Chii Chinonzi Trade Publications?
Bhuku rebhizimisi, kusiyana nemabhuku ekutenga , rinosanganisira nyaya chaiyo yevanhu vanoshanda mumunda iwoyo kana kuti emabhizimusi. Saka mabhuku mabhuku anovhara mabhizimisi mune mamwe mashoko eminiti kupfuura bhuku ravatengi.
Iko pfungwa ndeyokuti mabhizimisi ekubudisa mabhuku anopa ruzivo rwekukosha kune avo vanoshandira mune imwe nzvimbo, asi vangave vasina kufarira zvakanyanya kuvanhu vose.
Magazini emabhizimisi kazhinji anowanzoshandiswa sezvo asingatengeswi pamaketani ekutengesa uye anowanzoparidzirwa kune boka revakuru revanyori uye nhengo dzinofarira mune imwe shanduro yemagazini. Somuenzaniso, mumwe munhu anofarira mafirimu angagona kuverenga shanduro yemutengi seText Weekly nokuti inovhara varaidzo . Asi mumwe munhu anoshanda mumakambani emagetsi angave ari kuverenga mabhuku akaita se Variety uye The Hollywood Reporter , mabhizimisi maviri anofukidza zvinhu uye zvimwe zvinhu zvinoitika kuHollywood zvakanyanya.
Yakawanikwa Yakawanikwa
Nenzira yakawanda, bhuku rinoshandiswa mubhuku rinosanganisira zvinyorwa zvinoedza kufadza muverengi, kutengesa chigadzirwa (ivo pachavo kana vashambadziri vavo), kana kukurudzira imwe pfungwa. Vanhu vanofunga magazini ekutengeserana kuti ave kupi kwavanoenda kunotengesa shopu, ona uyo ndiani, vadzidze kuti ndeupi mutsva, uye ona kuti chii chitsva.
Vaverengi vanowanzowana ruzivo pamusoro pe:
- maitiro zvino, zvinoitika uye zviitiko
- nhau
- michina inobatsira kushandiswa kana kutengesa, nokuda kwebasa iri
- mazano anobatsira
- zviziviso zvevanhu vanofarira mubasa iroro
Nyaya dzakawanda dzinowanikwa mubhuku rebhizimusi hazvirevi mapeji mashoma-2-3 marefu ndezvakanaka - uye sezvo dzakanyorwa kune vashandi mundima iyo vasingatauri tsanangudzo dzemashoko makuru sezvo vachifunga kuti muverengi anoziva pfungwa huru of the industry.
Mamwe emhando dzakakurumbira dzezvinyorwa zvinowanikwa mumagazini mabhizimusi dzinosanganisira:
- Kubvunzurudza nevatungamiri vemabhizimisi vanobudirira Aya mavara ehurukuro anobvumira vaverengi kuti vadzidze kuti ndiani akaita, chii, sei, sei, uye sei kubva kune vamwe mune zvemabhizimusi avo, uye kuwana pfungwa dzavanogona kushandisa ipapo kumabhizimisi avo pachavo.
- Inowanzobvunzwa Mibvunzo nemibvunzo yevatengi. Vaverengi vanodawo kudzidza pamusoro penzira yakanakisisa uye yakanakisisa yekuita izvo zvinoda kuitwa, nekukurumidza sezvinobvira, kune vatengi vavo. Aya mavara ezvinyorwa anobatsira kudzidzisa zviri nani kutengeserana kwevatengi uye kutungamirira kune zvakawanda kutengesa pasi mumugwagwa wemuverengi.
- "Nyora" nyaya. Zvinyorwa zvakanyorwa mumatsetse maitiro zvinogara zvichiverengwa nevadzidzi. Kunyangwe iri iyo nzira gumi dzakanakisisa dzekutengesa chimwe chinhu, kune urongwa hwekufanirwa-kuva nezvigadzirwa, mazita anogona kutakura zvakawanda zvechirongo mune chiduku chiduku.
Kutengeserana mabhuku kakawanda kunonyorwa mumutauro webasa racho, nevhizimisi kana vashandi vehurumende uye pane dzimwe nguva kunyange nevanyori vanozvipira. Kunze kwekunyora "mishonga yemabhizimusi," inogona kuva yakaoma kwazvo kutaura kuti ndiani akanyora nyaya sezvo mamwe mabhuku ekudhinda mabhuku asina kunyorwa akanyorwa.