudzidza pamusoro. Ndinosvika pakuziva izwi, zvinyorwa - Handifaniri kuverenga zvinopfuura izvozvo. Zvinosuruvarisa, mushure mezvo dzimwe nguva ndinoda kuverenga zvakasara zvayo - izvo zvisiri nyore nguva dzose sezvo ndine zvakawanda zvedu Curtis Brown mifananidzo yemabhuku uye mabhuku wandinofanira kuverenga!
VP: Kutaura nezvekusununguka ... piracy yakatyisidzira munyori mari yakareba kwenguva yakareba kupfuura Curtis Brown yave iripo, asi nzvimbo yemagetsi yakagadzirisa mabhuku anonzi pirated zvakanyanya nyore. Mafungiro?
TK: Ndinofunga kuti mubereki wese anofanirwa kuva nehurukuro inopesana neukomana nevana vavo, avo vakakurira vachitarisira mimhanzi yavo uye mabhuku uye zvigadzirwa kuti zvive vakasununguka. Saka vana vakawanda vanofarira kusika minda - izvo zvavasinganzwisisi ndezvokuti piracy yehupfumi hwepfuma inopesa mararamiro evanhu vanoita mimhanzi, firimu, unyanzvi uye, zvechokwadi, mabhuku.
Curtis Brown Ltd inhengo ye creativeguide.org - vane ruzivo rwakanaka, rwekudzidzisa mukudzidzisa vanhu nekuita kuti vanzwisise kuti kana zvinhu zvose zvisingabhadhari - mabhuku, mimhanzi, mafirimu - boka redu rekusika haringagoni kuita kuti aite hupenyu.
VP: Chii chave chiri kushamisa iwe pachako pamusoro pekombiyuta?
TK: Ndakatora chidzidzo changu chokutanga - A Kindle - muna 2007 uye kubvira pakutanga ndakada kuziva kuti ndinogona kuenda muzororo necheteretheni yangu uye ndinounza mabhuku gumi uye hazvirevi zvakare kupfuura imwe.
Asi ini pachedu purogiramu yemadhijita yakasvika yemakore maviri kana gumi gare gare:
Sezvandaiita mangwanani ose, ndakanga ndakagara pachitima, ndichienda kuguta, ndichiverenga kopi yepaThe New York Times pandakaverenga kuongorora kwaDwight Garner kweHupenyu Husingaperi hweHenrietta Hacks - kwete bhuku redu.
Kubvunzurudzwa kwakange kwakangoita kuti ndakabuda kunze kwerudzi rwangu uye ndiise zita remunyori, Rebecca Skloot. Bhuku racho rakasvika, ndakariregera ndokubva ndatanga kuverenga.
Munenge maminitsi matatu gare gare, mukadzi akagara pedyo neni akabvunza ... "Wangoita zvandaifunga kuti wakaita here? Verenga kuongorora kwebhuku-uye zvino uri kuverenga bhuku?"
"Hungu," ndakamuudza - ndiyo nguva yokutanga yandakaita izvozvi uye ndakazviita kakawanda kubva ipapo. Kubvira patakasvika mukudhinda kunyange gumi gumi yapfuura, izvo zvinoshamisa kwazvo.
Read More of Tim Knowlton's Insights
- Zvinonyorwa nevanyori mubhuku renyorwa
- Nzira iyo munyori wechirangaridzo yekodhi inobata kukwanisa kwake kubudiswa
Mukuwedzera pakushanda Curtis Brown, Ltd., CEO Tim Knowlton anonyanya kugadzirisa nyaya dzekodzero, anomiririra vanyori uye nzvimbo, uye anotungamirira Dhidhiyo neTerevhizheni.